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Julie Roehm | The next generation of storytellers
- 1. Julie Roehm Chief Storyteller, Senior Vice President Marketing, SAP Inspiring a new generation of storytellers
- 2. 2Customer Storytelling: Elevating the Voice of the Customer in a B to B World Great story tellers inspire people to create nations, develop new markets, and change the world.
- 3. 3Customer Storytelling: Elevating the Voice of the Customer in a B to B World Without them, ideas die, businesses fail.
- 4. 4Customer Storytelling: Elevating the Voice of the Customer in a B to B World Today, in our highly digital and socially connected world, brands around the globe are harnessing the power of storytelling to build audiences and move markets.
- 5. 5Customer Storytelling: Elevating the Voice of the Customer in a B to B World But the genesis of today’s technology is based on human storytelling that is as old as time itself…
- 6. 6Customer Storytelling: Elevating the Voice of the Customer in a B to B World Earliest story: Lascaux cave paintings 17,300years ago
- 7. 7Customer Storytelling: Elevating the Voice of the Customer in a B to B World Literature: Epic of Gilgamesh 2000 B.C.
- 8. 8Customer Storytelling: Elevating the Voice of the Customer in a B to B World Oration: Homer’s Illiad 1,260 B.C.
- 9. 9Customer Storytelling: Elevating the Voice of the Customer in a B to B World Print: Gutenberg Bible 1450
- 10. 10Customer Storytelling: Elevating the Voice of the Customer in a B to B World Film: The Great Train Robbery 1903
- 11. 11Customer Storytelling: Elevating the Voice of the Customer in a B to B World Radio: FDR Fireside Chat 1933
- 12. 12Customer Storytelling: Elevating the Voice of the Customer in a B to B World Radio: War of the Worlds 1938
- 13. 13Customer Storytelling: Elevating the Voice of the Customer in a B to B World
- 14. 14Customer Storytelling: Elevating the Voice of the Customer in a B to B World Political Ads: 1964
- 15. 15Customer Storytelling: Elevating the Voice of the Customer in a B to B World Advertising Comes of Age: 1984
- 16. 16Customer Storytelling: Elevating the Voice of the Customer in a B to B World The Internet: Mosaic browser 1993
- 17. 17Customer Storytelling: Elevating the Voice of the Customer in a B to B World The first online banner ad 1994
- 18. 18Customer Storytelling: Elevating the Voice of the Customer in a B to B World This is the most exciting time in the history of human communication. The access, possibilities and worldwide reach is unprecedented.
- 19. Inspiring a new generation of storytellers 19 2,802,478,934 people online Source: http://www.internetworldstats.com/stats.htm
- 20. Inspiring a new generation of storytellers 20 Over 750,000,000 websites Source: http://www.businessinsider.com/how-many-web-sites-are-are-there-2012-3
- 21. Inspiring a new generation of storytellers 21 8,000,000,000,000 text messages are sent every year (that’s 8 TRILLION!) (2.5 trillion in the U.S. alone) That’s a huge number! 8 trillion seconds would equal just over 252,368 years. That long ago, Neanderthals walked the earth. Source: http://www.bloomberg.com/video/how-many-text-messages-are-sent-each-year-RDvLwi1WRgii6HMmiVk_Fw.html
- 22. 22Customer Storytelling: Elevating the Voice of the Customer in a B to B World But…
- 23. To break through the clutter, meaningful, one to one conversations is now more important than ever.
- 24. And in the process enable them to do amazing things.
- 25. 25Customer Storytelling: Elevating the Voice of the Customer in a B to B World Embedded video removed to reduce file size. Watch it here: https://www.youtube.com/watch?v=7MV 3HWQHl1s
- 26. 26Customer Storytelling: Elevating the Voice of the Customer in a B to B World
- 27. 27Customer Storytelling: Elevating the Voice of the Customer in a B to B World Storytelling is joke telling. It's knowing your punchline, your ending, knowing that everything you're saying, from the first sentence to the last, is leading to a singular goal, and ideally confirming some truth that deepens our understandings of who we are as human beings. --Andrew Stanton, Pixar, writer/director of “WALL-E”: “The clues to a great story” Source: http://www.ted.com/talks/andrew_stanton_the_clues_to_a_great_story?language=en
- 28. 28Customer Storytelling: Elevating the Voice of the Customer in a B to B World Shared desires, the things we all share but don’t necessarily share with each other (i.e. be special) People’s desire to be part of something “more” (i.e. find true love, save the world) -- Walt Disney top two techniques of storytelling
- 29. 29Customer Storytelling: Elevating the Voice of the Customer in a B to B World Anyone be a great storyteller… here are some other easy tips 1. Start strong! 2. Know your audience 3. Be authentic 4. Be confident - your story is awesome! 5. Don’t ramble – have/get to a “point” 6. Leave them with an ending they’ll remember forever
- 30. 30Customer Storytelling: Elevating the Voice of the Customer in a B to B World Amazing storytelling tools are at your fingertips…
- 31. 31Customer Storytelling: Elevating the Voice of the Customer in a B to B World Embedded video removed to reduce file size. Watch it here: https://www.youtube.com/watch?v=h11u3vtcpaY, https://www.youtube.com/watch?v=dCYDEFDrhEY
- 32. 32Customer Storytelling: Elevating the Voice of the Customer in a B to B World Agreat story is a great story, no matter how you tell it. On paper or in pixels, with the sound of our voice or via your phone.
- 33. So what’s your story?
- 34. Tweet or Instagram what runs you! @Btechschool #IAmAStoryteller
- 35. 35Customer Storytelling: Elevating the Voice of the Customer in a B to B World Thank you Julie Roehm Chief Storyteller, Senior Vice President Marketing, SAP