Facebook Official -- Dating and Use of Social Media among US SinglesYTH
Nearly 1/3 of all US adults are now single. How actively are single adults shaping American culture, and how are their dating patterns contributing to an understanding of human sexuality in the digital age? This study by Justin Garcia at the Kinsey Institute explores singles' use of social media and online dating sites to convey relationship intentions and to make decisions about romantic relationships. Presented at YTH Live 2013. www.yth.org/events/ythlive
The Future of Dating - Brazilian Millenial's perspectiveJúlia Reinhardt
A Brazilian review of what is very current about dating and young culture data around this topic. At the end, we also present two fictional strategies as if Starbucks was our client. Authors: Julia Reinhardt and Marcelo Brasileiro.
Decoding Monetization Methods For Dating AppsInMobi
Swipe right - the new age dating gesture, has permeated the mobile world. Today, users end up spending almost 90 minutes of their day sifting through myriad potential partners, in search of the perfect match. This is greater than the average time spent by a user on traditional social networking sites, creating an alternate social network that is distinctly different from its older cousin.
How can mobile developers building dating apps tap into this growing opportunity? Dating apps enjoy long user engagement sessions and access to deep user data, presenting a unique opportunity for monetization that is yet to be realized fully. Recently, players like Starbucks and 20th Century Fox launched cheeky, innovative advertising campaigns on dating apps - lighting the way for several other advertisers. Even developers who are not building dating apps, can learn from the mechanics of this app category.
Join this webinar to :
Learn best practices around designing the app experience for your dating app
Get a comprehensive overview of monetization methods for dating apps
Learn how to leverage mobile advertising effectively to maximize user engagement & revenues
Learn how other app categories too can benefit from the mechanics of successful dating apps
Even if you can’t make the presentation, do sign-up and we will send you a recording of the webinar.
Facebook Official -- Dating and Use of Social Media among US SinglesYTH
Nearly 1/3 of all US adults are now single. How actively are single adults shaping American culture, and how are their dating patterns contributing to an understanding of human sexuality in the digital age? This study by Justin Garcia at the Kinsey Institute explores singles' use of social media and online dating sites to convey relationship intentions and to make decisions about romantic relationships. Presented at YTH Live 2013. www.yth.org/events/ythlive
The Future of Dating - Brazilian Millenial's perspectiveJúlia Reinhardt
A Brazilian review of what is very current about dating and young culture data around this topic. At the end, we also present two fictional strategies as if Starbucks was our client. Authors: Julia Reinhardt and Marcelo Brasileiro.
Decoding Monetization Methods For Dating AppsInMobi
Swipe right - the new age dating gesture, has permeated the mobile world. Today, users end up spending almost 90 minutes of their day sifting through myriad potential partners, in search of the perfect match. This is greater than the average time spent by a user on traditional social networking sites, creating an alternate social network that is distinctly different from its older cousin.
How can mobile developers building dating apps tap into this growing opportunity? Dating apps enjoy long user engagement sessions and access to deep user data, presenting a unique opportunity for monetization that is yet to be realized fully. Recently, players like Starbucks and 20th Century Fox launched cheeky, innovative advertising campaigns on dating apps - lighting the way for several other advertisers. Even developers who are not building dating apps, can learn from the mechanics of this app category.
Join this webinar to :
Learn best practices around designing the app experience for your dating app
Get a comprehensive overview of monetization methods for dating apps
Learn how to leverage mobile advertising effectively to maximize user engagement & revenues
Learn how other app categories too can benefit from the mechanics of successful dating apps
Even if you can’t make the presentation, do sign-up and we will send you a recording of the webinar.
How do you attract talent to your region? This presentation takes a look at six tips from two cities who have recently launched talent campaigns to help attract workers to live and work in their cities.
Breathitt County KY Small Business Digital Marketing Case Studies: EPG Explor...Berea College
This presentation before the Breathitt County civic leadership illustrates the value of small business digital marketing through a number of case studies executed over a five year period in the Kentucky River Area Development District (KRADD). The final case studies were developed after faculty and student travels and observations of the HandMade in America trails in Western North Carolina to advance travel and tourism through a series of “persona travelers” based on Kentucky tourism research of how and where to spend 36 hours in the KRADD region. This presentation was presented to the Jackson Kiwanis Club on November 20th, 2012.
The Importance of Peer-to-peer Fundraising (and Social Giving)mcdavis7
Keynote session at the 2012 Digital Leap conference in Toronto. The session discusses the convergence of Social Media and Peer-to-peer fundraising. Social media has become an effective new channel for p2p fundraisers, allowing them to reach a broader pool of prospective donors. Furthermore, organizations are beginning to specifically recruit individuals who are highly networks within their own social networks as team captains and fundraising leaders.
Description: “Did you wonder if you are doing your Social Media Marketing correctly? Have you taken it to the edge or are you coloring safely inside the lines? Giovanni Gallucci will show you just how far you can go in his presentation, Extreme Social Media Marketing.”
This will be different than any presentation I’ve ever given.
Today we are going to walk thru a creative brief for a campaign which involves multiple online marketing channels.
Why?
What if you don’t sell social media?
How do you attract talent to your region? This presentation takes a look at six tips from two cities who have recently launched talent campaigns to help attract workers to live and work in their cities.
Breathitt County KY Small Business Digital Marketing Case Studies: EPG Explor...Berea College
This presentation before the Breathitt County civic leadership illustrates the value of small business digital marketing through a number of case studies executed over a five year period in the Kentucky River Area Development District (KRADD). The final case studies were developed after faculty and student travels and observations of the HandMade in America trails in Western North Carolina to advance travel and tourism through a series of “persona travelers” based on Kentucky tourism research of how and where to spend 36 hours in the KRADD region. This presentation was presented to the Jackson Kiwanis Club on November 20th, 2012.
The Importance of Peer-to-peer Fundraising (and Social Giving)mcdavis7
Keynote session at the 2012 Digital Leap conference in Toronto. The session discusses the convergence of Social Media and Peer-to-peer fundraising. Social media has become an effective new channel for p2p fundraisers, allowing them to reach a broader pool of prospective donors. Furthermore, organizations are beginning to specifically recruit individuals who are highly networks within their own social networks as team captains and fundraising leaders.
Description: “Did you wonder if you are doing your Social Media Marketing correctly? Have you taken it to the edge or are you coloring safely inside the lines? Giovanni Gallucci will show you just how far you can go in his presentation, Extreme Social Media Marketing.”
This will be different than any presentation I’ve ever given.
Today we are going to walk thru a creative brief for a campaign which involves multiple online marketing channels.
Why?
What if you don’t sell social media?
Grow Slide Deck - Meals on Wheels of Central Maryland
Future of Dating
1. THE FUTURE OF DATING
FOR URBAN MILLENIALS
FALL 2012
PATRINA CHAN, EMILY LO
2. FALL 2012
CHAN
3
Forces
Economics
Technology
Social Shifts
3. FALL 2012
CHAN
Economics
Dissatisfaction and Youthful Optimism!
SOURCE: PEW RESEARCH CENTER
Earn enough now! MILLENIAL
31%
GEN X
46%
BOOMER
52%
Will earn enough in the 88%
MILLENIAL
future!
GEN X
76%
BOOMER
46%
• Critical issue: Job/Unemployment
• 1/8 Americans moved back in with parents after recession
• More prepared to adapt and are more flexible
• Going to college more, full-time and not part time
• College degree is the best defense against a recession
4. FALL 2012
CHAN
Technology
• Major efficiencies in communication, workflow and processing
• Life events flow through technical communication channels
• Sharing information immediately and obviously
• Grown up being comfortable with virtual relationships
• Shift in privacy attitudes: figuring out how to balance what is virtual and
what is real
5. FALL 2012
CHAN
Social Shifts
• Delay in marriage
• Higher education, higher standards
• Greater acceptance of interracial relationships
• All about the network
6. FALL 2012
CHAN
Urban Millennials are…
Confident. Connected. Open to change.
7. FALL 2012
CHAN
Hypothesis:
The future of dating for Urban Millennials is mobile.
Dating is one of the few applications of technology
that requires an in-person meeting for success.
9. FALL 2012
CHAN
Communal Dining
• Casual ambiance for solo and social diners
• Deep seated human need for community
• New etiquette of dining and socializing
16. FALL 2012
CHAN
Client Profile
• Ambitious growth plans: 3,000 new stores in Americas by 2017
• China will be Starbuck’s second-largest market
• Will double global channel development
• Bought tea company Teavana, which will supplement existing Tazo brand
17. FALL 2012
CHAN
Trend Actions
1
Update the Verismo
2
Build future Starbucks coffee houses around communities