UX & Responsive Design
Optimizing User Experience Across Devices

UXCamp DC -- January 5, 2013




                      Clarissa Peterson
                        clarissapeterson.com
                                    @clarissa
"So you’re going to make websites
work better on mobile phones?
Because right now they mostly all suck."
              - my friend who's not a web designer
You have some options:
Fixed-width Site
Separate Mobile Site
One Website
History
Photo credit: Brad Frost via Creative Commons http://flic.kr/p/cfQwL7
Responsive Design
How It Works


(but words don’t mean much)
two things:
Flexible
Adjustable
http://www.unitedpixelworkers.com/
http://www.unitedpixelworkers.com/
http://www.unitedpixelworkers.com/
http://www.unitedpixelworkers.com/
http://www.unitedpixelworkers.com/
Why?
85%
         of American adults
own a cell phone

http://pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012.aspx
45%
         of American adults
own a smartphone

http://pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012.aspx
40%
  have a cell phone that’s
not a smartphone

http://pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012.aspx
17%
do most of their online browsing
     on their phone

  http://pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012.aspx
But most of them also have
   a desktop or laptop.
Content Parity
The beauty of the web is its openness.
Don’t arbitrarily lock people out because
of browser, device or configuration.
                             - Brad Frost
                             @brad_frost
Access
http://www.unheap.com/
Future-Friendly
Illustration credit: Anna Debenham via Creative Commons http://flic.kr/p/dtMQTL
Photo Credit: Rafel Miro via Creative Commons http://flic.kr/p/8KSGt7
Sony PSP-1000, Photo credit: Anna Debenham via Creative Commons http://flic.kr/p/dpGnUj
Nokia 95-3, Photo credit: Jonathan Greene via Creative Commons http://flic.kr/p/4nGFUd
The best way to be future friendly is to be
backwards-compatible.
                             - Jeremy Keith
                                  @adactio
Context of Use
Photo credit: Kai Chan Vong via Creative Commons http://flic.kr/p/5c4Sfv
Photo credit: Mith Huang via Creative Commons http://flic.kr/p/9B7A4c
Photo credit: Carlos Smith via Creative Commons http://flic.kr/p/8tLb4P
Photo credit: Pete Markham via Creative Commons http://flic.kr/p/2zvrrJ
Photo credit: Wendi Dunlap via Creative Commons http://flic.kr/p/vMJM6
Photo credit: Channy Yun via Creative Commons http://flic.kr/p/51QJr6
Photo credit: Matt Hamm via Creative Commons http://flic.kr/p/EyrLG
Small-Screen First
Mobile use case: I just transferred money
at my desk using my phone because
logging into my banking app requires
fewer steps.
                       - Stephanie Rieger
                        @stephanierieger
Design Process
Start with content.
Design


Develop
Prototyping
Illustration credit: podluzny via Creative Commons http://flic.kr/p/cJJdzm
Frameworks
http://foundation.zurb.com/
http://foundation.zurb.com/
http://foundation.zurb.com/prototype-example2.php
http://foundation.zurb.com/docs/forms.php
http://foundation.zurb.com/docs/buttons.php
http://foundation.zurb.com/docs/typography.php
Style Tiles
Communicate the
essence of a visual brand
      for the web
Style Tiles via Creative Commons http://styletil.es/
help form a
common visual language
 between the designers
  and the stakeholders
Style Tiles via Creative Commons http://styletil.es/
Testing
Touch
Clarissa Peterson via Creative Commons (CC BY-NC-SA 2.0)
"It's not like our industry nailed web
design before we started doing
responsive design. It's still a work in
progress."
                                 - Dan Willis
                                   @uxcrank
Give everybody the same content


    Displayed appropriately
         for their device


No matter what device they have.
There is no Mobile Web. There is only
The Web, which we view in different
ways. There is also no Desktop Web. Or
Tablet Web.
                          - Stephen Hay
                           @stephenhay
Fin

UX & Responsive Design