This document outlines three Las Vegas travel packages being promoted as part of the "Tag Me in Vegas" marketing campaign. The campaign aims to target Canadians aged 21-35 living in major cities through social media promotions and photo contests. The three packages include a Bachelorette Package, Bachelor Package, and VIP Birthday Package. Each package includes hotel accommodations, airfare discounts, and exclusive access to nightclubs, restaurants, and activities tailored to each occasion. The goal is to promote Las Vegas travel and generate leads through an interactive photo contest on Facebook.
The World’s second biggest travel trade show, World Travel Market just ended in London, bringing over 48,000 tourism industry key players from across the globe. Every year, as part of their educational tracks and seminars, WTM publishes its annual Industry Report surveying more than a thousand senior holidaymakers on various topics ranging from upcoming trends to airlines, emerging markets or travel resources utilization.
• Responsible for helping develop, implement and measure strategic integrated marketing campaigns.
• Research industry trends, social media/engagement tools and use them within targeted IMC campaigns.
• Utilize public relations, advertising, brand management and design together to form a cohesive marketing communications campaign.
• Utilize data analytics to become active and have a social presence amongst other business platforms using strategic planning.
The World’s second biggest travel trade show, World Travel Market just ended in London, bringing over 48,000 tourism industry key players from across the globe. Every year, as part of their educational tracks and seminars, WTM publishes its annual Industry Report surveying more than a thousand senior holidaymakers on various topics ranging from upcoming trends to airlines, emerging markets or travel resources utilization.
• Responsible for helping develop, implement and measure strategic integrated marketing campaigns.
• Research industry trends, social media/engagement tools and use them within targeted IMC campaigns.
• Utilize public relations, advertising, brand management and design together to form a cohesive marketing communications campaign.
• Utilize data analytics to become active and have a social presence amongst other business platforms using strategic planning.
Program and results during fiscal year 2014 as well as goals and objectives for fiscal 2015. I oversaw the marketing, online marketing and social media (pages 4-9) along with public relations (pages 14-15) and film (page 18). Additionally my programs supported travel trade, meetings, visitor services and community relations.
Flagstaff 2016 Annual Report and Marketing PlanHeather Ainardi
Program and results during fiscal year 2015 as well as goals and objectives for fiscal 2016. I oversaw the marketing, advertising, online marketing and public relations (pages 4-11) portions along with supporting travel trade, meetings, visitor services and community relations.
Social Media Trends for Tourism Boards in 2015Rafat Ali
This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies.
5 Essential Social Media Accounts for Tourism MarketingLaughlin Rigby
5 essential social media accounts your business should have for tourism and travel marketing. Presentation showing examples, tips, explanations and research by Travelshake.com
16. jens top travel trends 2016 final june14Ethical Sector
MCRB, Myanmar Responsible Tourism Initiative (MRTI) and Hanns Seidel Foundation (HSF) cohosted a second Communities and Tourism Conference in Naypyidaw on 13/14 June.
Read more: http://www.myanmar-responsiblebusiness.org/news/communities-and-tourism-conference-2017.html
MCRB, Myanmar Responsible Tourism Initiative (MRTI) and Hanns Seidel Foundation (HSF) cohosted a second Communities and Tourism Conference in Naypyidaw on 13/14 June.
Read more: http://www.myanmar-responsiblebusiness.org/news/communities-and-tourism-conference-2017.html
2013 Travel&Tourism Trends from World Travel MarketDavid Mora
Informe elaborado por EuroMonitor que recoge las principales tendencias y previsiones para el sector turístico, presentado en la World Travel Market 2013.
COVID-19 Impact on Hospitality Industry And How to Recover From this Pandemic?RateGain®
Gathering market insights from US, Europe, and China of hotel bookings and flight activity seen on a daily basis to help in navigating the uncharted waters of COVID 19, insights highlighting major cities of European regions like Italy, France, Iberia, Baltic, etc and showcasing the new reservation volumes of top cities in the USA using data from RateGain. In this joint webinar, It is emphasized that although times have been tough during this crisis, Current searches for within drive destinations have increased Y-O-Y and future searches for the second half of 2020 has increased as per the research done by Sojern.
Hope for a #bettertomorrow with smart distribution and strategize social media marketing for effective communication because the road to recovery will heavily depend on the next big trend that will be seen in the travel and hospitality industry worldwide.
To download the research, visit : https://bit.ly/3ayYmOl
Scott Caufield manages the Midwest region at TripAdvisor where he helps destinations and non-profit attractions gain exposure to the site’s 375 million monthly travelers. Fifteen years of digital advertising experience has enabled Scott to work with hundreds of clients in the travel sector to help them navigate the ever-evolving world of online marketing. Scott is a member of several professional travel associations, and speaks to groups across the Central US on how to get the most out of TripAdvisor.
Outerthere is a curator of packaged group adventure tours and activities. We partner with other adventure tour operators, schools and destinations to promote local and international adventures and deliver bucket-list experiences to Outerthere community members or "fam" in a unique voice. It's more media company cross-selling tours, activities, and gear. Our unique brand and wildly loyal community puts Outerthere in the 'repeat business' business. And now, we're offering select sponsors an opportunity to reach this audience. To learn more, visit https://www.linkedin.com/company-beta/11036960
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government.
Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia. Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government. Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia.
Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
Program and results during fiscal year 2014 as well as goals and objectives for fiscal 2015. I oversaw the marketing, online marketing and social media (pages 4-9) along with public relations (pages 14-15) and film (page 18). Additionally my programs supported travel trade, meetings, visitor services and community relations.
Flagstaff 2016 Annual Report and Marketing PlanHeather Ainardi
Program and results during fiscal year 2015 as well as goals and objectives for fiscal 2016. I oversaw the marketing, advertising, online marketing and public relations (pages 4-11) portions along with supporting travel trade, meetings, visitor services and community relations.
Social Media Trends for Tourism Boards in 2015Rafat Ali
This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies.
5 Essential Social Media Accounts for Tourism MarketingLaughlin Rigby
5 essential social media accounts your business should have for tourism and travel marketing. Presentation showing examples, tips, explanations and research by Travelshake.com
16. jens top travel trends 2016 final june14Ethical Sector
MCRB, Myanmar Responsible Tourism Initiative (MRTI) and Hanns Seidel Foundation (HSF) cohosted a second Communities and Tourism Conference in Naypyidaw on 13/14 June.
Read more: http://www.myanmar-responsiblebusiness.org/news/communities-and-tourism-conference-2017.html
MCRB, Myanmar Responsible Tourism Initiative (MRTI) and Hanns Seidel Foundation (HSF) cohosted a second Communities and Tourism Conference in Naypyidaw on 13/14 June.
Read more: http://www.myanmar-responsiblebusiness.org/news/communities-and-tourism-conference-2017.html
2013 Travel&Tourism Trends from World Travel MarketDavid Mora
Informe elaborado por EuroMonitor que recoge las principales tendencias y previsiones para el sector turístico, presentado en la World Travel Market 2013.
COVID-19 Impact on Hospitality Industry And How to Recover From this Pandemic?RateGain®
Gathering market insights from US, Europe, and China of hotel bookings and flight activity seen on a daily basis to help in navigating the uncharted waters of COVID 19, insights highlighting major cities of European regions like Italy, France, Iberia, Baltic, etc and showcasing the new reservation volumes of top cities in the USA using data from RateGain. In this joint webinar, It is emphasized that although times have been tough during this crisis, Current searches for within drive destinations have increased Y-O-Y and future searches for the second half of 2020 has increased as per the research done by Sojern.
Hope for a #bettertomorrow with smart distribution and strategize social media marketing for effective communication because the road to recovery will heavily depend on the next big trend that will be seen in the travel and hospitality industry worldwide.
To download the research, visit : https://bit.ly/3ayYmOl
Scott Caufield manages the Midwest region at TripAdvisor where he helps destinations and non-profit attractions gain exposure to the site’s 375 million monthly travelers. Fifteen years of digital advertising experience has enabled Scott to work with hundreds of clients in the travel sector to help them navigate the ever-evolving world of online marketing. Scott is a member of several professional travel associations, and speaks to groups across the Central US on how to get the most out of TripAdvisor.
Outerthere is a curator of packaged group adventure tours and activities. We partner with other adventure tour operators, schools and destinations to promote local and international adventures and deliver bucket-list experiences to Outerthere community members or "fam" in a unique voice. It's more media company cross-selling tours, activities, and gear. Our unique brand and wildly loyal community puts Outerthere in the 'repeat business' business. And now, we're offering select sponsors an opportunity to reach this audience. To learn more, visit https://www.linkedin.com/company-beta/11036960
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government.
Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia. Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government. Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia.
Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
Too often, social media is considered like a simple tool designed for young people to connect and entertain themselves. However, figures systematically prove us the contrary. Did you know that more than one third of US seniors regularly use social media networks? These kinds of statistics never stop increasing and will become more important in light of the demographic trends: from now until 2050, the population aged over 60 will double. Is it not the right time to meet their specific needs, especially in term of social media usage? 2ndYouth will be the first social media network entirely dedicated to seniors and the retired community.
Our objective will be to give them a tool enabling them to meet other seniors during local activities that they have selected or created themselves. Museum, theatre, sport, concert, the goal is to offer activities linked with our target features: open-minded, urban, wealthy and wanting to enjoy the rest of their life with cultural activities rather than watch TV all day. Nevertheless for all activities 2ndYouth will offer cheaper prices that we have negotiated beforehand with the largest organizations (AARP, the American Alliance of museums…). In exchange for the significant visitor growth, 2ndYouth will collect a 10% commission per ticket sold.
Initially launched in Chicago, our social media network will be available shortly afterwards in all United States on desktops, smartphones and tablets. We have an initial cost of $175,000; the app should bring us more than $650,000 profit for the third years and we expect 2ndYouth to exceed 1 million subscribers by then. The main danger for our development is probably Meetup.com, actual leader for local community meets. Indeed, features are pretty much the same, however seniors are also in need of a simple and personalized service for their community, that Meetup.com doesn’t offer.
2ndYouth is truly convinced that the present senior community now has nothing to do with their parents or grandparents. We want to bring our experience and social media expertise in order to offer them a service that will transform their life of retirement into a real second youth.
Rival Spark (June 2023) - Cannes vs. ConsumersDuBoseCole
Every June, the advertising and marketing industries decamp to Cannes, to discuss the best work of the year in the South of France.
This year, we've run our Rival Spark research program during the festival, answering questions marketers have about consumer attitudes, debunking myths and generally giving consumers a voice at a festival that talks about them, but not always with them.
Is the metaverse a thing still? Who cares about Gen Z? Is a hotdog a sandwich? All of these questions and more are answered through up to the minute survey research during the festival.
2014 Reno-Tahoe AMA 26th Annual Ace Awards PresentationRenoTahoeAMA
View full details surrounding each of the 2013-14 nominees at the 26th Annual Ace Awards event celebrating excellence in the Reno-Tahoe marketing community.
The results are in from a recent social media photo contest that was part of a community outreach campaign aimed to generate authentic, grassroots content from Blount County residents, businesses and stakeholders that articulated love and enthusiasm for Blount County’s Greenway system and support of its expansion.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Essentials of Automations: Optimizing FME Workflows with Parameters
Tag Me In Vegas / Creative Brief
1. Sponsors:
Vegas
Sponsors
/
O/awa,
Toronto,
Montreal
&
Vancouver
affiliates
Project:
TAG
ME
in
Vegas!
CreaCve
Brief
Prepared
by:
Rodrigo
Vidal
CEO/CreaCve
Director
(613)
218-‐5841
rodrigo@innovaConsadverCsing.ca
www.innovaConsadverCsing.ca
Prepared
for:
Sunwing
Travel
Group
(SelloffvacaCons.com)
3. Introduction / The Opportunity
Introduction:
“Tag Me In Vegas” is a 12 week campaign that is intended to target Canadians (ages 21-35) living in
Ottawa, Toronto, Montreal & Vancouver. Our interactive campaign will offer Canadians a chance to
win an unforgettable weekend in Las Vegas, all while collecting consumer intelligence.
The Opportunity:
The e-travel industry is one of the largest markets on the Internet and Las Vegas Hotels are prime
destinations for Canadian travelers.
In a survey conducted in 2011 by Expedia.ca, 1024 Canadians (21yrs+) were asked a series
of questions regarding Las Vegas travels. Of those surveyed; one-third (33%) had been to Las Vegas in
the past and of those who hadn't, almost three quarters (72%) stated they wanted to
go. This was especially true for female “Vegas first timers” who at 73%, were slightly more likely to
feel the lure to travel to Las Vegas than their male counterparts at 70%. Judging from these figures, it’s
evident that Canadians 21+ have a strong desire to vacation in Las Vegas.
(1)
4. Campaign Overview
A carefully selected group of 6 energetic and outgoing individuals will attend the best venues and
most popular events within the Ottawa, Toronto, Montreal & Vancouver Region - armed with three
FotoZap® Cameras and plenty of promo giveaway cards. Our team of ambassadors will take
hundreds of event photos per day, and ask attendees to share their pictures on Facebook and tag 3
of their friends, in order to be qualified to win a trip for four to Las Vegas. Attendees will appreciate
the gesture, and go online after the event to view and share their photos amongst their Facebook
friends.
The process creates a memorable brand experience, collects leads and survey responses, and paves
the way for future brand interactions.
Campaign Timeline: In total the campaign will be 12 weeks long.
Month 1: The first month will be the ground work for the campaign itself (ie. Our street team visiting
venues taking pictures and collecting contestants).
Month 2: The second month will be the announcement stage of the promotion. Each week, we will
announce a new set of winners from each city visited and promote that announcement on our
Facebook fan page.
Month 3: The microsite will remain active for one month after the winning groups are chosen, to
accommodate those who are interested in purchasing any of the Las Vegas trip packages offered.
All three packages have been chosen to reflect major life-milestones that are party worthy (Bachelor
Parties / Bachelorette Parties / Birthday Parties).
(2)
5. Campaign Goals & Objectives
(3)
1) Acquire Consumer intelligence
A recent campaign executed by our Partners at Fotozap, used the same technology to collect a total
of 16,639 unique visitors to their campaign microsite. The campaign acquired 1,025,764 Facebook clicks.
If we were to capture only 1% of business from these unique visitors using our strategy, we anticipate to
generate an estimated $665,560 in flight packages.
16,639 x .01 = 166
166 x $550.00 = $166,390.00
$166,390.00 x 4 patrons/package = $665,560.00
All emails collected will be pre-qualified and saved into a segregated database. All information will be
bundled together with a full accounting of deliverables in a comprehensive post-sponsorship fulfillment
report.
Everything from the camera skin to online photo activities will be fully branded to match our message.
Tagging and sharing pictures on Facebook amongst friends will not only increase brand awareness, but
will also boost Facebook fans for affiliated partners.
Consumer insights will be gathered from our campaign, which can be used for internal use and/or to
better future marketing strategies / advertising messages.
Information collected: Name, Gender, Date of Birth, emails, how frequent they visit Vegas, reason
for visit, preferred time of year to visit, etc.
3) Revenue Stream : Estimated retail value for round trip flight to Las Vegas = $550.00 / person
2) Promote Brand Awareness
6. According to an American Express analysis of its transaction, made by members 21 years and older, data
from 2009 through 2011; Generation Y consumers have been the driving force with increased spending on
luxury fashion by 33%, travel by 74% and fine dining by 102%. It should be noted that the increase in spending
took place during a time period that the US was experiencing and economic down swing.
This demographic spends a larger portion of their disposable income on electronics, vacations, liquors,
concerts, clubs and other forms of entertainment. They’re willingness to spend a larger amount on these
activity stems from a number of different factors such as: living at home, waiting longer to have children or
not having kids at all, better education and better jobs then previous generations.
Our Target Market
Generation Y consumers
(4)
- Ages: 21-35
- Yearly Income: 25k -75k
- Technology savvy individuals
- Without Children
7. How we will reach our audience
Facebook - This social site has developed a unique phenomenon among friends online over the past
few years, where envy encourages real life actions. A recent survey published by Teletext Holidays in the
UK shows how people are influenced to book a holiday after seeing their friends’ holiday photos on
Facebook. What’s interesting is that this social site has been turning people into sales reps without them
even knowing. Truth is, the more we are subjected to the endless stream of photos and profile updates
of your friends perfect trip, the more likely we are to envision our own vacation getaway. So even
though our intention of sharing amazing moments of a trip is to let friends experience it with us (and not
to make them feel jealous) the reality is, they most likely are. This is what’s happening more and more in
the world of social media.
This presents a huge opportunity for companies to approach social media a little bit differently, and look to
consumers to help promote and sell our Vegas Packages.
Targeted Cities: Ottawa, Toronto, Montreal & Vancouver,
(5)
The club & concert goers are our prime target demographics and they love to spend their free time
with friends, while enjoying a common interest. They are there to be entertained, and unlike other
entertainment media platforms that are passive such as television, these types of venues offer the
perfect place to interact with our audience.
Venues: Night Clubs / Concerts and other entertainment venues
8. With five months of winter and below freezing temperatures; it's no wonder why Canadians look to vacation
in a warmer, vibrant destination such as Las Vegas. What's important to recognize is that Generation Y's are
becoming the largest demographic group of visitors in Las Vegas. As a result, the city is quickly morphing into
one of the top party places in the world, ranking in the top ten in numerous different polls. Vegas is now
ranked number one in categories such as top destination for bachelor and bachelorette celebrations
(www.AskMen.com) and is a top destination to celebrate a 21st birthday (www.ehow.com).
Our campaign objective is to capitalize on these statistics by designing a microsite that
integrates both social media and ecommerce, enabling users to purchase discounted Las Vegas packages.
Each package will include a variety of activities tailored to suit any special celebratory occasion.
3 Vegas Packages
Discounted Las Vegas travel packages
Bachelore)e
Package
Bachelor
Party
Package
VIP
Birthday
Package
VIP
Vegas
Packages
(6)
9. There is no better place to unwind with your girls before you tie the knot! Las Vegas offers an array of
shopping destinations, spas, restaurants, and night time activities. Below are the bachelorette activities
offered and other upgrades available when creating the perfect "Bachelorette Package".
Bachelore)e
Package
includes:
Hotel accommodation:
Experience the height of Las Vegas luxury as few ever will. Enjoy a 3 day
stay in one of the unique Palms Hotel suits!
Air accommodations:
Travel in Style:
Dance the night away with VIP Passes:
What better way to celebrate a bachelorette party than by getting down on the dance floor. Moon
Nightclub hosts an array of special guest celebrities and DJs, making it a well known hot spot to see and be
seen. It’s the perfect spot for a bachelorette celebration.
Flight discounts to Las Vegas from Ottawa, Montreal, Toronto & Vancouver.
Calling a taxi is an option, but if you really want to ride in style, enjoy one free evening of limo service! You can
get wherever the girls want to go without a worry (Courtesy of 702connections).
Dine like Queens:
Enjoy a generous voucher to dine at any of the following establishments;
STK / Wicked Spoon / Blue Ribbon Sushi Bar & Grill / Overlook Grill.
Bachelorette Package
Other available upgrades: Spa treatments, Club Crawl w/ Day pool party passes.
(7)
Package breakdown (1/3)
10. Package breakdown (2/3)
Bachelor Package
Bachelor
Package
includes:
Bachelor parties are a Guy’s last chance to go wild, and Vegas is the ideal city to let loose. Let's be honest, if the guys
are parading around the town, there will be some drinking involved and things may get out of hand. So unless you
want to spend your evening waiting in line, there should always be a plan. Below are a list of options and upgrades,
available from the “Bachelor Package”.
Hotel accommodation:
3 night stay at one of Palms Hotels’ fully decked out suits. At this place, you’re expected
to party like the rock stars we know you are, and did we mention the room is fully
pimped out.
Air accommodations:
Flights discounts to Las Vegas from Ottawa, Montreal, Toronto & Vancouver.
Travel in Style:
Forget about being chauffeured around Las Vegas in a taxi cab, you are here to
enjoy yourself. What better way to do it than riding in an exquisite limousine for one
night, courtesy of 702connections!
The Last Supper:
Among the many rites of passage in a man's life, the bachelor party steak dinner ranks near the top. The best man can
misplace the wedding ring, but screwing up the last supper is a legitimate cause for dismissal. Fortunately, 35 Steaks +
Martinis at the Hard Rock Hotel offers succulent dishes including signature Tomahawk Steaks, a 35-day aged 35-ounce
prime steaks, and the flavor-infused 35 Gimlet. This celebratory dinner is not something to be taken lightly, so be sure to
take advantage of our generous voucher and feast like true kings.
Night clubs:
Every man wants the opportunity to say that they’ve been in the presence of a Playboy Bunny, and with the Playboy Club
that can be a reality. Located on the 52nd floor of the new Palms Fantasy Tower, the Playboy Las Vegas offers a gaming
environment like no other. Beautiful Playboy Bunny dealers present a new twist to the boring old game of blackjack, while
gorgeous cocktail serving Playmates make sure your glass is always full. There’s no better place to celebrate a bachelor
party than this famous hot spot.
Other available upgrades: Golf packages, VIP Club Crawl passes / Day pool party access.
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11. Package breakdown (3/3)
VIP Birthday Package
VIP
Birthday
Party
Package
includes:
A Las Vegas birthday party is the ultimate celebration party. There are so many entertainment options that makes it
difficult to know where to start. This package comes with VIP access to the Hottest Vegas Dayclubs, Nightclubs,
restaurants, shows and much more. A variety of options can be catered for guys, girls and/or mixed groups.
Hotel accommodation:
2 night stay at Palms’ Studio Suite, a contemporary super suite that features
hardwood and marble flooring, twin 42” plasma televisions, 9-foot ceilings, a state-of-
the-art kitchen, and 600 square foot of luxurious living space.
Celebration dinner:
One of Las Vegas’ most popular rendezvous, N9NE is known as a Premier Steakhouse and Celebrity Hot Spot. Take
advantage of Palms’ generous voucher and enjoy a diverse menu including prime aged steak, fresh seafood, and
imported spirits complete with an exclusive champagne & caviar bar.
Air accommodations:
Travel in Style:
Whether you and your crew are celebrating a special birthday, or just celebrating
being in Vegas; there’s no reason why you should all have to travel around Vegas in a
small taxi cab. Cruise in style in a spacious limousine, courtesy of 702connections.
When celebrating any special life milestone in Vegas, you definitely need to go big. This Party Rockin’ Package guarantees
the ultimate VIP access inside the hottest Day clubs and Nightclubs in the Palms Hotel. Start your day at the Palms Pool
playground and enjoy live DJ’s, 3 incredible bars and two acres of swimming pools. You can party the night away and
experience the night life in the Palms’ popular outdoor sky patio; Ghostbar. This luxurious nightclub is frequently visited by
celebrity clientele and offers a dramatic nearly 360-degree view of the glittering strip. What more could you ask for?
VIP Access to Day clubs & Night clubs:
Other available upgrades: Golf packages, Comedy shows and other shows.
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Flights discounts to Las Vegas from Ottawa, Montreal, Toronto or Vancouver.
12. We have partnered up with FotoZap (designed by M21Media) which is a photo-based lead generation system that
specializes in creating digital+live experiences. They have successfully used FotoZap for many years to lure fans at
sporting & concert events, and our aim is to combine our idea with their technology system to generate revenue for
our sponsors.
Our Partners: M21 Media / FotoZap
A
sponsored
photo
acCvaCon
crystallizes
the
event
experience
with
a
great
photo
memory
that
gets
everyone
talking.
How FotoZap works
Social
buzz
fuels
brand
recogniCon,
package
sales,
and
engagement
as
viral
recipients
view
the
branded
event
photos
and
see
their
friends
having
fun.
Collects
data
and
reconnects
with
guests
online
at
a
branded
microsite.
Invite
guests
to
spread
our
message
with
fully
integrated
social
networking
opCons.
Deliver
follow-‐up
messages
using
one
to-‐one
markeCng
tools,
like
Cmed
email
outreach,
discounts
on
future
events,
or
custom
messages
from
sponsors
or
affiliates.
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13. Our street team will be able to engage in conversation with our audience using a quick and fun process,
from virtually any location; within our prospective targeted cities. A brand ambassador will take photos of
friends at events with a FotoZap® Camera and use the integrated laser to scan a unique code on a
branded Photo Access Card. Consumers visit our Microsite (shown on the card) and enter their unique code to
retrieve their photo. To be eligible to win a 1/4 available Vegas packages, one must share their picture on
Facebook and simply tag 3 friends. The process will help us quickly spread the word amongst Facebook
friends and will give us the opportunity to gather valuable consumer data which can be used in follow up
sales and future marketing materials.
FotoZap: Engaging our audience with 6 Easy Steps
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14. - 7’height x 7’width Curved Backdrop
A photo isn’t complete without a perfect backdrop. In fact, the right
onsite photo backdrop can attract an entire venue of event attendees.
For this reason, our creative team has designed a 7’x 7’ custom Vegas
backdrop, which will be sure to demand attention.
This curved backdrop "cocoons" participants, pulling them into a semi-
circle for maximum effect. Its semi-circular shape creates a wrap-around
effect for participants, and helps stabilize the picture frame (See next page
to view mock-up background design).
Life size background
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- Easy to set up and tear down
- 7’height x 1’width Space for Sponsors logosSpaceforSponsorslogos
SpaceforSponsorslogos
18. Sponsorship Opportunities
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An invitation to Sponsorship
‘Tag Me In Vegas’ will provide an opportunity for organizations to generate revenue and brand awareness,
all while conveying value to an audience eager to take advantage of discounted travel packages to Las
Vegas. As a sponsor, you will benefit from direct exposure to potential clients and customers, and allow you
to learn about their travel inquiries. Our exclusive sponsor invitation will present you with the perfect
opportunity to introduce one (1) upcoming promotion your company may have.
Other benefits you will receive as a sponsor:
Your company name and/or company logo noted as a Diamond Sponsor on all marketing pieces (including:
emails, print material, press release, and social networking sites), as well as Diamond-level placement of your
company name, logo, and 150-word company description will be displayed on the Tag Me In Vegas
microsite, with a link to your company’s Web site.
1)
2) The Tag Me In Vegas Microsite will be used to sell travel packages for Sunwing Travel Group, as well as gather
insights from consumers.
Innovations Advertising will provide you with a comprehensive post-sponsorship fulfillment report which will
give the Sunwing Travel Group detailed insights on the success of the campaign.
3)
Sponsorship requirements from Sunwing Travel Group:
16 round-trip economy class airfare accommodations to Las Vegas for the winners1)
10% to 20% Discounts on flights to Las Vegas2)
Sponsor fees can be discussed in full detail either through a Skype conference call, or in a boardroom
meeting.
3)
19. Next Steps
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1) We would be more than happy to schedule a meeting at Sunwing’s head quarters in Toronto to discuss the
following:
- A list of participating venues that have agreed to host our campaign within the confines of their
venues
- Timelines & due dates
- Sponsor fees & revenue expectations
- Campaign costs
- Any other questions the executives at Sunwing Travel Group may have will be answered at this time
- A Live demo of the FotoZap process will be presented at this time