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Are they ready?
Village-level capacity to use
phone-based extension
services in Rwanda.
Mariette McCampbell
Knowledge, Technology, and Information, Wageningen University
Theme: Digitally enabled climate informed services - Poster # 2.8
Reality
Smart(phone) tech. rapidly
finding its way into African
farming communities.
Vast majority only accessing
basic phones and digital literacy
very limited.
Expected
92%
8%
0%
96%
3%
4%
62%
37%
3%
78%
21%
3%
0% 20% 40% 60% 80% 100%
Basic phone
None
Smartphone
Mobile phone ownership (n=690 and n=138)
% Male farmer % Female farmer % Male FP % Female FP
 Information and knowledge exchange
limited to local actors.
 Many farmers don’t access topic specific
ag training (51%).
 Internet and social media use negligible.
What do these findings this tell us?
Localized exchange of information
and knowledge challenges national
oversight and yet...
• The knowledge of extensionists
does not reach everyone.
Digital services cannot offer a
solution yet because...
• More advanced phone-based
extension services, that require a
smartphone or internet, are
currently inaccessible and...
• The digital capacity of farmers and
village extension agents is much
more alike than we expected.
How could this discrepancy between
expectations and reality be reduced?
Let’s discuss!
• Poster 2.8
(Opposite the Cool Innovations corner)
• mariette.mccampbell@wur.nl
• LinkedIn: mariettemccampbell

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Day2_Plenary_Mariette McCampbell

  • 1. Are they ready? Village-level capacity to use phone-based extension services in Rwanda. Mariette McCampbell Knowledge, Technology, and Information, Wageningen University Theme: Digitally enabled climate informed services - Poster # 2.8
  • 2. Reality Smart(phone) tech. rapidly finding its way into African farming communities. Vast majority only accessing basic phones and digital literacy very limited. Expected 92% 8% 0% 96% 3% 4% 62% 37% 3% 78% 21% 3% 0% 20% 40% 60% 80% 100% Basic phone None Smartphone Mobile phone ownership (n=690 and n=138) % Male farmer % Female farmer % Male FP % Female FP  Information and knowledge exchange limited to local actors.  Many farmers don’t access topic specific ag training (51%).  Internet and social media use negligible.
  • 3. What do these findings this tell us? Localized exchange of information and knowledge challenges national oversight and yet... • The knowledge of extensionists does not reach everyone. Digital services cannot offer a solution yet because... • More advanced phone-based extension services, that require a smartphone or internet, are currently inaccessible and... • The digital capacity of farmers and village extension agents is much more alike than we expected.
  • 4. How could this discrepancy between expectations and reality be reduced? Let’s discuss! • Poster 2.8 (Opposite the Cool Innovations corner) • mariette.mccampbell@wur.nl • LinkedIn: mariettemccampbell