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Po(wow)erful Communications for FinTech Companies
The document provides tips for creating powerful communications. It suggests that gaining attention is getting harder due to increased competition. It advises communicators to avoid being their own worst enemy and instead be a distinctive voice. The document also emphasizes the importance of thoughtful planning, courage in taking risks, and contributing to meaningful movements or causes.
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Po(wow)erful Communications for FinTech Companies
- 1. How to CreatePo(wow)erful Communications Wonderland Collective Graeme Lipschitz – Co Founder
- 2. – Anne MorrowLindbergh “Good communication is as stimulating as black coffee, and just as hard to sleep after.” Wonderland Collective | How to Create Po(wow)erful Communications
- 3. Gaining attention is gettingharder. 3 Wonderland Collective | How to Create Po(wow)erful Communications
- 4. You’re not the onlyone. 4 Wonderland Collective | How to Create Po(wow)erful Communications
- 5. 5 Wonderland Collective |How to Create Po(wow)erful Communications
- 6. Don’t be your own worstenemy. 6 Wonderland Collective | How to Create Po(wow)erful Communications
- 7. 7 Wonderland Collective |How to Create Po(wow)erful Communications
- 8. Be a voice, notan echo. 8 Wonderland Collective | How to Create Po(wow)erful Communications
- 9. Wonderland Collective |How to Create Po(wow)erful Communications
- 10. The peak isas extreme as the trough. 1 0 Wonderland Collective | How to Create Po(wow)erful Communications
- 11. Wonderland Collective |How to Create Po(wow)erful Communications *1 *2 *3
- 12. Wonderland Collective |How to Create Po(wow)erful Communications
- 13. 1 3 Give it some thought. WonderlandCollective | How to Create Po(wow)erful Communications
- 14. Wonderland Collective |How to Create Po(wow)erful Communications “An effective strategy is a success story told backwards.” - Drake
- 15. Wonderland Collective |How to Create Po(wow)erful Communications Outcome = why, how, what + whom & how to do it.
- 16. 1 6 Wonderland Collective |How to Create Po(wow)erful Communications
- 17. 1 7 Wonderland Collective |How to Create Po(wow)erful Communications
- 18. Fortune favours the brave. WonderlandCollective | How to Create Po(wow)erful Communications
- 19. 1 9 Wonderland Collective |How to Create Po(wow)erful Communications
- 20. 2 0 Wonderland Collective |How to Create Po(wow)erful Communications
- 21. Be different. Wonderland Collective| How to Create Po(wow)erful Communications
- 22. Be relevant. Wonderland Collective| How to Create Po(wow)erful Communications
- 23. Messes lead to successes. WonderlandCollective | How to Create Po(wow)erful Communications
- 24. Be integrated. Wonderland Collective| How to Create Po(wow)erful Communications
- 25. 2 5 Contribute to amovement. Contribute to a movement. Wonderland Collective | How to Create Po(wow)erful Communications
- 26. Wonderland Collective |How to Create Po(wow)erful Communications Wonderland Collective | How to Create Po(wow)erful Communications
- 27. Wonderland Collective Second Home:68 Hanbury Street London EC1 5JL Tel: +44 (0) 744 720 2234 Email: graeme@wonderlandcollective.co.uk Visit: www.wonderlandcollective.co.uk
Editor's Notes
- #4 Your reputation only helps if people know you exist, or that your services exist. Networking events are not as fruitful as they once were. They are filled with non-clients, non referrals, competitors, and so on. It’s getting harder to have face time with those decision makers in companies, and I’m talking about actual meetings, not the app. It really requires the dedication of a full time person - not someone who is balancing a million things to just add this in the mix. We pay the extra $1.99 for an ad-free app. We use a newsreader to get our news stories without having to worry about print or online advertising. We rigorously work and rework our Facebook feed to better ignore ads and promoted posts. We pay for streaming television, or at least use our DVRs, to avoid commercials. We pay for streaming radio, or torrent all our music, so we don't have to listen to... what? Ads. And young or small companies seem have it harder than those who have been around for ages.
- #5 You’re not the only one doing what you’re doing. As there are over 6 billion people on the planet, there’s probably someone doing what you do. As a matter of fact, there are over a thousand different FinTech companies looking to do different and appealing things with their users’ money.
- #6 In order to break through the noise, we need messaging that is authentic, part of an underlying strategy and well crafted.
- #7 Elements of poor communication Defeats the purpose Cluttered Confusing Non-sensical layout Inconsistent (not trustworthy)
- #8 Elements of poor communication Defeats the purpose Cluttered Confusing Non-sensical layout Inconsistent (not trustworthy)
- #9 Find your voice Key Stakeholder Interview – BHAG – Tone – Create a “visual language” that includes logo, colour, typography, icons and other visuals. Lexi to add some magic here.
- #10 “We also knew we needed to use the very best in digital UX and design, in order to meet the growing expectations of young people, and provide the most user-friendly experience for all children, no matter their ability, or how they are feeling.”
- #11 To differentiate yourself you need to make it easy and accessible to view and participate.
- #12 Everyone talks about the misery – too many messages that follow the same vein. To differentiate yourself you need to take a two-prong approach with your messaging: Talk about the problem – introduce the bad guy / trough Introduce the good guy / peak Help the user and make it transparent and simple.
- #13 Creating trust – especially when you’re the new kid on the block, is THE MOST important thing. 75% of Transferwise’s homepage is about building trust.
- #14 A lot of the time, poor communications comes from a lack of strategy and vision;
- #15 If we take the time to consider our objectives and KPI’s – it helps us to track the path of where we need to go. Think about the why, how, what and then to whom and when and how you would do it.
- #16 If we take the time to consider our objectives and KPI’s – it helps us to track the path of where we need to go. Think about the why, how, what and then to whom and when and how you would do it.
- #17 This is a good analysis of the who.
- #18 This is a great analysis of the how.
- #19 Be bold and brave with your messaging. In a saturated space, you need to find some way to stand out in the noise.
- #20 Notes: Graeme here is the site so you can see it: https://bravetheshave.org.uk/
- #21 Notes: Graeme here is the site so you can see it: https://bravetheshave.org.uk/
- #22 People have become desensitised. We see incredibly sad and dismal states of human existence on a daily basis. We’ve become cold/ immune to this. You now need to think differently to grab people’s attention.
- #23 Being relevant is a great way of cutting through all the noise. Use a special time of year or occasion to help bring the spotlight to your campaign. Recently we’ve seen campaigns centered around trending social media events like the blue and gold dress. We created an augmented reality experience for Sanlam Investments when Pokemon Go was in the press. (We also learned a lot by making a mess.)
- #24 Being relevant is a great way of cutting through all the noise. Use a special time of year or occasion to help bring the spotlight to your campaign. Recently we’ve seen campaigns centered around trending social media events like the blue and gold dress. We created an augmented reality experience for Sanlam Investments when Pokemon Go was in the press. (We also learned a lot by making a mess.)
- #25 As we saw earlier, digital is the way that millenials want to consume their communications. This doesn’t need to be limited to a responsive website. Create digital experiences…… AR / VR brand experiences Make sure it’s well tested and runs smoothly to not irritate your audience. YOU NEED TO ADD SOME MORE HERE.
- #26 By creating experiences that people can get involved in and see first hand the impact of your product (whether it’s time or money) Remember at Christmas when people said the best thing to do is give? Well, this is like Christmas and people are opening their gifts in front of your eyes all the time. It’s incredibly powerful.
- #27 Think about it! Create your own voice Take them down and up Create Trust Be as brave as your product (make a mess to make a success) Be different Be relevant Messes make successes Be Integrated Contribute to a movement