Dell initially struggled with social media in 2005 by dismissing bloggers, but then invested $150 million in customer service and launched its own blog. In 2006, Dell created IdeaStorm to get direct customer feedback. Dell now connects with over 5.4 billion customers daily through various digital channels and encourages internal employee engagement. Dell's social media strategy focuses on listening, learning, and engaging customers to tell their story and build strong business relationships, though measuring success can be difficult.
By 2020, most workplaces will have fewer desks than employees due to the rise of remote work. Many people now work from home or public spaces like coffee shops, but these environments can be distracting and lack adequate workspace. Co-working spaces offer an alternative, providing a collaborative and productive environment with amenities like private meeting spaces, IT support, and networking events to support remote workers.
The document discusses how social media can help transform businesses by focusing on conversations and relationships with customers. It emphasizes that social media is about being helpful, listening to customers, and changing how businesses operate. The document provides examples of companies like Dell, IBM and the US Air Force that have developed social media strategies and guidelines. It stresses that businesses need to let go of old ways of communicating and embrace change in order to adapt to the new digital landscape.
Social Media - Mindwaves @ Social Media Week Glasgowtwintangibles
Social media is defined as a mindset of sharing, openness, collaboration and communication facilitated by technical tools that allow many-to-many non-mediated exchanges. The social media mindset is democratic, inclusive, mutual, open with reduced barriers to entry and an expectation of return while challenging conventions in an iterative and self-organizing way. Companies must now have online conversations, build trust with customers and leverage the long tail of products through social media in order to succeed.
The document discusses how companies can transition to more collective and intrapreneurial models of innovation. It suggests that traditional hierarchical structures are slow, while new digital technologies enable crowd-sourced and collective innovation. The key aspects of the new intrapreneurial organization are described as ideation and execution happening collectively, with company-wide brainstorming, open communication platforms, and flexibility. The CEO's role is to articulate the vision and priorities to allow more decentralized decision making.
5 Key Takeaways from the 2020 Small Business Summitjamigio
Top thought leaders, policymakers, and entrepreneurs gathered on Zoom last Friday to discuss the future of small business. And the overall tone of the first-ever Forbes 2020 Small Business Summit was urgent – and dare I say hopeful – as they reflected on the pandemic’s impact so far.
What Site Selectors Really Want From Your MarketingAtlas Integrated
This webinar covers: the role of the modern day economic development marketer, how consultants really see your marketing, what tools and technology consultants use and what information communities should have available for them, how site selectors experience communities, how the site selection process has changed over the past year, and 19 irrefutable laws of site selection.
Yammer is changing the way companies worldwide work, but what are some of the best ways to get started growing and engaging your network?
You'll discover how:
• Enterprise Social is Essential in Changing Businesses
• To Navigate the Home Feed like a Pro
• To Engage and Encourage Yammer Adoption
• To Expertly Manage Groups, Notes, and Files
Case Study: “Upper Deck Learns to ‘Think Different’ Thanks to iMedia”iMedia Connection
The document appears to be a collection of repetitive phrases and random comments with the repeating phrase "Upper Deck Learns to “Think Different” Thanks to iMedia". It includes positive quotes about businesses that do good but also some negative comments. There is a mention of the ALS Ice Bucket Challenge raising over $30 million for ALS in 2014 compared to $1.7 million in 2013.
By 2020, most workplaces will have fewer desks than employees due to the rise of remote work. Many people now work from home or public spaces like coffee shops, but these environments can be distracting and lack adequate workspace. Co-working spaces offer an alternative, providing a collaborative and productive environment with amenities like private meeting spaces, IT support, and networking events to support remote workers.
The document discusses how social media can help transform businesses by focusing on conversations and relationships with customers. It emphasizes that social media is about being helpful, listening to customers, and changing how businesses operate. The document provides examples of companies like Dell, IBM and the US Air Force that have developed social media strategies and guidelines. It stresses that businesses need to let go of old ways of communicating and embrace change in order to adapt to the new digital landscape.
Social Media - Mindwaves @ Social Media Week Glasgowtwintangibles
Social media is defined as a mindset of sharing, openness, collaboration and communication facilitated by technical tools that allow many-to-many non-mediated exchanges. The social media mindset is democratic, inclusive, mutual, open with reduced barriers to entry and an expectation of return while challenging conventions in an iterative and self-organizing way. Companies must now have online conversations, build trust with customers and leverage the long tail of products through social media in order to succeed.
The document discusses how companies can transition to more collective and intrapreneurial models of innovation. It suggests that traditional hierarchical structures are slow, while new digital technologies enable crowd-sourced and collective innovation. The key aspects of the new intrapreneurial organization are described as ideation and execution happening collectively, with company-wide brainstorming, open communication platforms, and flexibility. The CEO's role is to articulate the vision and priorities to allow more decentralized decision making.
5 Key Takeaways from the 2020 Small Business Summitjamigio
Top thought leaders, policymakers, and entrepreneurs gathered on Zoom last Friday to discuss the future of small business. And the overall tone of the first-ever Forbes 2020 Small Business Summit was urgent – and dare I say hopeful – as they reflected on the pandemic’s impact so far.
What Site Selectors Really Want From Your MarketingAtlas Integrated
This webinar covers: the role of the modern day economic development marketer, how consultants really see your marketing, what tools and technology consultants use and what information communities should have available for them, how site selectors experience communities, how the site selection process has changed over the past year, and 19 irrefutable laws of site selection.
Yammer is changing the way companies worldwide work, but what are some of the best ways to get started growing and engaging your network?
You'll discover how:
• Enterprise Social is Essential in Changing Businesses
• To Navigate the Home Feed like a Pro
• To Engage and Encourage Yammer Adoption
• To Expertly Manage Groups, Notes, and Files
Case Study: “Upper Deck Learns to ‘Think Different’ Thanks to iMedia”iMedia Connection
The document appears to be a collection of repetitive phrases and random comments with the repeating phrase "Upper Deck Learns to “Think Different” Thanks to iMedia". It includes positive quotes about businesses that do good but also some negative comments. There is a mention of the ALS Ice Bucket Challenge raising over $30 million for ALS in 2014 compared to $1.7 million in 2013.
The impact of information at your fingertipsMartin Jack
"Has the social media replaced “the guy down the pub” when it comes to making financial decisions?"
Adrian will explore whether the impact of information at your fingertips can ever replace the human touch?
5 Key Takeaways from the 2020 Forbes Small Business Summitjamigio
Top thought leaders, policymakers, and entrepreneurs gathered on Zoom last Friday to discuss the future of small business. And the overall tone of the first-ever Forbes 2020 Small Business Summit was urgent – and dare we say hopeful – as they reflected on the pandemic’s impact so far.
Po(wow)erful Communications for FinTech CompaniesGraeme Lipschitz
The document provides tips for creating powerful communications. It suggests that gaining attention is getting harder due to increased competition. It advises communicators to avoid being their own worst enemy and instead be a distinctive voice. The document also emphasizes the importance of thoughtful planning, courage in taking risks, and contributing to meaningful movements or causes.
The document traces the evolution of shopping from early in-person shopping on Main Streets to the rise of suburban shopping malls and home shopping through catalogs, TV, and the launch of eCommerce. It then discusses how social media and user reviews are changing shopping behaviors and driving business value, with examples from Dell's social media growth and customer engagement leading to increased spending, loyalty, and sales. The document advocates that companies embrace social influence over control and highlights Dell's early adoption of social media and online communities.
The document discusses the benefits of networking for both individuals and organizations. It notes that research has found networking is associated with faster promotions, higher salaries, better performance evaluations, more successful deal closings and teams, and higher company performance. Specifically, it cites research showing individuals with more diverse networks have more opportunities and access to new ideas, information, and talent. The document encourages focusing on building relationships, seeking diversity in one's network, helping others, and discarding a sole focus on direct return on investment from networking.
Coordinating Efforts in a Decentralized EnvironmentMelissaNorthey
For many years, the GIS community has debated centralized vs. decentralized for handling GIS operations. Each method comes with its challenges as well as benefits. Even if the solution was more apparent, sometimes we do not get to choose what we get.
The document summarizes key principles from the Digital Adoption Framework (DAF) using quotes from thought leaders. It discusses 10 DAF principles: 1) Understand your market, 2) Rewrite the rules, 3) Select high priority opportunities, 4) Build product culture and teams, 5) Walk in your customers' shoes, 6) Embrace operating expenditures, 7) Lean thinking enables agility, 8) Cherish information, 9) Nurture partnerships, and 10) Relentless reinvention is crucial to long term success. The document emphasizes that a collaborative, value-aligned culture is key to transformational digital success.
Every publisher – legacy media to digital upstarts to brands to social media platforms – is getting better telling stories. All are aggressively protecting and leveraging troves of people data to differentiate and deliver unique value. Learn the ways brands can effectively tell their story and adapt to the modern media ecosystem.
This document discusses the importance of online presence and reputation management. It notes that people frequently discuss brands, products, and businesses online via forums, reviews, and social media. Even a few negative comments can damage a brand. The document advises businesses to actively monitor online conversations, address customer complaints head on, and learn from examples like Dell's experiences with negative online feedback. It emphasizes the importance of transparency, communication, and developing direct links to customer communities.
IBM BusinessConnect '13 Brussels smarter workforce povLaurent Boes
This document discusses reinventing how work works through activating the workforce, delighting customers, and empowering people. It emphasizes that great companies bring out the talents of their people, and that small increases in profit per customer through empowering the right people can yield millions in income. The document also covers trends driving the need to rethink customer engagement, such as mobile, analytics, rich media and social, and the characteristics of exceptional digital experiences.
This document discusses brand positioning strategies for Endurance International Group. It identifies challenges small businesses face with online tools and the opportunity for Endurance to help address these challenges. Key points discussed include:
1) Defining Endurance's brand promise to be the guide for small businesses navigating the uncharted territory of the web.
2) Positioning Endurance to redefine the online solutions category and create a new way for people to shop for complete plug-and-play solutions.
3) Developing a portfolio of brands that serve different small business segments with web tools that have built-in training wheels.
Smarp - The Perfect Employee Communication AppLars Ingerslev
Smarp has more experience in Employee Advocacy than anyone else in the field. We invented the category in 2011 and have expanded from Employee Advocacy to cater to organizations’ all internal and external communication needs through content. We have helped hundreds of clients to launch and scale their employee communication, advocacy and engagement programs. Take a look at what makes Smarp unique in the employee communication space.
The document provides dos and don'ts for web design. It recommends treating every page like the front door since only 25% of visitors enter through the home page. It also suggests giving users what they want by including obvious search fields, links, and next steps. The document stresses focusing on the user rather than the organization by providing information about mission, goals, objectives, work, and how donations are used. It concludes by advising to choose an experienced design firm rather than designing the site yourself.
Canadian conferences is a document discussing two online conferences in Canada:
- mesh is Canada's leading online conference exploring how the internet is changing life. It has four streams and is designed to be interactive. It was founded in 2005 and is known as a world-class conference. Regular admission is $639.
- interlink is an international web design conference that welcomes various online professionals. It allows attendees to meet others in the industry and get inspired through talks and interactive workshops. It takes place at Capilano University in North Vancouver.
Fast forward to 2012, I would not use this again for the simple reason that I did not communicate enough about the audience who heard this. I made the #1 presentation mistake...making this more about yourself than your audience. I leave this example here to remind myself to not make the same error again and to hopefully help someone else learn from my mistake.
Social media has undoubtedly been one of the hot topics for business brands over the last five years - and with technological development showing no signs of slowing down, it continues to be a rapidly evolving area, with new platforms, technologies and engagement opportunities emerging on a monthly basis. Andrew Nicholson, crowned B2B Marketer of the Year in 2011, will talk through some of the latest developments and offer advice on optimising your social channels.
These are the slides for a talk I gave about the part, present and future of philanthropy at the inaugural Wealth & Society event hosted by The Asian Banker
The document outlines Dell's social media strategy, noting that traditional one-way communications are being replaced by conversations and collaboration on social platforms. It discusses Dell's objectives in engaging customers by sharing useful information on platforms like Direct2Dell and blogs. The strategy emphasizes listening to customers, joining online conversations, and participating across multiple social channels to build trust and loyalty.
Case Study: How Dell Converts Social Media Analytics Benefits into Strategic ...Dana Gardner
Transcript of a BriefingsDirect podcast on how social media can create a gold mine of information for businesses of all sizes and how proper analytics and response can created a competitive advantage.
Krista Kotrla's Blog ... Dell's Journey Into Social MediaKnox Keith
Dell's social media strategy provides lessons for other businesses. Dell transformed its approach after negative incidents by becoming more customer-centric, experimenting with new channels, and making social media part of its culture. Key aspects of Dell's strategy include starting small and proving value, observing customer conversations to understand needs, empowering employees, and continuing to adapt to new platforms. The best marketing strategy is to inspire an engaged company culture.
The impact of information at your fingertipsMartin Jack
"Has the social media replaced “the guy down the pub” when it comes to making financial decisions?"
Adrian will explore whether the impact of information at your fingertips can ever replace the human touch?
5 Key Takeaways from the 2020 Forbes Small Business Summitjamigio
Top thought leaders, policymakers, and entrepreneurs gathered on Zoom last Friday to discuss the future of small business. And the overall tone of the first-ever Forbes 2020 Small Business Summit was urgent – and dare we say hopeful – as they reflected on the pandemic’s impact so far.
Po(wow)erful Communications for FinTech CompaniesGraeme Lipschitz
The document provides tips for creating powerful communications. It suggests that gaining attention is getting harder due to increased competition. It advises communicators to avoid being their own worst enemy and instead be a distinctive voice. The document also emphasizes the importance of thoughtful planning, courage in taking risks, and contributing to meaningful movements or causes.
The document traces the evolution of shopping from early in-person shopping on Main Streets to the rise of suburban shopping malls and home shopping through catalogs, TV, and the launch of eCommerce. It then discusses how social media and user reviews are changing shopping behaviors and driving business value, with examples from Dell's social media growth and customer engagement leading to increased spending, loyalty, and sales. The document advocates that companies embrace social influence over control and highlights Dell's early adoption of social media and online communities.
The document discusses the benefits of networking for both individuals and organizations. It notes that research has found networking is associated with faster promotions, higher salaries, better performance evaluations, more successful deal closings and teams, and higher company performance. Specifically, it cites research showing individuals with more diverse networks have more opportunities and access to new ideas, information, and talent. The document encourages focusing on building relationships, seeking diversity in one's network, helping others, and discarding a sole focus on direct return on investment from networking.
Coordinating Efforts in a Decentralized EnvironmentMelissaNorthey
For many years, the GIS community has debated centralized vs. decentralized for handling GIS operations. Each method comes with its challenges as well as benefits. Even if the solution was more apparent, sometimes we do not get to choose what we get.
The document summarizes key principles from the Digital Adoption Framework (DAF) using quotes from thought leaders. It discusses 10 DAF principles: 1) Understand your market, 2) Rewrite the rules, 3) Select high priority opportunities, 4) Build product culture and teams, 5) Walk in your customers' shoes, 6) Embrace operating expenditures, 7) Lean thinking enables agility, 8) Cherish information, 9) Nurture partnerships, and 10) Relentless reinvention is crucial to long term success. The document emphasizes that a collaborative, value-aligned culture is key to transformational digital success.
Every publisher – legacy media to digital upstarts to brands to social media platforms – is getting better telling stories. All are aggressively protecting and leveraging troves of people data to differentiate and deliver unique value. Learn the ways brands can effectively tell their story and adapt to the modern media ecosystem.
This document discusses the importance of online presence and reputation management. It notes that people frequently discuss brands, products, and businesses online via forums, reviews, and social media. Even a few negative comments can damage a brand. The document advises businesses to actively monitor online conversations, address customer complaints head on, and learn from examples like Dell's experiences with negative online feedback. It emphasizes the importance of transparency, communication, and developing direct links to customer communities.
IBM BusinessConnect '13 Brussels smarter workforce povLaurent Boes
This document discusses reinventing how work works through activating the workforce, delighting customers, and empowering people. It emphasizes that great companies bring out the talents of their people, and that small increases in profit per customer through empowering the right people can yield millions in income. The document also covers trends driving the need to rethink customer engagement, such as mobile, analytics, rich media and social, and the characteristics of exceptional digital experiences.
This document discusses brand positioning strategies for Endurance International Group. It identifies challenges small businesses face with online tools and the opportunity for Endurance to help address these challenges. Key points discussed include:
1) Defining Endurance's brand promise to be the guide for small businesses navigating the uncharted territory of the web.
2) Positioning Endurance to redefine the online solutions category and create a new way for people to shop for complete plug-and-play solutions.
3) Developing a portfolio of brands that serve different small business segments with web tools that have built-in training wheels.
Smarp - The Perfect Employee Communication AppLars Ingerslev
Smarp has more experience in Employee Advocacy than anyone else in the field. We invented the category in 2011 and have expanded from Employee Advocacy to cater to organizations’ all internal and external communication needs through content. We have helped hundreds of clients to launch and scale their employee communication, advocacy and engagement programs. Take a look at what makes Smarp unique in the employee communication space.
The document provides dos and don'ts for web design. It recommends treating every page like the front door since only 25% of visitors enter through the home page. It also suggests giving users what they want by including obvious search fields, links, and next steps. The document stresses focusing on the user rather than the organization by providing information about mission, goals, objectives, work, and how donations are used. It concludes by advising to choose an experienced design firm rather than designing the site yourself.
Canadian conferences is a document discussing two online conferences in Canada:
- mesh is Canada's leading online conference exploring how the internet is changing life. It has four streams and is designed to be interactive. It was founded in 2005 and is known as a world-class conference. Regular admission is $639.
- interlink is an international web design conference that welcomes various online professionals. It allows attendees to meet others in the industry and get inspired through talks and interactive workshops. It takes place at Capilano University in North Vancouver.
Fast forward to 2012, I would not use this again for the simple reason that I did not communicate enough about the audience who heard this. I made the #1 presentation mistake...making this more about yourself than your audience. I leave this example here to remind myself to not make the same error again and to hopefully help someone else learn from my mistake.
Social media has undoubtedly been one of the hot topics for business brands over the last five years - and with technological development showing no signs of slowing down, it continues to be a rapidly evolving area, with new platforms, technologies and engagement opportunities emerging on a monthly basis. Andrew Nicholson, crowned B2B Marketer of the Year in 2011, will talk through some of the latest developments and offer advice on optimising your social channels.
These are the slides for a talk I gave about the part, present and future of philanthropy at the inaugural Wealth & Society event hosted by The Asian Banker
The document outlines Dell's social media strategy, noting that traditional one-way communications are being replaced by conversations and collaboration on social platforms. It discusses Dell's objectives in engaging customers by sharing useful information on platforms like Direct2Dell and blogs. The strategy emphasizes listening to customers, joining online conversations, and participating across multiple social channels to build trust and loyalty.
Case Study: How Dell Converts Social Media Analytics Benefits into Strategic ...Dana Gardner
Transcript of a BriefingsDirect podcast on how social media can create a gold mine of information for businesses of all sizes and how proper analytics and response can created a competitive advantage.
Krista Kotrla's Blog ... Dell's Journey Into Social MediaKnox Keith
Dell's social media strategy provides lessons for other businesses. Dell transformed its approach after negative incidents by becoming more customer-centric, experimenting with new channels, and making social media part of its culture. Key aspects of Dell's strategy include starting small and proving value, observing customer conversations to understand needs, empowering employees, and continuing to adapt to new platforms. The best marketing strategy is to inspire an engaged company culture.
Going Native The Digital Immigrant PhenomenonJessica Lowry
This document discusses how social media has changed marketing and advertising. It notes that people are more willing to share information online and participate in product design. Marketers are focusing on cultivating relationships through social media rather than just push advertising. The document discusses how brands can engage customers through social media to generate leads, conduct research, and create viral marketing campaigns. It argues that the future of marketing will be immersive experiences that seamlessly integrate different forms of media and content sharing.
As millennials come of age in the workplace, getting them to stick around is becoming a concern. Elements of the employment deal like organizational culture, benefits and working conditions play a critical role in retaining top performers. During this spotlight webinar, millennial branding expert Dan Schawbel will uncover the elements that lead to a clash between generations and how employers can better leverage their programs to meet the needs of the young workers.
During this webinar attendees will hear:
How total rewards contribute to employee motivation
The key factors employees look for in positions and their connection to employee retention
Comparison of workforce generations and its impact on workforce planning
A case for the "strategy of no strategy" and a warning that the age of D.I.Y marketing (do it yourself) for small business is DEAD. Inspired by Tara "MissRogue" Hunt's "Your Social Media Strategy Won't Save You".
Michael Dell founded Dell Inc. in 1984 out of his dorm room at the University of Texas at Austin. He began by selling IBM-compatible personal computers directly to customers, using a build-to-order model. This allowed Dell to eliminate costs associated with inventory and retailers. By 1996, Dell was the largest PC manufacturer in the world. Dell focused on serving business customers and individual consumers while pursuing an acquisition strategy in the late 1990s and 2000s. Michael Dell remains actively involved as CEO, overseeing Dell's continued innovation and global expansion.
Using Community Initiatives to Drive Brand ResultsDylan Thomas
This document discusses community initiatives and building online communities. It defines community as the people, places, and things an organization or brand interacts with. It provides examples of how companies like Dell, Factory5 Racing, and SAP have built successful online communities to improve communication, customer service, marketing and innovation. The document advises organizations to consider whether to build their own community platform or join an existing one based on their goals, resources, and what communities already exist. It provides tips for community design like showing member activity, rewarding contributions, and setting clear expectations to encourage positive member behaviors.
This document provides a portfolio of communications experience for Letha Wicker including social media strategy, thought leadership, campaigns, content strategy, writing samples, and philosophy on topics like communications, PR, social media, and marketing. It outlines competencies in areas such as writing, editing, web content development, analytics, vertical marketing, and management experience leading marketing teams and interfacing with clients.
The telephone was invented in 1876 and was the primary tool for sales people up until the early 1980's when email was adopted for communication. These tools are staples in business communication but times are changing and sales professionals need to adapt to new tools that talk to a new evolution of customer.
How Do You Scale Personal Engagement? A Fresh Look at Marketing AutomationSocial Media Today
This document summarizes a webinar on scaling personal engagement through marketing automation. It introduces the moderator and three panelists: Adam Metz of The Social Concept, Scott Martineau of Infusionsoft, and Dr. Eyal Ronen of Spotlight Leadership. The webinar discusses how personal engagement meets customer needs physically, cognitively and emotionally. It also explores how tools like marketing automation can scale personal engagement by turning brand advocates into influencers and allowing interaction effects to propagate through social connections. The webinar includes two case studies of companies that increased customer bases and revenues through automation. It concludes by advising attendees to avoid screwing up personal engagement through over-automation and provides links to download courses on engaging
Tasti D-lite has put itself on the map through its innovative merging of loyalty programs and social media. The Tasti-D-lite Way, the brand’s Chairman/CEO and VP of Technology reveal key lessons any company can use to build meaningful customer experiences and unprecedented loyalty through fresh approaches to social media marketing.
Using social media to engage customers is only part of the story. Here, readers will learn how to re-engineer businesses to compete and win in the age of social media marketing, and break through from being a brand that’s social friendly to one that forms meaningful, one-to-one relationships with their customers.
Where are we and where are we going with marketing for a small business? Simpley put we have come a long way in a short time and the power of the Internet is available to today's busy business owner. The tools are available and this presentation will help you plan your next step in how to use them.
The document discusses strategies for effective lead generation, referred to as "lead farming". It outlines a 5-step process for lead farming: 1) Crop Selection - Choosing the right products/solutions for the target market. 2) Land Preparation - Identifying key markets and opportunities. 3) Seeding - Promoting solutions through content marketing before engaging customers. 4) Irrigation - Maintaining ongoing dialogue through consistent content. 5) Harvesting - Maximizing sales during peak periods and mining existing customers for additional opportunities. Case studies of HP, Intel and IBM demonstrate how to execute each step through integrating various online and offline marketing tactics.
Another social media framework, this time from the 1-to-1 customer management experts Peppers & Rogers. Good insights with focus on business applications & customer experiences.
In Brian's new book, he outlines therising threat of Digital Darwinism, thephenomenon that affects organizationswhen technology and society evolvefaster than the ability to adapt. It's morethan social media. It's the confluenceof disruptive technology and theevolution of consumer behavior. Briandepicts how leadership can surviveDigital Darwinism by understandingcustomer and employee behavior,their expectations, and how it differsfrom traditional consumers of the past.He reviews disruptive technology,innovative business models, and newopportunities. He also demonstratesbest practices and methodologies toalign the organization with a commonand meaningful vision and strategy, andshared objectives.
Empowering Camp Moxie teens to establish and manage their social reputationSusan Emerick
Susan Emerick, an IBM manager, gave a presentation on building a personal brand online. She discussed that a personal brand is shaped by every online interaction and creates an impression of one's credentials. She provided tips for branding oneself online, including being consistent, adding value for others, and carefully managing one's network and online presence. Emerick also highlighted how she has built her own reputation through blogging and her LinkedIn profile.
The document provides an overview of social media for business purposes. It introduces Bolin, a marketing firm, and highlights three of its growth catalysts who specialize in digital marketing and social media. The document then covers basic concepts about various social media platforms, strategies for social media planning and engagement, and measurements of effectiveness.
Similar to Dell Incorporated: One of the Smartest Brands in Social Media (20)
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxOH TEIK BIN
(A Free eBook comprising 3 Sets of Presentation of a selection of Puzzles, Brain Teasers and Thinking Problems to exercise both the mind and the Right and Left Brain. To help keep the mind and brain fit and healthy. Good for both the young and old alike.
Answers are given for all the puzzles and problems.)
With Metta,
Bro. Oh Teik Bin 🙏🤓🤔🥰
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
Dell Incorporated: One of the Smartest Brands in Social Media
1. Dell Incorporated One of the Smartest Brands in Social Media Presented by: Irene Hahn, Robert Kennedy, Katrina Martin, April Mendez, Christopher Nazareth, YinanWang
8. A better effort in 2006, resulted in IdeaStorm… “...created to give a direct voice to our customers. We hope this site fosters a candid and robust conversation about your ideas.”
9. “Listen. Learn. Deliver. That's what we're about.” Dell connects with more than 5.4 billion customers every daythrough Dell.com, social networking sites, on the phone, and in person.
10. Internally, Dell is engaging employees and reinforcing their culture of direct communications…
11. “Since when did a business not want to connect with its customers?” Use available technology to spend real time with real customers Richard Binhammer Corporate Communications at Dell
15. Measuring success isn’t easy… “Take an educated guess and go for it, measuring your progress in a way that is meaningful to your bottom line.”
16. More than $3 million in sales from just one Twitter sales promotions account… “…experiment and see what works and learn from it, versus guaranteeing success”
17. Still, Dell isn’t really optimizing potential Twitter-related sales. But, at this point they don’t really need to…
Timeline / Inception / History of Social Media at Dell (Irene) Slide 1 / 2 : The 80s1984: Michael Dell founds Dell Computer Corporation with a $1,000 loan. (Picture: Michael Dell_old picture)1985: Dell introduces the first computer system of its own design. 1987: Dell is the first computer systems company to offer next-day, on- site product service. UK subsidiary opens. 1988: Dell goes public at $8.50 a share upon opening. (Picture: NYSE)
Timeline / Inception / History of Social Media at Dell (Irene)Slide 3: The 90s1992: Dell makes Fortune 500 List1995: Dell shares climb to $1001996: Dell launches www.dell.com website1999: Dell launches online technical support “E-Support Direct from Dell” (Picture: Dell Lightbulb Idea)
Slide 4 / 5 / 6 / … : The 00s2001: Dell becomes No. 1 worldwide in market share for computer makers2003: Dell changes name to Dell, Inc.Summer 2005: Blogger Jeff Jarvis (blog: buzzmachine) unleashes firestorm “We Don’t Respond to Blogger” was Dell’s reply Beginning of Dell Hell (Picture: Dell Hell)
November 2005: Dell’s quarterly profits drop 28% - pressure on margins in PC business and fall-out from attempts to strip cost out of the business (such as off-shore customer support and ending unprofitable aspects of warranty repair)(Picture: Help)(Picture: Dell Customer Service Offshore)(Picture: Dell Laptop Fire)Dell’s Response to financial pains: Infuse $150m in their customer service opsJuly 2006: Launch official Dell customer service blog (One2One / Direct2Dell)(Picture: One2One)Reaction from Jarvis negative : “well, well, Dell. So Dell is starting a blog. Ha. Heh. Ho hoho. “ (Picture: Jarvis Reaction)Reaction from Dell – “Real People are Here and We’re Listening…” (Picture: Dell Reacts to Jarvis)February 2007: Dell launches Idea Storm (Feb ’07)(Picture: IdeaStorm)
July 2006: Launch official Dell customer service blog (One2One / Direct2Dell)(Picture: One2One)Reaction from Jarvis negative : “well, well, Dell. So Dell is starting a blog. Ha. Heh. Ho hoho. “ (Picture: Jarvis Reaction)Reaction from Dell – “Real People are Here and We’re Listening…” (Picture: Dell Reacts to Jarvis)February 2007: Dell launches Idea Storm (Feb ’07)(Picture: IdeaStorm)
Reaction from Dell – “Real People are Here and We’re Listening…” (Picture: Dell Reacts to Jarvis)
February 2007: Dell launches Idea Storm (Feb ’07)In 2007, Dell launched IdeaStorm™, where people could share ideas and vote on the ones they liked — Dell has implemented more than 400 of these ideas to date.
How Social Media Fits into Dell's Mission and Corporate Strategy (April)Using the Power of the Internet to Connect With CustomersMichaelDell started selling custom-builtcomputers from his college dorm room. This tradition lives on in the current business model. Dell.com launched in 1996 — and today we have more than four million visits to the site every day, resulting in an order online placed every two seconds.Today Dell.com reaches customers in 166 countries and 34 languages around the world.Dell helps power three of the top five Internet search engines.Dell is the second most respected brand for breadth and depth of social media activities.More than 3.5 million members belong to the Dell social Web community, which includes Dell.com communities and Dell outlets on Twitter, LinkedIn, Facebook, SINA, Orkut (Brazil) and other sites.Visitors to Dell.com can read about and contribute to more than 100,000 product reviews.
Use of social media w/in the organization: Engaging employees and creating a culture of direct communicationsDell targeted around 80,000 employees working with them. Their aims seemed to be the changing of the culture of work inside the company regarding ‘email’ and deal with the tools in social media which are generally popular. They aimed at reduction of the constant email traffic and make the discussions among employees transparent.The two parts to the plan included:1) Blogs: The internal blog zones were created which were based on initial blogs situated externally of Dell. This idea has become so popular that it has become the main source of interaction internally. After the main body of the blog was created it was followed by various sub-blogs in individual regions and different departments.This ideation by Dell has remained a major way of giving individual attention as the internal blogs would be more relevant to the employees. At the same time the globalization of the ideas can continue through common interaction on the web but the points belong to the idea that anyone from the company can participate in it.2) Employee Storm: It has been a model after the successful Idea Storm by Dell. Employee Storm is an innovative forum where the employees can communicate their suggestions and discuss and vote on major topics via social sites such as Digg.In September 2006 the new ideas were put into action and in July 2007 its popularity rocketed with five blogs in some regions and business useful displays appearing in 7 languages. Now there are 8 blogs in main blocks and each one has its own monitor and calendar for editorials.
The Impact of Social Media on Dell Connecting with Customers1) Since when did any business not want to connect with its customers? Do we need to justify using today’s efficient, effective and readily available technology to spend 30 minutes or a couple hours a day connecting with real customers?One billion people are now online — a figure that will double by 2011. In fact, every day 500,000 new users come online for the first time. Content is exploding. There was more content on YouTube in 2006 than on the Web in 2000. This represents a significant shift in what we think of as media, or put another way, what and how people get information. Taken together, we are experiencing changes to the dynamics of how we process information to form opinions.Slide 6Measuring the success of social media at DellThere is no single tool or strategy used to measure the effectiveness of social media at Dell. Some measurements are made using Radian6 for social media tracking and revenue tracking is done according to offers made via Twitter, Facebook and others. Beyond that the conversations that occur
2) Listening, Learning and EngagingDell joins the conversation by listening to its customers, learning what they like and dislike and then join the customer in conversation to augment development of the Dell product line.3)Telling the Dell storyStarting with Direct2Dell, the first Dell blog, Dell seeks to engage its customers in every viable social media outlet available. Interaction with its customers is what promotes the company.4)Strengthening business relationshipsUsing social media has become an effective way for Dell to share information and maintain active conversations with current and prospective investors, as well as a variety of stakeholders. 5)Share content, information and collect ideas from consumersThrough the creation of ideastorm.com we encourage customers to share their thoughts about Dell. Customers can review what others like or dislike about Dell and its products.
2) Listening, Learning and EngagingDell joins the conversation by listening to its customers, learning what they like and dislike and then join the customer in conversation to augment development of the Dell product line.3)Telling the Dell storyStarting with Direct2Dell, the first Dell blog, Dell seeks to engage its customers in every viable social media outlet available. Interaction with its customers is what promotes the company.4)Strengthening business relationshipsUsing social media has become an effective way for Dell to share information and maintain active conversations with current and prospective investors, as well as a variety of stakeholders. 5)Share content, information and collect ideas from consumersThrough the creation of ideastorm.com we encourage customers to share their thoughts about Dell. Customers can review what others like or dislike about Dell and its products.
2) Listening, Learning and EngagingDell joins the conversation by listening to its customers, learning what they like and dislike and then join the customer in conversation to augment development of the Dell product line.3)Telling the Dell storyStarting with Direct2Dell, the first Dell blog, Dell seeks to engage its customers in every viable social media outlet available. Interaction with its customers is what promotes the company.4)Strengthening business relationshipsUsing social media has become an effective way for Dell to share information and maintain active conversations with current and prospective investors, as well as a variety of stakeholders. 5)Share content, information and collect ideas from consumersThrough the creation of ideastorm.com we encourage customers to share their thoughts about Dell. Customers can review what others like or dislike about Dell and its products.
How is the success of social media measured at Dell?Dell uses a measure of Return on Invested Capital. This statistic has been an excellent measure of a company's financial performance. At Dell they closely watch how well they manage ROIC, and they achieved a 294 percent return on invested capital in 2000, putting them at #1 at that time. However, with the advent of the Internet, it's clear that traditional measures for company performance are relevant and important, but they aren't the only way to evaluate a company's performance.Dell values their "internet capabilities" as a measure just as critical to their bottom line as financial measures, and view the two are closely linked.Dell Gives the following as tips to measuring social media results: Measure engagement with your company blog. You can measure the average number of comments left on each blog post. At Dell, we call this the “conversation index.” If you use Wordpress or Blogger publishing software, you will find this number on the administrative dashboard.Establish measurable objectives for your company’s social media initiative. For example, an objective might be to increase positive brand mentions online by 25 percent, to drive a 10 percent increase in traffic to the company Web site in a given timeframe or to get people to share their e-mail addresses.Utilize an analytics program to measure on-site activity. With a free program such as Google Analytics, for example, you can track the following information on an easy-to-read measurement “dashboard”: o Number of Web site visits o Number of pageviewso Length of time on the Web site o Top traffic sources o Top performing keywords o Top performing content o Conversions, or specific on-site actions that you specify as “goals.” For example, a conversion might be a customer completing an online form to receive more information from your company.Track off-site activity as well. Your Web site is only one part of the digital ecosystem, and there is a lot more that you can measure, including: o Number of mentions about your company online. You can find this using Technorati or Google Blog Search. o Tonality of mentions about your company online. The free monitoring tools do not indicate tonality of mentions (i.e., positive, negative or neutral). You can measure this through the manual process of review ing and scoring each post, or you can utilize a subscription- based tool such as Visible Technologies’ TruCast. o Placement of your content (e.g., videos, photos, etc.) on other Web sites. Tracking photos and videos is not always easy – especially if you don’t know to where to look for them. Some paid analytics solutions, such as those provided by Omniture, are starting to do this well. o Ranking of your Web site in search engines for commonly searched keywords. Search Engine Optimization is a science in and of itself. For more on SEO strategies for small businesses, visit http://www.searchengineguide.com. Mack Collier is one of the most in fluential small business bloggers and shares valuable insights on both SEO and social media. o Ranking of your blog by Technorati.com. Technorati is a leading authority on social media influence, so it’s a good idea to track how your blog moves up or down in its ranking.That Dell has made $3m from Twitter links is cool, and it's a good arrow to have in your social media advocacy quiver, but here are a number of examples we think better capture both the bottom line and some of the soft benefits of conversation. Joe Cothrel, Chief Community Officer at enterprise online community vendor Lithium, gathered these numbers in 2007 and we included them among other resources in the RWW Community Management Guide.These examples reference older related forms of online social interaction, but they also concern far greater sums of money than $3m.• A Cisco study in 2004 found that 43% of visits to online support forum are in lieu of opening up a support case through standard methods.• Cost per interaction in customer support averages $12 via the contact center versus $0.25 via self-service options. (Forrester, 2006) • Jupiter Research (now Forrester) reported in 2006 that customers report good experiences in forums more than twice as often as they do via calls or mail. • Ebay found in 2006 that participants in online communities spend 54% more than non-community users.Better customer experiences, far lower support costs and more buying activity in the long run. Those are observations that can help provide context to the high-profile example of Dell pushing e-commerce links out over Twitter.
4. Specific Examples of Social Media at Dell (Katrina)Dell Computers announced last year that it has surpassed $3 million in sales via links from one of its Twitter accounts, making one of the most high profile examples of social media Return on Investment (ROI) all the more juicy. According to Richard Binhammer, Senior Manager at Dell, “We are constantly “testing” and experimenting with different social media initiatives and opportunities. In fact, we are encouraged to experiment and see what works and learn from it, versus guaranteeing success”Four Main Areas of Dell’s Social Media TeamMore Conversations – This includes expansion of group blogs and to include more languages. Dell’s outreach to customers or others who blog about them and joining those conversations is an example of this. Other examples include: presence on Twitter and involvement at Yahoo AnswersEase of use - First off, their goal is to make their social media tools easier to navigate and use. Part of the way they hope to get there is to drive more consistency across their social media properties. Secondly, they want to make it easier for consumers to find information they're looking for. Consistency will help, but they understand that this really requires innovative thinking.Collaboration – Dell has been able to get feedback from customers via monitoring conversations in the blogosphere, on Direct2Dell (their first blog established at the urging of Michael Dell), the Dell Community Forum or IdeaStorm before they show up in their call centers. But, a pipeline for customer feedback is useless if they don't act on that information. Internal collaboration is vital to Dell’s long-term success. Michael Dell wanted the company to have a voice in the connected era, as well as establish a place for customers to be able to connect and converse with DellCommunity meets e-commerce – Dell feels, all of their efforts in the social media space should empower their customers. Dell.com specifically, is always striving to do a better job of giving customers a chance to influence content on their website. In the past, much of Dell.com focused mainly on e-commerce activities, while community tools resided in an isolated part of the website. Dell decided there should be much tighter integration between community and e-commerce. One of the steps taken in this direction was introducing the ratings and reviews functionality in many countries.
An example of Dells success with SNM is their @dell outlet twitter following.They message their followers with deals, special offers and discounts. This is a form of real-time coupons – Dell can alert people to offers and discounts as they arise. @DellOutlet also points you to a specific web page, and changes the offers immediately when they sell out. What are missing are actual bargains. These prices are comparable to the prices @dell outlet has been before they got involved with twitter. @dell outlet is the twitter component of Dell’s refurbished computer and product outlet operation. None of the deals were actually that much cheaper or exclusiveDell.com/outlet existed prior to the twitter account What’s missing is a Dell SNM association with their complete product line. This isn’t done because they are “not that interested in twitter”. They have more than 20 channels. Dell’s other Twitter channels cater to different audiences, including international ones, and it counts as one of the first major brands with Twitter channels in Chinese, Japanese, German, and Spanish. Nothing missing here Twitter is currently not monetized, at least not by Twitter itself. @dell outlet generated $3million last year from Twitter alone. When they started Dell Outlet they had 2,500 followers and they sold $500,000. Then they got on the suggested user list of Twitter and they got to 1.6 million followers and they sold only $2 million worth of equipment. What’s missing is the effort by Dell to optimize this phenomenon. I am sure they are, but publically, they show no interest yet. Maybethe lack of interest lies in the fact that this market is such a small slice of their revenue pie. Perhaps the reason Dell is successful in this market is that they have real people tweeting, interacting, and actually performing extensive customer service work. They shifted the focus off Dell and started retweeting quotes, participating on #followfriday, and answering @replies. What’s missing is the interest to create this kind of customer interaction by the leadership. To get them to board this new way of simultaneously marketing and selling products doesn’t look evident so far. But, It is a new concept to the marketing stalwarts, so it may take time.
6. Do other companies emulate Dell? (Yinan)- Dell’s opponent’s move: e.g. HP, Apple, etcOf Note: HP only uses SNM as a real-time source from which it gathers data for executive-level decisionsHP doesn’t drive sales directly in any appreciable wayApple has its own Youtube Channel Populated it with videos of the iPad presentation and the iPad introduction videoNot a direct sales chain