This document discusses strategies for analyzing search engine optimization (SEO) data from various tools to gain insights. It provides three use cases: (1) targeting answer boxes by analyzing keyword data from Searchlight, (2) calculating content return on investment (ROI) by merging content performance data with keyword and revenue data, and (3) performing a "deep dive" analysis of thousands of keywords from Search Console using the Analytics Edge add-in to merge the data with internal segments. The document emphasizes integrating both internal and external data for actionable SEO insights.
Leveraging Crawler Intelligence to Prioritize Impactful SEO StrategiesConductor
Digital marketers and SEO’s regularly make decisions about website content, internal site structure, or technical refinements by relying on “best practices” (as documented by the search engines themselves) and a trial-and-error approach: “If I change this, will search engines find my content more easily, or assess it to be more relevant?” But when it comes to how search engine crawlers actually visit and move through a site, we’re often in the dark – especially for enterprise level sites with an overwhelming amount of content. Sarah Dryden (Path Interactive) and Piera Palazzolo (American Management Association) will discuss how using web logs to document and compare trends in actual crawler behavior can help narrow down key priorities for an enterprise-level site.
Presentation by:
Sarah Dryden - Path Interactive
Piera Palazzolo - American Management Association
The Evolution of SEO: How to Become a Modern-Day SEO MasterConductor
Simon Heseltine, VP of Search at ForRent.com, will show you how search engines have evolved over the last few years, and where they’re going. Find out what you should have done, that if you haven’t, your competitors may have. He'll give you insights into where you should focus your 2017 SEO budget, and he'll also provide an intro into some of the other topics that will be covered in more depth over the rest of the conference.
Presentation by:
Simon Heseltine - VP of Search, ForRent.com
This presentation was given at the 2017 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
How to Use Search Data to Build Content that Drives Value at ScaleConductor
While cat videos may still dominate YouTube & Instagram, quality content creation requires a less feline focus, and an ability to scale content beyond kittens with value and uniqueness. Join Grant Simmons as he demonstrates how Homes.com leverages big data and fat cats to create content that aligns with; brand messaging, user interest, and search engine quality mandates. You'll get inspired, excited and empowered with ideas and information that will scale your content strategy out of the litter box and into Google's search results.
Presentation by:
Grant Simmons - VP of Search Marketing, Homes.com
Moments That Matter: 4 Tricks for Measuring Your WebsiteConductor
Measuring your website is vital to understanding not only how your site is performing, but also how visitors consume the content. Going beyond simple measuring of visitors and page views can sometimes be tricky and often requires some JavaScript and code-level access. Tag Managers can take some of the labor out of that process and probably speed up your site's load time in the process. Them Craver, of CBS Interactive, will show you how to why you should be measuring certain visitor events to understand visitor behavior better. Through concise but practical examples, he'll show you how to make measuring events quick and painless while helping you understand your site better.
Presentation by:
Thom Craver - CBS Interactive
Staying Ahead in the Age of Innovation: Tips for a Successful Site MigrationConductor
In a world of constantly evolving searchers and search results, it is critical for webmasters to keep up with the needs of their users. Almost every website will need to undergo a site migration at some point in time whether to become secure with HTTPS URLs, move to a new platform, consolidate websites, or introduce user-friendly URLs. Adam Audette (Merkle) and Kemp Honeycutt (Shoppers Choice) have done the heavy lifting to understand what can make and break a site migration. In this session you will learn why you should consider migrating, what the process of performing a successful migration looks like, and potential pitfalls to avoid.
Presentation by:
Adam Audette - Merkle
Kemp Honeycutt - Shoppers Choice
AMPs Spotlight: From Tactics to Challenges and MoreConductor
John Shehata, VP of SEO of Conde Nast, takes you through how to use accelerated mobile pages (AMPs) to drive mobile traffic to your website. He explains how you can understand and report AMP rankings and how you can make your AMPs discoverable. He gives you best practices and demonstrates why they should be integral to your mobile marketing strategy moving forward.
Presentation by:
John Shehata - VP of SEO, Conde Nast
Marketing: A Journey in Enterprise Digital TransformationConductor
Innovator and entrepreneur Jay Wightman, of John Hancock Investments, reveals what the journey looks like for an enterprise to adapt for the next generation of digital marketing for any industry. Jay has helped several brands adapt their legacy products and services to better align and scale online.
Presentation by:
Jay Wightman - John Hancock Investments
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: Solving Complex SEO Problems When Standard Fixes Don't Apply. PRESENTATION: SEO Audits & Anomalies: Fixing What's Broken - Given by Kristine Schachinger, @schachin - SitesWithoutWalls.com, Owner. #SMX #21A3
Leveraging Crawler Intelligence to Prioritize Impactful SEO StrategiesConductor
Digital marketers and SEO’s regularly make decisions about website content, internal site structure, or technical refinements by relying on “best practices” (as documented by the search engines themselves) and a trial-and-error approach: “If I change this, will search engines find my content more easily, or assess it to be more relevant?” But when it comes to how search engine crawlers actually visit and move through a site, we’re often in the dark – especially for enterprise level sites with an overwhelming amount of content. Sarah Dryden (Path Interactive) and Piera Palazzolo (American Management Association) will discuss how using web logs to document and compare trends in actual crawler behavior can help narrow down key priorities for an enterprise-level site.
Presentation by:
Sarah Dryden - Path Interactive
Piera Palazzolo - American Management Association
The Evolution of SEO: How to Become a Modern-Day SEO MasterConductor
Simon Heseltine, VP of Search at ForRent.com, will show you how search engines have evolved over the last few years, and where they’re going. Find out what you should have done, that if you haven’t, your competitors may have. He'll give you insights into where you should focus your 2017 SEO budget, and he'll also provide an intro into some of the other topics that will be covered in more depth over the rest of the conference.
Presentation by:
Simon Heseltine - VP of Search, ForRent.com
This presentation was given at the 2017 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
How to Use Search Data to Build Content that Drives Value at ScaleConductor
While cat videos may still dominate YouTube & Instagram, quality content creation requires a less feline focus, and an ability to scale content beyond kittens with value and uniqueness. Join Grant Simmons as he demonstrates how Homes.com leverages big data and fat cats to create content that aligns with; brand messaging, user interest, and search engine quality mandates. You'll get inspired, excited and empowered with ideas and information that will scale your content strategy out of the litter box and into Google's search results.
Presentation by:
Grant Simmons - VP of Search Marketing, Homes.com
Moments That Matter: 4 Tricks for Measuring Your WebsiteConductor
Measuring your website is vital to understanding not only how your site is performing, but also how visitors consume the content. Going beyond simple measuring of visitors and page views can sometimes be tricky and often requires some JavaScript and code-level access. Tag Managers can take some of the labor out of that process and probably speed up your site's load time in the process. Them Craver, of CBS Interactive, will show you how to why you should be measuring certain visitor events to understand visitor behavior better. Through concise but practical examples, he'll show you how to make measuring events quick and painless while helping you understand your site better.
Presentation by:
Thom Craver - CBS Interactive
Staying Ahead in the Age of Innovation: Tips for a Successful Site MigrationConductor
In a world of constantly evolving searchers and search results, it is critical for webmasters to keep up with the needs of their users. Almost every website will need to undergo a site migration at some point in time whether to become secure with HTTPS URLs, move to a new platform, consolidate websites, or introduce user-friendly URLs. Adam Audette (Merkle) and Kemp Honeycutt (Shoppers Choice) have done the heavy lifting to understand what can make and break a site migration. In this session you will learn why you should consider migrating, what the process of performing a successful migration looks like, and potential pitfalls to avoid.
Presentation by:
Adam Audette - Merkle
Kemp Honeycutt - Shoppers Choice
AMPs Spotlight: From Tactics to Challenges and MoreConductor
John Shehata, VP of SEO of Conde Nast, takes you through how to use accelerated mobile pages (AMPs) to drive mobile traffic to your website. He explains how you can understand and report AMP rankings and how you can make your AMPs discoverable. He gives you best practices and demonstrates why they should be integral to your mobile marketing strategy moving forward.
Presentation by:
John Shehata - VP of SEO, Conde Nast
Marketing: A Journey in Enterprise Digital TransformationConductor
Innovator and entrepreneur Jay Wightman, of John Hancock Investments, reveals what the journey looks like for an enterprise to adapt for the next generation of digital marketing for any industry. Jay has helped several brands adapt their legacy products and services to better align and scale online.
Presentation by:
Jay Wightman - John Hancock Investments
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: Solving Complex SEO Problems When Standard Fixes Don't Apply. PRESENTATION: SEO Audits & Anomalies: Fixing What's Broken - Given by Kristine Schachinger, @schachin - SitesWithoutWalls.com, Owner. #SMX #21A3
Power Hour: 50 Actionable SEO Tips & Tricks -- Delucchi Plus, Conductor, R2in...Conductor
An audience favorite from C3 2014, we cranked up the volume on the 2015 Tips and Tricks session! With insights from both agencies and brands, you’ll get stocked and energized with new, practical ways to seize search opportunities and boost your rankings.
Presentation by:
Jonathan Brinksman – Digital Analyst Manager, Delucchi Plus
Pat Reinhart – Director of Digital Strategies, Conductor
Mike Tirone – Digital Marketing Search & Content Strategist, R2integrated
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
BrightonSEO Conference: Yext Discussion on Voice Search and SchemaChristian Ward
How to Speak Search Engine.
Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Local Listings: Putting Your Business On The Virtual Map. PRESENTATION: The Shift From Listing Management to Location Data Management - Given by Gib Olander, @golander59 - SIM Partners, VP of Product. #SMX #13C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: SEO Without SERPS - Given by Bryson Meunier, @brysonmeunier - Vivid Seats Ltd., SEO Director. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Optimizing Content for Voice Search and Virtual Assistants - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President & Founder. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Brick & Mortar's Secret Weapon: Search Data. PRESENTATION: Brick & Mortar's Secret Weapon: Search Data - Given by Andrew Ruegger, @aruegger - Catalyst, Senior Partner, Head of Data Science. #SMX #13C2
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Link Building Fundamentals. PRESENTATION: The Art and Science of Building Links - Given by Debra Mastaler, @debramastaler - Alliance-Link, President. #SMX #13D
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
Traffic vs conversions how seo & cro can work togetherChloe Fair
SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) – the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages, targeting a broad range of queries from high to low intent.
How does Google's Local algorithm really work? Andrew Shotland & Dan Leibson of Local SEO Guide have spent months working on one of the largest ever statistical studies of the local search ranking factors. Over the past six months they have studied the effect of over 100 factors on the rankings of 30,000 local businesses in a hundred different metros. Learn which tactics really matter so you know how you and your team should spend your resources
How to Optimise the SHIT out of Your Internal SearchLukeCarthy
Key reasons why optimising your internal web search is ESSENTIAL for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX.
Presentation delivered as part of Search Leeds 2018 at the First Direct Arena.
Learn about how Voice Search with products such as Amazon Echo, Google Home, Siri, and Cortana are changing the way people search, and how you need to change how you're optimizing your website in response to this growing trend.
Presented at the Raleigh SEO Meetup conference on May 15, 2018.
How to get local links (and why you need them) - Brighton SEO Pitchbox SummitClarissa Filius | Booming
This talk is about how to get local links and why you need them in the first place. I will show you how you can use linkbuilding to dominate the local search results. As you probably know local search is growing and is getting more important and this als means local links are getting more important if you want to show for your poducts or services, wether your a local business or much bigger player.
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Advanced Enterprise SEOs, Unite!. PRESENTATION: Enterprise SEO Chaos - Given by Patrick Stox, @patrickstox - IBM, SEO Specialist. #SMX #12A
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Local Listings: Putting Your Business On The Virtual Map. PRESENTATION: Putting Your Business on the Virtual Map - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President, Founer. #SMX #13C
How to Produce Your Best Content Ever by Writing For Search EnginesBoostability
Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
Power Hour: 50 Actionable SEO Tips & Tricks -- Delucchi Plus, Conductor, R2in...Conductor
An audience favorite from C3 2014, we cranked up the volume on the 2015 Tips and Tricks session! With insights from both agencies and brands, you’ll get stocked and energized with new, practical ways to seize search opportunities and boost your rankings.
Presentation by:
Jonathan Brinksman – Digital Analyst Manager, Delucchi Plus
Pat Reinhart – Director of Digital Strategies, Conductor
Mike Tirone – Digital Marketing Search & Content Strategist, R2integrated
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
BrightonSEO Conference: Yext Discussion on Voice Search and SchemaChristian Ward
How to Speak Search Engine.
Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Local Listings: Putting Your Business On The Virtual Map. PRESENTATION: The Shift From Listing Management to Location Data Management - Given by Gib Olander, @golander59 - SIM Partners, VP of Product. #SMX #13C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: SEO Without SERPS - Given by Bryson Meunier, @brysonmeunier - Vivid Seats Ltd., SEO Director. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Optimizing Content for Voice Search and Virtual Assistants - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President & Founder. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Brick & Mortar's Secret Weapon: Search Data. PRESENTATION: Brick & Mortar's Secret Weapon: Search Data - Given by Andrew Ruegger, @aruegger - Catalyst, Senior Partner, Head of Data Science. #SMX #13C2
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Link Building Fundamentals. PRESENTATION: The Art and Science of Building Links - Given by Debra Mastaler, @debramastaler - Alliance-Link, President. #SMX #13D
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
Traffic vs conversions how seo & cro can work togetherChloe Fair
SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) – the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages, targeting a broad range of queries from high to low intent.
How does Google's Local algorithm really work? Andrew Shotland & Dan Leibson of Local SEO Guide have spent months working on one of the largest ever statistical studies of the local search ranking factors. Over the past six months they have studied the effect of over 100 factors on the rankings of 30,000 local businesses in a hundred different metros. Learn which tactics really matter so you know how you and your team should spend your resources
How to Optimise the SHIT out of Your Internal SearchLukeCarthy
Key reasons why optimising your internal web search is ESSENTIAL for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX.
Presentation delivered as part of Search Leeds 2018 at the First Direct Arena.
Learn about how Voice Search with products such as Amazon Echo, Google Home, Siri, and Cortana are changing the way people search, and how you need to change how you're optimizing your website in response to this growing trend.
Presented at the Raleigh SEO Meetup conference on May 15, 2018.
How to get local links (and why you need them) - Brighton SEO Pitchbox SummitClarissa Filius | Booming
This talk is about how to get local links and why you need them in the first place. I will show you how you can use linkbuilding to dominate the local search results. As you probably know local search is growing and is getting more important and this als means local links are getting more important if you want to show for your poducts or services, wether your a local business or much bigger player.
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Advanced Enterprise SEOs, Unite!. PRESENTATION: Enterprise SEO Chaos - Given by Patrick Stox, @patrickstox - IBM, SEO Specialist. #SMX #12A
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Local Listings: Putting Your Business On The Virtual Map. PRESENTATION: Putting Your Business on the Virtual Map - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President, Founer. #SMX #13C
How to Produce Your Best Content Ever by Writing For Search EnginesBoostability
Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
I spoke on a panel with 3 other SEM professionals at a Kansas City Search Engine Management conference. I spoke about the importance of Link Building and how our SEO strategies are so closely related to content strategies now.
This is hands-down the fastest, funnest way to learn how to make your site healthier and more visible. It’s like speed dating for strategy. Join Conductor’s professional service team as they rip through 30 actionable strategies in a rapid-fire fashion that you can implement the minute you leave the room (or even while you’re there!).
Speakers: Pat Reinhart, Stephan Bajaio, Holland Dauterive, Conductor
Moderated by: Katie Greenwood, Conductor
How to Rank 10 Million Products on Page One -- bol.comConductor
In the past sixteen years, bol.com has grown from an online bookstore to a collection of specialty shops that sell over ten million items. Nearly a million people shop on the website each day – but how does bol.com ensure that their products are being found through organic search? Tobias Sweijen, SEO Specialist at bol.com, and Irene Pennings, Business Analyst at bol.com, uncover how they get their products not just to rank, but to rank on page one, with the help of the Searchlight platform. Become an expert on how to improve your own rankings through simple tips and practical steps.
Presentation by:
Tobias Sweijen – SEO Specialist, Bol.com
Irene Pennings – Business Analyst, Bol.com
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
There are more opportunities for your school’s content to show up on search engines today than ever before, such as “structured snippets”, “people also ask", and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
But if you’re not optimizing your content with the right SEO, you’re losing critical opportunities to reach prospects when they’re searching for you and letting your competitors attract those users and build relationships with them.
Winning the SEO Game for Schools: How to Dominate Organic Search and Get in Front of the Right Students in 2023, a fast-paced executive briefing for schools on what you need to know about SEO in 2023 and how to ensure you “steals” every opportunity to show up on search engines for relevant searches entered by your potential students.
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
Internal Search - The Lost Child of Web AnalyticsCharles Meaden
Discover why you should take the time to analyse the words and phrases that people enter into the search engine on your web site. These words show the users intent and allow you to better understand their thinking.
Voted 'Best Presentation' at the 2012 MeasureCamp in London
For our June 2019 event, Search Social & Attribution, we had two fantastic speakers.
Dale Nguyen presented: Developing a Data-Driven Link Building Strategy Using Google, Competitor, & Industry Insights
Francois Goube presented: What I learned from crawling 10 billions of Pages and analyzing 5 Trillions of log lines.
For full recaps of this and past events, head on over to utahdmc.org
Internal Search Optimization, or iSEO as I like to call it.
The process of optimizing your site’s internal search results
To help users find information
Via a query
As fast as possible
And
To take them to the most relevant results.
When you think about it, it’s sort of a combination of SEO, paid search, and UX skills all wrapped up in one and this is what I’m going to dive into today.
Presented at PubCon 2015 (Las Vegas)
Analytics is more than "slap on the google analytics tag and we're done". Any good Digital project starts out with a good set of Goals & Objectives...but when was the last time that you measured the result of those goals & objectives? Lean Analytics is about integrating the analytics in the whole process...from the start. In a LEAN way
LinkedIn is often overlooked or misunderstood, especially by brands who may not sit comfortably in LinkedIn’s bread and butter industries. But LinkedIn is ripe with potential—for those who understand how the algorithm works and how to make it work for them.
Conductor C3 2019 - SEO + Paid: Better TogetherConductor
Jon Chang, IBM
Paid and organic: can this marriage be saved? You may find it’s easier (and more important) than you think.
Learn more at c3.conductor.com
Conductor C3 2019 - NLP and Search Intent: What Happens in Vagueness Stays in...Conductor
Dawn Anderson, Move It Marketing
As the amount of digital content search engines must make sense of increases, so too does the importance of clarity in the written and spoken word. In this session, you’ll learn about challenges and developments in NLP (natural language processing) and how to disambiguate vagueness to focus intent and content in your SEO tactics and strategy.
Learn more at c3.conductor.com
Conductor C3 2019 - What’s Next, Now: The Modern Media MixConductor
Collin Colburn, Forrester
ow does organic marketing fit in with the modern media mix? And how do you make it pay? Guest speaker Collin Colburn will highlight the trends that are shaping ROI metrics and integration of SEO.
Conductor C3 2019 - Trick Shots vs. Epic Fails: Building a Team Culture Aroun...Conductor
Matt Bailey & Aaron Watkins, Johns Hopkins Medicine
Good medicine (and business) starts with good data. But how do we help our teams make data-driven decisions as a rule? Learn how leading light Johns Hopkins Medicine built a culture around SEO, what was a huge success, and what fell flat on its face as they transformed decision-making within the institution and web team.
Conductor C3 2019 - The Circle of Trust: How Making SEO Accessible To Non-Spe...Conductor
Claudia Higgins, Argos | Simon Dale, Organic
Want to save time spent “fixing” issues and optimizing SEO after the fact? Learn how one of the largest online retailers in the UK ensures specialists and non-specialists alike integrate SEO and user insights in their day-to-day work. Hint: free exchange of knowledge and data allows them to prioritize effectively and keep the customer at the center of web production workflow.
Conductor C3 2019 - Quantum Content Theory and the Odd Numbers of Early-Stage...Conductor
Ali Harris, Bitdefender
Proving the value of early-stage content and SEO was never an exact science—but this session comes close. Bonus: Learn how to get all the “fun money” for early-stage content with solid ROI modeling.
Conductor C3 2019 - The Human Side of ROI: CX on a Global ScaleConductor
Murilo de Favari, Omega Engineering
No matter what you sell, customer experience is the product. We’ll show you how to align resources, budgets, and processes to focus marketing goals more on the people. At Omega, we set
goals valuable to both our organization and our customers, measuring results with granularity that actually excites our Analytics teams. It’s not easy, but it is extremely rewarding.
Conductor C3 2019 - R-E-S–P-E-C-T: How to Win Buy-In and Support for SEO in a...Conductor
Ryan Hipp, Amway
What should you do if your company is a complex enterprise with tons of sites to manage and you need more buy-in for SEO in order to succeed? Find out how to build your internal brand to win resources and respect for SEO.
Conductor C3 2019 - Be the Butterfly: How to Transform Your Customer ExperienceConductor
Waseem Kawaf, Stanley Black & Decker
Accelerate your customer experience development with help from Waseem’s foundational tactics, focused on finding your brand’s purpose and passion. No matter what stage of CX you’re in, this session can help your strategy take flight.
Learn more at c3.conductor.com
Miranda Gahrmann, Randstad
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session will show you how to give that friendly neighborhood feel on a global scale.
Conductor C3 2019 - How to Supercharge Traffic with Evergreen ContentConductor
John Shehata, Condé Nast
New content isn’t always the answer. Condé Nast’s Pine Tree project optimized existing content using key insights from SEO research—and increased traffic more than 200%. This session reveals the details you need to optimize and refresh evergreen content that works harder for you month after month.
Conductor C3 2019 - Advanced SEO AutomationConductor
Garth O'Brien, GoDaddy
Step into the future of SEO with this session on the latest in SEO automation. Learn how to use technology, tools, and tricks to automate manual tasks so you can save time and be more effective.
Conductor C3 2019 - A Sound Advantage: How Voice Search Works & Works For YouConductor
Upasna Gautam, Manager, Search, Ziff Davis
Become fluent in voice search form, function, and success. Learn how Google processes sound and conducts speech modeling; the four voice search quality metrics Google applies; and how to enhance your own strategy with tactics for targeting content by searcher need states.
Conductor C3 - Influence. Not Influencers - Rand Fishkin, SparkToroConductor
Rand Fishkin, SparkToro
The field of influencer marketing in the last five years has taken an unwise turn toward a narrow definition of “influencers,” that harms the potential of this powerful strategy. In this presentation, Rand will show the dangers of leaning exclusively on heavily-followed individuals, and offer a broader, more impactful, higher ROI path to reach the *right* customers, in the *right* places. Get ready to have myths dismantled and add new tactics to your toolbox.
Learn more about C3 at c3.conductor.com
40 Tips & Tricks with Conductor Pro ServicesConductor
40 Tips & Tricks with Conductor Pro Services at C3 2018 with:
Kenyon Adei-Manu, Amazon
Stephan Bajaio, Conductor
Bill Sebald, Greenlane Search Marketing
Using Search Data to Influence Organizational Decision MakingConductor
James Patterson, Senior Manager, SEO, American Eagle at C3 2018
While SEO is typically viewed as one channel within a larger digital marketing portfolio, the research that we do can drive content and technical decisions that impact all digital marketing channels. Identifying useful SEO data and using it to educate key functional teams is a core competency of an in-house SEO. Whether you are involved in early Ideation or tactical Implementation, SEO data should feed your decision making.
Walking a Tightrope: Balancing Organic Traffic Growth with Content Monetizati...Conductor
Matt Crowley, Sr. Director of Optimized Services,MoreVisibility | Lisa Morris Bonsall, Clinical Editor, Lippincott Nursing Center at C3 2018
Any organization that publishes content has likely faced the challenge of balancing the need to grow traffic organically with the need to monetize their content. There are often competing needs; do you put content behind a gate and risk losing organic traffic or offer unrestricted access but risk losing conversions? We would all love to run the same paywall tests as publications such as The New York Times, but that’s not always accessible to every brand. We would also all love to think that organic traffic growth cures all when it comes to business goal growth, but that’s not always the case. Join NursingCenter and MoreVisibility in a discussion of key lessons learned from running content gating experiments, dealing with duplicate content issues, and supplementing legacy content types with new formats.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
7. 7#C3NY
• Download both Content Type Explorer and Keyword Visibility
• Build this =VLOOKUP(E2,’Keywords Export DATA’!A:F,6,FALSE)
Mash them with VLOOKUP!
9. 9#C3NY
What are you getting?
=VLOOKUP(E2,’Keywords Export DATA’!A:F,6,FALSE)
Column 6 is the Result Type
This tell you IF you were one of the ABs in Content Type Explorer this
week.
10. 10#C3NY
What else can you do?
=VLOOKUP(E2,'Keywords Export DATA'!$A:$F,3,FALSE) Column 3 & 4 grab KW Rank
=VLOOKUP(E2,'Keywords Export DATA'!$A:$J,10,FALSE) Column 10 Grabs Categories
11. 11#C3NY
• Where do you rank 1-3 already?
• Is the Keyword going to your preferred URL?
• What type of Answerbox is already in the SERP?
• Run an experiment, pick 10 Keywords to target for
Answerboxes
• Questions types are easier to write and get, however…
How to use the Data to Target Opportunities
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• We picked 10 high ranking keywords that were going to
relevant pages.
• We kicked them over to a Freelancer who is excellent
with Audience Intent Explorer.
• She wrote question type prospective Answerboxes.
• 7 out of 10 obtained Answerboxes within 2 weeks.
• Rinse, repeat.
Our Experiments
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• Expert use of Audience Intent Explorer.
• Data Analysis on ROI of Content showed she had the highest
and fastest ROI.
• Data Analysis based on Keyword Categories showed she
already had written over 60% of our current Answerboxes!
Why pick that Freelancer?
14. 14#C3NY
• We track IF a Keyword is an Answerbox or not in the
Keyword Categories.
• We also track who has written the page and when.
• We update the VLOOKUP sheet with simple copy/paste
around the formula cells. Poof, instant update.
• We evaluate if we’re losing answerboxes as well as where
we gain.
• We use the market share report to help us keep track as
well.
Best practices
16. 16#C3NY
• Ping me for a sample copy of
my spreadsheet
• Ask your Customer Success
Team for help – that is how I
got started!
• Advanced: Schema.org and
JSON-LD for Table type
Answerboxes
Resources
19. 19#C3NY
• Ideally, set up Content Segments
• We segment by Writer
• We also Categorize Keywords by who/when new content was
published
• Less Ideal, download Content Performance
• We benchmark after two months, so I want to see 6 months
of data
Where to Start in Searchlight
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• Match URLs in Content Reporting to Keywords
• Similar to first example, except URLs versus Keywords
• This gives me Who wrote the Content
• When they Wrote the Content
• Match URLs to Internal Revenue by URL
• This gives me Traffic by Month
• Revenue by Month per Segment or URL
Now, a Three Way Merge!
22. 22#C3NY
• Track any URL for visits,
revenue, writer, etc. against
your internal reporting.
• Aggregate data to find
efficiencies such as to the
right.
• By marking Who / When in
Searchlight we merge to
Internal Reporting to get ROI.
Examples of Insights you can Glean
23. 23#C3NY
• IF you merge on a URL? The URLs need to be in the first
column on all sheets – Excel quirk.
• Very large datasets that also involve calculations like to
crash. Save often.
• Now, if you really want to know what’s going on at the page
level……..
Cautions & Pro Tips
24. 24#C3NY
• Make friends with Joe Taylor
• Jump into Customer Success
Chat and talk with Victor,
Kevin, Adam, or Anatolii—all
managed by Ben Pemstein.
Resources
25. 25#C3NY
Use Case Three: Search Console
Or, how to get actionable data out of search console without going blind or losing
the rest of your hair.
26. 26#C3NY
• Helpful Filters
• Just a “Sample” of Search Console
• Integrated w/Searchlight
Searchlight’s Audience Search Engagement
30. 30#C3NY
• =VLOOKUP(A19,'Keywords Export DATA'!A:L,2,FALSE)
• Brings in MSV from Keywords Export
• =VLOOKUP($A19,'Keywords Export DATA'!$A:$L,9,FALSE)
• Brings in preferred URL
• =VLOOKUP($A19,'Keywords Export DATA'!$A:$L,11,FALSE)
• Brings in “Who” wrote the Content Supporting the KW/URL
The Code
31. 31#C3NY
• Saves Time once set up
• More actionable overall
• Fold in whatever else you have such as
When, Revenue, CTR Experiments,
Answerboxes, Optimization or back-testing
• But is it enough?
• What if you want thousands of Keywords?
Why? What Else?
32. 32#C3NY
• Boss says “Do a Deep
Dive”?
• You pull so many sheets
from WMT (SC) that you
duplicate a dozen or so
along the way?
• Then have to de-
duplicate?
• Then have to summarize?
Anyone Been here?
34. 34#C3NY
• http://www.analyticsedge.com/
• Using Core Add-in $75/year
• Free version works great for many things
• Core adds Macros & is faster for deep dive exercises
• Google Search (WMT) $50/year
• 30 days free trial with Basic
• Do it, try it!
Analytics Edge
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• Choose one or more of:
• Query
• Page
• Device
• Country
• Search Appearance
• Metrics:
• Clicks
• Impressions
• CTR
• Position
• Arrange in the order of columns
you want
Examples of How to Use
37. 37#C3NY
• 158,719 Unique
Queries / URL
Combinations
• Which, through a Macro I can
join to Query and maintain a
field with the various URLs said
Query was found pointing to.
What do I Get?
41. 41#C3NY
• Count Keywords
• Marry back to Who/When &
Summarize:
• Traffic Delta
• Rank Delta (caution)
• Keyword Count Delta
• Revenue Delta
• Compare to Social, Back-
linking, Answer-Boxes, and?
Other Examples
42. 42#C3NY
• Fast Data Integration is your
friend.
• Pivot off of Searchlight.
• Integrate Internal & External
Data (fairly) simply.
• Other ideas? Examples?
• Q&A Time!
Mad Productivity
43. 43#C3NY
Josepf J. Haslam
I have a confession to make. I love making bottom
line differences. There is nothing more fulfilling to
me than crafting and implementing a spot-on digital
strategy. At EducationDynamics I have the pleasure
of running #SocialSEO. Social SEO is where I believe
"we" as consumers and we as the Search Engines are
all heading.
http://josepf.co/LIJosepf
http://josepf.co/TWJosepf
http://josepf.co/UDMYJosepf
Thank You and Keep in Touch!