This document outlines a $9.4 million media plan for Six Flags Great Adventure to increase ticket sales and promote new attractions. The plan focuses on promoting season passes, events, and new launches through TV, radio, out-of-home, digital, social media and mobile platforms. Key initiatives include the #myviewmy6Flags campaign on social media and contests to engage customers throughout the year. The budget is distributed across various channels, with 40% allocated to TV and digital initiatives. Measurement of loyalty, engagement and ROI is an important part of the plan.