If on a CPM basis TV ads cost about the same as online video ads ($30 vs $15 CPM), wouldn’t it be better to use the one where you KNOW the user saw the ad (video ad plays) and there are further metrics (click-through) to measure impact.
WFA webinar featuring Anthony Rushton, CEO of Telemetry to discuss "digital pre and post buy: towards more transparency in online video", and the TLM100 index.
Marketers regularly change the creative content of their campaigns, but there is no automatic driver for adopting new media channels. Changing established media allocations is risky; weighing the options requires time and effort, and then there is the “fear factor” — making the wrong decision can make exploration seem daunting. But it doesn’t have to be.
Our Changing Channels 70/20/10 model captures the dynamic nature of the media marketplace and embodies the need for channel plans to continually evolve to provide optimal return.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
WFA webinar featuring Anthony Rushton, CEO of Telemetry to discuss "digital pre and post buy: towards more transparency in online video", and the TLM100 index.
Marketers regularly change the creative content of their campaigns, but there is no automatic driver for adopting new media channels. Changing established media allocations is risky; weighing the options requires time and effort, and then there is the “fear factor” — making the wrong decision can make exploration seem daunting. But it doesn’t have to be.
Our Changing Channels 70/20/10 model captures the dynamic nature of the media marketplace and embodies the need for channel plans to continually evolve to provide optimal return.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
Mobile video ads: How to acquire high quality new users and measure marketing...Adjust
* Mobile User Acquisition * Mobile video ads * Mobile Measurement
Learn how Smule, the maker of popular apps like ‘Sing! Karaoke’ and ‘Magic Piano’ with more than 50 million users, acquires users with video ads.
- How to acquire mobile users with video via AppLovin
- Tactics & UA best practices from Smule
- How to accurately attribute marketing ROI with Adjust
For more info on mobile measurement with Adjust, please visit: https://www.adjust.com/
For more info on AppLovin and video ads, please go to: https://www.applovin.com/
Why Youth Brands Should Focus On Mobile Video Ads?spocto
By the end of 2015, the total Digital Video Ad spending in US is expected to surpass $7.7 billion, with about $2.6 billion to be contributed by Mobile Video Ads. Reports suggest that the majority of mobile video viewers consist of smartphone and tablet users in the age bracket of 16-30.
If you are serious about leaving no stones unturned in your marketing, you’ve got to take a shot at every opportunity that comes your way.
Facebook video Ads are a new but powerful tool that you can use to reach out to your prospects in an engaging way.
The following are the things you need to know or do to create killer video ads:
1. PLAN YOUR VIDEO AD
2. CREATE YOUR FACEBOOK VIDEO
3. TECHNIQUES TO CREATE EFFECTIVE FACEBOOK VIDEO ADS
4. LEARN & MAKE IT BETTER
Facebook video marketing harbors a lot of potential for your business. You’re leaving a lot of money on the table if you’re not making use of Facebook video ads to boost your brand and products!
Define your Online Video Strategy: Facebook Vs. YouTubeFederico Francioni
If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it’s an interesting question to ponder.
Just take a moment to read these statements:
- By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.
- If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers.
- Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.
With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses that fail to include it in their digital strategies will do so at their peril.
So here comes the tricky questions, where should you publish your video?
Read my complete article on http://blog.federicofrancioni.com/2015/12/24/define-your-online-video-strategy-facebook-vs-youtube/
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
PixTV 26: 50 Shades of YouTube - Dominating Your Competition with Video Conte...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/TmUV4W
When marketer Anastasia Steele goes to YouTube, she encounters a business vehicle that is beautiful, brilliant, and intimidating. The unworldly, innocent Ana is startled to realize she wants YouTube, despite its enigmatic reserve, and finds she is desperate to get close to YouTube content marketing and YouTube advertising. Unable to resist Ana’s quiet beauty, wit, and independent spirit, YouTube wants her, too.
OK, time to put down the steamy romance novel. We’re going to collapse 50 shades of YouTube down to 2: YouTube content marketing and YouTube advertising. That’s all you need to know to drive dominating video campaigns in short order. In less than one hour, Pixability will share its world-class YouTube expertise and give you an actionable playlist. Stop looking for Christian Grey and start looking for raving fans on YouTube.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Digital Winners 2014: Rob Sandie vidIQ
This presentation was part of the session "Beat Them or Join Them - Startegies and Coutner-strategies in Online Video and Rich Media"
Want to build an online video company? Interested in the YouTube MCN space? Learn some lessons from one of the first and largest investors in this space- Mark Suster of Upfront Ventures. The doc will give you guidance on how to build more profitably.
Calcular el R.O.I. de las campañas de branded contentCabbage Head
Ya podemos medir los resultados de las campañas de Branded Content.
En Global Living Brands, como miembros fundadores de la BRANDED CONTENT AND MARKETING ASSOCIATION y partícipes en el desarrollo del CONTENT MONITOR, incorporamos esta potente herramienta de análisis de resultados en nuestros proyectos.
If you're simply asking, "does it work," from your video technology, you're probably working at a disadvantage. Why? Because you get what you pay for - and the inability to maximize your video inventory will most likely leave you in a dire financial position. Join Joel Bejar, VP of Sales and Account Management at JW Player, as he explains the tactics you need to take control of your video strategy.
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
PixTV 25: YouTube Advertising - 5 and a Half Things Brands, Marketers, and Ag...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/VWUMDo
We know more than a few things about YouTube Advertising. In fact, we’ve put together some powerful and effective campaigns that delivered results 500% higher than our closest competition. We also know that most marketers and agencies just aren’t doing it right. Good thing we can help.
In this hard-hitting, no-fluff webinar, we’ll show you how to:
-Incorporate organic optimization to accelerate paid search
-Execute effective advertising and seeding strategies
-Determine which ad formats work best
-Move from broadcast mentality to hyper-targeting
-Avoid ad-buying scams and black hat techniques
So, what’s the ½? Sign up and you’ll learn more about the critical piece that ties it all together.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
Userfarm introduction to the Social Case History Forum 2014 in Milan (SCHF 2014) with relevant data about video production industry, video marketin strategy and video crowdsourcing solutions.
Mobile video ads: How to acquire high quality new users and measure marketing...Adjust
* Mobile User Acquisition * Mobile video ads * Mobile Measurement
Learn how Smule, the maker of popular apps like ‘Sing! Karaoke’ and ‘Magic Piano’ with more than 50 million users, acquires users with video ads.
- How to acquire mobile users with video via AppLovin
- Tactics & UA best practices from Smule
- How to accurately attribute marketing ROI with Adjust
For more info on mobile measurement with Adjust, please visit: https://www.adjust.com/
For more info on AppLovin and video ads, please go to: https://www.applovin.com/
Why Youth Brands Should Focus On Mobile Video Ads?spocto
By the end of 2015, the total Digital Video Ad spending in US is expected to surpass $7.7 billion, with about $2.6 billion to be contributed by Mobile Video Ads. Reports suggest that the majority of mobile video viewers consist of smartphone and tablet users in the age bracket of 16-30.
If you are serious about leaving no stones unturned in your marketing, you’ve got to take a shot at every opportunity that comes your way.
Facebook video Ads are a new but powerful tool that you can use to reach out to your prospects in an engaging way.
The following are the things you need to know or do to create killer video ads:
1. PLAN YOUR VIDEO AD
2. CREATE YOUR FACEBOOK VIDEO
3. TECHNIQUES TO CREATE EFFECTIVE FACEBOOK VIDEO ADS
4. LEARN & MAKE IT BETTER
Facebook video marketing harbors a lot of potential for your business. You’re leaving a lot of money on the table if you’re not making use of Facebook video ads to boost your brand and products!
Define your Online Video Strategy: Facebook Vs. YouTubeFederico Francioni
If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it’s an interesting question to ponder.
Just take a moment to read these statements:
- By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.
- If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers.
- Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.
With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses that fail to include it in their digital strategies will do so at their peril.
So here comes the tricky questions, where should you publish your video?
Read my complete article on http://blog.federicofrancioni.com/2015/12/24/define-your-online-video-strategy-facebook-vs-youtube/
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
PixTV 26: 50 Shades of YouTube - Dominating Your Competition with Video Conte...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/TmUV4W
When marketer Anastasia Steele goes to YouTube, she encounters a business vehicle that is beautiful, brilliant, and intimidating. The unworldly, innocent Ana is startled to realize she wants YouTube, despite its enigmatic reserve, and finds she is desperate to get close to YouTube content marketing and YouTube advertising. Unable to resist Ana’s quiet beauty, wit, and independent spirit, YouTube wants her, too.
OK, time to put down the steamy romance novel. We’re going to collapse 50 shades of YouTube down to 2: YouTube content marketing and YouTube advertising. That’s all you need to know to drive dominating video campaigns in short order. In less than one hour, Pixability will share its world-class YouTube expertise and give you an actionable playlist. Stop looking for Christian Grey and start looking for raving fans on YouTube.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Digital Winners 2014: Rob Sandie vidIQ
This presentation was part of the session "Beat Them or Join Them - Startegies and Coutner-strategies in Online Video and Rich Media"
Want to build an online video company? Interested in the YouTube MCN space? Learn some lessons from one of the first and largest investors in this space- Mark Suster of Upfront Ventures. The doc will give you guidance on how to build more profitably.
Calcular el R.O.I. de las campañas de branded contentCabbage Head
Ya podemos medir los resultados de las campañas de Branded Content.
En Global Living Brands, como miembros fundadores de la BRANDED CONTENT AND MARKETING ASSOCIATION y partícipes en el desarrollo del CONTENT MONITOR, incorporamos esta potente herramienta de análisis de resultados en nuestros proyectos.
If you're simply asking, "does it work," from your video technology, you're probably working at a disadvantage. Why? Because you get what you pay for - and the inability to maximize your video inventory will most likely leave you in a dire financial position. Join Joel Bejar, VP of Sales and Account Management at JW Player, as he explains the tactics you need to take control of your video strategy.
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
PixTV 25: YouTube Advertising - 5 and a Half Things Brands, Marketers, and Ag...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/VWUMDo
We know more than a few things about YouTube Advertising. In fact, we’ve put together some powerful and effective campaigns that delivered results 500% higher than our closest competition. We also know that most marketers and agencies just aren’t doing it right. Good thing we can help.
In this hard-hitting, no-fluff webinar, we’ll show you how to:
-Incorporate organic optimization to accelerate paid search
-Execute effective advertising and seeding strategies
-Determine which ad formats work best
-Move from broadcast mentality to hyper-targeting
-Avoid ad-buying scams and black hat techniques
So, what’s the ½? Sign up and you’ll learn more about the critical piece that ties it all together.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
Userfarm introduction to the Social Case History Forum 2014 in Milan (SCHF 2014) with relevant data about video production industry, video marketin strategy and video crowdsourcing solutions.
Succes op YouTube: hoe data & creativiteit de winnende formule isBBPMedia1
Ondanks de enorme populariteit van YouTube zetten nog te weinig merken dit platform succesvol in. Hier gaan we met deze sessie verandering in brengen. Wat zijn de laatste trends en ontwikkelingen? Van welke merken kan jij leren? En hoe pak jij het vooral niet aan als je succes wilt? Maar vooral: hoe je met een combinatie van data-analyse en creativiteit een winnende formule te pakken hebt. In een gezamenlijke sessie van Team5pm en YouTube zullen zij al deze vragen beantwoorden.
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
China's first cross device study on online video. Dive Video explores online video from 2 angles: advertising and content. We explore the online video user journey, online video triggers, and what kind of online video advertising works best.
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
how the money flows from the advertisers through the ad tech intermediaries to longtail, fraud, and fake sites, with the help of botnets and traffic sellers
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
bad guys started with fake websites, then moved to loading ads only to save time and bandwidth; now they are simply faking bid requests and flooding exchanges
Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. Instead of “advertiser CPMs” (what advertisers pay) this study uses “media CPMs” (what the publishers get) to better isolate the impact of tracking vs no tracking on publishers.
“In addition to the ad fraud itself, bad guys make money by selling the “picks and shovels” too – e.g. bots, traffic, clicks, malware, fake apps, etc. They have an entire ecosystem to extract value. What follows are just a few examples, scratching the surface.”
The original idea of the digital media trust collaborative is was sharing threat intelligence to more quickly remove fraudulent domains and apps from media buys.
most buyers who buy in programmatic channels think they are getting enormous "reach" -- i.e. their ads are shown on many sites; but this data shows the exact opposite is true. Their ads are being shown on a small number of sites (less than 1,000); the buyers might as well have bought more direct from good publishers.
digital ad fraud is as rampant as ever; new ripples caused by privacy regulations are starting to affect the market. and more BS from trade associations pretending to be doing something
Using Google Analytics to find abnormal traffic and fraud; this is a how-to, to get hourly charts instead of daily rolled-up or averaged data, which hides the fraud.
from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudters
FouAnalytics is an alternative to Google Analytics, but with fraud and bot detection baked in. Marketers can use FouAnalytics to look at their own campaigns, find the domains and apps that are eating up their budgets fraudulently, and turn them off, while the campaign is still running. How does that compare to your blackbox fraud detection that just gives you a percent IVT number?
FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectively
More from Dr. Augustine Fou - Independent Ad Fraud Researcher (20)
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Video Ads Destroy TV Ads in Effectiveness by Augustine Fou
1. Video Ads
Destroy
TV Ads IN
Effectiveness
Dr. Augustine Fou
http://www.linkedin.com/in/augustinefou
April 23, 2012.
2. Executive Summary
• The purpose of this analysis is to compare the
quantity of video ad impressions vs TV (network and
cable) ad impressions and then to compare the
usefulness and impact for advertisers.
• Brand advertisers should ask:
• Whether their TV ads were even seen; don’t just ask for reach
• How TV ads compare on CPM basis to other tactics
• If there is a feedback mechanism, like click-throughs, to calculate
effectiveness and impact (with TV ads there isn’t)
April 23, 2012 2
4. Ad Impressions Calculation
# of Viewers x Length of Show = Viewer Hours
Ad Impressions = Viewer Hours x 24 ads/hr
Assumptions:
- Use the maximum # of ads per hour (24)
- Every user views every ad (which of course is false)
April 23, 2012 4
5. Amount of Advertising
Network TV
• For every 30 minute
episode, there are about 9 mins of
ads (or 10 – 12 ads ) – used How
I Met Your Mother as proxy
• For every 60 minute
episode, there are about 19 mins
of ads (or 20 – 24 ads ) – used 24
as proxy
April 23, 2012 5
6. Ad Impressions (Top 25 Network Shows)
Source: http://tvbythenumbers.zap2it.com/2012/04/17/tv-ratings-broadcast-top-25-american-idol-ncis-top-week-30-viewing/129412/
April 23, 2012 6
7. Amount of Advertising
Cable TV
• For every 30 minute
episode, there are about 7 mins of
ads (or 8 – 9 ads ) – used
Spongebob Squarepants as proxy
• For every 60 minute
episode, there are about 18 mins
of ads (or 16 – 18 ads ) – used In
Plain Sight as proxy
April 23, 2012 7
8. Ad Impressions (Top 25 Cable Shows)
Source: http://tvbythenumbers.zap2it.com/2012/04/17/tv-ratings-broadcast-top-25-american-idol-ncis-top-week-30-viewing/129412/
April 23, 2012 8
10. Video Ad Details
Inputs: Derived Data:
Avg online content video: 6.4 mins 22 hrs of video per viewer/mo
Avg online video ad: 0.4 mins 19 mins of ads per viewer/mo
181 million U.S. Users watch videos
37 billion videos watched (March 2012)
8.4 billion video ads (March 2012)
Video ads on 18.5% of videos viewed
1.5% of viewing time spent on ads
Source: MarketingCharts, April 24, 2012
April 23, 2012 10
12. By The Numbers
Network/Cable TV Online Video
132 hrs of TV per viewer/mo* 22 hrs of video per viewer/mo
41.8 hrs of ads per viewer/mo 19 mins of ads per viewer/mo
32% time spent on ads 1.5% time spent on ads
24.5B ad impr by Top 25 Network Shows
5.1B ad impr by Top 25 Cable Shows
30B ad impressions per month 8.4B video ad views (March 2012)
DON’T‘ KNOW IF USER SAW IT Know user saw ad and have
further metrics of clicks
* Source:: http://www.emarketer.com/blog/index.php/time-spent-watching-tv-tops-internet/
April 23, 2012 12
13. What % of ads are viewed?
Network/Cable TV Online Video
30B TV ads aired /mo 8.4B video ads shown /mo (March 2012)
• Nielsen estimates 56% ads skipped by DVR Completion Rates (% ads viewed to completion)
• IPG/YuMe estimates 63% ads avoided • 78%: 0 – 15 second ads
• 60% ads skipped was used to calculate • 74%: 16 – 30s ads viewed to completion
• 61%: 31 – 60 second ads
• 40% TV ads not skipped (possibly viewed) • 54%: >60 seconds
12B TV ads viewed /mo 6.2B video ads viewed /mo
• Source:: Nielsen (2010) estimates that around 56% of ads are never seen (because they are skipped using DVR)
• http://blog.nielsen.com/nielsenwire/media_entertainment/do-americans-watch-more-dvrd-commercials-than-you-think/
• IPG/YuMe (2011) shows that 63% of TV ads are ignored (because users turn away or are doing something else when commercials come on).
• http://adage.com/article/adagestat/smartphones-a-bigger-distraction-dvrs/227725/
April 23, 2012 13
14. Online Video Spanks TV Ads
General Recall:
Video Ads 41% better than
TV Ads
Brand Recall:
Video Ads 79% better than
TV Ads
Message Recall:
Video Ads 86% better than
TV Ads
Likeability:
Video Ads 86% better than
TV Ads
April 23, 2012 14
15. Video 2x better, especially among
younger viewers
13-24 yr olds:
Video Ads 2x better than
TV Ads
25-34 yr olds:
Video Ads 2x better than
TV Ads
35-49 yr olds:
Video Ads 1.8x better than
TV Ads
50+ yr olds:
Video Ads 1.3x better than
TV Ads
April 23, 2012 15
17. Large % of ads are never seen
Findings: comScore, March 26, 2012
• nearly a third (31%) of online display ads
are never seen,
• 72% of campaigns had at least some ads “If potentially up to 65%
running next to objectionable content. of TV ads are not even
Findings: AdSafe, Q4 2011 seen, shouldn‟t the
• Over 38% of online display ads are proponents be more
never seen
• Of the ones that are seen, 75% are
transparent and report
viewed for less than 0.5 seconds „viewed ads‟ instead of
continuing to obfuscate
data to hide the truth?”
Google, comScore, AdSafe
proposing new ways to measure
“viewed ad” for online display
April 19, 2012. 17
18. The new reality isn’t
pretty for TV advertising
Advertisers should know that …
• Of the 30 billion theoretical monthly ad impressions across
the Top 25 network and cable TV shows …
• If we take into account the 50 – 65% skipping via
DVRs, the theoretical impressions drop to 12 billion /month
…
• If brand advertisers are not sure if their ads are even
seen, then even the “branding” argument breaks down.
April 23, 2012 18
19. Comparative Costs
Cost per Thousand (CPM) : Cost to reach 1,000 users or impressions
$500
$450
$450
$400
$350
$300
$250
$250
$200
$150 $140
$100
$50 $30 $15 $7 $2
$0
Direct Mail Mail Order Drive Time Prime Time Online Online Online
Catalog Radio TV Video Ads Display Search
Source: Why Digital Kicks Traditional Tactics in Cost Effectiveness, March 16, 2012
March 16, 2012. 19
21. So What?
If on a CPM basis TV ads cost about the same as
online video ads ($30 vs $15 CPM), wouldn‟t it be
better to use the one where you KNOW the user saw
the ad (video ad plays) and there are further
metrics (click-through) to measure impact.
- Dr. Augustine Fou
April 23, 2012 21
22. Dr. Augustine Fou – Chief Digital Strategist
Dr. Augustine Fou is an industry-recognized thought
leader in digital strategy, search and social media
marketing and former Group Chief Digital Officer of
Omnicom's Healthcare Consultancy Group. Dr. Fou has
over 16 years of management consulting and digital
strategy consulting experience, advising CMOs,
marketing executives, and global brands. He pioneered
the application of the Unified Marketing™ framework
to optimize marketing and advertising across traditional
and digital channels.
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
April 23, 2012 22
acfou@mktsci.com
23. Acknowledgements
Christian Busch
General Manager, Alloy Digital @christianbusch
Jonathan Mendez
CEO, Yieldbot @JonathanMendez
Mark Risis
VP, Interactive Advertising, Tivo mrisis@tivo.com
Ash Karbasfrooshan
CEO, WatchMojo @ashkan
Tim Fogarty
Sr. Digital Strategist, M80 @n0her0es
April 23, 2012 23
25. Free Video Ad Impressions
25 million
impressions
in 10 days
http://www.youtube.com/watch?v=316AzLYfAzw
If the ad is content, now online video makes it possible to
reach as large if not larger audiences than network TV shows
AND you know users actually played the video.
26. Top 10 Brands on Network TV
• Only 5 of 10 top brands are
advertisers; the rest are “house
ads” promoting own network
• There are 10,080 minutes in a
week; this chart says every single
advertiser had ads played on
average 1 – 2 times a minute.
• It we take 10 – 12 ads per half
hour, we get 3,500 ads per
week, assuming every hour of a
24 hr day is primetime.
April 23, 2012 26
27. Top 10 Brands on Cable TV
• Only 5 of 10 top brands are
advertisers; the rest are
“house ads” promoting own
network
April 23, 2012 27
28. Video Ad CPMs
Video Ad Pre-roll CPMs:
$10 - $11
Video Ad Pre-roll CPMs:
$8 - $10 (Women’s Lifestyle)
Source: TubeMogul, Nov 17, 2011
April 23, 2012 28
29. Video Ad Viewers are
Impatient
Completion Rates (ads viewed to completion)
78%: 0 – 15 second ads
74%: 16 – 30 second ads
61%: 31 – 60 second ads
54%: >60 seconds
Source: Vindico via MarketingCharts, April 13, 2012
April 23, 2012 29
33. YouTube hits 3B views per
day
Source;
YouTube
Press Release
May 25, 2011
April 23, 2012 33
34. Network Top 25 w/e April 15, 2012
R=Repeat
# Viewers
S=Special HH Rating HH Share
Rank Shows Net (Live+SD)
P=Premier (Live+SD) (Live+SD)
(000)
e
1 NCIS CBS 17660 11.0 18
2 American Idol-WEDNESDAY FOX 16807 10.0 16
3 Dancing with the Stars ABC 16387 10.6 16
4 American Idol-THURSDAY FOX 15810 9.7 16
5 DANCING W/STARS RESULTS ABC 13386 8.9 13
6 NCIS: LOS ANGELES CBS 12864 8.3 13
7 Criminal Minds CBS 11809 7.5 11
8 60 Minutes CBS 11025 7.2 13
9 VOICE NBC 10518 6.2 9
10 Two and a Half Men CBS 10400 6.5 10 Source:
11 Modern Family ABC 10351 6.3 10
12 Hawaii Five-0 CBS 10304 6.6 11 TVByTheNumbers
13 Big Bang Theory,THE 9P-SP(S) SR CBS 10208 6.2 10 April 17, 2012
14 Good Wife, THE CBS 10161 6.6 10
15 Body Of Proof ABC 10045 6.7 11
16 CSI CBS 9944 6.3 10
17 SURVIVOR: ONE WORLD CBS 9906 6.0 10
18 Big Bang Theory, THE R CBS 9720 5.9 10
19 MIKE & Molly CBS 9578 5.9 9
20 Unforgettable CBS 9448 6.2 10
21 Amazing Race 20 CBS 9123 5.5 9
22 VOICE:RESULTS SHOW NBC 8999 5.5 8
23 NYC 22 P CBS 8859 5.7 9
24 GREY'S ANATOMY ABC 8847 6.1 10
25 Person Of Interest 10P-SP(S) SR CBS 8580 5.5 9
April 23, 2012 34
35. Cable Top 25 w/e April 15, 2012
Viewers Live+SD
Rank Shows Net Day Time HH Rating
(000)
1 Pawn Stars HIST MONDAY10:30 PM 5381 3.4
2 Pawn Stars HIST MONDAY10:00 PM 5210 3.3
THURSD
3 Swamp People HIST 9:00 PM 4958 2.8
AY
SATURD
4 LEGEND OF KORRA NICK 11:00 AM 4548 2.7
AY
SATURD
5 SpongeBob NICK 10:30 AM 4391 2.6
AY
6 WWE Entertainment (WWE Raw) USA MONDAY10:00 PM 4342 2.7
7 WWE Entertainment (WWE Raw) USA MONDAY9:00 PM 4230 2.7
SATURD
8 SpongeBob NICK 10:00 AM 3966 2.5
AY
9 American Pickers (BOYS TOYS) HIST MONDAY9:00 PM 3939 2.5
10 SpongeBob NICK
SATURD
AY
9:30 AM 3824 2.3 Source;
GAME OF THRONES (13:WHAT IS DEAD
11
12
MAY NEVER DIE)
NBA Basketball(MIAMI/CHICAGO)
HBOM
TNT
SUNDAY 9:03 PM
THURSD
8:16 PM
3766
3671
2.2
2.4
TVByTheNumbers
AY
13 Shake It Up (WHODUNIT UP) DSNY SUNDAY
WEDNES
8:30 PM 3669 2.2 April 17, 2012
14 NCIS USA 8:00 PM 3603 2.4
DAY
15 SpongeBob NICK SUNDAY 10:30 AM 3589 2.3
16 IN PLAIN SIGHT USA FRIDAY 10:00 PM 3588 2.5
17 SpongeBob NICK SUNDAY 10:00 AM 3502 2.2
WEDNES
18 NCIS USA 9:00 PM 3496 2.4
DAY
19 A.N.T. FARM DSNY FRIDAY 8:30 PM 3438 2.1
SATURD
20 SpongeBob NICK 9:00 AM 3399 2.1
AY
AUSTIN & ALLY (BURGLARIES &
21 DSNY SUNDAY 8:00 PM 3281 1.9
BOOBYTRAPS)
SATURD
22 VICTORIOUS NICK 8:00 PM 3237 1.9
AY
THURSD
23 THE OREILLY FACTOR FOXNC 8:00 PM 3174 2.1
AY
WEDNES
24 Family Guy ADSM 11:30 PM 3154 2.0
DAY
REAL HOUSEWIVES ATLANTA(S) (421
25 BRVO SUNDAY 9:00 PM 3138 2.1
REUNION PART 1)
April 23, 2012 35
36. Gross Rating Point
Gross rating point (GRP) is a term used in advertising to
measure the size of an audience reached by a
specific media vehicle or schedule.
It is the product of the percentage of the target
audience reached by an advertisement, times the frequency they
see it in a given campaign (frequency × % reached).[1]
For example, a television advertisement that is aired 5 times
reaching 50% of the target audience would have a GRP of 250
(5 × 50%).
April 23, 2012 36