Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2016 Local SEO Ranking Factors

8,420 views

Published on

How does Google's Local algorithm really work? Andrew Shotland & Dan Leibson of Local SEO Guide have spent months working on one of the largest ever statistical studies of the local search ranking factors. Over the past six months they have studied the effect of over 100 factors on the rankings of 30,000 local businesses in a hundred different metros. Learn which tactics really matter so you know how you and your team should spend your resources

Published in: Marketing
  • Be the first to comment

2016 Local SEO Ranking Factors

  1. 1. #SMX #21C3 @danleibson @localseoguide What Local SEO Ranking Factors Really Matter? TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  2. 2. #SMX #21C3 @danleibson @localseoguide  Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.  We also do SEO for large websites, national to local brands and agencies. About The Company
  3. 3. #SMX #21C3 @danleibson @localseoguide  Andrew Shotland is a pain medication-dependent, misanthropic SEO who’s seen one too many site migrations gone bad…  Dan Leibson is a hotshot SEO with a mysterious past and a chip on his shoulder. About Us
  4. 4. #SMX #21C3 @danleibson @localseoguide Obligatory Client Slide
  5. 5. #SMX #21C3 @danleibson @localseoguide The Quest for the Perfect Local SEO Ranking Factors TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  6. 6. #SMX #21C3 @danleibson @localseoguide A Method To the Madness TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  7. 7. #SMX #21C3 @danleibson @localseoguide A Method To the Madness
  8. 8. #SMX #21C3 @danleibson @localseoguide For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
  9. 9. #SMX #21C3 @danleibson @localseoguide TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Great Partners
  10. 10. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORDINAL RANKING FACTORS
  11. 11. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm CATEGORICAL RANKING FACTORS
  12. 12. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Huh?
  13. 13. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
  14. 14. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
  15. 15. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
  16. 16. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
  17. 17. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORGANIC ALGO > LOCAL ALGO
  18. 18. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Websites Matter A Lot
  19. 19. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
  20. 20. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
  21. 21. #SMX #21C3 @danleibson @localseoguide What about GMB?
  22. 22. #SMX #21C3 @danleibson @localseoguide What about GMB?
  23. 23. #SMX #21C3 @danleibson @localseoguide  “As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.” Toolbar PageRank http://www.thesempost.com/google-removing-pagerank-from-toolbar/
  24. 24. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm What may not work?
  25. 25. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
  26. 26. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
  27. 27. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm So many choices, so little time!
  28. 28. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Prioritize Investment
  29. 29. #SMX #21C3 @danleibson @localseoguide >>> >>> LocalSEOGuide.com
  30. 30. #SMX #21C3 @danleibson @localseoguide Interested in More? Check these out! Local Search Ranking Factors Survey Organic Search Ranking Factors Moz Search Metrics Backlinko The Art of SEO 4th Edition
  31. 31. #SMX #21C3 @danleibson @localseoguide Coming Soon
  32. 32. #SMX #21C3 @danleibson @localseoguide Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/ TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX

×