The document discusses digital media marketing strategies. It covers topics like building brand identity through visual elements and social media, developing an effective brand positioning statement, and implementing digital marketing tactics like website optimization, email marketing, and social media marketing. The presentation provides guidance on crafting compelling content, utilizing different social media platforms, and measuring key performance metrics to track success.
Growing your business with social media and online marketingIoana Barbu
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Social media and digital marketing are a must in the marketing mix. The main challenge becomes using the variety of tools, channels and interactivity solutions to meet business objectives and grow with success.
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Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Growing your business with social media and online marketingIoana Barbu
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Social media and digital marketing are a must in the marketing mix. The main challenge becomes using the variety of tools, channels and interactivity solutions to meet business objectives and grow with success.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
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Taking the extra steps now will put you in the lead, and leave your competitors in the dust.
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Customer life cycleโ describes the progression of a customer from finding, considering, purchasing, using, and maintaining loyalty to a product or service.To get true wins, you need to support a customerโs journey through the various stages so that they can make informed decisions. Learn all about Mapping Customer Journey from Awareness to Advocacy.
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This was presented at ALBA Graduate Business School Alumni on 15 June 2015 in Athens, Greece.
The term โBrand Activationโ is getting a lot of buzz these days. But what is a โDigital Brand Activationโ? And, how can it help digital marketers get great bang for the low-risk buck? This quick overview will show you.
http://www.ima314.com/
http://www.ima314.com/digital-brand-activation/
Creative Brief for Fundamentals of Creative Development. Longer and more thorough then some briefs should be, but intended to get students to think about purpose, objectives and desired outcome of advertising or digital initiatives.
Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...Tinuiti
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TIKTOK'S PITCHDECK ZEIGT, WIE DAS UNTERNEHMEN VERSUCHT, MARKEN FรR DIE PLATTF...CedricTim
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"TikTok ermรถglicht es jedem, ein Content Creator zu sein", sagt der Pitch, "und ermutigt die Nutzer dazu, ihre Leidenschaft und ihre Kreativitรคt durch die Videos zu teilen."
Die Prรคsentation, gibt einen seltenen umfassenden Einblick in das aufstrebende Social-Media-Unternehmen.
For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, itโs also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPIโs and more.
Everything You Need To know about Chatbot Marketing for your RestaurantmKonnekt
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The environment in which marketing and advertising operates has certainly changed over the last decade. The consumer's media habits have also changed dramatically. Yet the fundamentals of marketing communication, which were applicable to 'old advertising' are relevant for 'new advertising' too.
ATLAS: 5 steps to defining your customer's journey to create better contentZontee Hou
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Use these 5 steps to build clear customer personas and purchase journeys, then plan content designed to capture relevant leads for your business. Visit MediaVolery.com for more resources.
12 Steps to Creating a Content and Social Media Strategy Before Product Launc...Richard Akhmerov
ย
Find out the exact steps you need to take before a product launch. Learn to predict and increase the success of your launch by creating a specialized content and social media strategy.
This Slideshare guides you through the exact formula, from product adopters, to press releases, news sources, opt-in pages, syndicating content across media, videos, and most importantly... Following up with customers after they buy.
Taking the extra steps now will put you in the lead, and leave your competitors in the dust.
Thanks for sliding with us!
Richard Akhmerov
Devore Agency
Mapping Customer Journey from Awareness to AdvocacymKonnekt
ย
Customer life cycleโ describes the progression of a customer from finding, considering, purchasing, using, and maintaining loyalty to a product or service.To get true wins, you need to support a customerโs journey through the various stages so that they can make informed decisions. Learn all about Mapping Customer Journey from Awareness to Advocacy.
Fire up your professional path in digital marketingSocialab
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This is a quick description of the landscape of digital marketing industry as of 2015 in Athens, Greece, in order to help people that want to break into the industry better understand it.
This was presented at ALBA Graduate Business School Alumni on 15 June 2015 in Athens, Greece.
The term โBrand Activationโ is getting a lot of buzz these days. But what is a โDigital Brand Activationโ? And, how can it help digital marketers get great bang for the low-risk buck? This quick overview will show you.
http://www.ima314.com/
http://www.ima314.com/digital-brand-activation/
Creative Brief for Fundamentals of Creative Development. Longer and more thorough then some briefs should be, but intended to get students to think about purpose, objectives and desired outcome of advertising or digital initiatives.
Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...Tinuiti
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In this session, we partnered with video creative agency ReadySet to talk about how to create engaging, authentic videos that work across platforms, and how to measure their performance.
TIKTOK'S PITCHDECK ZEIGT, WIE DAS UNTERNEHMEN VERSUCHT, MARKEN FรR DIE PLATTF...CedricTim
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"TikTok ermรถglicht es jedem, ein Content Creator zu sein", sagt der Pitch, "und ermutigt die Nutzer dazu, ihre Leidenschaft und ihre Kreativitรคt durch die Videos zu teilen."
Die Prรคsentation, gibt einen seltenen umfassenden Einblick in das aufstrebende Social-Media-Unternehmen.
For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, itโs also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPIโs and more.
Everything You Need To know about Chatbot Marketing for your RestaurantmKonnekt
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One of the main benefits of using chatbots is getting the ability to provide 24-hour service to your customers. Learn how you can leverage this incredible tool for your Restaurant Business
The environment in which marketing and advertising operates has certainly changed over the last decade. The consumer's media habits have also changed dramatically. Yet the fundamentals of marketing communication, which were applicable to 'old advertising' are relevant for 'new advertising' too.
ATLAS: 5 steps to defining your customer's journey to create better contentZontee Hou
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Use these 5 steps to build clear customer personas and purchase journeys, then plan content designed to capture relevant leads for your business. Visit MediaVolery.com for more resources.
Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns. But the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you?
Best practices in digital marketing constantly evolve and it can be difficult to keep up โ especially if you are already behind the curve. This presentation takes you through five easy steps to help you catch up. Itโs imperative to plan now if you want to stay ahead of the competition. Customer Insight Group shares the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments.
Key takeaways for your social media marketing include:
โ Clearly define what social media success looks like and quantify your key performance indicators.
โ Discover how to use your social media initiatives as a competitive differentiator
โ Learn how to successfully integrate social media into your multi-channel strategy for the most highly targeted impact and revenue growth.
โ Deliver relevant content at the optimal time.
โ Accurately track the reach and results of your social marketing efforts.
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
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Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
If you're asking either of these questions, "How to get started with Digital Marketing?" and "What is an Integrated Digital Marketing Strategy?", today's presentation is for you.
We're going live on YouTube to share more, answer some FAQs, so stay tuned and subscribe to us on YouTube to be notified!
Check out our Webinars: http://bit.ly/digital-marketing-webinars
Subscribe to be notified!
We were delighted to be joined by the CEB and sales leaders in Stockholm for a 'social selling' breakfast packed full of insight on leading with warm introductions and team selling.
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Marketing your brand on the internet
1. ยฉ 2012 CAPBuilder Network Group All rights reserved
YOUR BRAND AND
DIGITAL MEDIA MARKETING
1
2. ยฉ 2012 CAPBuilder Network Group All rights reserved
Presentation Topics
โข First Impressions
โข Building Your Brand
โข Social Media Marketing
Strategies
2
6. ยฉ 2012 CAPBuilder Network Group All rights reserved
FIRST IMPRESSIONS
You never get a second
chance to make a first
impression.
-Will Rogers
7. ยฉ 2012 CAPBuilder Network Group All rights reserved
FIRST IMPRESSION FACTS
โข 1990โs 45 seconds
โข 2011 7 seconds
โข 2015 3 seconds
8. ยฉ 2012 CAPBuilder Network Group All rights reserved
When one person first
encounters another
person/brand and forms
a MENTAL IMAGE
of that person/brand.
What is a first impression?
10. ยฉ 2012 CAPBuilder Network Group All rights reserved
Graphic Description Text Description
A plane figure with four
equal straight sides and
four right angles.
Which one did you process first?
12. ยฉ 2012 CAPBuilder Network Group All rights reserved
BeingSocial Media is OBSESSED with IMAGES
because WE are wired for them.
13. ยฉ 2012 CAPBuilder Network Group All rights reserved
Visual Social Media Savvy
14. ยฉ 2012 CAPBuilder Network Group All rights reserved
Your Personal Image/Avatar
15. ยฉ 2012 CAPBuilder Network Group All rights reserved
SYNCHRONIZE YOUR BRAND
(Utilize your cover space)
YOUTUBE TWITTER
16. ยฉ 2012 CAPBuilder Network Group All rights reserved
Use photos on
Social Media
posts!
F
A
C
E
B
O
O
K
17. ยฉ 2012 CAPBuilder Network Group All rights reserved
PINTEREST INSTAGRAM
*Pinterest has the least amount of users (of the social media outlets posted
here) but generates more referral traffic for business than Google+, YouTube,
and LinkedIn combined.
18. ยฉ 2012 CAPBuilder Network Group All rights reserved
LinkedIn
Utilizing
VIDEO and
PHOTOS
(always with logo)
19. ยฉ 2012 CAPBuilder Network Group All rights reserved
RESOURCES
Use Your Phone for video.
Download Images straight
from the web
Use your editing software
(Windows or Mac) for
videos.
20. ยฉ 2012 CAPBuilder Network Group All rights reserved
BUILDING YOUR BRAND
20
21. ยฉ 2012 CAPBuilder Network Group All rights reserved
A brand's positioning is
the place in consumers' minds that
you want your brand to ownโthe
benefit you want them to think of
when they think of your brand.
22. ยฉ 2012 CAPBuilder Network Group All rights reserved
A strong brand position means the brand
has a unique, credible, sustainable, and
valued place in customers' minds.
Good positioning gives you the direction
required to focus the organization and focus
your strategic efforts.
23. ยฉ 2012 CAPBuilder Network Group All rights reserved
A good positioning is a single idea to be
communicated to your customers.
It revolves around a benefit that helps
your product or service stand apart from
the competition.
24. ยฉ 2012 CAPBuilder Network Group All rights reserved
Disney
Wal โ Mart
Fedex
McDonalds
Apple
Google
Toyota
Family Fun Entertainment
Low Prices and Good Values
Guaranteed Overnight Delivery
Food and Fun
Innovation
Simplicity
Reliability
25. ยฉ 2012 CAPBuilder Network Group All rights reserved 25
UNIQUE SELLING PROPOSITION EXAMPLES
26. ยฉ 2012 CAPBuilder Network Group All rights reserved
A well-crafted brand positioning has three
primary components:
โข A definition of the target market you wish to pursue
โข A definition of the business your company is in or
the industry or category it competes in
โข A statement of your point of difference and key
benefits
27. ยฉ 2012 CAPBuilder Network Group All rights reserved
The Five Principles of Effective
Positioning
Fit : Seek to leverage strengths of existing
brand position
Value : Focus on the perceived benefits that
customers value, as determined by the
customer model
Uniqueness : Go where the competitors are
not.
28. ยฉ 2012 CAPBuilder Network Group All rights reserved
The Five Principles of Effective
Positioning
Sustainability : Maximize the length of time
this positioning can be owned within the
competitive set
Credibility : Get a credible fit between who
you are and the supplier predicated by the
customer model.
29. ยฉ 2012 CAPBuilder Network Group All rights reserved
Digital and Social Media Marketing
30. ยฉ 2012 CAPBuilder Network Group All rights reserved
Marketing Communication Mix
Advertising
Promotion
Public
Relation
Direct
Sales
31. ยฉ 2012 CAPBuilder Network Group All rights reserved
AIDA of Advertising
Attention
Interest
Desire Action
32. ยฉ 2012 CAPBuilder Network Group All rights reserved
AIDA of Advertising
ATTENTION
โข You must first capture the viewerโs
attention โ an essential component of
any ad campaign.
โข Most campaigns rely on a mix of visual
stimuli to accomplish this, using images
to help an ad stand out and create a
lasting impression.
โข Text is then employed to further grab
attention, enticing the reader to
continue reading in search of more
information.
33. ยฉ 2012 CAPBuilder Network Group All rights reserved
AIDA of Advertising
INTEREST
โข Consumers don't actually need
most of the products they buy but
think they do.
โข Being able to establish a need in
the mind of a consumer is the
cornerstone of an effective ad
campaign.
โข Creating a personal link helps
build trust; hinting at something
special to come cements their
interest in what you have to say.
34. ยฉ 2012 CAPBuilder Network Group All rights reserved
AIDA of Advertising
DESIRE
โข This is the stage where you stoke the
flames of their desire until they are
absolutely certain they have to have what
you are selling.
โข This is often accomplished through the
problem-solution technique. Your
consumer has a problem โ you have the
solution. The solution is so amazing, they
simply cannot live without it.
โข This phase also covers another vital facet
in any advertising campaign โ what's in
it for them. This will build the desire you
need them to feel to make that decision.
35. ยฉ 2012 CAPBuilder Network Group All rights reserved
AIDA of Advertising
ACTION
โข You've attracted their attention, built
their interest and fanned their
desire. Now it's time to get them to
take action.
โข Whether it's going to your website,
picking up the phone or sending an
order, the last section of your
advertisement needs to contain a
powerful call to action.
36. ยฉ 2012 CAPBuilder Network Group All rights reserved 36
Website
Marketing
Email
Marketing
Social Media
Marketing
Customer
Engagement
Great Content
For SEO
Great Content
SEO
Email
Database
Faceboook,
Twitter, Youtube,
Instagram
Digital Marketing Framework
37. ยฉ 2012 CAPBuilder Network Group All rights reserved 37
Make sure your site adapts to the screens of a
smartphone and also that of a tablet device.
38. ยฉ 2012 CAPBuilder Network Group All rights reserved 38
Email Marketing.
E-mail remains a
significantly
effective way to
acquire
customers. Thatโs
because 91
percent of all
consumers still
use e-mail daily.
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The purpose of your email is to drive traffic to your landing page,
product page or website. It's really that simple to define the main
purpose of an email. Without driving clicks to your page or website,
users can't convert to sign-ups or customers.
The key to accomplishing this is, quite simple, capitalize on every
moment where a user may feel compelled to click.
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Social
media can
be utilized
to drive
traffic to
your
website.
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Constant Contact and Mail Chimp
Constant Contact
โข Price โ Free 60 day trial.
โข Starts at $20 for up to 500
contacts
โข $84 per month for up to 10k
contacts.
MailChimp
โข Price-Forever Free for up to
2000 contacts and 12k
emails per month.
โข $10 per month for
unlimited emails and up to
500 subscribers.
โข Pay as you go option
41
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You should put social share pluggin in every post of your blog.
Social share pluggin can make your readers easily share the
articles to their friends/followers.
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SOCIAL MEDIA Marketing
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Share
Think sharing. What do people want to share? Then publish
and promote it. This starts with a shareable and compelling
headline.
Principles of Social Media Marketing
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Go Real Time. Social media marketing involves publishing in
real time, not next week or next month and topical posts and
tweets will help you catch the trend and viral wave. It also
means you need to respond in real time to complaints, issues
and inquiries.
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EDUCATE, DONโt SELL. People no longer want to be โsold
toโ. Social marketing is about informing and solving peoples
problems with answers and information,
whether that be from your blog, links in your tweets or updates
and information on Facebook.
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GO MULTICHANNEL. Mono channel is not enough these days,
whether that be email marketing or niche magazine
advertiseming. You need to be on Facebook, Twitter, YouTube
and Blogs as a minimum. Social Media can provide you with
the channels to be ubiquitous (everywhere) 24 hours a day, 7
days a week.
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Target Your Niche. Tribes and fans find you and share you to their
community. On Twitter you need to follow leaders and people in your
niche so that when you tweet they will retweet you to their followers
who will have similar interests. Facebook marketing can target
demographics including roles, interests and geography.Read more at
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Which
Stats
Matter
49
50. ยฉ 2012 CAPBuilder Network Group All rights reserved
Best
Times
To
Post
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