Making the Case for Mobile and 60 Ways to Grow Your List

© Constant Contact 2014
Making the Case for Mobile
Tips for marketing that’s mobile-friendly

Jodi Jahrling
Mobloggy®
• Director of Operations
• Constant Contact Authorized Local Expert
www.mobloggy.com
@mobloggy #CTCT
jodi@mobloggy.com

© Constant Contact 2014
3
Grow with Constant Contact
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& Registrations
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& Promotions
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& Announcements
Feedback
& Surveys

4
Agenda
You can’t ignore mobile
Your business & mobile
What to do today
Quick Review + Q&A

Can’t ignore | Your business & mobile |
What to do today | Next steps

6
Can’t ignore
People look at
smartphones
200x /day
People look at
mobile devices
150x /day

Can’t ignore
7
50%used a mobile device to
browse non-profit
websites and emails.
of Americans
under 35 used a
mobile device to
make a donation.
40%

8
Can’t ignore
Local search
75%
used phone to
get real-time,
location-based
information
Source: PewInternet.org
90%
of mobile searches
lead to an action
Source: searchengineland.com
70%
who ran a local
search via mobile
acted within one
hour
Source: CMO Council

Can’t ignore
9
50%of email is opened on a mobile device.
Source: Litmus.com

Can’t ignore
10
80%of users delete mobile
email that doesn’t
look good.
Source: Blue Hornet
30%of users unsubscribe
from email lists after
receiving mobile email that
doesn’t look good.
Source: Blue Hornet

12
Source: Constant Contact customer research
Small business
use of mobile
34%
aren’t.
66%
of small businesses
are using mobile
for their business.

13
Source: Constant Contact customer research
Small business
use of mobile
34%
aren’t.
Have no plans to
adopt mobile in
the future 65%
Lack of customer
demand 56%
“Mobile isn’t relevant
to my industry or
business” 28%

14
Dorothy S. Jones
April 1, 1947 – April 5, 2013
Services
Dorothy S. Jones, age 66,
passed away on Friday, April 5,
2013. She was at home and
surrounded by her family.

15
Why not?
2
43
We’re
regulated by
the government
Not best for
my products Cost is too high
1We’re a
nonprofit...

17
“You don't get to decide
which device people use to
access your content.
Karen McGrane, author of Content Strategy for Mobile
@karenmcgrane
They do.”

Tip 1
19
What to do today
Avoid
using too
much text.

Tip 2
20
What to do today
Avoid
multiple
columns.

Tip 3
21
What to do today
Clear and
easy calls
to action

Tip 4
22
What to do today
Avoid tiny
fonts.
Minimum: 22-point
headlines, 11-point
body text, improved
contrast
9-point font,
headlines don’t
stand out

Tip 4
23
What to do today
Avoid tiny
fonts.
Better: 22-point
headlines, 16-point
body text

24
Tip 5 Use images carefully.
What to do today

25
What to do today
Bonus 1
Don’t ignore
local search

26
What to do today
Bonus 2
Don’t ask customers
or supporters to turn
their phones off!

27
What to do today
Bonus 3
Don’t ignore
mobile tech.
1.4 billion
images
taken on mobile per day
Source: Nokia’s Vesa Jutila, at DigitalK 2012
100 hours
of video uploaded per minute
Source: youtube.com

Can’t ignore | Your business & mobile |
What to do today | Quick Review

30%of users UNSUBSCRIBE
from email lists after
receiving mobile email
that doesn’t look good.
Source: Blue Hornet
29
29%of Americans use ONLY
mobile devices to access
the internet.
Source: ondeviceresearch.com
50%of email is opened on a
mobile device.
Source: Litmus.com

31
Quick Review
Less is more
Focus – use
less textTip 1
Use a single
columnTip 2
Clear and easy
calls to actionTip 3
No small fonts
(test, test, test!)Tip 4
Use images
carefully (don’t
rely on them)Tip 5
Claim your
listings: be
found on local
search!
Bonus 1
Let your
customers use
their phonesBonus 2
Don’t ignore
your phone
(pics, video,
social)Bonus 3

Keep it simple.
Sometimes a paper
sign-up sheet is the
best way to go.
Use paper
sign-up sheet1

Just having a sign-up
form available won’t
always be enough.
Train yourself and
your employees to
always be asking
prospective contacts
to sign up.
Ask
face to face2

D on’t overlook the
obvious. You
probably already
have a database of
contacts who would
love to join your list.
Ask them to sign up.
w w w.constantcontact.com /learning -center
Check your
database3

L ook to your personal
network to help kick
start your list growth.
Ask friends
and family4

Put a fishbowl on your
counter and give
customers an incentive
to drop in their
business cards to join
your list.
Put a fishbowl
on the counter5

Insig ht provided by Constant Contact KnowHow
“Ring, Ring”
Having a great conversation with a customer
or supporter? Keep the conversation
going— ask them to join your email list!
Over the
phone6

U sing a sidewalk sign or
sandwich board to bring
in foot traffic? Tell
passersby about all the
great info, discounts, and
news they’ll find by
signing up for your emails.
Use your
sidewalk sign7

If there’s one day people
are excited about
finding new businesses
it’s s m all Business
s aturday. make sure
you’re asking people to
join your list when they
come in for this special
day.
Participate in
Small Business
Saturday
8

t ip : Constant Contact customers can use our
free app to add a sign-up form right to their
page and collect email addresses without
doing any extra work. Find out how.
make it easy for fans to join your list
by adding a sign-up form to your
Facebook Page.
Add a sign-up
form to your
Facebook page9

Write yourself a note now: “ Tweet
about my email list once a week.” You
should also post about your email list
on your other social networks, but less
frequently than you would on Twitter.
Tweet it!
10

You can now include a call
to action on the Cover
Photo of your Facebook
Page. Have some fun with it
and ask people to join your
list.
Update your
Facebook page
cover photo11

Supercharge your Facebook list growth with
a Facebook Ad. Add new fans and new
subscribers by driving people to your
Facebook sign-up form.
Buy a
Facebook ad12

Making the leap into online video?
Talk about your emails in a video
and tell people where to sign up.
Use your
YouTube channel13

Foursquare lets you update your business’s info
and post alerts to people in the area. Try sharing
a link to your sign-up form and see how it does.
Use
Foursquare14

When appropriate let
members of the same
L inkedIn Groups know
about your email list.
Join a
LinkedIn group15

L ike L inkedIn Groups,
Google+ Communities are
the place Google+ users
go to find information
relevant to them. Share
your latest email and ask
members to join your list.
Join a Google+
Community16

n a
Tweet chats are a great way to
boost engagement on Twitter. It
can help you attract new
followers and can give you a
unique opportunity to grow
your list.
Host a
Tweet chat17

Tell people why they should sign
up in 6 seconds or
less. You can share your Vine
video on Facebook or Twitter
and can embed it on your blog.
Learn m ore: New to Vine? Find out
more.
Use
Vine18

Allow social connections
to easily find your email
sign-up form by linking to
it in your profiles. Try it on
Facebook, Twitter,
L inkedIn, Pinterest, or
Google+.
Add a sign-up
link to your
social bios19

Create a board on Pinterest and
“pin” your email newsletter right
when it comes out! U se an image
from your email or take a screenshot
of your entire newsletter to give
readers a preview of your content.
Sample your
content on
Pinterest20

Easily add a link to your sign- up
form on your website and collect
emails from people who visit your
site. Give your sign- up form
plenty of visibility by putting it on
every page.
Add sign-up
form to your
website21

Ask your current contacts
why they enjoy your emails
and then create a page on
your website highlighting
the biggest benefits of
signing up.
Create a
“reasons to
sign-up”page22

D on’t ask too many questions. You
may miss chances to grow your
email list. Keep your sign- up form
short and simple. Only ask for the
information that’s absolutely
necessary. You can collect more
information down the line.
Keep your
sign-up form
short23

If someone enjoys what you
have to say on your blog,
there’s a good chance they’d
want to see your updates in
their inbox.
t ip : Constant Contact customers using Wordpress
can use our free Wordpress integration to create a
sign-up form that adds email addresses directly to
a Constant Contact email list.
Add to your
blog24

Writing for other blogs is a great
way to get in front of a new
audience. Include a link to your
sign-up form in your author bio. If
people like your post, they’ll want
to get more information from
you.
Guest
blog25

Participate in conversations
about your area of
expertise on your favorite
blogs. When you leave a
comment you’ll also be
able to add a link back to
your website as part of
your identifying
information. This can lead
people to your website
where they can sign up for
your email list.
Comment on
blog posts26

Join our list to learn more about
what we have to offer!
Join our list to receive
exclusive discounts!
Over 1,000 people have signed up
to receive our emails each month.
Sign up today!
Don’t miss a thing! Join our email
list to get updates sent to your
inbox once a week.
Test different calls-to-action and
see how your audience responds.
Test different
calls to action27

Collect email addresses
when people are making a
purchase. Be sure to indicate
they’re opting-in to receive
future emails from you.
Online
payment forms28

D id you know that 49% of small
businesses have never updated
their online listings? Keep your
listing up-to-date and provide a
link to join your email list.
Optimize online
listings29

Mention your email newsletter during your podcast. (Have you
listened to our weekly s peakeasy Marketing Roundtable
Podcast? Check it out and while you’re there, subscribe to our
Hints& Tipsnewsletter at the top of the page!)
Use your
podcast30

Add a sign-up link to your
next online survey. L et
people share their feedback
and join your email list.
Collect emails with
an online survey31

U se Email Archive to promote
your past emails. You can share
your archive on your blog,
website, and on social media.
Promote your
email archive32

You never know how people are
going to find your emails. When
new readers find them, make
sure they have a way to sign up.
Put a sign-up
link in your
newsletter33

t ip : If you want people to share your email, be sure
to tell them directly, “Share this email.”
Sometimes, the best way to grow
your list is to extend the reach of
your emails. Add social share
buttons to make it easy for
people to share your emails on
their social networks.
Add social
share buttons
to your email34

t ip : If you want people to forward your emails
more often be sure to create share-worthy
content.
Add a “forward to a friend”
button to your emails to help
you reach your next
subscribers.
Use forward to
a friend35

Get more exposure
for your email list
byincluding a link in
your regular emails.
Your email
signature36

With picMonkey, you can put text over
images—a great way to ask people to join
your list! Share your images on Facebook,
Twitter, or hang them in your store.
Use
PicMonkey37

More than half of all Americans now
have smartphones.
Insig ht provided by Constant Contact KnowHow w w w.constantcontact.com /learning -center
Use text to
join39

Add a QR code to a flyer, post, or
brochure and make it easy for people
to scan-to-join your email list.
t ip : Constant Contact customers can easily
create a QR code right in their accounts.
Use a
QR Code40

Wondering what to do with
the new iPad? u se it to collect
email addresses in-store or at
your next event.t ip : Constant Contact customers can use
iCapture app to add email addresses directly
to their accounts. Find out more.
Use an
ipad41

Giving out flyers, brochures, or
pamphlets at your store or office? L et
people know your emails are the best
source for up-to- date information.
Use a
brochure42

Get the most out of your
print advertising investment.
Tell people to visit your
website and join your list!
Run an ad
in the paper43

Work with your business
card supplier to add a QR
code with a call-to-action
to join your email list.
On your
business cards44

Own a restaurant? Add a
QR code on your menu
and let people join your
email list at the table.
Add to your
menu45

Shipping orders to customers
who placed an order online?
Put a QR code on your boxes
and encourage customers to
sign up.
Use your
shipping boxes46

Stay in touch before, during,
and after your event by
collecting email addresses
when people register for your
event.
During event
registration47

Collect email addresses at
your event with a paper
sign-up sheet, QR code, or
even via text-message.
Collect email
addresses
at your event48

Work with other businesses and
organizations in your community
to host an event. It’s a great way
to introduce your business (and
your email list) to a whole new
audience.
Be a
sponsor49

If people are interested in what you
have to say, there’s a good chance
they’ll be interested in what you write
in your emails. L et people know you
have a resource they can sign up to
receive.
Book a speaking
engagement50

D o you use table tents in your
restaurant or at your events? Add
a QR code and make it easy for
attendees to join your email list.
Use your
table tents51

Raffle off a prize your
customers will love and
collect email addresses
in the process.
t ip : Always let people know they’ll also
be joining your email list and receiving
follow-up emails from you.
Run an in-store
raffle52

With s ocial c am paign s from
c onstant c ontact, you can run a
contest on Facebook and collect
email addresses in the process.
Run a Facebook
sweepstakes53

L ook for ways to reward your
customers and grow your
email list in the process!
Start a
loyalty program54

Create a club to help celebrate
your customers’ birthdays and
grow your email list.
Run a
birthday club55

If you want deal buyers
to come back after the
deal is over, you need to
make it easy for people
to join your list!
t ip : With s aveLocal from c onstant c ontact
you can collect email addresses right when
someone purchases your deal. Find out how.
Run a
local deal56

Testing your luck
with one of the big-
name deal
providers? D on’t
forget to ask new
customers to join
your mailing list
when they redeem
the offer.
Ask when someone
redeems an offer57

You can offer up a great
piece of content—like a
whitepaper, eBook, or
guide—to entice people
to join your list
Offer a piece
of content59

Get your employees excited
about growing your email list.
Offer a prize to the employee
who collects the most email
addresses.
60 Offer an incentive
to your employees

Making the Case for Mobile and 60 Ways to Grow Your List

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