The document summarizes key principles from the Digital Adoption Framework (DAF) using quotes from thought leaders. It discusses 10 DAF principles: 1) Understand your market, 2) Rewrite the rules, 3) Select high priority opportunities, 4) Build product culture and teams, 5) Walk in your customers' shoes, 6) Embrace operating expenditures, 7) Lean thinking enables agility, 8) Cherish information, 9) Nurture partnerships, and 10) Relentless reinvention is crucial to long term success. The document emphasizes that a collaborative, value-aligned culture is key to transformational digital success.

1. DIGITAL AS USUAL
A Journey Around the Digital Adoption
Framework in Quotes

2. DIGITAL AS USUAL
"Enduring companies must not
only do what's good for
shareholders but also what's good
for Society."
Brian Chesky, Airbnb CEO
Ethics
are
central to
a Digital
Business'
s Brand
Embracing
value of the
DAF

3. DIGITAL AS USUAL
"Knowledge is a weapon. I intend
to be formidably armed"
Terry Goodkind, Author
Understandin
g of your
industry is
essential to
Success
DAF Principle 1
Understand Your
Market

4. DIGITAL AS USUAL
"Influential people are never
satisfied with the status quo.
They’re the ones who constantly
ask, ‘What if?’ and ‘Why not?’
They’re not afraid to challenge
conventional wisdom and they
don’t disrupt things for the sake of
being disruptive; they do it to
make things better "
Travis Bradberry, Author Emotional
Intelligence 2.0
Changing
the
Market's
Big Rules
Drives
Disruptio
n
DAF Principle
2 Rewrite The
Rules

5. DIGITAL AS USUAL
"when people are crystal clear
about the most important priorities
of the organization and team they
work with and prioritize their work
around those top priorities, not
only are they many times more
productive, they discover they
have the time they need to have a
whole life"
Stephen Covey, The 7 Habits of Highly
Effective People
Address a
small
number of
proximate
opportunitie
s at a time
DAF Principle 3
Select High
Priority
Opportunities

6. DIGITAL AS USUAL
"the biggest enabler as well as
barrier for corporate innovation is
the mindset of the leadership team
and the impact it has on the
teams"
Hari Krishnan
CEO, PropertyGuru Group
Culture is a
key factor in
transform-
ational
success
DAF Theme –
Collaboritve &
Value aligned Risk
culture

7. DIGITAL AS USUAL
"Generally, every customer wants
a product or service that solves
their problem, is worth their money
and delivered with amazing
customer"
Fabrizio Moreira, Author, Politician and
Entrepreneur “A Real Job Can Kill Dreams”
Focus on
end-to-
end
product
delivery
DAF Principle 4
Build Product
Culture and
Teams

8. DIGITAL AS USUAL
"We see our customers as invited
guests to a party, and we are the
hosts. It's our job every day to
make every important aspect of
the customer experience a little bit
better"
Jeff Bezos, Amazon CEO
Customer
Empathy
and
Experienc
e drive
Loyalty
DAF Principle 5
- Walk in your
customers'
shoes

9. DIGITAL AS USUAL
"to run fast you often need capital
investment beyond what you
bootstrap from your own
operations"
Rob Durst
CEO Silver Bay Technologies
CAPEX is a
straight
jacket
which does
not flex with
changing
situations
and
discourages
continuous
improvemen
t
DAF Principle 6 –
Embrace OpEx

10. DIGITAL AS USUAL
"All we are doing is looking at the
time line, from the moment the
customer gives us an order to the
point when we collect the cash.
And we are reducing the time line
by reducing the non-value adding
wastes"
Taiichi Ohno
Toyota
Lean
Thinking
enables
operational
agility and
better
product
quality
whilst
reducing
the risk of
change
- Underpins
Design
thinking,

11. DIGITAL AS USUAL
"Data is a precious thing and will
last longer than the systems
themselves"
Tim Berners-Lee
Inventor of the WWW
Data and
Information
are
essential to
your IPR
and
performanc
e. They
need
nuturing
and
protection.
DAF Principle 8 –
Cherish
Information

12. DIGITAL AS USUAL
"When something is important
enough, you do it even if the odds
are not in your favour."
Elon Musk, Tesla, SpaceX, The Boring
Company et alia
Risk
Appetite
Needs to
be
Aligned
with
Value
DAF Theme on
aligning risk
appetite to
value

13. DIGITAL AS USUAL
"Entrepreneurs have a natural
inclination to go it alone. While this
do-it-yourself spirit can help you
move forward, adding an element
of collaboration into the mix can
make you unstoppable"
Leah Busque, Fuel Capital,
previously CEO TaskRabbit
Partnerin
g is an
essential
practice
for Digital
Compani
es
DAF Principle
9 – Nurture
Partnerships

14. DIGITAL AS USUAL
"The only constant in the
technology industry is change"
Marc Benioff, CEO Salesforce
&
“Only the Paranoid Survive”
Andrew Grove, Former Intel CEO
Relentless
Reinventio
n is crucial
to Long
Term
Success
DAF Principle
10 - Harness
the Fear of
Obsolescence

15. AUTHOR DETAILS
By: Roderick Furmston-Evans
Author of:
“The Way of DAU” https://goo.gl/8Q9Bcu
“The Business of IT” https://goo.gl/kq82Qg
r.furmston.evans@gmail.com
Tel: 07952284315
LinkedIn: http://bit.ly/1TPLuth
Blog: http://bit.ly/2mSL3Tz