This presentation was given at the 2016 Kansas Department of Agriculture Farmers Market Convention. We go through eleven tips that will help you get started with social media marketing.
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
1) The document outlines an inbound marketing strategy for The Honest Dog Co., including setting goals and objectives, evaluating social media platforms, generating leads through content, optimizing content, and managing customer information with a CRM.
2) Key aspects of the strategy include meeting customers where they are on social media, using segmentation and personas to tailor messaging, and focusing on the customer journey from awareness to loyalty.
3) Metrics such as page views, email captures, and conversions will be used to measure the content and lead generation tactics.
Indonesia social media campaign case storyGiant Hermanto
The document discusses how digital technology and connectivity has revolutionized marketing. It notes that all media and experiences are now digital. It states that digital communication can flow both ways, empowering more active consumers who provide feedback and ideas that help brands. It provides the example of Starbucks eliciting over 150,000 ideas from consumers that generated millions in new product sales. The document also discusses the importance of understanding customers, making marketing visual and based on real consumer behavior to engage audiences.
Listen, Engage, Grow: How to Construct Social CommunitiesCision
You have fans and followers, but what about real business results? Drive social PR success by turning your audience into an engaged community.
Discover how to cultivate community across the social networks you rely on with Cision’s Senior Social Media and Media Relations Manager Stacey Miller and Account Manager Blake Baker.
See how to:
• Drive real business results using social lists and other segmentations
• Increase brand awareness by cultivating media and influencer communities
• Understand what makes your target audience tick, and how to engage them
• Develop and visualize KPIs to assess results with Cision social monitoring
Webinar: How Marketers Navigated Social Media in 2020Falcon.io
Over the last year, it seemed as though a seismic event was happening in our global society every 20 minutes and across the world, Marketing teams had to move just as fast in order to overcome the new challenges they were faced with. Now as the year ends, join us as we look back at 2020 and review how marketers continue to navigate these uncertain times. We’ll be looking at the data we’ve compiled and see firsthand how strategies continued to change throughout the year. We can learn from the past and use our shared experiences to overcome the challenges the next year is sure to hold.
In this webinar learn how to:
- How marketing strategies changed in response to COVID-19 and other events
- Data insights from how a tumultuous year impacted different marketing teams
- Trends observed from marketing teams throughout this past year
Watch on-demand: https://www.falcon.io/webinars/2020-marketing/
ROI on Social Media for BRANDS.
Live presentation by Mr.Ananthanarayanan V (Ananth V) at Google Business Group Mumbai event - ROI ON Social media.
All contents are copyrights of Techdivine Creative Services & cannot be reproduced or shared for commercial or other purposes without prior written approval from Techdivine Creative Services.
---
Follow @AnanthV9 on Twitter & Facebook.com/AnanthV9
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
1) The document outlines an inbound marketing strategy for The Honest Dog Co., including setting goals and objectives, evaluating social media platforms, generating leads through content, optimizing content, and managing customer information with a CRM.
2) Key aspects of the strategy include meeting customers where they are on social media, using segmentation and personas to tailor messaging, and focusing on the customer journey from awareness to loyalty.
3) Metrics such as page views, email captures, and conversions will be used to measure the content and lead generation tactics.
Indonesia social media campaign case storyGiant Hermanto
The document discusses how digital technology and connectivity has revolutionized marketing. It notes that all media and experiences are now digital. It states that digital communication can flow both ways, empowering more active consumers who provide feedback and ideas that help brands. It provides the example of Starbucks eliciting over 150,000 ideas from consumers that generated millions in new product sales. The document also discusses the importance of understanding customers, making marketing visual and based on real consumer behavior to engage audiences.
Listen, Engage, Grow: How to Construct Social CommunitiesCision
You have fans and followers, but what about real business results? Drive social PR success by turning your audience into an engaged community.
Discover how to cultivate community across the social networks you rely on with Cision’s Senior Social Media and Media Relations Manager Stacey Miller and Account Manager Blake Baker.
See how to:
• Drive real business results using social lists and other segmentations
• Increase brand awareness by cultivating media and influencer communities
• Understand what makes your target audience tick, and how to engage them
• Develop and visualize KPIs to assess results with Cision social monitoring
Webinar: How Marketers Navigated Social Media in 2020Falcon.io
Over the last year, it seemed as though a seismic event was happening in our global society every 20 minutes and across the world, Marketing teams had to move just as fast in order to overcome the new challenges they were faced with. Now as the year ends, join us as we look back at 2020 and review how marketers continue to navigate these uncertain times. We’ll be looking at the data we’ve compiled and see firsthand how strategies continued to change throughout the year. We can learn from the past and use our shared experiences to overcome the challenges the next year is sure to hold.
In this webinar learn how to:
- How marketing strategies changed in response to COVID-19 and other events
- Data insights from how a tumultuous year impacted different marketing teams
- Trends observed from marketing teams throughout this past year
Watch on-demand: https://www.falcon.io/webinars/2020-marketing/
ROI on Social Media for BRANDS.
Live presentation by Mr.Ananthanarayanan V (Ananth V) at Google Business Group Mumbai event - ROI ON Social media.
All contents are copyrights of Techdivine Creative Services & cannot be reproduced or shared for commercial or other purposes without prior written approval from Techdivine Creative Services.
---
Follow @AnanthV9 on Twitter & Facebook.com/AnanthV9
Designing for life-changing impact: From bottled water to ending world povertyYuan Wang
Perhaps you’ve bought a bottle of Thankyou water from 7-eleven? Or grabbed a Thankyou body wash from the supermarket shelves at Woolworths? 100% of the profits from their products goes towards ending global poverty, by funding safe water, food and hygiene and sanitation services around the world. How does Thankyou prove their impact?
“Track Your Impact” is Thankyou’s unique system which lets you see exactly which project your product is helping to fund. Your journey starts picking up a product from the shops, then via the Internet to a far-away country like Haiti, where you can track your product to a specific village, and continue onto social media and email. This customer experience is only made possible by a multitude of online and offline operations including field partners on the ground, product suppliers, the Creative and Impact teams at Thankyou’s head office, the TYI back-end management system and the ground-breaking website redesigned by digital agency Yump.
Co-presented by Thankyou and Yump, we will discuss the challenges of designing an experience that hasn’t been done before, that sounds “cool” but is difficult to understand for the consumer. We will share our design process and methodology, including the research and insights that have informed our decisions. Most importantly, we will discuss our learnings and how they can help other user experience (UX) or customer experience (CX) practitioners who are designing for social impact.
For full case study, continue reading at https://yump.com.au/portfolio/thankyou/
How to Deliver a Winning Influencer Marketing PitchRustin Banks
This pitch deck template provides guidance for creating an effective PowerPoint presentation on influencer marketing. Key points covered include:
- Using the template as a guide and customizing fonts, colors and layouts as needed.
- Adding new slides, text, images and mixing design elements between slides.
- An overview of influencer marketing, defining it as partnering with individuals who have a significant audience in a consumer segment.
- Examples of sample influencers that could be partnered with, including fashion and beauty bloggers from different cities.
- The presentation concludes with a slide on next steps and follow up.
Yes, you read that right... The great news is, social media is growing at unprecedented rates. It’s hard to see a downside of all of this, that is, until you dive into the unwritten rules of social media marketing. Believe it or not, many brands and marketers are unaware of campaign mistakes that could be costing them thousands of dollars, and even, thousands of followers. A bad campaign has the capability to tarnish a brands authenticity, reputation, and image at an immeasurable rate. That’s why we’re here to tell you every marketer should be treating their campaign like an exclusive party, and their audience members like VIP guests. If done correctly, a drab social media marketing campaign can be turned into a fabulous one in no time.
9 Tools & Tips to Drive Content Marketing ResultsCision
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.
Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
You’ll see how the latest technology can help you:
• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads
Social media video content is an effective marketing tool. The document provides tips for creating influential social media videos, including choosing a theme, deciding the platform, preparing to film through scripting and equipment, filming, post-production editing, promotion, and market analysis. Key platforms discussed are Facebook, Instagram, and YouTube, with notes on the types of videos and interactions each supports best. Overall the document offers guidance on video marketing strategy and tactics across major social media channels.
Webinar: 5 Ways To Boost Your Business Through ConversationFalcon.io
It is estimated that 85% of customer-business relationships happen through technology. A huge part of these relationships take place on messaging apps, where businesses can not only provide lightning-fast customer service but also drive sales. A perfect storm of market forces is leading to the emergence of new consumer behaviors but also messenger marketing as the next big frontier for business growth. How can conversation deliver for you?
In this webinar learn how to:
- Plan the strategic role messaging will play
- Create your messaging experience
- Connect with your customers
Watch On-Demand: https://www.falcon.io/webinars/conversation/
Meerkat and Periscope are experiencing exponential growth. Since their launch in March, the two apps have seen over 1.5 million live streams. We detail best practices for video streaming so that you can get the most benefit out from these two growing social platforms.
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
The document outlines best practices for content strategy including writing a project vision, defining user personas, conducting a content inventory and audit, and content modeling. It emphasizes the importance of understanding your content and users to ensure your content supports your solutions. It promotes defining who your users are through personas and analyzing how they interact with your content.
Online video marketing provides an affordable way for brands to target key opinion leaders and gain exposure. It works best when high-quality, engaging videos are produced and distributed across multiple platforms like YouTube and social media over an extended period of time. While direct results may take 2-3 months, patience is important to build an audience and allow word-of-mouth promotion to spread organically. Case studies demonstrate how a consistent video strategy can gain thousands of views and drive real-world outcomes like sales or event attendance.
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
Branding Your Business with Social Media PresentationIllinois workNet
The document discusses using social media for branding a business. It emphasizes maintaining consistency across platforms in terms of color, font, imagery and templates used. It also recommends choosing key social media platforms to use based on business goals like brand awareness, thought leadership, sales/lead generation, or customer support. The document provides tips on establishing a strong voice and message for social media posts and suggests a schedule for how frequently to post on different days and times. It highlights how social media can be used for reputation management, customer service, thought leadership, and networking to engage with the community.
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
How to Create a Cohesive Social Media Marketing PlanCindy Kim
So how do marketing professionals take the reins and steer a cohesive, integrated social media marketing plan? You start by understanding your marketing and content marketing model well enough to integrate social media practices and tools into the overall program. That takes good internal planning. My “5 Must Haves of Social Media Marketing” will help you get there. These must-haves are:
1. Shifting + Controlling of Consumers and Audiences
2. Planning with Internal + External Customers in Mind
3. Aligning + Orchestrating Integrated Content Strategy
4. Executing as a Team
5. Measuring Impact to Business with Focus
5 Ways to Use Social Media to Jumpstart Your Marketing EffortsMarisa Peacock
Why do you need social media for your business? Let me count the ways. With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
Curveballs and Cartwheels: Staying ahead in a Social MarketplaceJennifer Zick
1) Social media engagement for brands has evolved over time from a focus on visibility and volume to prioritizing sentiment, creativity, and paid components to drive engagement.
2) Organic reach on Facebook has significantly decreased over time, leading brands to rely more on paid media, owned channels, and developing a broader social ecosystem.
3) Several speakers discussed strategies for social media success, including developing shareable, high-quality content; actively engaging fans; having a consistent paid media plan; and treating social media as a living, evolving process rather than one-time projects.
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
The document provides an overview of social media lead generation and sales techniques. It discusses how 60% of B2B companies have acquired new customers through LinkedIn and other social media platforms. It emphasizes that social media can provide leads at a lower cost per lead than other channels. The document then covers various topics like how to get found on Facebook by optimizing for Edge Rank, creating high value content for different social media platforms, using different content types over the sales process, and recommended tools for social media management, content curation, and more.
Unipco - Social Media 101 - For Restaurants & Small BusinessUNIPCO
Social media is an important tool for restaurants to connect with customers and increase business. Restaurants must first participate in social networks by joining and sharing in order to take advantage of them. They should use platforms like Facebook, Twitter, Instagram and Pinterest to share their menus, events and reviews to attract new customers and encourage existing customers to spread the word. Regular posting of fresh, relevant content is key to engaging customers and driving traffic back to the restaurant's website and business.
Designing for life-changing impact: From bottled water to ending world povertyYuan Wang
Perhaps you’ve bought a bottle of Thankyou water from 7-eleven? Or grabbed a Thankyou body wash from the supermarket shelves at Woolworths? 100% of the profits from their products goes towards ending global poverty, by funding safe water, food and hygiene and sanitation services around the world. How does Thankyou prove their impact?
“Track Your Impact” is Thankyou’s unique system which lets you see exactly which project your product is helping to fund. Your journey starts picking up a product from the shops, then via the Internet to a far-away country like Haiti, where you can track your product to a specific village, and continue onto social media and email. This customer experience is only made possible by a multitude of online and offline operations including field partners on the ground, product suppliers, the Creative and Impact teams at Thankyou’s head office, the TYI back-end management system and the ground-breaking website redesigned by digital agency Yump.
Co-presented by Thankyou and Yump, we will discuss the challenges of designing an experience that hasn’t been done before, that sounds “cool” but is difficult to understand for the consumer. We will share our design process and methodology, including the research and insights that have informed our decisions. Most importantly, we will discuss our learnings and how they can help other user experience (UX) or customer experience (CX) practitioners who are designing for social impact.
For full case study, continue reading at https://yump.com.au/portfolio/thankyou/
How to Deliver a Winning Influencer Marketing PitchRustin Banks
This pitch deck template provides guidance for creating an effective PowerPoint presentation on influencer marketing. Key points covered include:
- Using the template as a guide and customizing fonts, colors and layouts as needed.
- Adding new slides, text, images and mixing design elements between slides.
- An overview of influencer marketing, defining it as partnering with individuals who have a significant audience in a consumer segment.
- Examples of sample influencers that could be partnered with, including fashion and beauty bloggers from different cities.
- The presentation concludes with a slide on next steps and follow up.
Yes, you read that right... The great news is, social media is growing at unprecedented rates. It’s hard to see a downside of all of this, that is, until you dive into the unwritten rules of social media marketing. Believe it or not, many brands and marketers are unaware of campaign mistakes that could be costing them thousands of dollars, and even, thousands of followers. A bad campaign has the capability to tarnish a brands authenticity, reputation, and image at an immeasurable rate. That’s why we’re here to tell you every marketer should be treating their campaign like an exclusive party, and their audience members like VIP guests. If done correctly, a drab social media marketing campaign can be turned into a fabulous one in no time.
9 Tools & Tips to Drive Content Marketing ResultsCision
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.
Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
You’ll see how the latest technology can help you:
• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads
Social media video content is an effective marketing tool. The document provides tips for creating influential social media videos, including choosing a theme, deciding the platform, preparing to film through scripting and equipment, filming, post-production editing, promotion, and market analysis. Key platforms discussed are Facebook, Instagram, and YouTube, with notes on the types of videos and interactions each supports best. Overall the document offers guidance on video marketing strategy and tactics across major social media channels.
Webinar: 5 Ways To Boost Your Business Through ConversationFalcon.io
It is estimated that 85% of customer-business relationships happen through technology. A huge part of these relationships take place on messaging apps, where businesses can not only provide lightning-fast customer service but also drive sales. A perfect storm of market forces is leading to the emergence of new consumer behaviors but also messenger marketing as the next big frontier for business growth. How can conversation deliver for you?
In this webinar learn how to:
- Plan the strategic role messaging will play
- Create your messaging experience
- Connect with your customers
Watch On-Demand: https://www.falcon.io/webinars/conversation/
Meerkat and Periscope are experiencing exponential growth. Since their launch in March, the two apps have seen over 1.5 million live streams. We detail best practices for video streaming so that you can get the most benefit out from these two growing social platforms.
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
The document outlines best practices for content strategy including writing a project vision, defining user personas, conducting a content inventory and audit, and content modeling. It emphasizes the importance of understanding your content and users to ensure your content supports your solutions. It promotes defining who your users are through personas and analyzing how they interact with your content.
Online video marketing provides an affordable way for brands to target key opinion leaders and gain exposure. It works best when high-quality, engaging videos are produced and distributed across multiple platforms like YouTube and social media over an extended period of time. While direct results may take 2-3 months, patience is important to build an audience and allow word-of-mouth promotion to spread organically. Case studies demonstrate how a consistent video strategy can gain thousands of views and drive real-world outcomes like sales or event attendance.
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
Branding Your Business with Social Media PresentationIllinois workNet
The document discusses using social media for branding a business. It emphasizes maintaining consistency across platforms in terms of color, font, imagery and templates used. It also recommends choosing key social media platforms to use based on business goals like brand awareness, thought leadership, sales/lead generation, or customer support. The document provides tips on establishing a strong voice and message for social media posts and suggests a schedule for how frequently to post on different days and times. It highlights how social media can be used for reputation management, customer service, thought leadership, and networking to engage with the community.
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
How to Create a Cohesive Social Media Marketing PlanCindy Kim
So how do marketing professionals take the reins and steer a cohesive, integrated social media marketing plan? You start by understanding your marketing and content marketing model well enough to integrate social media practices and tools into the overall program. That takes good internal planning. My “5 Must Haves of Social Media Marketing” will help you get there. These must-haves are:
1. Shifting + Controlling of Consumers and Audiences
2. Planning with Internal + External Customers in Mind
3. Aligning + Orchestrating Integrated Content Strategy
4. Executing as a Team
5. Measuring Impact to Business with Focus
5 Ways to Use Social Media to Jumpstart Your Marketing EffortsMarisa Peacock
Why do you need social media for your business? Let me count the ways. With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
Curveballs and Cartwheels: Staying ahead in a Social MarketplaceJennifer Zick
1) Social media engagement for brands has evolved over time from a focus on visibility and volume to prioritizing sentiment, creativity, and paid components to drive engagement.
2) Organic reach on Facebook has significantly decreased over time, leading brands to rely more on paid media, owned channels, and developing a broader social ecosystem.
3) Several speakers discussed strategies for social media success, including developing shareable, high-quality content; actively engaging fans; having a consistent paid media plan; and treating social media as a living, evolving process rather than one-time projects.
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
The document provides an overview of social media lead generation and sales techniques. It discusses how 60% of B2B companies have acquired new customers through LinkedIn and other social media platforms. It emphasizes that social media can provide leads at a lower cost per lead than other channels. The document then covers various topics like how to get found on Facebook by optimizing for Edge Rank, creating high value content for different social media platforms, using different content types over the sales process, and recommended tools for social media management, content curation, and more.
Unipco - Social Media 101 - For Restaurants & Small BusinessUNIPCO
Social media is an important tool for restaurants to connect with customers and increase business. Restaurants must first participate in social networks by joining and sharing in order to take advantage of them. They should use platforms like Facebook, Twitter, Instagram and Pinterest to share their menus, events and reviews to attract new customers and encourage existing customers to spread the word. Regular posting of fresh, relevant content is key to engaging customers and driving traffic back to the restaurant's website and business.
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Exclusive Webinar: LinkedIn for Lead Generation: Build Your ArmyLinkedIn
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads?
Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn.
Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven.
In this webinar you will learn:
1. The importance of using social media for driving leads.
2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare.
3. The types of content that work best for driving leads on LinkedIn.
4. Best practices for messaging, visuals and targeting for your campaigns.
5. How to track and optimize your LinkedIn campaigns for maximum effectiveness.
View the presentation here:
http://youtu.be/KZZkryzdy7E
The document provides a 4 step guide for using LinkedIn Sponsored Updates to drive quality leads through content marketing:
1) Create valuable content that answers questions and solves problems for the target audience. Develop a major "big rock" piece of content each quarter that can be sliced into smaller updates.
2) Craft compelling Sponsored Updates by using strong visuals, headlines, and focusing on the audience rather than the company. Test different updates targeting various professional roles.
3) Optimize landing pages to be mobile responsive with a clear call-to-action and short form. Only ask for necessary information to increase conversions.
4) Track campaign performance using LinkedIn analytics and adjust targeting, bids, and
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
Using Social Media To Enhnce Customer RelationsEXHIB-IT!
The document discusses how companies can use social media to engage customers. It provides tips on listening to customers, developing a customer-focused culture, and becoming a customer-focused company. It also discusses how to use metrics to analyze social media data and manage online reputation. The goal is to help companies interact with customers and better understand their needs through various social media channels.
This document provides a 4-step process for using LinkedIn Sponsored Updates to generate quality leads through content marketing:
1) Create valuable content that answers questions and solves problems for the target audience
2) Turn content into compelling Sponsored Updates with strong visuals, headlines focusing on the audience, and calls-to-action
3) Optimize landing pages for mobile with seamless experiences and short forms to convert clicks
4) Tune campaigns by setting proper budgets and tracking URLs to measure results and optimize performance.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
The document provides guidance for modern marketers on digital marketing best practices. It recommends focusing on long-term goals over short-term wins, building a loyal fan base through owned properties like websites, and basing marketing plans and campaigns on solid data from analytics rather than anecdotal information. Modern marketers are advised to surround themselves with smart colleagues, learn to adapt to new trends, be creative with content, and not rely on any single marketing channel.
The document provides an agenda for a marketing meeting. The agenda includes registration starting at 8:00am followed by breakfast. An overview of meeting goals will be presented at 8:40am along with introductions. Various presentations will take place from 9:00am to 11:00am on topics such as LinkedIn advertising, low cost marketing tactics, and learning from others. The meeting will conclude from 11:00am to 11:30am with a wrap up and networking time.
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
The document provides tips for using Facebook ads effectively based on case studies of advertising campaigns. It begins with an overview of Facebook ads and their projected growth. It then discusses types of Facebook ads and strategies for managing large ad campaigns, including outsourcing management. Several case studies are presented that demonstrate lessons learned, such as targeting audiences well, driving intuitive actions, engaging existing fans, using mobile ads, highlighting visual assets, and amplifying engaging content. The document concludes with advertising trends and tips for success with Facebook ads.
Social media certification lesson 1 updatedIOrangeDigital
1. The document provides guidance on developing an effective social media strategy, including explaining the importance of setting goals, understanding different social media channels, creating buyer personas, and evaluating tools.
2. It recommends establishing key performance indicators like reach, engagement, ROI, and retention to measure success and structure social media teams based on business objectives.
3. Evaluating budget needs, tools, and garnering executive support are also covered to help justify resources and build buy-in for an organizational social media plan.
Learn from a group of LinkedIn experts about social advertising tips, tricks, and best practices to maximize campaign effectiveness of LinkedIn advertising.
Join Matt Lynch, the General Manager of Vorian Agency - Perth based technical marketing agency, with an educational walk through of how Pinterest works for Social Media Marketing, and how businesses can leverage Pinterest as part of their content marketing activities. #voriantraining
This seminar will explore the widely popular social media image scrapbooking website Pinterest as part of an integrated digital marketing strategy for your business to create brand awareness drive incidental traffic and create additional inbound links through to your website.
Things you can learn include:
consistent branding for account name
optimised biography and account information
Understanding Twitter Terminology
setting up boards and their descriptions
positioning the sequence of boards for optimal visibility
keyword strategy for content and file naming
filling your boards with pins
visual content marketing strategy
follower building strategy
cross pollination between your social media accounts
choosing good images to pin for viral distribution
Marketing in the Internet Age: Understanding Your Options and Avoiding Common...Holony Media
This document outlines strategies for effective online marketing. It begins with an overview of marketing basics and the online marketing process. The presenter then reviews the "Big 4" digital marketing channels: social media, email, pay-per-click (PPC) advertising, and organic search engine optimization. Tips are provided for each channel. Common online marketing missteps are also identified, such as not measuring results with analytics or neglecting search engine visibility. The key messages are that consumers spend much of their time online, the inbound marketing process should be followed, and the "Big 4" digital channels warrant focus within a thoughtful marketing strategy.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Similar to Tips and Tricks for Social Media Marketing (20)
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Tips and Tricks for Social Media Marketing
1. 1Page:
FOR THE GREEN INDUSTRY
11 Social Media
Marketing Tips
The Center for Rural Enterprise Engagement
2. 2Page:
What Are We Doing Today?
Introduce the Center for Rural Enterprise
Engagement.1
Share 11 practical tips for boosting your social media
marketing in 2016.2
Open the webinar up to any questions related to
online marketing.3
3. 3Page:
The Center for Rural Enterprise Engagement
we know rural growers
Conduct research related to online
marketing for rural, agricultural
enterprises.
Research
Translate and share research-based information
to help enterprises become more profitable in this
digital age.
Equip
&
4. 4Page:
The Center for Rural Enterprise Engagement
a team of Extension specialists, researchers, teachers, and small business owners
SCOTT STEBNER
Managing Director
DR. CHERYL BOYER
Extension Specialist
Co-Founder
DR. HIKARU PETERSON
Agricultural Economics
Co-Founder
DR. LAURI M. BAKER
Agricultural Communications
Co-Founder
5. 5Page:
present
Tip #1: be
it is just as important to stay away from a social media channel as it is to be present on it
6. 6Page:
72%
31%
28%
23%
Instagram
Twitter
Pinterest
Facebook
• DON’T
• invest in a platform because you feel you should be on it.
• invest in a platform because your competitors are on it.
• INVEST
• in a platform because your customers are on it AND want to
connect via that channel.
• in a platform if the data suggest you can generate some
form of return from it.
Where is your customer?
More than 65% of online adults are
using AT LEAST one social media
platform for personal use (Pew
Research Center, 2015).
65%
Tip #1: Be Strategically Present
Which Platforms Are Your Customers Using?
percent of online adults who use social media by platform
(Pew Research Center, 2015)
7. 7Page:
Rural
• Smaller network of
friends
• Less “trusting” with
privacy settings.
• Use primarily
Facebook, but Pinterest
and Instagram are
rising.
• Twitter? No thanks!
Urban
• Larger network of friends
• Users are more open to
strangers and sharing
information.
• More diverse social media use
• Instagram, Pinterest, and
Twitter are used more
frequently than rural users.
Tip #1: Be Strategically Present
Rural and Urban Audiences are Different
YOU HAVE TO UNDERSTAND YOUR UNIQUE AUDIENCE TO TRULY
IDENTIFY WHAT SOCIAL MEDIA PLATFORMS TO USE.
10. 10Page:
Are posts constantly published on
a frequent and consistent
schedule?
#1: Posting Frequency
Is the content high-quality?
#3: Quality Content
Are you meeting or exceeding the
industry benchmarks for audience
engagement?
#2: How Are Those Benchmarks?
Are customers going to benefit
from your content on that social
media channel?
#4: Are Customers There?
Item One:
Posting
frequency
Item 3:
Quality
content
Item Two:
Meeting or
exceeding
industry
benchmarks
Item 4:
Customer
use
Tip #2: Baby Steps
how do you know when you’re ready to add another platform?
12. 12Page:
Have at least two weeks of
content scheduled at any
given time.
Make sure all posted content
is published when the most
fans are online.
Schedule Content
Social media takes just
as much time to plan, if
not more, than
traditional marketing
efforts.
It Takes Strategy
Be Strategic: Plan Accordingly
just because it’s free, doesn’t mean it should be spontaneous
14. 14Page:
Integrated Online Marketing
• And Then . . .
• Your website is home base.
• Does every channel have a clear
path that leads the customer to a
decision?
• Access, schedule, and monitor all
social media channels through
one dashboard.
Tip #4: Be Integrated
no channel is an island.
15. 15Page:
Hootsuite lets you monitor the
activity of multiple accounts,
saving you time.
Monitor
You can manage up to three
accounts under the free plan.
Limited to 3 for Free
Hootsuite allows you to schedule
multiple posts across multiple
platforms.
Schedule
Tip #4: Integrate with Hootsuite
schedule and monitor up to 3 accounts at no cost
17. 17Page:
Tip #5: Be Visual
you must have a visual presence on a visual platform
Photographs have the
highest engagement
rate of all forms of
content for pages with
under 100,000 fans.
Photographs
For pages with
fewer than 100,000
fans, video ranks as
the second most
engaging form of
content.
Video
Links are the third
most popular form
of content across all
Facebook pages.
Links
Status updates rank
dead last on every type
of page for
engagement rate.
Status Updates
18. 18Page:
Tip #5: Be Visual
Curate content from your customers.
Always be creating image libraries.
Have plenty of “before and afters”.
SOCIAL MEDIA IS A VISUAL PLATFORM
Create incentives for employee submissions.
Post videos directly to Facebook.
19. 19Page:
You can use their images for a small fee, or you can
upload your own for free.
Design from your desktop or mobile device and save
your productions on the cloud or to your device.
NOT A DESIGNER? NO PROBLEM!
CANVA is a free design program that has templates for
just about anything you would ever want to create.
Tip 5: Be Visual With CANVA
desktop and mobile design app
20. 20Page:
ADOBE SLATE & ADOBE VOICE
• Free tools to help you communicate more
effectively
• Adobe Voice is available for iPad and iPhone
• Adobe Slate is available for desktop
and iPad.
Tip 5: Be Visual With Adobe Mobile Suite
free design & video apps for your iPad
22. 22Page:
REVIEWS CAN BE SCARY, BUT THEY ARE NECESSARY
• If reviews are turned off, you could be damaging your
potential.
• Don’t print links or calls for reviews on receipts for every
customer.
• Train your employees to identify “trigger” words that
indicate customer delight.
• Always respond positively to every customer review.
• Poor reviews can be a way to show how great your
customer service and support is.
• DO NOT incentivize reviews.
Tip #6: Curate Customer Reviews
great reviews aren’t just a product of great service
31. 31Page:
• Social media allows you to learn from your customer to produce better content.
• Better content will increase their engagement and your relationship.
• Your customer is telling you what they want to see; learn to speak their language.
GOALS OF SOCIAL MEDIA: foster engagement, build relationships, generate leads
SOCIAL MEDIA MEASUREMENT
Facebook Engagement Rates
• Metric One: (Likes + Comments + Shares) / Fans = >1%
• Metric Two: (Likes + Comments + Shares + Clicks) / Reach = >10%
Measurement should ultimately focus on whether or not you are obtaining
your goals for each marketing platform
Tip #8: Measure Regularly
measure what matters
Websites
• Repeat visitors
• New visitors
• Time spent on site
• Page views per session
• Most popular pages
• Referral source
• Conversions
33. 33Page:
• CPM - $3.50 - $4.00
• Cost per click – 40-50 cents
• Cost per like – approximately $1
LOW-COST
Although good content will be successful,
organic reach is declining.
ORGANIC REACH
TARGETED
www.ruralengagement.org
Tip #9: Paid Advertising
take advantage of direct marketing at its finest
Facebook advertisements let you target a
specific market like no other tool in
marketing history.
35. 35Page:
TIP 3: SCHEDULE GREAT CONTENT BEFORE
AND AFTER THE CAMPAIGN.
TIP 1: YOUR PAGE IS A FOCUS GROUP.
TIP 2: HAVE A CALL TO ACTION.
www.ruralengagement.org
Tip #9: Paid Advertising
take advantage of direct marketing at its finest
37. 37Page:
Educational ProgrammingiPhone only
Promote Products for the WeekendSaved to Your Page
Behind-the-Scenes FunAvailable for all Pages
Tip #10: Try Live Broadcasting
show a glimpse behind the scenes, educate, or promote
Marketing TipsAbout Live Feed
39. 39Page:
Social Media Thrives on Amplification
• Newspapers?
• Magazines?
• Bloggers?
• Travel publications?
• Influential community members?
Tip #11: Influence the Influencers
41. 41Page:
Bonus Tip: Google Trends
Garden
Center
Plant
Nursery
ID relevant keywords.
Isolate past, current, and future
trends.
House
Plants
42. 42Page:
THANK YOU
Social Media Tips for the Green Industry
JOIN OUR COMMUNITY
Facebook.com/ruralengagement
INTERESTED IN MORE?
newmedia@ksu.edu
Phone
785-532-1173
CONTINUE LEARNING
www.ruralengagement.org