The document discusses key findings from a report on internet advertising spending in Europe. It found that online advertising grew 15.3% in 2010, with display advertising growing the most at 21.3%. Search remained the largest segment but lost share to growing display. The top 6 European markets - UK, Germany, Spain, Italy, France and Russia - accounted for 74% of total online ad spend. Eastern European markets saw the fastest growth while more mature Western markets grew in the mid-teens. Mobile display also entered the mainstream, making up over 10% of total display in some countries.
Bought Media Digital Marketing & Advertising Competency TrainingZohe Mustafa
Training deck for digital display advertising / bought media. case studies, buying models, targeting models, strategies. Made in 2010 but many things still relevant.
Bought Media Digital Marketing & Advertising Competency TrainingZohe Mustafa
Training deck for digital display advertising / bought media. case studies, buying models, targeting models, strategies. Made in 2010 but many things still relevant.
This Internet Marketing Trends Report is a brief summary of the current online marketing stats and patterns in the UK and Europe, as well predictions for the next few years. Specifically, the report covers Internet usage and penetration, advertising spending, Internet marketing, social media trends and activities and the expansion of mobile marketing.
Social Media Around Belgium (Presentation IAB Breakfast)Elias Veris
Social Media stats around Belgium, and why Belgium should be ashamed of itself.
A presentation given for the IAB breakfast.
For European/Worldwide results, check the core presentation at http://slidesha.re/p4CUAz .
The framework : Digital marketing in practice (04/02/2014) by Hugues REY, Chief Executive Officer, HAVAS MEDIA BELGIUM
In 20 years, marketing has experienced a Copernican revolution. Kotler’s 4P’s and Pareto’s law have been put aside in favor of concepts such as the 5C’s, the "long tail", the Cluetrain Manifesto,… Nice theories! But on the practical side, what are the day-to-day challenges for a marketer in 2014?
The results of AMAS.ie and the MII\'s annual survey on Irish digital sentiment is the main topic of State of the Net issue 25. Other trends covered include eCommerce growth, digital advertising, cloud computing, smartphone penetration, and more.
This Internet Marketing Trends Report is a brief summary of the current online marketing stats and patterns in the UK and Europe, as well predictions for the next few years. Specifically, the report covers Internet usage and penetration, advertising spending, Internet marketing, social media trends and activities and the expansion of mobile marketing.
Social Media Around Belgium (Presentation IAB Breakfast)Elias Veris
Social Media stats around Belgium, and why Belgium should be ashamed of itself.
A presentation given for the IAB breakfast.
For European/Worldwide results, check the core presentation at http://slidesha.re/p4CUAz .
The framework : Digital marketing in practice (04/02/2014) by Hugues REY, Chief Executive Officer, HAVAS MEDIA BELGIUM
In 20 years, marketing has experienced a Copernican revolution. Kotler’s 4P’s and Pareto’s law have been put aside in favor of concepts such as the 5C’s, the "long tail", the Cluetrain Manifesto,… Nice theories! But on the practical side, what are the day-to-day challenges for a marketer in 2014?
The results of AMAS.ie and the MII\'s annual survey on Irish digital sentiment is the main topic of State of the Net issue 25. Other trends covered include eCommerce growth, digital advertising, cloud computing, smartphone penetration, and more.
Digital ad spend in Europe increased by 11.9% in 2013 to surpass the €27bn mark, with the UK extending its lead as the most developed market in the region, although growth in Western Europe’s second-largest market (Germany), was relatively flat, according to figures released by the IAB.
2012 - current Russian digital market overview from IAB Russia: infrastructure, key players, numbers, audience and money. Comparison with Spanish and another Europien markets data. Features and differences on search and social landscapes. How to get Russian customers online.
Merhabalar,
Online yatırımlarının gitgide arttığı ve basından pay almaya devam ettiği ortamda online yatırımılarını daha yakından inceleyen bir rapor dikkatimizi çekti.
AdEx 2010 Avrupa Online Reklam Yatırımı Raporu, IAB (Interactive Advertising Bureau) tarafından Türkiye’nin de arasında bulunduğu Avrupa’daki 25 ülkenin ulusal IAB’lerinden toplanan datalarla hazırlanmıştır.
Belirtilen tutarlar reklamverenlerin brüt yatırımlarını temsil etmektedir.
Araştırmada dijital reklamın 3 elemanına yer verilmiştir;
• Display (her türlü banner, video / rich media, GDN display, mobil...)
• Search (adwords dahil, GDN display hariç)
• Seri ilanlar
Özet bulgular;
• IAB ağı içindeki bu ülkelerin 2010 online dijital reklam yatırımı 17.7 milyar €’ya ulaşarak 2009’a göre % 15,5’lik bir büyüme göstermiştir.
• Avrupa bölgesi 2010 yılında da online reklam yatırımı olarak A.B.D.’nin gerisinde kalmıştır.
• Emerging markets, yani gelişmekte olan pazarlar kategorisinde bulunan Türkiye ise 2010 yılında %30’a varan büyüme göstermiştir.
• Global dijital reklam pazarında gelişmekte olan pazarlar 2010’da en yüksek büyümeyi gösterdi.
• Bu büyüme Türkiye’de 271 milyar € yatırımla %30 olup Türkiye’yi 2. sıraya yerleştirirken, Rusya’yi ise %37 ile 1. sıraya yerleştiriyor.
• Türkiye’de internet reklam yatırımında dominant olan eleman %47,3 oranla display reklam.
• WARC’un mecra bazlı yatırım dağılımı verilerine göre hazırlanan analizde ise Türkiye %13,9’luk online yatırım payıyla 25 ülke arasında 11. sırada. Bu sıralamaya göre İngiltere %28.7’lik payla birinci.
• 2010 yılında search 7,94 milyar €’luk yatırımla Avrupa’da hala en büyük dijital reklam elemanı olmayı sürdürmekte. Search 2010 yılında %15,6’lik büyüme göstermiştir.
• Gelişmekte olan pazarlarda da search önemli artış göstermiştir. En yüksek büyümeyi gösteren ülkeler Rusya, Macaristan, Türkiye, Bulgaristan ve Romanya olmuştur. Türkiye’de search’ün büyüme oranı %41’in üzerinde. Bu alanda en yüksek yatırımı yapan ülke ise İngiltere.
• Display’e yapılan yatırım 5,80 milyar €. En yüksek büyümeyi gösteren ülkeler arasında Türkiye yaklaşık %23’lük büyüme payı ile ilk 5 ülke arasında. 2010 Türkiye display yatırımı 129 milyon €. Bu alanda en yüksek yatırımı yapan ülke Almanya.
• Display’in içinde yer alan mobil display’de Türkiye 16,9 milyon € yatırımla İngiltere ve İtalya’dan sonra en yüksek yatırım yapan ülke. Fakat Türkiye’de mobil display’in toplam display’in içindeki payı %2,2 olup ortalamanın altındadır.
• Gene display’in içerisinde sayılan video yatırımında İngiltere ilk sırada, Türkiye ise sıralama arasında yer almamaktadır.
Figures in this report include aggregate display, search, classified, video and mobile advertising data regarding 25 IAB Europe countries. You can find data such as total ad spend (by category), market share, and growth. Country specific data is available as well, such as top 10 Internet Properties and top ad publishers.
Total online advertising spend in 2010 for the 25 countries included in the IAB Europe network reached €17.7 billion. The emerging markets saw the highest overall growth rates (Russia’s digital advertising grew by 37%, Turkey’s by 30%).
Hurriyet Internet Group is 5th largest online media property with about 50% reach in Turkey. Also, hurriyet.com.tr is Turkey's 3rd largest ad publisher. Turkish online ad spend is 13,9% of total ad spend, and it has 11th place in this respect, where England is #1 with 28,7%.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Day1 ad stream_1400_adex_results
1. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Adex 2010
Internet advertising spending in
Europe (5th edition)
Key findings
2. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Adex 2010: key findings
Agenda
• Introduc<on
and
methodology
• Top-‐line
figures
• Key
trends
Compiled
&
presented
by
• Catherine
Borrel,
IAB
Europe
• Vincent
Létang
&
Daniel
Knapp,
IHS
Screen
Digest
4. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Comparing “apples to apples”
NET RATECARD
GROSS
Revenue Billed Campaigns x
Revenue Billed No Agency commissions Ratecard
5. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Key challenges to ensure comparability
• Fair
Gross
value
• Category
representa<on
• Display
• Search
• Classifieds
&
Directories
• Other
• Exchange
rate
adjustments
at
a
constant
rate
• Introduc<on
of
mobile
display
and
mobile
search
6. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Our coverage now includes 25 countries
• Austria • Italy
• Belgium • Netherlands
• Bulgaria • Norway
• Czech Republic • Poland
• Croatia • Russia
• Denmark • Romania
• Finland • Slovenia
• France • Slovakia
• Germany • Spain
• Greece • Sweden
• Hungary • Switzerland
• Ireland • Turkey
• UK
8. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Overall growth: 15.3%
• At constant country sample (25 countries of 2009 and 2010)
• At constant exchange rate
Total online advertising (€bn)
20
18
16
14
12
10
2009 2010
9. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Key facts and figures
• A
€17.7bn
market
• Internet
adver<sing
back
to
double-‐digit
growth
– Re-‐accelera<ng
to
+15.3%
in
2010
– 2009:
+4.5%,
2008:
+20%
• Internet
now
contributes
18%
to
all-‐media
adspend
• Online
Display
showing
the
strongest
growth:
+
21.3%
10. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Europe continues to chase the US
Total online advertising (€bn)
25
20
15
10
5
0
2009 2010
Europe US
Constant exchange rate: average 2010: 1 EUR = 1.3279 USD
11. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Display drivers
• New
formats/placorms:
video,
social,
mobile
• Innova<on
in
targe<ng,
audience
measurement
and
banner
formats
• General
renaissance
of
branding
campaigns
and
display
media
12. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Key Trends
(segments, markets)
13. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Segments: display beats search growth in 2010…
25%
21.3%
20%
16.1%
15.3%
15%
10%
7.4%
5%
0%
Display Search Classifieds & Grand total
directories
-5%
2009 2010
14. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
…but search remains the larger segment
9
€8,0bn
8
7
6 €5,8bn
5
€3,9bn
4
3
2
1
0
Display Search Classifieds & directories
2009 2010
15. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
…however, display increased its share to 33%
Segment market shares (%)
100%
90% 21
23
80%
70%
60%
46 45
50%
40%
30%
20%
30 33
10%
0%
2009 2010
Display Search Classifieds/Directories Other
16. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Markets: The top 6 make 74% of total adspend
Total online adspend in €m
€ 6,000
€ 5,000 € 4,770
€ 4,000 € 3,630
€ 3,000
€ 1,883
€ 2,000
€ 1,004 € 1,007
€ 1,000 € 687 € 814
€ 435 € 521 € 565
€0
Denmark Norway Sweden Russia Spain Italy Netherlands France Germany UK
17. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Comparing Markets (1): CEE is catching up
Total online advertising growth 2009 – 2010 (%)
40%
35%
30%
25%
20%
15%
10%
5%
0%
18. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Comparing Markets (2): Display surges in East & West
Online display advertising growth 2009 – 2010 (%)
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Slovenia
Switzerland
Ireland
Romania
Spain
Russia
Croatia
Netherlands
Austria
Germany
Belgium
Bulgaria
Denmark
Slovakia
Republic
France
Sweden
Greece
Poland
Finland
Italy
Turkey
UK
Norway
Hungary
Czech
19. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Mobile display enters the mainstream
Mobile display adspend in proportion of total display (%)
12% 11.4%
10%
8%
6%
4% 3.5%
3.1% 2.8% 2.8%
2%
0.7%
0%
Finland Italy Spain Norway UK Hungary
20. TOGETHER
FOREVER?
ONLINE
+
TRADITIONAL
MEDIA
Market: Growth and maturity
45%
40%
Russia
35%
Year-on-year growth 2009-2010
30% Turkey
Romania
Slovenia
Switzerland
25% Greece Bulgaria Czech Republic
Spain
Italy Germany
20% Norway
Austria Finland
Croatia Hungary Denmark
15%
Belgium Poland UK
Netherlands
Ireland
10% Slovakia Sweden
France
5%
0%
0% 5% 10% 15% 20% 25% 30% 35%
Online advertising market share
*Calculated using WARC & IHS Screen Digest data