This document provides advertising campaigns for several brands and products. It includes 3 campaigns summarized below: 1) A campaign for Brunswick Zone bowling centers targeting men 18-26 and women 16-24, and children 5-13. Advertising will include billboards, web banners, and direct mail to promote Brunswick Zone as a fun place to hang out. 2) A campaign for Bucikowo shoes featuring the brand in fashion shows around Chicago from August to December 2009. Advertising will promote the shows and brand through print ads, postcards, and an online catalog. 3) A campaign for Bump Bloks toys for children ages 1-5 targeting the fun of building block toys through billboards

1. “A great ad campaign can change the world.”
Brian Schiller
B
Advertising Portfolio

2. Table of Contents
Brunswick Zone pg 1,2,3
Bucikowo.com pg 4,5,6
Bumb Bloks pg 7,8,9
The Fiat 500 pg 10,11,12
Think before you ;-) (PSA) pg 13,14,15
Truvia pg 16,17,18,19
GiG-Get up Get fit Go Play (PSA) pg 20,21,22

3. 1
“It’s better than a game”

4. Target audience:
Men 18-26 Women 16-24
Secondary audience:
Boys 5-13 Girls 5-13
This ad will be target to informing consumers about how much fun bowling can
be with Brunswick. To appeal to the targeted audience were going to use
imagery that is familiar with the audience. Using an image of a smart phone
and a text message shows that bowling is popular, but it is the new place to be.
2
The ad will be targeted to children with the idea that the parents will be read-
ing the ad, while the children will be interpreting the ad. This will build a base
of customers at an early age and will be designed to keep these young bowlers
as they grow up throughout their teenage years

5. Its better than a game
Web banner:
The web banner will be placed in social media outlets, such as facebook
and myspace. Also we will place the banners on popular search engines
that generate high volume such as google and yahoo. We also want to use
society pages such as the Chicago land site metromix.com, as a way to in-
form the target audience about the excitement of Brunswick Zone.
Billboard:
The Billboard campaign will be designed to be informative outdoors, but dynamic and
entertaining indoors. The use of text message style copy will help relate our target seg-
ment to better relate that Brunswick Zone speaks to them
3
Direct Mail:
The direct mail campaign will focus on neighborhoods surrounding current
Brunswick zone centers. and many will have copy such as; Bring this mailer
in for a free game.
PRSRT STD
US POSTAGE
PAID
PERMIT #364
John Smith
1234 Fake Street
Des Plaines Il, 60708
Bowling at Brunswick Zone has be-
come the hottest place to hang out,
compete and party the night awaw.
Serving great drinks, spicy musjc, and a
unique experience few can offer.
So put on your bowling shoes, and
come out and play at Brunswick Zone!
Its better then a gameCreative copy writing and imagery will
speak to the target audience by using clever
phrases and spelling that young people
will understand.

6. 4
“HOT Shoes HOTTER Prices”

7. (Professional Account)
During campaign Bucikowo will be featured fash-
ion shows in the Chicago land area. Fashion shows
include:
August 2009 Rockahaulic Fashion Fest.
October 2009 Fall to Winter Fashion Show
November 2009 Latin Fashion Week
December 2009 MGO Magic Fashion Show
December 2009 Mark Wayne Intimate’s Fashion
Target market:
Woman 19-26
Secondary Market
Woman 30-45
Campaign Length:
August 13, 2009 - December 31, 2009
Fall into winter fashion show
Date: October 1, 2009
Venue: SpyBar Chicago
Produced and Promoted event
Venders:
Bucikowo.com
Frewena Fashion
Sponsors:
Sharon Daniel Salon
Titos Homemade Vodka
Contributors:
MADA Photography
Mario Ink Body Paint
Models:
Danielle Desimone
Anna Shilov
Elisa Robles
April Doty
Brenda Mercado
Christina Schmitt
Mary Jane
Roxy Wallace
Thea Fernandez
Jamie Lee Charpetta
Staff:
Project Manager: Brian Schiller
Stylist: Fidel Gonzalez
This was the first fashion show
Bucikowo shoes were featured. The
project attracted a large crowd and cre-
ated a positive image for Bucikowo, that
translated into eventual sales.
5
Print adverting created to be placed in Local
Chicago fashion magazines, and Cultural
Journals.

8. Latino Fashion Week
Date: November 2-8, 2009
Promoted event
Styled product
Direct marketing campaign
for Bucikowo.com
Venues:
Green Dolphin
Chicago Center of Performing arts
Dana Hotel
V-Live
Magic Fashion show
Date: December 17, 2009
Promoted event
styled product
Direct marketing campaign
for Bucikowo.com
Venues:
Edge Lounge
Postcards were used as direct marketing
strategy. The postcards were handed out,
given to VIP’s and used as ways to find and
contact Bucikowo.
6
Catalog created to advertise product as an
online store. Used in all fashion shows, and
samples were given to promotional models.
New business cards are to be added to the
campaign to enhance the new
Bucikowo image.

9. 7
“Build it Bump it”

10. In the market of toys for children, there is one consistent
bigger is better. This important for two reasons, one being
safety, and two bigger toys always get more attention in
the eyes of a child. knowing those facts Bump Bloks is the
newest toy on the Children’ market. With the use of large
shapes and bright colors, we feel confident Bump Bloks will
grab every child’s attention and curiosity. The Bump Bloks
campaign will focus on children who are 18 months and up.
Also the campaign will target parents, to inform them of the
fun their children can get from Bump Bloks.
Build it bump it
Billboards-Out Door Advertisement
The second billboard, is a highway billboard designed to tie in the dynamic advertising,
and the standard billboard. This will be a 3 dimensional ad using large Bump Bloks to
create a Bump Block environment. The use of the logo at the center will unify the ad with
all the campaign texture, and various elements.
Target market:
Boys 1-5
Girls 1-5
Secondary Market
Woman 30-45
Men 30-45
8
Dynamic Advertising
Instead of having a standard billboard blending in with highway advertising.
Bump Bloks has decided to do something completely dynamic. The ad is a life
size castle using enlarged Bump Bloks, that will be placed along some of the
most congested highways. This ad can put children that are stuck in traffic into
a day dreaming state, while create wonder and curiosity for both adults and
parents alike.
Billboards are meant to create awareness of Bump Bloks and how much fun they can be.
The first is a standard billboard, using the tag-line: “Build it Bump it.” This will create a fun
environment for both parents and children depicting how much fun it is to build with Bump
Bloks, but is just has much fun as knocking Bump Blocks down and starting over.

11. Magazine advertising-Print
Magazines will be a key aspect of the Bump Bloks campaign. There are two different concepts appealing
to both children and parents. The concept of sing bright colors and fun graphic elements will reach children
depicting a fun relatable environment. Both concepts will use a full and half page ad’s to recycle the campaign.
The two ad’s will be placed in magazines that create the strongest awareness.
9
Build it bump it
Build it bump it
LEARN
Build it bump it

12. 10
Fiat fever catch it

13. Wanna go for a ride?
The Fiat 500, will have product placement
is some of today’s most exciting movies.
This will create brand awareness, and
create exciting image of the car, and how
it can perform.
To attract the target market, the Fiat will use
some sex appeal to create interest and buzz
about the car. This half page print ad is a
perfect example of this concept.
Target Market:
Men 21-26
Women 19-25
11
Chrysler and Fiat have teamed up to the
release of the European classic, the Fiat 500.
To catch the new target market’s attention a
new exciting logo will needed to be created
that will display this a new and exciting new
Fiat!
The big idea to open the campaign will be
movie placement. This will create buzz and
excitement about the car, which in return cre-
ated interest and sales.
New LogoOld Logo

14. Billboard advertising will be placed in highways, and malls.
These high volume area, will target mainly women, and
place them in a exciting environment that relates to them.
The tag line: “Fiat fever,” will be used with these kind of
advertising to create buzz, and curiosity about the car.
Bus advertising will also use the Fiat fever con-
cept, but also challenge consumers who use the
bus, to try driving the Fiat 500.
12

15. 13

16. 14
Think before you wink (PSA)
Teenage girls from the ages of 13 to 19 are the
most susceptible to this danger and the campaign
will primarily focus on them. To create an effective
campaign the introductory length of the campaign
will run 6 months with the possibility to recycle
further past the campaign length. The advertis-
ing campaign will heavily focus on print and web
media. Ads will be placed in nationwide teenage
magazines such as “Seventeen” and “CosmoGirl.”
PSA Concept
The advertising campaign will heavily focus on
print and web media. Ads will be placed in na-
tionwide teenage magazines such as “Seventeen”
and “CosmoGirl.” There will also be placed ads on
billboards near Middle School, High School, and
even some colleges, which will contain the mes-
sage to be aware of Online Sexual Exploitation.
Target market:
Women 13-19
Men 13-19
This print advertising is designed to warn teenage girls of the
dangers of talking to someone they do not know.
This print advertising targets teenage
girls to just be careful when chatting
on the internet
Team Members:
Heidi Kushner
Allana Kernis
Brian Schiller
Kris Sanchez

17. Radio Spot #1
Guy#1: [Cell phone beeps – income message]
Guy#2: Who’s texting you now?
Guy#1: Man (inhale) this one chick, she’s so hot!
Guy#2: Oh yeah?
Guy#1: [Receive incoming picture] OH MAN!
Guy#2: What? What is it?
Guy#1: Check this out.
[Shows guy#2 the picture]
Guy#2: Oh man is right, she is beyond hot!
Guy#1: See I told you!
Guy#2: Dude, send that pic to my phone.
Guy#1: Alright
Guy#2: [Cell phone beep – incoming message]
Nice! Thanks man!
[Guys high five]
Once you hit send it is out of your control. This
message brought to you by the Ad Council to
promote awareness of online sexual exploitation.
Radio Spot #2
SFX: Keyboard typing, instant messaging sound.
Girl: [Giggling]
SFX: Keyboard typing,instant messaging sound.
Girl: [Giggling]
SFX: Keyboard typing, mouse click.
Instant messaging sound.
Phone rings.
Girl: Hello?
What are you talking about? [IM sound]
What do you mean there’s a picture of me online?
Let me look it up. [Concerned]
Girl: [Shocked] Oh my god.
Girl: Mom, I’m sorry!
Announcer: Once you send it, you can’t take it
back. Think before you wink.
This message brought to you by the Ad council to
promote awareness about teen online
sexual exploitation.
15
Indoor billboards will be placed in malls and in schools. These are known areas were the target audience
will notice and be effected by the important messages the billboards deliver. The use of the campaign
logo, will create familiarity with the target audience creating an effective image that will tell teenagers to
think before they ;-)
Web banners will be placed in social media outlets such as; facebook,
myspace, and twitter. Also banner will be seen on popular search engines,
along with magazine web sites such as Teen, Cosmo Girl, and Teen Vogue.

18. 16
“Nature’s sweet secret”

19. Target Audience:
Women 25-45
17
After we get the attention of our audience, it is important that
we show how Truvia will fit into their daily routines. Therefore,
we included a coffee cup below the billboard to reinforce the
practical uses of Truvia for those who may not have previously
seen the product.
Team Members:
Breene Ward
Ali Ferril
Tony Sorveno
Brian Schiller
Michelle Dipaollo
BillboardAmbient Advertising
Other billboards include transit advertising that will be placed
along train stations and other forms of other public transportation.
These billboards will be in high traffic areas where consumers are
likely to notice and read.

20. The ad’s themselves are designed to give the image that Truvia
has been natures sweetest secret, and has grown in use, and
popularity across the globe. There are two separate web
banners each with a message that conveys the message of the
popular use of Truvia, but also tells us how Truvia’s popularity
has spread.
Print Advertising will be used in today’s modern health
magazine’s, such as, Today’s Fitness, and Better Health. Also
the ad will be placed in Parenting magazines that will full
reach the target market.
18
Web banners Full page magazine ad’s

21. Scene 1: The world has turned for decades
without knowing nature’s sweet secret!
Camera: Zoom into rotating earth
Scene 2: The secret sprouted from nature’s
purest ingredients.
Camera: Zoom in South America
Scene 4: Soon this pure secret was not a se-
cret, as the world was introduced to nature’s
sweetness!
Camera: The whole world will be seen
spreading stevia plants
Scene 5: Today, nature’s sweet secret has
journeyed across the world.
Camera: The whole world can be scene
along with Truvia sweet surrounding the
world
Scene 6: Truvia, is nature’s purest and natu-
ral sweetener that can be used to satisfy all
of our needs.
Camera: The globe, sugar, and logo can be
seen
Scene 7: Truvia, nature’s sweet secret.
Camera: Shot of white background with
Truvia logo
Story BoardHalf page advertisment
19

22. 20

23. Today children are more likely to develop eating disorders,
become overweight, and even worse social outocast. The Ad
Council educates the importance of play, and an active life.
A push for a healthy America!
www.letsmove.gov
F tGet
i
i
L
L
L
et up
LL
o playG
G(PSA) Get up Get Fit Go play
Today children are less likely to simply go out and
play. With the options of television, internet, and
video games, its very common for most children
to develop poor eating habits, a poor active life,
and eventually become over weight.
G.I.G. is an organization created to help encour-
age, parents and children to get up, and go play.
With the use of fun typography, and neutral colors,
speaks to both boys and girls.
21
Magazine
Target Audience:
Boys 5-13 Girls 5-13
Secondary Audience:
Men 29-40 Women 27-40
This type dominant ad, introduces the campaign logo “GIG.”
The full page advertisement is a call to action to both children
and parents about how important it is for children to play, and
stay active.
This full page ad is a perfect example of the problem among
today’s children. The look of boredom, shows that generally
children are bored, and not stimulated. Like the type ad this
advertisement is another call to action to get children to get up
and play.

24. 22
Billboard Web Banner
This billboard is used to push the campaign
logo, and the call to action. The billboard
ties in the print campaign and reminds the
target audience of the consumer of
logo, and the organizations behind
the campaign.
The web banner is an animated banner
that uses the campaign logo as a call to
action to the target market.
Out of shape figure standing confused
Informative copy describing the problem
Out of shape figure walking to couch Out of shape figure sits on couch watches other kids
play and football passes by figure.
Informative copy detailing the problem. Out of shape figure is offered to play and declines
while copy enters frame calling to action children and
parents of how important play is.
Campaign logo, along with orginization logo comes
into frame
Today children are more likely to develop
eating disorders such as obesity due to an
inactive life.
Due to many factors such as television, the
internet, and video games, children have
become less motivated and less
willing to play.
All children need at least two hours of play a
day. The Ad council teamed up with
letsmove.gov will be spreading the message
of how important it is for children to go out and
play.
This 30 second commercial is designed to be con-
sistent with the print campaign. The commercial
shows how children have become disinterested,
and are less likely to go out and play. The ad is a
call to action to both parents and children to get
out go play and get fit.
Story Board