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Pacific Broadcasting Issues
- 1. PACIFIC BROADCASTING ISSUES 15May 2015
- 2. Today’s Discussion Points •Digital Switchover and the New Zealand Experience • Intellectual property (IP) and its protection
- 3. New Zealand Experience •Went digital from September 2012 – December 2013 • Going Digital campaign • 1.5 million television homes • Commercial premises – schools and universities, hospitals, prisons, businesses, hotels, motels and taverns
- 4. Digital Switchover Costs •New Zealand - $47.403 million • Australia - $369,500 million • United Kingdom - $1.6 billion – Communications Campaign – Targeted assistance package – Community Outreach programmes – Extension of DTT services and restacking licenses – Assistance to regional broadcasters – Research
- 5. Why switch todigital • Improved bandwidth efficiency – more channels • Frees up spectrum for other uses e.g. for Telcos 4 G networks • Removes co-channel interference • Lowers costs for new entrants • Digital dividend - Spectrum sold for $259 million
- 6. And the consumer? •Requires a new digital ready television or: • A set-top-box • Delivers better picture and audio quality
- 7. Pacific Television Homes •Fiji – 175,000 (Pop 867,000) • Solomon Islands – 130,000 (Pop 515,000) • Vanuatu – 70,000 (Pop 277,000) • Samoa – 40,000 (Pop 190,000) • Kiribati – 28,000 (Pop 114,000) • Tonga – 25,000 (Pop 104,000) • Niue – 400 (Pop 1600) • Tokelau – 350 (Pop 1400) • Tuvalu – 250 (Pop 1100)
- 8. Efficient use ofcapital? • Who pays • Government? • Broadcasters? • Consumers? • Capital cost of equipment • Lower populations – higher cost per television home
- 9. What are thealternatives? • Do nothing • Look at Mobile - penetration is high in the Pacific • Look at wireless internet connectivity • Deliver audio and visual content via the internet
- 10. Emerging technologies • EMBMS- Enabled Multimedia Broadcast Multicast Services • Reduces congestion • 2G, 3G, 4G • 5G next – more efficient • New ways to connect mobile device to the TV – Chromecast, 3G Wireless modem
- 11. Food for thought…… •Look at the alternatives as the Pacific is already well served by mobile • Should you leapfrog technologies to mobile/wireless content delivery • Look at the costs – cost benefit analysis • Who pays? • Are there any revenue opportunities?
- 12. The importance ofIP • Intellectual Property (IP) includes software, hardware, content, music, usage rights etc • Must protect both IP created by your citizens & overseas IP licensed for use in your country • If you can’t ensure IP protection, you risk creative flight & exclusion from use • This may impact on economic growth and your citizens, especially as economies transition to digital
- 13. Protecting Property Rights •© and IP laws need to be updated for 21st digital technologies • Must be able to enforce these laws • Businesses must deliver adequate Digital Rights Management, geo-filtering, royalty tracking & reporting etc • Businesses must be helped to keep up with rapid digital change
- 14. Fight Piracy • Piracyis a critical issue for all IP owners • 15% or more of global content revenues may leak annually due to piracy • Must be able to demonstrate that you are fighting piracy • Find ways to link in with what’s happening overseas and show you support it • Forewarned is forearmed
- 15. Summary • Digital Switchover– consider the options • Cost Benefit Analysis DSO Vs ‘Techno Leapfrog’ • Don’t rush into this – you don’t need to • Consumers are important • IP – protect your own local content and IP creators
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