This document provides tips for growing an email list through mobile and digital marketing strategies. It discusses the importance of having a mobile-friendly presence and offers over 50 suggestions across various channels for collecting email addresses, such as through social media, print advertising, events, and direct customer interactions both online and offline. The tips are aimed at helping marketers expand their reach and build relationships with more potential customers and supporters.
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Mill...Elizabeth Quintanilla, MBA
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Millenials, & more! Presented at the Cornerstone Credit Union League Conference - focus is on marketing execution and word-of-mouth marketing.
Want the next Coolest Marketing strategy to Engage Your Customers and their friends? This discussion will focus on the important elements in developing and launching a successful word-of-mouth campaign. This is a strategic tool for raising the awareness of your product, brand and PR in your marketing strategy. Our expert will provide 5 proven concepts for list building, increasing reads, conversions, and movement through the sales pipeline.
If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your business above your competitors and stay there.
The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms.
In this session you will gain valuable insight on how to build a strong brand on the most popular social media network. We’ll show you how to leverage Facebook to not only reach your target audience for your business but how to convert them into “actual” paying customers, and keep them coming back. The Social Media Master Series is part of a series of 90 minute sessions that build upon each other and offered each month (session locations may vary).
The document outlines 7 ways for businesses to target the right Facebook fans for their page. These include: 1) Reaching influencers in their industry, 2) Creating relevant hashtags, 3) Encouraging existing customers to like their page, 4) Motivating check-ins at their business location, 5) Tagging local partner businesses, 6) Creating targeted Facebook ads, and 7) Developing "phygital" activations that combine physical and digital experiences to encourage sharing on social media. The overall goal is to attract engaged fans who are genuinely interested in the business and its products or services.
The organic reach of Facebook’s business pages has been tweaked so much
that the organic reach is way down, as low as 2 percent for some of the largest brands. That statistic is very scary for small to medium-sized businesses that
rely on using Facebook as a free means to market their business and connect
with their clients or customers.
The document is a training manual for social media analytics from BlitzMetrics. It covers topics such as:
1. Facebook timeline and wall management, including changes to profiles, cover photos, apps, pinned posts and milestones.
2. Facebook ads, including how to create ads and target audiences.
3. Using the activity log and messages features to manage the Facebook page and engage with fans.
60 ways to grow your contact list, presented by Mobloggy®Mobloggy
Constant Contact provides several suggestions for growing an email list:
1) Use paper sign-up sheets, ask customers face-to-face, check your existing contact database, and ask friends and family to sign up.
2) Leverage in-person interactions like conversations over the phone or with a sidewalk sign to promote sign-ups.
3) Employ digital tactics such as adding sign-up forms to websites, social media pages, emails, and other online properties.
4) Test different calls-to-action and optimize sign-up processes to easily allow customers to subscribe via various channels and devices.
This document provides tips and advice for using social media effectively for business purposes. It emphasizes the importance of defining marketing goals and strategies, understanding your target audience, and establishing brand pillars or guidelines for content. Specific tips include using visuals, responding to comments, scheduling posts, creating events, and optimizing profiles. The document also cautions against oversharing or posting without purpose. Overall it stresses the need for a comprehensive marketing plan beyond just social media.
How To Increase Blog Traffic
http://www.snbbloggingacademy.com/learn-how-to-increase-blog-traffic-today/
From the minds of some of the top marketers we Get-More-Traffic-to-New-Blog
know comes the following 20 ways to increase your
blog traffic. Realize that this is only a sampling of
what you will learn when you join our team.
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Mill...Elizabeth Quintanilla, MBA
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Millenials, & more! Presented at the Cornerstone Credit Union League Conference - focus is on marketing execution and word-of-mouth marketing.
Want the next Coolest Marketing strategy to Engage Your Customers and their friends? This discussion will focus on the important elements in developing and launching a successful word-of-mouth campaign. This is a strategic tool for raising the awareness of your product, brand and PR in your marketing strategy. Our expert will provide 5 proven concepts for list building, increasing reads, conversions, and movement through the sales pipeline.
If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your business above your competitors and stay there.
The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms.
In this session you will gain valuable insight on how to build a strong brand on the most popular social media network. We’ll show you how to leverage Facebook to not only reach your target audience for your business but how to convert them into “actual” paying customers, and keep them coming back. The Social Media Master Series is part of a series of 90 minute sessions that build upon each other and offered each month (session locations may vary).
The document outlines 7 ways for businesses to target the right Facebook fans for their page. These include: 1) Reaching influencers in their industry, 2) Creating relevant hashtags, 3) Encouraging existing customers to like their page, 4) Motivating check-ins at their business location, 5) Tagging local partner businesses, 6) Creating targeted Facebook ads, and 7) Developing "phygital" activations that combine physical and digital experiences to encourage sharing on social media. The overall goal is to attract engaged fans who are genuinely interested in the business and its products or services.
The organic reach of Facebook’s business pages has been tweaked so much
that the organic reach is way down, as low as 2 percent for some of the largest brands. That statistic is very scary for small to medium-sized businesses that
rely on using Facebook as a free means to market their business and connect
with their clients or customers.
The document is a training manual for social media analytics from BlitzMetrics. It covers topics such as:
1. Facebook timeline and wall management, including changes to profiles, cover photos, apps, pinned posts and milestones.
2. Facebook ads, including how to create ads and target audiences.
3. Using the activity log and messages features to manage the Facebook page and engage with fans.
60 ways to grow your contact list, presented by Mobloggy®Mobloggy
Constant Contact provides several suggestions for growing an email list:
1) Use paper sign-up sheets, ask customers face-to-face, check your existing contact database, and ask friends and family to sign up.
2) Leverage in-person interactions like conversations over the phone or with a sidewalk sign to promote sign-ups.
3) Employ digital tactics such as adding sign-up forms to websites, social media pages, emails, and other online properties.
4) Test different calls-to-action and optimize sign-up processes to easily allow customers to subscribe via various channels and devices.
This document provides tips and advice for using social media effectively for business purposes. It emphasizes the importance of defining marketing goals and strategies, understanding your target audience, and establishing brand pillars or guidelines for content. Specific tips include using visuals, responding to comments, scheduling posts, creating events, and optimizing profiles. The document also cautions against oversharing or posting without purpose. Overall it stresses the need for a comprehensive marketing plan beyond just social media.
How To Increase Blog Traffic
http://www.snbbloggingacademy.com/learn-how-to-increase-blog-traffic-today/
From the minds of some of the top marketers we Get-More-Traffic-to-New-Blog
know comes the following 20 ways to increase your
blog traffic. Realize that this is only a sampling of
what you will learn when you join our team.
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
This document provides a summary of the Advertising Age website. It analyzes the site's content, design, target audience, and ownership. Some key points:
1) Advertising Age is owned by Crain Communications, a family-run company founded in 1916 that owns over 50 brands.
2) The site provides up-to-date news and data on the advertising/marketing industries, targeting professionals as well as consumers interested in ads.
3) It uses visual elements like photos effectively and maintains a clean, easy-to-read design with frequent updates to engage users.
4) While the site could improve user interaction, it takes steps to attract a diverse audience including students through discounted
This document provides summaries of various social media platforms, including Facebook, Twitter, LinkedIn, Google+, YouTube, Flickr, Pinterest, and Instagram. It describes the purpose and users of each platform and provides tips and best practices for businesses using each network for marketing and PR purposes.
The document discusses the results of an internship evaluating the marketing efforts of Rise & Shine Mobile Creche. Key metrics like bounce rate, average session duration, and page rank on Google improved significantly over the 8 week internship. Returning visitors and new contracts from social media increased as well. However, most website visitors are from the UK rather than the local area in Dundee where services are provided. The intern was reluctant to leave and plans to start a blog to continue learning about online marketing and stay connected with the organization.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
An Introductory Guide to Facebook for Business Melih ÖZCANLI
This document provides an introduction to using Facebook for business purposes. It begins with an overview of Facebook and its terminology. It then discusses setting up both a personal Facebook profile and a business Facebook page, including the differences between the two. Finally, it provides best practices for using Facebook including posting content, measuring success, and additional resources. The overall document serves as an introductory guide for businesses new to using Facebook.
- The document discusses how to earn money through affiliate marketing on Facebook by leveraging people's interests that they share on the platform.
- It recommends joining the Amazon and Clickbank affiliate programs to gain access to affiliate links for a wide range of products.
- The process involves identifying people's interests on Facebook, finding relevant products to promote through the affiliate programs, and providing those affiliate links when engaging with people.
This document discusses how social media has impacted public relations and business. It notes that social media has changed how communication is done, as anyone can now publish information online. It recommends developing a social media strategy that includes objectives, key channels like Facebook, Twitter, LinkedIn, and measuring results. It provides tips for using different social media platforms effectively as part of an overall public relations and marketing strategy.
The document discusses internet marketing and its potential. It defines internet marketing and outlines some of its key benefits like being fast, available 24/7, and cost-effective. It also discusses the three main components of an internet marketing strategy: search engine optimization (SEO), social media marketing, and pay-per-click advertising. Finally, it provides examples of several young entrepreneurs who achieved success through internet marketing.
The document outlines the four steps to creating an effective social media campaign for a business: 1) Monitoring what is being said about the brand and competitors online, 2) Planning the strategy, tools, and goals of the campaign, 3) Implementing the campaign through various social media platforms, and 4) Evaluating the results and monitoring achievement of goals to make adjustments as needed. It emphasizes the importance of monitoring social conversations and provides examples of social media disasters that resulted from a lack of monitoring.
2016 Social Media Best Practices for ITBKen Herron
July 8, 2016 presentation in Rovinj, Croatia to the members of the Istrian Tourist Board (ITB) on 2016 social media best practices for the travel, tourism, hospitality, and F&B industries covering the top practices, posts, networks, tools, mistakes to avoid, and daily checklists.
8 Digital Trends That Will Change Everything - March 2010Josh Martin
Josh Martin presented on 8 digital trends that will change everything:
1. Facebook continues growing with 400M users and becoming more integrated with e-commerce.
2. Lifestreaming allows users to aggregate all online activities into a single stream and brands must find ways to engage within these personal streams.
3. Location-based apps like Foursquare allow users to check-in to locations and open opportunities for location-based marketing.
4. Visual search technologies will improve search beyond text and allow discovery through images.
5. Social games like FarmVille engage millions of users and create marketing opportunities within the games.
6. Augmented reality uses mobile devices to overlay digital content on the real world and
Aaron Bouren has been a proud American entrepreneur since the age of 19 and chose early on to establish himself as a serial business builder and leader in both traditional and network marketing.
Social networking allows individuals and businesses to connect online. It has several benefits for businesses, including branding, customer service, lead generation, and goodwill. While social media can help businesses, it requires a strategy to make the most of these channels. Consulting firms can help businesses create and execute an effective social media strategy if they do not have the time or expertise to do it themselves.
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...Bob Johnson, Ph.D.
A digital marketing strategy tutorial that stresses the need for more "tactical marketing experts" as well as "brand strategists" to win in the intense competition for new students at every level in higher education. Special attention to (1) website design built around the top tasks that potential students want to complete on a website, (2) custom and lookalike advertising for converting existing leads and creating new ones, (3) landing pages, inquiry forms, and email response.
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
This document provides a quick guide to setting up and using a Facebook page for small businesses and nonprofits. It recommends creating a Facebook page to interact directly with key audiences. The guide outlines how to set up a basic page by uploading information and images. It suggests posting engaging content like new products, articles, or event announcements multiple times per week. Finally, it recommends telling existing email lists and Facebook friends to like the new page to start building a following.
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
Reflections, New Methodologies, and Thought ProcessesBabu George
This document discusses creativity in research methods and processes. It provides:
1) A brief summary of the author's research profile, noting their interdisciplinary approach across multiple fields without specializing in any one area.
2) Reflections on identifying compelling research topics, including topics that personally excite the researcher, opportunities that arise, or issues they feel passionate about addressing.
3) An overview of new digital methodologies emerging from technological advances, including online forums, social media, and text analysis tools for conducting research.
The Brazilian constitution ensures the right to privacy but there is no data protection law. After the Snowden leaks revealed US spying on Brazilians, President Dilma Rouseff urged the right to privacy at the UN and proposed solutions like an undersea cable connecting Brazil and Europe without US interference and requiring companies like Google and Microsoft to store Brazilian user data within Brazil. However, increasing control over the internet and requiring adequate monitoring raises questions about balancing privacy, intellectual property, and not hampering private companies.
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
This document provides a summary of the Advertising Age website. It analyzes the site's content, design, target audience, and ownership. Some key points:
1) Advertising Age is owned by Crain Communications, a family-run company founded in 1916 that owns over 50 brands.
2) The site provides up-to-date news and data on the advertising/marketing industries, targeting professionals as well as consumers interested in ads.
3) It uses visual elements like photos effectively and maintains a clean, easy-to-read design with frequent updates to engage users.
4) While the site could improve user interaction, it takes steps to attract a diverse audience including students through discounted
This document provides summaries of various social media platforms, including Facebook, Twitter, LinkedIn, Google+, YouTube, Flickr, Pinterest, and Instagram. It describes the purpose and users of each platform and provides tips and best practices for businesses using each network for marketing and PR purposes.
The document discusses the results of an internship evaluating the marketing efforts of Rise & Shine Mobile Creche. Key metrics like bounce rate, average session duration, and page rank on Google improved significantly over the 8 week internship. Returning visitors and new contracts from social media increased as well. However, most website visitors are from the UK rather than the local area in Dundee where services are provided. The intern was reluctant to leave and plans to start a blog to continue learning about online marketing and stay connected with the organization.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
An Introductory Guide to Facebook for Business Melih ÖZCANLI
This document provides an introduction to using Facebook for business purposes. It begins with an overview of Facebook and its terminology. It then discusses setting up both a personal Facebook profile and a business Facebook page, including the differences between the two. Finally, it provides best practices for using Facebook including posting content, measuring success, and additional resources. The overall document serves as an introductory guide for businesses new to using Facebook.
- The document discusses how to earn money through affiliate marketing on Facebook by leveraging people's interests that they share on the platform.
- It recommends joining the Amazon and Clickbank affiliate programs to gain access to affiliate links for a wide range of products.
- The process involves identifying people's interests on Facebook, finding relevant products to promote through the affiliate programs, and providing those affiliate links when engaging with people.
This document discusses how social media has impacted public relations and business. It notes that social media has changed how communication is done, as anyone can now publish information online. It recommends developing a social media strategy that includes objectives, key channels like Facebook, Twitter, LinkedIn, and measuring results. It provides tips for using different social media platforms effectively as part of an overall public relations and marketing strategy.
The document discusses internet marketing and its potential. It defines internet marketing and outlines some of its key benefits like being fast, available 24/7, and cost-effective. It also discusses the three main components of an internet marketing strategy: search engine optimization (SEO), social media marketing, and pay-per-click advertising. Finally, it provides examples of several young entrepreneurs who achieved success through internet marketing.
The document outlines the four steps to creating an effective social media campaign for a business: 1) Monitoring what is being said about the brand and competitors online, 2) Planning the strategy, tools, and goals of the campaign, 3) Implementing the campaign through various social media platforms, and 4) Evaluating the results and monitoring achievement of goals to make adjustments as needed. It emphasizes the importance of monitoring social conversations and provides examples of social media disasters that resulted from a lack of monitoring.
2016 Social Media Best Practices for ITBKen Herron
July 8, 2016 presentation in Rovinj, Croatia to the members of the Istrian Tourist Board (ITB) on 2016 social media best practices for the travel, tourism, hospitality, and F&B industries covering the top practices, posts, networks, tools, mistakes to avoid, and daily checklists.
8 Digital Trends That Will Change Everything - March 2010Josh Martin
Josh Martin presented on 8 digital trends that will change everything:
1. Facebook continues growing with 400M users and becoming more integrated with e-commerce.
2. Lifestreaming allows users to aggregate all online activities into a single stream and brands must find ways to engage within these personal streams.
3. Location-based apps like Foursquare allow users to check-in to locations and open opportunities for location-based marketing.
4. Visual search technologies will improve search beyond text and allow discovery through images.
5. Social games like FarmVille engage millions of users and create marketing opportunities within the games.
6. Augmented reality uses mobile devices to overlay digital content on the real world and
Aaron Bouren has been a proud American entrepreneur since the age of 19 and chose early on to establish himself as a serial business builder and leader in both traditional and network marketing.
Social networking allows individuals and businesses to connect online. It has several benefits for businesses, including branding, customer service, lead generation, and goodwill. While social media can help businesses, it requires a strategy to make the most of these channels. Consulting firms can help businesses create and execute an effective social media strategy if they do not have the time or expertise to do it themselves.
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...Bob Johnson, Ph.D.
A digital marketing strategy tutorial that stresses the need for more "tactical marketing experts" as well as "brand strategists" to win in the intense competition for new students at every level in higher education. Special attention to (1) website design built around the top tasks that potential students want to complete on a website, (2) custom and lookalike advertising for converting existing leads and creating new ones, (3) landing pages, inquiry forms, and email response.
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
This document provides a quick guide to setting up and using a Facebook page for small businesses and nonprofits. It recommends creating a Facebook page to interact directly with key audiences. The guide outlines how to set up a basic page by uploading information and images. It suggests posting engaging content like new products, articles, or event announcements multiple times per week. Finally, it recommends telling existing email lists and Facebook friends to like the new page to start building a following.
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
Reflections, New Methodologies, and Thought ProcessesBabu George
This document discusses creativity in research methods and processes. It provides:
1) A brief summary of the author's research profile, noting their interdisciplinary approach across multiple fields without specializing in any one area.
2) Reflections on identifying compelling research topics, including topics that personally excite the researcher, opportunities that arise, or issues they feel passionate about addressing.
3) An overview of new digital methodologies emerging from technological advances, including online forums, social media, and text analysis tools for conducting research.
The Brazilian constitution ensures the right to privacy but there is no data protection law. After the Snowden leaks revealed US spying on Brazilians, President Dilma Rouseff urged the right to privacy at the UN and proposed solutions like an undersea cable connecting Brazil and Europe without US interference and requiring companies like Google and Microsoft to store Brazilian user data within Brazil. However, increasing control over the internet and requiring adequate monitoring raises questions about balancing privacy, intellectual property, and not hampering private companies.
The Culture of Technology: Differences in the Use of E-Learning Technologies ...Babu George
This document summarizes key findings from focus groups and surveys about differences in how e-learning technologies are used across cultures. It discusses how various cultural dimensions from Hofstede's model, including power distance, individualism-collectivism, uncertainty avoidance, masculinity-femininity, and time orientation, influence preferences and perceptions around e-learning design, content, and tools among faculty and students from different cultures. The document concludes by raising the critical question of how to design e-learning in a universally accessible way given the complex interplay between culture and technology.
Ecotourism: Overcoming the Lifecycle of a FadBabu George
Ecotourism aims to involve low-impact travel to fragile natural areas that emphasizes experiencing flora, fauna, and culture. It strives to educate visitors about their environmental impact and support conservation efforts while benefiting local communities. However, ecotourism faces challenges regarding who it prioritizes and how its goals are decided. The researcher argues ecotourism should enlighten individuals by teaching children about interconnectedness. Exposure to natural and cultural areas may "convert" people with low environmental ethics into conservation supporters. The researcher hypothesizes tourists who visit eco-cultural attractions before leisure activities in an area will demonstrate more responsible behavior there in the future. A study found this hypothesis was supported, with some tourists expressing
Sustainable Supply Chains: An ‘Updated’ Case Study of Dabbawallahs of MumbaiBabu George
The document summarizes the sustainable practices of the Dabbawallah lunch delivery network in Mumbai, India. It discusses how the network delivers 200,000 food containers from homes to offices daily using a trust-based system with few resources. The network originated in the late 1800s and operates as a cooperative using a hub-and-spoke model. It achieves high performance through organic development, community coexistence, and resilience. The network is exploring new opportunities while maintaining simplicity and trust which have been keys to its success. Its future may depend on engaging new generations and adapting to changing lifestyles while avoiding dilution of its strengths.
Based on primary research, the document discusses several factors that influence attitudes towards biodiversity conservation in tourism. Businesses prioritize profits over environmental protection, though small businesses care more than large ones. Personal values, education, experiences in biodiverse regions, and how biodiversity is framed can shape environmental attitudes. Tourist behavior is also impacted by attraction sequencing and early education. Community-based tourism increases support for biodiversity. Raising awareness of individuals' direct impacts can encourage more pro-environmental behavior.
Child sex tourism involves traveling abroad to engage in the commercial sexual abuse or prostitution of children, with many child sex tourists being pedophiles who use the internet to plan trips. Exploited children often experience mental and physical harm, including HIV, drug addiction, malnutrition and PTSD. While some countries have taken steps to address child sex tourism through laws and codes of conduct, it remains a problem facilitated by poverty in countries like Thailand, Cambodia, India, Brazil and others.
Mobloggy Constant Contact Social Media102-feb25-2015Mobloggy
This seminar will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and donts of each channel.
You’ll also get tips on how to tell if your social media activity is working. This session is best suited for beginners who have begun to use social media for business but are ready to go a little further.
The Brazilian constitution ensures the right to privacy but there is no data protection law. After the Snowden leaks revealed US spying on Brazilians, President Dilma Rouseff urged the right to privacy at the UN and proposed solutions like an undersea cable connecting Brazil and Europe without US interference and requiring companies like Google and Microsoft to store Brazilian user data within Brazil. However, increasing control over the internet and requiring adequate monitoring of cross-border data raise questions about balancing privacy, intellectual property, and not hampering companies and innovation.
Employee Adaptiveness, Workplace Diversity, and Organizational PerformanceBabu George
George, B.P. (2016). Employee Adaptiveness, Workplace Diversity, and Organizational Performance. 32th Annual Pacific Rim International Conference on Disability and Diversity, held in the Honolulu, HI, USA, during 25-26 April, 2016.
www.pacrim.hawaii.edu
This document discusses critical thinking and provides examples of rational problem solving techniques. It examines the differences between inductive and deductive reasoning as well as dialectical reasoning. Errors in thinking are identified and the importance of engaging critically with others without damaging relationships is explored. Creative thinking is also briefly discussed as distinct from critical thinking. The overall document serves to define critical thinking and provide examples of applying logical reasoning skills.
This document discusses cross-cultural communication and its importance in business. It begins by defining culture and discussing different cultural classifications. It then defines cross-cultural communication as relating to, nurturing, and enhancing relationships with people from different cultures. Good cross-cultural training provides knowledge, understanding, and skills to communicate across cultural barriers. The document emphasizes understanding and adapting to different cultures to avoid miscommunication and build strong business relationships globally.
Presentation made at the "Cuba as a Tourism Destination for Americans” expert panel organized by the Association of North America Higher Education International (ANAHEI) as part of the “International Education Week” celebrations, 15 November, 2016.
Reflections on tourism higher education: Innovation and ChangeBabu George
The present presentation provides some intensely personal reflections about the past, present, and future of tourism higher education, with special focus on India. The presenter highlights forces of continuity and change in the historical development of tourism education. In addition to more trivial issues such as curriculum design, instruction, and campus placements, deeper currents that manipulate the system such as authority and dogma are touched upon. Special mention is accorded to the historical factors that resulted in the current state of institution development and the future outlook. The presenter worked as a faculty member in one of the Central Universities of India teaching tourism before he migrated to the United States six years back, which gives him the unique vantage point of an ex-insider. While no grand design is offered as a panacea, it is hoped that the discussion contained here will help clarify the issues better, which is the first major step in identifying meaningful solutions.
This document provides an overview of a doctoral study examining the use of unique selling propositions (USPs) in Caribbean tourism marketing from 2004-2014. The study aims to analyze the longitudinal trend in USP usage, relationship between USP usage and destination attraction diversity, and impact of diversity on the effectiveness of USPs. It discusses literature on destination competitiveness and USP strategies. The methodology involves mixed quantitative and qualitative analysis of tourism statistics, promotional campaigns, and traveler reviews to address the research questions.
This mixed methods research examines the use of unique selling propositions (USPs) in tourism marketing campaigns of Caribbean countries from 2004-2014. By analyzing tourism slogans and websites, the researcher found that higher level USP use initially increased but then declined. Destinations with higher attraction diversity were less likely to use highly targeted USPs, while those with less diversity relied more on USPs. The number of attractions mattered less than type of attractions. Attraction diversity moderated the impact of USPs on tourist arrivals. Underlying power dynamics between stakeholders representing different attractions may also influence the chosen national tourism slogan.
This document provides 37 tips for growing an email list, including asking people to sign up in person, at events, and on social media pages and profiles. It recommends testing different calls to action, keeping sign-up forms short, adding sign-up options to websites, blogs, and newsletters, and encouraging existing subscribers to share content. The tips are intended to help marketers expand their reach and increase email list subscriptions through various online and offline methods.
This checklist contains 22 tactics for generating leads, from Direct Mail to Facebook Ads. You'll be able to use these tactics whether you're a small business, entrepreneur, or affiliate marketer.
Looking for ways to grow your email list? I've got 60!
Get ideas and strategies to capture new contacts, grow your list and take action to help move your business forward.
Having an interested and qualified list of contacts, that you can stay top of mind with, is vital to every business. Continuing to grow that list is just as important. In this webinar I will show you 60 easy ways to grow your contact list.
Here's what I will cover:
* Why someone should join your contact list and what's in it for them
* How to ask people to join your list "face-to-face"
* How to use social media to grow your list
* How to grow your list on your website or blog
* How to use print material to get people to sign up
* How to use events to help grow your list
* How to use incentives and giveaways to grow your list
Tips and Tricks for Social Media MarketingScott Stebner
This presentation was given at the 2016 Kansas Department of Agriculture Farmers Market Convention. We go through eleven tips that will help you get started with social media marketing.
This document discusses various marketing strategies and tactics for small businesses, including internet marketing, email marketing, social media, video marketing, mobile marketing, website development, search engine optimization, blogging, group advertising, direct mail, press releases, workshops, targeting niche markets, and creating a marketing plan. It emphasizes that marketing is about promotion of a business, its goods, services, and expertise.
This document summarizes a digital marketing workshop presentation for small businesses by Christine Collins. The presentation covers topics such as understanding social media and why it's relevant, choosing which social media platforms to use, how to build a presence on Facebook and Pinterest, and how to measure the results of digital marketing efforts. The presentation includes slides on analyzing social media metrics, setting goals for digital marketing, listening to customers, and creating and promoting content on Facebook and Pinterest.
Converting Online Marketing In Local Profits A Report To Grow Your Biz In Th...Olivier LECA
Discover in this short presentation How local businesses as well as national can leverage social media at small costs to generate REAL Profits & Savings in this current Economy
Mick Say used this presentation at the Kent2020 Preview Conference.
Slides made available by request of many delegates. With no Narration this presentation is an aid-to-memory for attendees at the conference.
Three Digital Strategies That Make Your Food Business Globally Competitive by...Homer Nievera, CDE
Here are three digital marketing strategies that can make your food business globally competitive. These tips and tricks are easy to follow and can be used immediately.
This presentation outlines facts / figures involved with the power of marketing your business online. Connected Cafe can take care of everything you need, so you can concentrate on running your business.
The document discusses the importance of online marketing for businesses. It notes that 97% of consumers now use online searches to research products and services, and that social media platforms like Facebook and Twitter have over 700 million combined members seeking recommendations. The document recommends that businesses get found online through search engines and directories, engage with customers on social media, and follow up with potential customers over time through email and mobile marketing.
This document discusses the shift from traditional to online and mobile marketing. It notes that most consumers now research online using search engines, reviews, and social media. While traditional ads and yellow pages are declining, opportunities exist in online video, blogs, and engaging customers across multiple online platforms. The document proposes a two-part online marketing program: 1) Set up campaigns for lead capture, social media, video/articles, and follow up; 2) Ongoing monthly expansion of content, social media, and follow up campaigns.
The document outlines how B2B companies can build brand trust using social media. It discusses that 75% of B2B buyers use social media to research vendors and the importance of a mobile-friendly website for B2B companies. Specific strategies covered include building a presence on major networks like LinkedIn, Twitter, Facebook and Instagram, encouraging employee advocacy and partnerships to promote content, and focusing on mobile usability and a streamlined purchase process. Live examples of successful B2B brands on social media are also provided.
Establishing a Social Media Presence for Your CompanyDavid Benjamin
Provides an overview of what social media really means for business.
Discuss why there has been a shift in our communication with clients and prospects.
Share some of the most popular sites and tools being used and integrated.
Cover the benefits of implementing a strategic social media plan.
The document discusses lessons and best practices for using social media for customer support. It provides examples of how listening to customers on social media helped one company resolve over 50,000 issues and quiet negative conversations. The key lessons are to listen on all social channels, keep interactions real and authentic, and recognize that unhappy customers can influence many others through their social networks. An integrated social media customer support strategy can improve the customer experience and increase retention while decreasing support costs.
The Internet is wide open to you and your business. Jacqueline Gordon
While the major corporations throw millions of dollars at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily corner a very specialized niche market of your own.
Here are a few ways you can produce immediate breakthroughs on your website. Check out our latest eBook to find great ways to produce breakthroughs for your web business! http://www.marketingrt.com/index.php/coffee-break/downloads
Why social media? The average U.S. consumer spends 15 hours per week on social media. It is where your customers are. This ebook is intended to help you navigate the ever-changing landscape of social media.
Decoding Monetization Methods For Dating AppsInMobi
Swipe right - the new age dating gesture, has permeated the mobile world. Today, users end up spending almost 90 minutes of their day sifting through myriad potential partners, in search of the perfect match. This is greater than the average time spent by a user on traditional social networking sites, creating an alternate social network that is distinctly different from its older cousin.
How can mobile developers building dating apps tap into this growing opportunity? Dating apps enjoy long user engagement sessions and access to deep user data, presenting a unique opportunity for monetization that is yet to be realized fully. Recently, players like Starbucks and 20th Century Fox launched cheeky, innovative advertising campaigns on dating apps - lighting the way for several other advertisers. Even developers who are not building dating apps, can learn from the mechanics of this app category.
Join this webinar to :
Learn best practices around designing the app experience for your dating app
Get a comprehensive overview of monetization methods for dating apps
Learn how to leverage mobile advertising effectively to maximize user engagement & revenues
Learn how other app categories too can benefit from the mechanics of successful dating apps
Even if you can’t make the presentation, do sign-up and we will send you a recording of the webinar.
Similar to Making the Case for Mobile and 60 Ways to Grow Your List (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
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4. Creation of Social Branding
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In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
7. Can’t ignore
7
50%used a mobile device to
browse non-profit
websites and emails.
of Americans
under 35 used a
mobile device to
make a donation.
40%
8. 8
Can’t ignore
Local search
75%
used phone to
get real-time,
location-based
information
Source: PewInternet.org
90%
of mobile searches
lead to an action
Source: searchengineland.com
70%
who ran a local
search via mobile
acted within one
hour
Source: CMO Council
10. Can’t ignore
10
80%of users delete mobile
email that doesn’t
look good.
Source: Blue Hornet
30%of users unsubscribe
from email lists after
receiving mobile email that
doesn’t look good.
Source: Blue Hornet
11. Can’t ignore | Your business & mobile |
What to do today | Next steps
12. 12
Your business & mobile
Source: Constant Contact customer research
Small business
use of mobile
34%
aren’t.
66%
of small businesses
are using mobile
for their business.
13. 13
Your business & mobile
Source: Constant Contact customer research
Small business
use of mobile
34%
aren’t.
Have no plans to
adopt mobile in
the future 65%
Lack of customer
demand 56%
“Mobile isn’t relevant
to my industry or
business” 28%
14. 14
Your business & mobile
Dorothy S. Jones
April 1, 1947 – April 5, 2013
Services
Dorothy S. Jones, age 66,
passed away on Friday, April 5,
2013. She was at home and
surrounded by her family.
15. 15
Your business & mobile
Why not?
2
43
We’re
regulated by
the government
Not best for
my products Cost is too high
1We’re a
nonprofit...
17. 17
“You don't get to decide
which device people use to
access your content.
Karen McGrane, author of Content Strategy for Mobile
@karenmcgrane
They do.”
18. Can’t ignore | Your business & mobile |
What to do today | Next steps
22. Tip 4
22
What to do today
Avoid tiny
fonts.
Minimum: 22-point
headlines, 11-point
body text, improved
contrast
9-point font,
headlines don’t
stand out
23. Tip 4
23
What to do today
Avoid tiny
fonts.
Better: 22-point
headlines, 16-point
body text
25. 25
What to do today
Bonus 1
Don’t ignore
local search
26. 26
What to do today
Bonus 2
Don’t ask customers
or supporters to turn
their phones off!
27. 27
What to do today
Bonus 3
Don’t ignore
mobile tech.
1.4 billion
images
taken on mobile per day
Source: Nokia’s Vesa Jutila, at DigitalK 2012
100 hours
of video uploaded per minute
Source: youtube.com
28. Can’t ignore | Your business & mobile |
What to do today | Quick Review
29. 30%of users UNSUBSCRIBE
from email lists after
receiving mobile email
that doesn’t look good.
Source: Blue Hornet
29
29%of Americans use ONLY
mobile devices to access
the internet.
Source: ondeviceresearch.com
50%of email is opened on a
mobile device.
Source: Litmus.com
31. 31
Quick Review
Less is more
Focus – use
less textTip 1
Use a single
columnTip 2
Clear and easy
calls to actionTip 3
No small fonts
(test, test, test!)Tip 4
Use images
carefully (don’t
rely on them)Tip 5
Claim your
listings: be
found on local
search!
Bonus 1
Let your
customers use
their phonesBonus 2
Don’t ignore
your phone
(pics, video,
social)Bonus 3
34. Just having a sign-up
form available won’t
always be enough.
Train yourself and
your employees to
always be asking
prospective contacts
to sign up.
Ask
face to face2
35. D on’t overlook the
obvious. You
probably already
have a database of
contacts who would
love to join your list.
Ask them to sign up.
w w w.constantcontact.com /learning -center
Check your
database3
36. L ook to your personal
network to help kick
start your list growth.
Ask friends
and family4
37. Put a fishbowl on your
counter and give
customers an incentive
to drop in their
business cards to join
your list.
Put a fishbowl
on the counter5
38. Insig ht provided by Constant Contact KnowHow
w w w.constantcontact.com /learning -center
“Ring, Ring”
Having a great conversation with a customer
or supporter? Keep the conversation
going— ask them to join your email list!
Over the
phone6
39. U sing a sidewalk sign or
sandwich board to bring
in foot traffic? Tell
passersby about all the
great info, discounts, and
news they’ll find by
signing up for your emails.
Use your
sidewalk sign7
40. If there’s one day people
are excited about
finding new businesses
it’s s m all Business
s aturday. make sure
you’re asking people to
join your list when they
come in for this special
day.
w w w.constantcontact.com /learning -center
Participate in
Small Business
Saturday
8
41. t ip : Constant Contact customers can use our
free app to add a sign-up form right to their
page and collect email addresses without
doing any extra work. Find out how.
make it easy for fans to join your list
by adding a sign-up form to your
Facebook Page.
Add a sign-up
form to your
Facebook page9
42. Write yourself a note now: “ Tweet
about my email list once a week.” You
should also post about your email list
on your other social networks, but less
frequently than you would on Twitter.
Tweet it!
10
43. You can now include a call
to action on the Cover
Photo of your Facebook
Page. Have some fun with it
and ask people to join your
list.
Update your
Facebook page
cover photo11
44. Supercharge your Facebook list growth with
a Facebook Ad. Add new fans and new
subscribers by driving people to your
Facebook sign-up form.
Buy a
Facebook ad12
45. w w w.constantcontact.com /learning -center
Making the leap into online video?
Talk about your emails in a video
and tell people where to sign up.
Use your
YouTube channel13
46. Foursquare lets you update your business’s info
and post alerts to people in the area. Try sharing
a link to your sign-up form and see how it does.
Insig ht provided by Constant Contact KnowHow
w w w.constantcontact.com /learning -center
Use
Foursquare14
47. w w w.constantcontact.com /learning -center
When appropriate let
members of the same
L inkedIn Groups know
about your email list.
Join a
LinkedIn group15
48. L ike L inkedIn Groups,
Google+ Communities are
the place Google+ users
go to find information
relevant to them. Share
your latest email and ask
members to join your list.
Join a Google+
Community16
49. n a
Tweet chats are a great way to
boost engagement on Twitter. It
can help you attract new
followers and can give you a
unique opportunity to grow
your list.
Host a
Tweet chat17
50. Tell people why they should sign
up in 6 seconds or
less. You can share your Vine
video on Facebook or Twitter
and can embed it on your blog.
Learn m ore: New to Vine? Find out
more.
Insig ht provided by Constant Contact KnowHow
w w w.constantcontact.com /learning -center
Use
Vine18
51. Allow social connections
to easily find your email
sign-up form by linking to
it in your profiles. Try it on
Facebook, Twitter,
L inkedIn, Pinterest, or
Google+.
Add a sign-up
link to your
social bios19
52. w w w.constantcontact.com /learning -center
Create a board on Pinterest and
“pin” your email newsletter right
when it comes out! U se an image
from your email or take a screenshot
of your entire newsletter to give
readers a preview of your content.
Sample your
content on
Pinterest20
53. Easily add a link to your sign- up
form on your website and collect
emails from people who visit your
site. Give your sign- up form
plenty of visibility by putting it on
every page.
Add sign-up
form to your
website21
54. Ask your current contacts
why they enjoy your emails
and then create a page on
your website highlighting
the biggest benefits of
signing up.
Create a
“reasons to
sign-up”page22
55. D on’t ask too many questions. You
may miss chances to grow your
email list. Keep your sign- up form
short and simple. Only ask for the
information that’s absolutely
necessary. You can collect more
information down the line.
w w w.constantcontact.com /learning -center
Keep your
sign-up form
short23
56. If someone enjoys what you
have to say on your blog,
there’s a good chance they’d
want to see your updates in
their inbox.
t ip : Constant Contact customers using Wordpress
can use our free Wordpress integration to create a
sign-up form that adds email addresses directly to
a Constant Contact email list.
Add to your
blog24
57. Writing for other blogs is a great
way to get in front of a new
audience. Include a link to your
sign-up form in your author bio. If
people like your post, they’ll want
to get more information from
you.
Guest
blog25
58. Participate in conversations
about your area of
expertise on your favorite
blogs. When you leave a
comment you’ll also be
able to add a link back to
your website as part of
your identifying
information. This can lead
people to your website
where they can sign up for
your email list.
w w w.constantcontact.com /learning -center
Comment on
blog posts26
59. Join our list to learn more about
what we have to offer!
Join our list to receive
exclusive discounts!
Over 1,000 people have signed up
to receive our emails each month.
Sign up today!
Don’t miss a thing! Join our email
list to get updates sent to your
inbox once a week.
Test different calls-to-action and
see how your audience responds.
w w w.constantcontact.com /learning -center
Test different
calls to action27
60. Collect email addresses
when people are making a
purchase. Be sure to indicate
they’re opting-in to receive
future emails from you.
Online
payment forms28
61. w w w.constantcontact.com /learning -center
D id you know that 49% of small
businesses have never updated
their online listings? Keep your
listing up-to-date and provide a
link to join your email list.
Optimize online
listings29
62. Mention your email newsletter during your podcast. (Have you
listened to our weekly s peakeasy Marketing Roundtable
Podcast? Check it out and while you’re there, subscribe to our
Hints& Tipsnewsletter at the top of the page!)
w w w.constantcontact.com /learning -center
Use your
podcast30
63. w w w.constantcontact.com /learning -center
Add a sign-up link to your
next online survey. L et
people share their feedback
and join your email list.
Collect emails with
an online survey31
64. U se Email Archive to promote
your past emails. You can share
your archive on your blog,
website, and on social media.
w w w.constantcontact.com /learning -center
Promote your
email archive32
65. You never know how people are
going to find your emails. When
new readers find them, make
sure they have a way to sign up.
Put a sign-up
link in your
newsletter33
66. t ip : If you want people to share your email, be sure
to tell them directly, “Share this email.”
Sometimes, the best way to grow
your list is to extend the reach of
your emails. Add social share
buttons to make it easy for
people to share your emails on
their social networks.
Add social
share buttons
to your email34
67. t ip : If you want people to forward your emails
more often be sure to create share-worthy
content.
Add a “forward to a friend”
button to your emails to help
you reach your next
subscribers.
Use forward to
a friend35
68. Get more exposure
for your email list
byincluding a link in
your regular emails.
Your email
signature36
69. With picMonkey, you can put text over
images—a great way to ask people to join
your list! Share your images on Facebook,
Twitter, or hang them in your store.
Use
PicMonkey37
71. More than half of all Americans now
have smartphones.
Insig ht provided by Constant Contact KnowHow w w w.constantcontact.com /learning -center
Use text to
join39
72. Add a QR code to a flyer, post, or
brochure and make it easy for people
to scan-to-join your email list.
t ip : Constant Contact customers can easily
create a QR code right in their accounts.
Use a
QR Code40
73. Wondering what to do with
the new iPad? u se it to collect
email addresses in-store or at
your next event.t ip : Constant Contact customers can use
iCapture app to add email addresses directly
to their accounts. Find out more.
Use an
ipad41
74. Giving out flyers, brochures, or
pamphlets at your store or office? L et
people know your emails are the best
source for up-to- date information.
Use a
brochure42
75. Get the most out of your
print advertising investment.
Tell people to visit your
website and join your list!
Run an ad
in the paper43
76. Work with your business
card supplier to add a QR
code with a call-to-action
to join your email list.
On your
business cards44
77. Own a restaurant? Add a
QR code on your menu
and let people join your
email list at the table.
Add to your
menu45
78. Shipping orders to customers
who placed an order online?
Put a QR code on your boxes
and encourage customers to
sign up.
Use your
shipping boxes46
79. Stay in touch before, during,
and after your event by
collecting email addresses
when people register for your
event.
During event
registration47
80. Collect email addresses at
your event with a paper
sign-up sheet, QR code, or
even via text-message.
Collect email
addresses
at your event48
81. Work with other businesses and
organizations in your community
to host an event. It’s a great way
to introduce your business (and
your email list) to a whole new
audience.
Insig ht provided by Constant Contact KnowHow w w w.constantcontact.com /learning -center
Be a
sponsor49
82. If people are interested in what you
have to say, there’s a good chance
they’ll be interested in what you write
in your emails. L et people know you
have a resource they can sign up to
receive.
Book a speaking
engagement50
83. D o you use table tents in your
restaurant or at your events? Add
a QR code and make it easy for
attendees to join your email list.
Use your
table tents51
84. Raffle off a prize your
customers will love and
collect email addresses
in the process.
t ip : Always let people know they’ll also
be joining your email list and receiving
follow-up emails from you.
Insig ht provided by Constant Contact KnowHow w w w.constantcontact.com /learning -center
Run an in-store
raffle52
85. With s ocial c am paign s from
c onstant c ontact, you can run a
contest on Facebook and collect
email addresses in the process.
Run a Facebook
sweepstakes53
86. L ook for ways to reward your
customers and grow your
email list in the process!
Start a
loyalty program54
87. Create a club to help celebrate
your customers’ birthdays and
grow your email list.
Insig ht provided by Constant Contact KnowHow w w w.constantcontact.com /learning -center
Run a
birthday club55
88. If you want deal buyers
to come back after the
deal is over, you need to
make it easy for people
to join your list!
t ip : With s aveLocal from c onstant c ontact
you can collect email addresses right when
someone purchases your deal. Find out how.
Insig ht provided by Constant Contact KnowHow w w w.constantcontact.com /learning -center
Run a
local deal56
89. Testing your luck
with one of the big-
name deal
providers? D on’t
forget to ask new
customers to join
your mailing list
when they redeem
the offer.
Ask when someone
redeems an offer57
91. You can offer up a great
piece of content—like a
whitepaper, eBook, or
guide—to entice people
to join your list
Offer a piece
of content59
92. Get your employees excited
about growing your email list.
Offer a prize to the employee
who collects the most email
addresses.
60 Offer an incentive
to your employees
93. Jodi Jahrling
Mobloggy®
• Director of Operations
• Constant Contact Authorized Local Expert
www.mobloggy.com
@mobloggy #CTCT
jodi@mobloggy.com