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WO R D P R E S S A N D T H E
E N T E R P R I S E D I S C O N N E C T
O C TO B E R 3 1 S T, 2 0 1 5
@jeckman • #wcnyc
https://www.youtube.com/watch?v=hnDtQAjYhRQ
@jeckman • #wcnyc
http://trends.builtwith.com/cms
@jeckman • #wcnyc
@jeckman • #wcnyc
@jeckman • #wcnyc
@jeckman • #wcnyc
Automattic appears significantly less than other vendors
. . . where key scenarios require integration with other
enterprise systems . . . some customers are cautious of
the complexity — and quality — involved in employing . . .
third party components.
The downside of WordPress' usability and accessibility is
. . . content sprawl and reduced governance.
WordPress' simple elegance suits organizations with
simple requirements, but the innovative aspirations of
many enterprises . . . require more innovation and
sophistication. WordPress lags behind . . . in areas such
as context awareness.
@jeckman • #wcnyc
http://jboye.com/blog/wordpress-the-most-used-cms-in-the-world-and-still-not-good-enough/
@jeckman • #wcnyc
“Despite all these apparent strengths, very
few organisations consider WordPress as
an option when they go through a CMS
selection exercise. Large and complex
organisations seem to mostly ignore it.”
http://jboye.com/blog/wordpress-the-most-used-cms-in-the-world-and-still-not-good-enough/
W H O A R E E N T E R P R I S E
C U S TO M E R S ?
O R G T Y P E :
• Large for-profit
companies
• Well Funded Non-
Profits/NGOs
• Government
• Education
B E H AV I O R :
• Scaling Processes and
technology
• Multilingual / multisite /
complex org structures
• Significant infrastructure
• Many integrations
@jeckman • #wcnyc
@jeckman • #wcnyc
W H Y D O W E WA N T T H E M ?
N O, R E A L LY
• Impact
• Innovation at scale
• Long-term predictable
relationships
• Open Source value
exchange
• Customers with money but not
time
• Users with time but not money
@jeckman • #wcnyc
@jeckman • #wcnyc
S E L L I N G TO E N T E R P R I S E
C U S TO M E R S
@jeckman • #wcnyc
A N A LYS T S
@jeckman • #wcnychttp://www.emailvendorselection.com/omg-your-rfp-is-killing-me/
@jeckman • #wcnyc
@jeckman • #wcnyc
N E G OT I AT I N G W I T H B I G G E R C O.
https://www.flickr.com/photos/miguel77/5541356248/
@jeckman • #wcnyc
H OW C A N W E W I N I N
T H E E N T E R P R I S E ?
https://www.flickr.com/photos/jonesggallery/433534597
https://www.flickr.com/photos/zoonabar/5333818971
@jeckman • #wcnyc
- T O N Y B Y R N E , R E A L S T O RY G R O U P
( 2 0 0 4 )
“Vendors often report little interest in
usability among prospects and buyers
beyond the basic authoring interface.
We don't believe that. The problem
remains that end-users are too often
shut out of buying decisions.”
@jeckman • #wcnyc
L E T ’ S N OT LO S E W H AT M A K E S
WO R D P R E S S G R E AT I N S E A R C H O F
M A K I N G I T “ E N T E R P R I S E F R I E N D LY ”
P H I LO S O P H Y- D R I V E N
D E V E LO P M E N T
• Out of the Box
• Design for the
Majority
• Decisions, not
Options
• Clean, Lean, and
Mean
• Striving for Simplicity
• Deadlines are not
Arbitrary
• The Vocal Minority
• Our Bill of Rights
@jeckman • #wcnyc
@jeckman • #wcnyc
A D D R E S S B U S I N E S S I M PAC T
• Using the prospect’s
language, not insider terms
• Telling the business story
• White papers, case studies,
slide decks, videos
• Outside the WordPress
bubble
http://www.alphasandesh.com/blog/how-to-use-relevant-content-in-your-email-marketing/
@jeckman • #wcnyc
I N F LU E N C E T H E A DV I S O R S
@jeckman • #wcnyc
I N F LU E N C E T H E A DV I S O R S
@jeckman • #wcnyc
john@10up.com
@jeckman
johneckman.com
openparenthesis.org
goatless.org
@jeckman • #wcnyc

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