The document provides a summary of digital marketing trends from May 2017. It discusses Carter Wilkerson's viral tweet campaign for free chicken nuggets from Wendy's (#NuggsForCarter). It also mentions stats on consumer annoyance with brands making fun of others or customers. FaceApp and voice assistants are highlighted as growing technologies. Brawny's Mother's Day ad from a toddler's perspective and the unicorn trend targeting millennials are discussed. Oreo and Mott's Clamato contests are summarized. McDonald's BeatQuiz app and Gillette's Father's Day ad are recapped. Evian's baby campaign on Snapchat and Instagram's mental health awareness campaign #HereForYou are also mentioned.

1. May 2017
Monthly Digital Review and Trends

2. Agenda
➢ Monthly specials
➢ BAM’s fav
➢ Game / Contest
➢ Website / Social
➢ Inspirational Moments
2

3. Monthly Specials

4. # of the Month: #NuggsForCarter
● Wendy’s requested 18 million retweets to Carter Wilkerson’s plea
for a year-long supply of free chicken nuggets. He did not reach
the goal but still went beyond expectations by becoming the
most retweeted tweet ever, with 3.42 million retweets.
● Nevertheless, the food chain did take notice of the overwhelming
social response and provided Cater Wilkerson with his year long
chicken nuggets.
● Through his tweets, Carter inspired the mass and gained an
unbelievable public support from millions of individuals, as well
as big corporations.
4Source: http://www.adweek.com/digital/nuggsforcarter/

5. Stats of the Month
➢ Among the respondents of a survey, 67% said they find it
annoying when brands make fun of the competition. Other
consumer turnoffs include brands using slang (69% say it's
annoying), talking politics (71% say it's annoying), and making
fun of customers (88% say it's annoying). - See Table
➢ In 2017, according to eMarketer, 35.6 million Americans will
use a voice-enabled device, such as Amazon Echo or Google
Home, at least once a month, representing a 129% growth over
last year.
5
Source: https://news.fastcompany.com/hey-brands-people-dont-like-when-you-make-fun-of-your-competition-on-twitter-4038403
http://www.adweek.com/digital/here-are-9-interesting-digital-marketing-stats-from-this-week/

6. App of the Month: FaceApp
● Apple recently released FaceApp, a photo-realistic
face-morphing iOS app.
● FaceApp offers the possibility to transform faces on
pictures, from adding a smile to a total gender swap, using
Artificial Intelligence / photorealism.
● The App seems simple and user-friendly.
● This application has a considerable potential and is
definitely worth a download to try out. However, we
wonder how long this trend will last and in which context
it will be used.
6Source: https://www.faceapp.com/

7. BAM’s Fav

8. How Toddlers See Their Moms Using Snapchat
● In honor of Mother’s Day, Brawny released a special ad
video, entirely shot from kids’ perspectives, that will surprise
many and probably trigger waves of emotions.
● The paper towel company strapped a Snapchat Spectacle
on toddlers’ heads to capture unique footages of how they
perceive the world surrounding them, and more specifically,
the herculean efforts their mom makes everyday.
WHAT WE THINK
● This ad video is very moving and is perfectly adapted to the
Mother’s day season. It is an unusual perspective and it’s
execution shows great creativity. We believe that this ad will
allow Brawny to reach the specific target market, that is,
moms.
8
Source: http://www.adweek.com/brand-marketing/brawny-put-snapchat-spectacles-on-toddlers-to-film-an-adorably-messy-mothers-day-ad/

9. The Unicorn Craze
● The Unicorn phenomenon is a new trend that is spreading
on social media and across industries.
● From beauty products, duct tape, stuffed animals, drinks,
and even bagels, companies are surfing the craze by
targeting millennials with products and filters with which to
colour their social feed. Indeed, brands such as Frank Body
and Starbucks coffee, decided to “unicornify” some new
products.
WHAT WE THINK
● This trend that is developing mainly among millennials offers
a significant opportunity for companies, who can take
advantage of it, to appeal and cater to the need and wants of
this specific demographic.
9Source: https://www.fastcompany.com/40421599/inside-the-unicorn-economy

10. Game / Contest

11. #MYOREOCREATION contest
HOW TO ENTER
● Register on Oreo’s website.
● Respond, text or post your idea on your Twitter or Instagram
account using #MYOREOCREATION #CONTEST.
PRIZING
● The grand winner will be awarded with a $500,000 Prize and
three finalists will walk away with $25,000 each.
WHAT WE THINK
● This contest is very clear and offers prizes that are undeniably
appealing, while increasing its customers’ interaction and
engagement.
● The company is successfully reaching the younger tech savvy
demographic, using creativity and innovation - we wouldn’t
expect anything less from Oreo.
11Source: http://www.adweek.com/brand-marketing/oreo-has-an-explosive-new-flavor-and-wants-you-to-create-its-next-one/

12. Caesars With Dan
HOW TO ENTER
● Register and submit your cocktail name suggestion on the website.
PRIZING
● The Grand Prize is a combination of a trip for 2 to Toronto, with
accommodation, spending money, a meet and greet with Dan Levy,
as well as 2 tickets to Mott’s Clamato National Ceasar Day Concert
Celebration.
● The contest also includes a variety of Secondary Prizes of Mott’s
Clamato Caesar clothing and items.
WHAT WE THINK
● This contest really called for participants’ creativity towards
something that seems really enjoyable, and the prizes are very
enticing.
● Association with a well known TV star is also a great way to increase
awareness.
12Source: http://caesarswithdan.ca/

13. Website / Social

14. How McDonald’s Kept Visitors Entertained
● McDonald’s, in partnership with Soundtrack Your Brand, a
music streaming service, launched BeatQuiz on both iOS and
Android.
● This phone application allows customers visiting a few
McDonald's restaurants to play an augmented reality trivia
game based on music, while enjoying their meals.
● Users can either challenge their friends or try to earn a spot on
the game’s daily leaderboard.
WHAT WE THINK
● This new application limited to McDonald’s customers, is a
really good way to keep the clients entertained and try to
increase the food chain’s customer retention rate. It also uses
current technology to stay ahead in the industry.
14Source: http://www.adweek.com/digital/mcdonalds-launches-beatquiz-to-keep-visitors-entertained-while-dining/

15. Go Ask Dad, Gillette's New Father’s Day Ad
● Gillette released its new Father’s day online video ad, “Go ask
dad”, which targets millennials.
● This unique ad illustrates the fact that 84% of young men
get advice from their phone before asking their dad. In the
video, young men would ask questions to the Gillette’s app,
not knowing that their dads were the ones giving them the
advice.
WHAT WE THINK
● This ad is very suited for Father’s day and Gilette used this
one-of-a-kind and emotional approach to show how much
dads can be resourceful.
15
Source: https://www.fastcompany.com/40423596/most-men-ask-their-phone-for-advice-before-dad-so-gillette-made-an-app-for-that

16. Inspirational Moment

17. Evian’s Famous Babies Campaign
● Evian launched its Baby campaign once again, but this time,
the water supplier is taking over, using Snapchat.
● The campaign portrays babies wearing different adult
clothing to illustrate the concept of “Evian awakes the baby
inside you”.
● The company is adding digital elements on social such as
Snapchat filters available through Snapcodes on Evian
bottles.
WHAT WE THINK
● Evian continues to surprise us in terms of creativity,
consistency and cuteness, of course. The campaign is
compelling, and might encourage the creation of emotional
connections with the brand.
17
Source: http://www.adweek.com/brand-marketing/the-evian-babies-are-back-and-theyre-taking-over-snapchat-in-adorably-oversized-duds/

18. #HereForYou Campaign
● Instagram launched its #Hereforyou campaign to
support and promote mental health awareness.
● The social media platform helps individuals find support
and recover from, as well as prevent, mental health
illnesses.
WHAT WE THINK
● This campaign is very inspiring and helpful. The ad video
is emotional and explanatory to encourage people to
make changes and take actions.
● Using television personalities such as Troian Bellisaro
from Pretty Little Liars has also increased the rise in
awareness of this campaign.
18Source: http://www.adweek.com/digital/instagram-launches-campaign-to-promote-mental-health-awareness/

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