The document summarizes key findings from a survey on online advertising conducted by Edelman Berland in October 2012. It includes the following main points:
1) Print magazines and watching TV were the most preferred places to view ads, while banner ads were seen as annoying and distracting.
2) Most consumers and marketers use social media, and over half of consumers have liked brands, but want a dislike button. Likes drive attention but not necessarily sales.
3) Traditional media like TV and print are seen as the best for marketing, while online ads are less effective. Storytelling in ads is important to consumers.
4) Advertising is seen as strategic and driving sales by most
Leo Rayman, Strategic Planning Director of Weber Shandwick, reviews the latest Advocacy and Word of Mouth research before presenting practical ways for brands to create Advocacy.
User Generated Content Research Brief
Retailers are beginning to understand how user-generated content (UGC) can
be a critical component to their brand experience.
Introduction to Social Media in Ireland based on research completed by iReach Market Research in 2010. Presention looks at the relationship between Online Advertising, Social Media and traditional Ads media
Leo Rayman, Strategic Planning Director of Weber Shandwick, reviews the latest Advocacy and Word of Mouth research before presenting practical ways for brands to create Advocacy.
User Generated Content Research Brief
Retailers are beginning to understand how user-generated content (UGC) can
be a critical component to their brand experience.
Introduction to Social Media in Ireland based on research completed by iReach Market Research in 2010. Presention looks at the relationship between Online Advertising, Social Media and traditional Ads media
According to new survey data from Constant Contact®, Inc., the challenge of attracting new supporters is keeping 64% of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
During this webinar, Mark Kelso, Director of Pricing for Pamida Stores, will share insights on their price optimization strategy and results. Pamida wanted to improve their every day value proposition and required additional discipline and capabilities to develop and support their pricing strategies. They developed strategies based on consumer segments and an ongoing systematic capability to optimize pricing based on their customer’s demand signal. With price optimization they are now able to identify changes in consumer sentiment and quickly adjust their strategies.
Yahoo!'s An Ad is Not Just an Ad ResearchNick Drew
Yahoo! Canada's research into the facets of better online advertising - and how marketers can use ad size, richness and environment to increase the impact of their ad campaigns.
This insightful and enlightening June 2009 report is from the Online Publishers Association and comScore. Main premise is there are far more relevant metrics for measuring the branding impact of online advertising campaigns, instead of focusing primarily on clicks alone.
This is a stub deck of a larger internal presentation on two things:
1) ad formats and mediums and how we do a poor job matching the message to the medium
2) the downfall of the current obsession with targeting. Why creative triumphs over data every time but media agencies and clients are focused on where they can see small gains instead of GIANT GAINS in their ROI
The solutions had to be removed for now but I think a smart person could figure it out.
Keynote presentation from Jeffrey Pruitt, CEO of ethology, at Baidu World Conference in Beijing on September 2, 2011.
The confluence of content, social, and search have presented marketers with a uniquely new and challenging paradigm shift. Pruitt delves into the new breed of marketing that is driven by creating, optimizing, and distributing the different types of content required to engage customers on the social web, based on the data of many analysis tools.
According to new survey data from Constant Contact®, Inc., the challenge of attracting new supporters is keeping 64% of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
During this webinar, Mark Kelso, Director of Pricing for Pamida Stores, will share insights on their price optimization strategy and results. Pamida wanted to improve their every day value proposition and required additional discipline and capabilities to develop and support their pricing strategies. They developed strategies based on consumer segments and an ongoing systematic capability to optimize pricing based on their customer’s demand signal. With price optimization they are now able to identify changes in consumer sentiment and quickly adjust their strategies.
Yahoo!'s An Ad is Not Just an Ad ResearchNick Drew
Yahoo! Canada's research into the facets of better online advertising - and how marketers can use ad size, richness and environment to increase the impact of their ad campaigns.
This insightful and enlightening June 2009 report is from the Online Publishers Association and comScore. Main premise is there are far more relevant metrics for measuring the branding impact of online advertising campaigns, instead of focusing primarily on clicks alone.
This is a stub deck of a larger internal presentation on two things:
1) ad formats and mediums and how we do a poor job matching the message to the medium
2) the downfall of the current obsession with targeting. Why creative triumphs over data every time but media agencies and clients are focused on where they can see small gains instead of GIANT GAINS in their ROI
The solutions had to be removed for now but I think a smart person could figure it out.
Keynote presentation from Jeffrey Pruitt, CEO of ethology, at Baidu World Conference in Beijing on September 2, 2011.
The confluence of content, social, and search have presented marketers with a uniquely new and challenging paradigm shift. Pruitt delves into the new breed of marketing that is driven by creating, optimizing, and distributing the different types of content required to engage customers on the social web, based on the data of many analysis tools.
Presentation given at the Inspire 2009 conference in Bucharest. Originally intended to be titled ´What if there was no TV´, during the preparation we noticed several trends that led us to change the title to Ádvertising is Dead´. Every new technology has a shorter curve from introduction to irritation. It´s time for a new approach, which we call the Attraction Model.
We are available to present at your conference or event too.
Presentation by Steve Bowen, managing director of marketing for Burson-Marsteller Asia-Pacific, summarizes and outlines implications of the firm's research into corporate engagement on social media. First delivered to the American Chamber of Commerce in Singapore on February 22 2011
Presentation on Adwords in a Down Economy. How Adwords marketing can help even the smallest of companies during a recession.
www.gazelleinteractive.com
ANA programmatic-financial-fog 22-5-17Brian Crotty
A new study of programmatic media trading was released last week. The study, entitled “Programmatic: Seeing Through The Financial Fog” is a joint initiative between the primary US advertiser trade group the ANA, its Canadian equivalent the ACA, Ebiquity (EBQ.L, N/R) and Ad/Fin, and was undertaken to investigate costs and economics of programmatic advertising ecosystem. The study is relevant to digital media technology owners large (i.e. Alphabet’s Google (GOOGL, Hold) and small (i.e. The Trade Desk (TTD, N/R), to digital publishers, agency holding companies including IPG (IPG, Hold), Omnicom (OMC, Hold), Publicis (PUB.PA, Hold) and WPP (WPP.L, Hold) and providers of measurement and data services such as Nielsen (NLSN, Hold) because of the benchmarks the study provides and because of the implications the study suggests about the industry’s evolution.
Babelfish articles oct 16 mar 17 28-3-17 reduxBrian Crotty
In a world where it is increasingly difficult to keep up, let alone stay ahead, I am sharing a collection of meaty articles that passed my screens over the last 6 months. I have divided into 6 topics - The first articles in each section are important reading for those who can´t afford to tread water.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.