How 10up and MaineToday Media leveraged WordPress to deliver the Portland Press Herald, Kennebec Journal, and Morning Sentinel online.

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Delivering the News
on WordPress
WordCamp Maine 2014

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Matt Fulton
Matt Fulton joined MTM as Director of Digital
Services in October 2013 from local digital
agency, Kemp Goldberg, where he was the
technical lead working on a variety of
development/design projects for clients ranging
from Fortune 500 companies to local Maine
brands.
Matt previously worked at the Boston Globe
where he served as managing of advertising
technology and also as sales development
manager. He also has the experience of
working at a start-up in the e-reader space.
The MTM Digital Services team is responsible
for the development, functionality, and user-
experience for all of our digital products
including our websites, replica editions, mobile
sites, and additional digital products. Matt and
his wife live in Cumberland with their two young
children.

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John Eckman
John Eckman joined 10up as CEO
in March 2014. He previously
served as Managing Director for
ISITE, Boston, Practice Director
for Optaros, and Director of
Development for PixelMEDIA.
He was one of the founding
organizers of WordCamp Boston
in 2010, and has spent the last 15
years focused on designing and
building web and mobile
experiences for clients, the last 8
in the open source CMS space.

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Agenda
• Before
• Project: Redesign, Replatform, & Migrate
• After
• Q&A

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Before
• Design was dated. We had difficulty presenting diverse content in elegant and
coherent packages.
• Current system didn’t allow easy curation of content to homepage and section
fronts, and mix additional media types with stories
• Non-responsive design with separate mobile site led to unpredictable content
management
• Editorial flow from print to web was in a black box - no accessible API to
syndication options
• CMS templating language had no community of knowledgeable developers
behind it
• CMS admin was confusing, difficult to navigate, and inflexible.
• Ongoing costs for proprietary SaaS model web CMS were high relative to
value

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The Project
• Redesign
• Responsive
• Modern
• Elegant
• Multimedia Savvy
• Replatform
• Flexible
• Open, Large Community
• Curation enabled
• Cost effective
• Migrate

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13. Name | @twitter | #hashtag | url:slides.com

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17. Name | @twitter | #hashtag | url:slides.com

18. Name | @twitter | #hashtag | url:slides.com

19. Name | @twitter | #hashtag | url:slides.com

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Ingestion
• We used XML-RPC to enable MTM’s print CMS to
“push” content into WordPress
• Enables pushing of multiple assets per article
(images, related articles, article sidebar items)
retaining relationships setup in print CMS
• Intercept author bylines to line up for newswire
stories, different source types
• Also enable syndication of stories between MTM sites

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Migration
• Over 200,000 articles migrated from previous
platform
• Plus over 800 interactive items, 145,000 images,
and 3000 other ‘assets’
• WP-CLI with a very custom set of scripts to handle
properly all the relationships, assets, authors, etc.

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Integrations, Etc.
• MailChimp
• Brightcove
• AccuWeather
• Google Analytics API / AddThis
• Gravity Forms
• Taboola

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Q & A
Thanks To:
• Helen Hou-Sandí
• Chris Marslender
• Dave Kellam
• Dillon McCallum
• Andrew Mowe
• Eric Mann
• Grant Landram
• Ivan Lopez
• Tammy Hart
Thanks To:
• Matt Fulton
• Peter Vachon
• Doug Vanderweide
• Chad Gilley
• Lisa DeSisto