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The Business Case For
Networking
May 12, 2015
Agenda
The Role of Networks
Your Views/Concerns
Human vs. Social Capital
The Scientific Evidence
Parting Thoughts
The Role of Networks?
Professional Opportunities
Source for Talent
Customers
New Ideas
HELP!
What Comes to Mind
When You Think
About Networking?
What Gets In The Way
Of You Becoming a
World-Class Networker?
Human vs. Social Capital
Faster Promotions (Podolny and Barton, 1997)
Higher Salaries (Burt 2001)
Higher Performance Evaluations (Mehra, Kilduff and Brass,
2000)
More Deals Closed (Mizrushi and Stern, 2001)
More Successful Teams (Rosenthal 1996)
Higher Company Performance (Geletkanycz and Hambrick,
1997)
More Innovative Organizations (Stuart and Podolny)
The Evidence is Consistent and Overwhelming
Social Organization
Can You Think of
Companies Built on the
Brokerage Model?
“There is no value to a venture
if it only connects people already connected.”
Ronald S. Burt
“The Social Capital of Structural Holes”
Think Relationship Building Not Networking
Seek Diversity
Focus On Helping Others
Discard The “Return On Investment” Mindset
Some Parting Thoughts…

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The Case For Networking

  • 1. The Business Case For Networking May 12, 2015
  • 2. Agenda The Role of Networks Your Views/Concerns Human vs. Social Capital The Scientific Evidence Parting Thoughts
  • 3. The Role of Networks? Professional Opportunities Source for Talent Customers New Ideas HELP!
  • 4. What Comes to Mind When You Think About Networking?
  • 5. What Gets In The Way Of You Becoming a World-Class Networker?
  • 7. Faster Promotions (Podolny and Barton, 1997) Higher Salaries (Burt 2001) Higher Performance Evaluations (Mehra, Kilduff and Brass, 2000) More Deals Closed (Mizrushi and Stern, 2001) More Successful Teams (Rosenthal 1996) Higher Company Performance (Geletkanycz and Hambrick, 1997) More Innovative Organizations (Stuart and Podolny) The Evidence is Consistent and Overwhelming
  • 9. Can You Think of Companies Built on the Brokerage Model?
  • 10. “There is no value to a venture if it only connects people already connected.” Ronald S. Burt “The Social Capital of Structural Holes”
  • 11. Think Relationship Building Not Networking Seek Diversity Focus On Helping Others Discard The “Return On Investment” Mindset Some Parting Thoughts…