Interactive ad formats on AdoTube grew substantially in Q3 2010, with interactive overlays jumping from 15% to 25% of ads served. The average click-through rate increased significantly to 1.99%, up 97% from Q2 2010 and 237% from 2009 levels. Consumer packaged goods advertising saw a large increase, growing 140% over Q2 2010 and accounting for 30.4% of ads served. Financial and insurance ads achieved very high engagement rates, with some campaigns reaching 47.7%. Polite pre-roll ads outperformed standard pre-rolls, achieving a 70% higher click-through rate.
1) Interactive ads such as overlays and polite pre-rolls accounted for 50% of ads served in Q4 2010, surpassing pre-rolls which fell to 30%.
2) Engagement rates for in-video ads remain high at 21%, over 7 times higher than display ads. Interactive ad click-through rates are 8 times higher than display.
3) Nearly 50% of polite pre-rolls served were 30+ seconds, allowing for more detailed messages, while standard pre-rolls were mostly 15 seconds. Despite longer lengths, polite pre-roll view-through rates continued rising and were comparable to standard pre-rolls.
In Q4 2010, interactive video ads accounted for 50% of ads served on AdoTube's network, rising from 30% in Q3. In-video ads had engagement rates 7 times higher and click-through rates 8 times higher than rich media display ads. Despite featuring longer ads, Polite Pre-Rolls saw growing view-through rates comparable to standard pre-rolls. The online video audience broadened in 2010, with increased advertising from consumer packaged goods, travel, fashion and finance companies.
Interactive video ad formats doubled from Q2 to Q3 of 2010, with average click-through rates increasing 237% over 2009 driven by strong performance of interactive overlay and polite pre-roll ads. Consumer packaged goods advertisers significantly increased their use of video ads, accounting for 30.4% of ads served in Q3 and growing over 370% from 2009. Engagement rates for interactive ads averaged a strong 21.6%, holding steady from 2009 levels as the number of interactive ad formats grew.
1. The document analyzes data from AdoTube on the effectiveness of different in-video ad formats from 2009 to the third quarter of 2010.
2. It finds that interactive ad formats grew significantly over this period and led to a 59% increase in AdoTube's average click-through rate.
3. Specifically, testing showed that AdoTube's Polite Pre-Roll format performed better than standard pre-rolls, with viewers 133% more likely to click through ads and 36% lower video abandonment rates.
Polite pre-roll ads increased to 30% of total ads served in Q1 2011. Overall click-through rates continued growing due to high impact in-stream formats. Consumer packaged goods advertisers accounted for 60% of ads served and continued investing aggressively in online video. The polite pre-roll format saw improved performance metrics over standard pre-roll ads, including a 44% view-through rate and 18% lower video abandonment rate.
The polite pre-roll advertisement format proved successful, with a view-through rate nearly 45% and abandonment rate 18% lower than standard pre-rolls. Consumer packaged goods companies continued aggressively investing in online video. Overall click-through rates for advertisements grew due to impactful formats like polite pre-rolls and in-stream ads.
Interactive video ad formats saw a surge in popularity in Q3 2011, accounting for 61% of all ads served compared to 10% for pre-roll ads. The average click-through rate remained steady at 2.1%. New in-stream takeover formats provided up to a 4x boost in click-through rates and 43% lower close rates compared to overlay ads. Government advertising spending increased 152% due to presidential campaigns, while food service and consumer packaged goods grew 212% and 61% respectively.
The latest performance of in-stream advertising formats shows the increased adoption of new formats beyond standard pre-rolls. Take your video & display advertising strategies to the next level by leveraging AdoTube\'s powerful technology & creative!
1) Interactive ads such as overlays and polite pre-rolls accounted for 50% of ads served in Q4 2010, surpassing pre-rolls which fell to 30%.
2) Engagement rates for in-video ads remain high at 21%, over 7 times higher than display ads. Interactive ad click-through rates are 8 times higher than display.
3) Nearly 50% of polite pre-rolls served were 30+ seconds, allowing for more detailed messages, while standard pre-rolls were mostly 15 seconds. Despite longer lengths, polite pre-roll view-through rates continued rising and were comparable to standard pre-rolls.
In Q4 2010, interactive video ads accounted for 50% of ads served on AdoTube's network, rising from 30% in Q3. In-video ads had engagement rates 7 times higher and click-through rates 8 times higher than rich media display ads. Despite featuring longer ads, Polite Pre-Rolls saw growing view-through rates comparable to standard pre-rolls. The online video audience broadened in 2010, with increased advertising from consumer packaged goods, travel, fashion and finance companies.
Interactive video ad formats doubled from Q2 to Q3 of 2010, with average click-through rates increasing 237% over 2009 driven by strong performance of interactive overlay and polite pre-roll ads. Consumer packaged goods advertisers significantly increased their use of video ads, accounting for 30.4% of ads served in Q3 and growing over 370% from 2009. Engagement rates for interactive ads averaged a strong 21.6%, holding steady from 2009 levels as the number of interactive ad formats grew.
1. The document analyzes data from AdoTube on the effectiveness of different in-video ad formats from 2009 to the third quarter of 2010.
2. It finds that interactive ad formats grew significantly over this period and led to a 59% increase in AdoTube's average click-through rate.
3. Specifically, testing showed that AdoTube's Polite Pre-Roll format performed better than standard pre-rolls, with viewers 133% more likely to click through ads and 36% lower video abandonment rates.
Polite pre-roll ads increased to 30% of total ads served in Q1 2011. Overall click-through rates continued growing due to high impact in-stream formats. Consumer packaged goods advertisers accounted for 60% of ads served and continued investing aggressively in online video. The polite pre-roll format saw improved performance metrics over standard pre-roll ads, including a 44% view-through rate and 18% lower video abandonment rate.
The polite pre-roll advertisement format proved successful, with a view-through rate nearly 45% and abandonment rate 18% lower than standard pre-rolls. Consumer packaged goods companies continued aggressively investing in online video. Overall click-through rates for advertisements grew due to impactful formats like polite pre-rolls and in-stream ads.
Interactive video ad formats saw a surge in popularity in Q3 2011, accounting for 61% of all ads served compared to 10% for pre-roll ads. The average click-through rate remained steady at 2.1%. New in-stream takeover formats provided up to a 4x boost in click-through rates and 43% lower close rates compared to overlay ads. Government advertising spending increased 152% due to presidential campaigns, while food service and consumer packaged goods grew 212% and 61% respectively.
The latest performance of in-stream advertising formats shows the increased adoption of new formats beyond standard pre-rolls. Take your video & display advertising strategies to the next level by leveraging AdoTube\'s powerful technology & creative!
Optimising integrated campaigns in Asia PacificKantar
This document discusses optimizing integrated marketing campaigns in Asia Pacific. It finds that while TV still drives awareness, online and other channels are more important for engagement. Using multiple channels broadens brand impact and delivers synergistic benefits. Online advertising provides good cost efficiency due to its relatively low cost. The document recommends using multiple channels to maximize reach and impact, leveraging online advertising, and ensuring creative content is optimized for each channel.
Marketers regularly change the creative content of their campaigns, but there is no automatic driver for adopting new media channels. Changing established media allocations is risky; weighing the options requires time and effort, and then there is the “fear factor” — making the wrong decision can make exploration seem daunting. But it doesn’t have to be.
Our Changing Channels 70/20/10 model captures the dynamic nature of the media marketplace and embodies the need for channel plans to continually evolve to provide optimal return.
The survey found the following:
1) Over 750 digital media professionals were surveyed across industries like brand/advertiser, agency, video publisher, and more.
2) Half of respondents were from video content publishers/SSPs, while 23% were from agencies/trading desks.
3) 78% of buyers purchased video advertising in 2013, up from 74% in 2012, and video content producers' revenue from advertising increased 89% from 2012 to 2013.
4) Most saw online video as complementing rather than replacing TV, and control over pricing and targeting were driving factors for shifts to digital video budgets.
Business Models for Web TV - Research PresentationAlessandro Masi
Web TV business models are shaped by content type and the operator's core business. There are several business models including premium subscription and pay-per-view, ad-based, and donations. Currently most web TV revenue comes from advertising, but new models are needed as free content does not allow reliance on premium services. The long tail theory suggests web TV can sustainably target niche markets and generate revenues without blockbuster hits.
The document outlines an agenda for a 10 year anniversary digital seminar hosted by TradeDoubler. The agenda includes: a welcome and networking session from 15:00-16:00; a presentation on international digital marketing trends from 15:30-16:00; a networking break from 16:00-16:15; a case study on Unicef's digital fundraising from 16:15-16:45; and a presentation on cross-channel marketing from 16:45-17:30. The seminar will conclude with a mingling session from 17:30-19:00.
Day1 research stream_1700_emerging_digital_platforms_millward_brownSaatchi & Saatchi
The document discusses evaluating new digital media opportunities and avoiding "fads" by understanding consumer value, commercial value, and brand value. It provides examples of how understanding consumer benefits and insights can maximize a new platform's potential, such as Apple focusing on self-expression over products. Case studies demonstrate how combining audio and banner ads, and targeting older age groups, increased brand perceptions. Listening to consumers and integrating social media thoughtfully also builds relevance and trust with the brand.
Росс Биггем - Изменения, которые необходимы при регулировании рекламы (Директ...TVbusinessconference
(1) Revolutionary Changes in TV Advertising: Cross-platform, cross-sectoral campaigns and completely new techniques are emerging as advertising diversifies across multiple channels and platforms.
(2) Connected TV will likely grow and provide opportunities for European content companies, but also regulatory challenges around issues like privacy, ascertaining consumer wishes, and balancing freedom to advertise.
(3) Media regulations should avoid double jeopardy for compliance, focus on strategic issues like privacy vs advertising, and help ensure the best of European media regulation is preserved.
TIM Fiber provides TIM Brasil with opportunities to accelerate growth in several areas: 1) mobile data business acceleration by providing higher speeds and capacity; 2) launching a residential broadband business in an underserved market; and 3) accelerating the corporate segment by providing fiber connectivity. TIM Fiber leverages TIM's existing fiber network of over 40,000 km to provide broadband connectivity in a capital efficient manner with marginal incremental capex required. This fiber network strengthens TIM's network and allows opportunities to increase revenue and shareholder value.
iMedia agency summit: Tackling the online video challenegekomlimedia
The document summarizes Komli Media's online video advertising solutions. It discusses the challenges of online video in Southeast Asia, such as a lack of high-quality localized content and measurement tools. It then introduces Komli Play, a solution that allows customized video campaigns across various online platforms. Komli Play's features include interactive videos, social sharing integrations, and capturing consumer data. The document also outlines Komli's large publisher network and capabilities in Southeast Asia and its best-in-class reporting against campaign objectives.
The document discusses research on the combination of online and traditional media. It finds that 61% of people use the internet while watching TV, and ads shown across both TV and online led to an average uplift of 14% in brand metrics. Specific examples show increases in awareness, purchase intent, and purchase frequency for automotive, financial, and FMCG brands that used combined TV and online campaigns. The remainder of the document focuses on measuring the success of combined campaigns and a case study on a Cadbury Creme Egg campaign that saw a 51% increase in sales.
This document summarizes a presentation on social television and the relationship between social media buzz and TV ratings. It finds that while TV viewing still dominates over online and mobile, people are increasingly device-shifting and place-shifting content. Social networking is a major driver of media consumption. Analysis shows a relationship between social media buzz volumes and TV ratings for premieres, midseason episodes and finales, especially for younger demographics. Specifically, a 9% increase in buzz four weeks before a premiere corresponds to a 1% ratings increase for 18-34 year olds.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
MTG is a leading international entertainment group focused on broadcasting and pay-TV. It operates 28 free-TV channels across 11 countries watched by over 100 million people and pay-TV platforms in 9 countries. In 2010, MTG had revenues of SEK 13.1 billion with an 18% EBIT margin. MTG is pursuing growth opportunities through digitalization, new channel launches, bundled pricing, and expanding its pay-TV platforms into new countries and technologies like online streaming.
This document discusses mobile advertising in the UK. It provides an overview of Somo Ltd, a mobile marketing agency, and its services. It also covers the growing UK smartphone market and the revenue opportunities from mobile advertising. Some key points include:
- Somo Ltd is a full service mobile marketing agency that provides strategic consultancy, mobile websites, applications, creative services, advertising campaigns, and measurement/optimization.
- The UK smartphone market is one of the largest in Europe, with 34% of mobile devices being smartphones. This drives significant revenue opportunities for mobile advertising.
- Applications and app stores are major drivers of brands moving to smartphones, with the average user installing 7 new apps per month. Global mobile app
This document discusses the lack of transparency in online video advertising and proposes solutions. It notes that most TV ad budgets are spent on online video ads but there are risks of incomplete execution. Projects show ads being delivered in unintended ways. It recommends advertisers ask questions about ad verification and brokering. The document introduces the TLM100, an independent ratings system for online video inventory to provide pre-buy transparency. It conducted a poll that found advertisers support transparency to build confidence and move investments. Next steps are discussed for the WFA to provide more research and guidance on contract transparency.
inTV - How to harness the power of conversations - full presentationBelinda Barker
It is widely accepted that brands which harness the power of conversations exponentially increase the value of their paid media with earned media. However, it is a common misconception that social media is the golden bullet when it comes to generating buzz - only 10% of conversations about brands are online and this research shows that less than 5% are in social media. The vast majority of brand conversations are actually in the real world among real people. So what gets the conversation started in the first place? And what influences the tone of voice used and ultimately what impact does that have on brand consideration and sales?
In November 2012 the inTV group commissioned InSites Consulting, which is an award winning specialist agency in the field of WOM research, to help answer these questions. InSites conducted a large scale survey of over 1,600 online interviews across 5 European countries (UK, France, Germany, Italy and Spain) among matched samples of inTV viewers and non-viewers. The research focused on 6 key product categories and maps conversations at a brand level in the following sectors - banking & finance, automotive, travel destinations, mobile/tablets, airlines and watches.
The document provides an overview and 20-year forecast of the commercial airplane market from Boeing. Some key points:
- Single-aisle airplane demand has been stronger than expected, driven by low-cost carriers and emerging markets.
- Long-range twin-aisle airplanes are dominating the market as airlines meet demands for more frequencies and nonstop flights.
- Emerging markets are driving strong economic growth and increasing air travel demands. The global fleet is forecast to nearly double over the next 20 years, requiring over 30,000 new airplanes valued at $3.6 trillion.
Online Advertising Theatre; Know Your Online Advertising Campaign, Understand...TFM&A
Research Now and Mindshare presented on their ADimension technology, which combines online panel data and ad tracking tags to measure the effectiveness of digital advertising campaigns. The technology logs panelists' exposures to ads and sends surveys to measure outcomes like ad recall and purchase intent. A case study for River Island found their online ads increased key brand metrics and reached the intended demographic audiences. The presentation concluded by discussing how ADimension outputs like impressions over time and purchase likelihood can provide insights for optimizing future campaigns.
adklip is a video ad network that provides publishers the opportunity to run high paying pre-roll ads even if they don't produce video content or have a video player.
Our patent pending video ad units have proven to add significant revenue to the pockets of small to mid-sized publishers. The CPM’s are 10x higher than traditional remnant banners ads which can make a huge difference to these publishers. This new revenue stream is also completely incremental so other revenue streams are not negatively affected.
Advertisers, whether they are RTB enabled or buy inventory through ad networks traditionally, have found that the impact of our MAX player has been significant. While the completion rate of both the MAX and MINI players have been above averages.
The document discusses an advertising exchange called Eyespot that addresses challenges faced by small and medium website publishers. It allows publishers to monetize their video content through a single video player that can retrieve ads from multiple ad networks. This centralized approach maximizes ad revenue by selecting the best performing ad network based on metrics like eCPM and RPM. The exchange also aggregates reporting data to provide transparency into ad performance across different channels, viewers and ad types.
Optimising integrated campaigns in Asia PacificKantar
This document discusses optimizing integrated marketing campaigns in Asia Pacific. It finds that while TV still drives awareness, online and other channels are more important for engagement. Using multiple channels broadens brand impact and delivers synergistic benefits. Online advertising provides good cost efficiency due to its relatively low cost. The document recommends using multiple channels to maximize reach and impact, leveraging online advertising, and ensuring creative content is optimized for each channel.
Marketers regularly change the creative content of their campaigns, but there is no automatic driver for adopting new media channels. Changing established media allocations is risky; weighing the options requires time and effort, and then there is the “fear factor” — making the wrong decision can make exploration seem daunting. But it doesn’t have to be.
Our Changing Channels 70/20/10 model captures the dynamic nature of the media marketplace and embodies the need for channel plans to continually evolve to provide optimal return.
The survey found the following:
1) Over 750 digital media professionals were surveyed across industries like brand/advertiser, agency, video publisher, and more.
2) Half of respondents were from video content publishers/SSPs, while 23% were from agencies/trading desks.
3) 78% of buyers purchased video advertising in 2013, up from 74% in 2012, and video content producers' revenue from advertising increased 89% from 2012 to 2013.
4) Most saw online video as complementing rather than replacing TV, and control over pricing and targeting were driving factors for shifts to digital video budgets.
Business Models for Web TV - Research PresentationAlessandro Masi
Web TV business models are shaped by content type and the operator's core business. There are several business models including premium subscription and pay-per-view, ad-based, and donations. Currently most web TV revenue comes from advertising, but new models are needed as free content does not allow reliance on premium services. The long tail theory suggests web TV can sustainably target niche markets and generate revenues without blockbuster hits.
The document outlines an agenda for a 10 year anniversary digital seminar hosted by TradeDoubler. The agenda includes: a welcome and networking session from 15:00-16:00; a presentation on international digital marketing trends from 15:30-16:00; a networking break from 16:00-16:15; a case study on Unicef's digital fundraising from 16:15-16:45; and a presentation on cross-channel marketing from 16:45-17:30. The seminar will conclude with a mingling session from 17:30-19:00.
Day1 research stream_1700_emerging_digital_platforms_millward_brownSaatchi & Saatchi
The document discusses evaluating new digital media opportunities and avoiding "fads" by understanding consumer value, commercial value, and brand value. It provides examples of how understanding consumer benefits and insights can maximize a new platform's potential, such as Apple focusing on self-expression over products. Case studies demonstrate how combining audio and banner ads, and targeting older age groups, increased brand perceptions. Listening to consumers and integrating social media thoughtfully also builds relevance and trust with the brand.
Росс Биггем - Изменения, которые необходимы при регулировании рекламы (Директ...TVbusinessconference
(1) Revolutionary Changes in TV Advertising: Cross-platform, cross-sectoral campaigns and completely new techniques are emerging as advertising diversifies across multiple channels and platforms.
(2) Connected TV will likely grow and provide opportunities for European content companies, but also regulatory challenges around issues like privacy, ascertaining consumer wishes, and balancing freedom to advertise.
(3) Media regulations should avoid double jeopardy for compliance, focus on strategic issues like privacy vs advertising, and help ensure the best of European media regulation is preserved.
TIM Fiber provides TIM Brasil with opportunities to accelerate growth in several areas: 1) mobile data business acceleration by providing higher speeds and capacity; 2) launching a residential broadband business in an underserved market; and 3) accelerating the corporate segment by providing fiber connectivity. TIM Fiber leverages TIM's existing fiber network of over 40,000 km to provide broadband connectivity in a capital efficient manner with marginal incremental capex required. This fiber network strengthens TIM's network and allows opportunities to increase revenue and shareholder value.
iMedia agency summit: Tackling the online video challenegekomlimedia
The document summarizes Komli Media's online video advertising solutions. It discusses the challenges of online video in Southeast Asia, such as a lack of high-quality localized content and measurement tools. It then introduces Komli Play, a solution that allows customized video campaigns across various online platforms. Komli Play's features include interactive videos, social sharing integrations, and capturing consumer data. The document also outlines Komli's large publisher network and capabilities in Southeast Asia and its best-in-class reporting against campaign objectives.
The document discusses research on the combination of online and traditional media. It finds that 61% of people use the internet while watching TV, and ads shown across both TV and online led to an average uplift of 14% in brand metrics. Specific examples show increases in awareness, purchase intent, and purchase frequency for automotive, financial, and FMCG brands that used combined TV and online campaigns. The remainder of the document focuses on measuring the success of combined campaigns and a case study on a Cadbury Creme Egg campaign that saw a 51% increase in sales.
This document summarizes a presentation on social television and the relationship between social media buzz and TV ratings. It finds that while TV viewing still dominates over online and mobile, people are increasingly device-shifting and place-shifting content. Social networking is a major driver of media consumption. Analysis shows a relationship between social media buzz volumes and TV ratings for premieres, midseason episodes and finales, especially for younger demographics. Specifically, a 9% increase in buzz four weeks before a premiere corresponds to a 1% ratings increase for 18-34 year olds.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
MTG is a leading international entertainment group focused on broadcasting and pay-TV. It operates 28 free-TV channels across 11 countries watched by over 100 million people and pay-TV platforms in 9 countries. In 2010, MTG had revenues of SEK 13.1 billion with an 18% EBIT margin. MTG is pursuing growth opportunities through digitalization, new channel launches, bundled pricing, and expanding its pay-TV platforms into new countries and technologies like online streaming.
This document discusses mobile advertising in the UK. It provides an overview of Somo Ltd, a mobile marketing agency, and its services. It also covers the growing UK smartphone market and the revenue opportunities from mobile advertising. Some key points include:
- Somo Ltd is a full service mobile marketing agency that provides strategic consultancy, mobile websites, applications, creative services, advertising campaigns, and measurement/optimization.
- The UK smartphone market is one of the largest in Europe, with 34% of mobile devices being smartphones. This drives significant revenue opportunities for mobile advertising.
- Applications and app stores are major drivers of brands moving to smartphones, with the average user installing 7 new apps per month. Global mobile app
This document discusses the lack of transparency in online video advertising and proposes solutions. It notes that most TV ad budgets are spent on online video ads but there are risks of incomplete execution. Projects show ads being delivered in unintended ways. It recommends advertisers ask questions about ad verification and brokering. The document introduces the TLM100, an independent ratings system for online video inventory to provide pre-buy transparency. It conducted a poll that found advertisers support transparency to build confidence and move investments. Next steps are discussed for the WFA to provide more research and guidance on contract transparency.
inTV - How to harness the power of conversations - full presentationBelinda Barker
It is widely accepted that brands which harness the power of conversations exponentially increase the value of their paid media with earned media. However, it is a common misconception that social media is the golden bullet when it comes to generating buzz - only 10% of conversations about brands are online and this research shows that less than 5% are in social media. The vast majority of brand conversations are actually in the real world among real people. So what gets the conversation started in the first place? And what influences the tone of voice used and ultimately what impact does that have on brand consideration and sales?
In November 2012 the inTV group commissioned InSites Consulting, which is an award winning specialist agency in the field of WOM research, to help answer these questions. InSites conducted a large scale survey of over 1,600 online interviews across 5 European countries (UK, France, Germany, Italy and Spain) among matched samples of inTV viewers and non-viewers. The research focused on 6 key product categories and maps conversations at a brand level in the following sectors - banking & finance, automotive, travel destinations, mobile/tablets, airlines and watches.
The document provides an overview and 20-year forecast of the commercial airplane market from Boeing. Some key points:
- Single-aisle airplane demand has been stronger than expected, driven by low-cost carriers and emerging markets.
- Long-range twin-aisle airplanes are dominating the market as airlines meet demands for more frequencies and nonstop flights.
- Emerging markets are driving strong economic growth and increasing air travel demands. The global fleet is forecast to nearly double over the next 20 years, requiring over 30,000 new airplanes valued at $3.6 trillion.
Online Advertising Theatre; Know Your Online Advertising Campaign, Understand...TFM&A
Research Now and Mindshare presented on their ADimension technology, which combines online panel data and ad tracking tags to measure the effectiveness of digital advertising campaigns. The technology logs panelists' exposures to ads and sends surveys to measure outcomes like ad recall and purchase intent. A case study for River Island found their online ads increased key brand metrics and reached the intended demographic audiences. The presentation concluded by discussing how ADimension outputs like impressions over time and purchase likelihood can provide insights for optimizing future campaigns.
adklip is a video ad network that provides publishers the opportunity to run high paying pre-roll ads even if they don't produce video content or have a video player.
Our patent pending video ad units have proven to add significant revenue to the pockets of small to mid-sized publishers. The CPM’s are 10x higher than traditional remnant banners ads which can make a huge difference to these publishers. This new revenue stream is also completely incremental so other revenue streams are not negatively affected.
Advertisers, whether they are RTB enabled or buy inventory through ad networks traditionally, have found that the impact of our MAX player has been significant. While the completion rate of both the MAX and MINI players have been above averages.
The document discusses an advertising exchange called Eyespot that addresses challenges faced by small and medium website publishers. It allows publishers to monetize their video content through a single video player that can retrieve ads from multiple ad networks. This centralized approach maximizes ad revenue by selecting the best performing ad network based on metrics like eCPM and RPM. The exchange also aggregates reporting data to provide transparency into ad performance across different channels, viewers and ad types.
1) A media trial tested different video ad lengths from 5 to 60 seconds across devices and content lengths to understand effectiveness.
2) Key findings showed that while micro ads of 5-10 seconds can drive awareness, longer ads of 15+ seconds are needed for persuasion.
3) Additional factors like device, content, location, audience and creative quality also impact performance of different ad lengths.
1. The document describes Eyespot's Mobile Video Solutions including Video MobileCast, a video subscription service, and Video MobileShare, a mobile video sharing application.
2. Video MobileShare allows users to shoot and share videos from their mobile phones, send videos to friends and receive videos from others through their mobile phones.
3. Eyespot provides the backend technology and services to power branded mobile video sharing communities for its clients.
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VidCommX Pre-Launch - Video Email Ad Exchange
We are getting ready to launch a web based world's first video
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Growing numbers of advertisers and publishers are embracing programmatic channels for video advertising, where real-time markets allow buyers and sellers to buy and sell video ads at scale with lower costs. Data shows that in-stream video ad impressions tripled year-over-year on the DoubleClick Ad Exchange, and the number of publishers monetizing video content doubled, as advertisers in categories like retail and automotive quadrupled their spending. Nearly all advertiser categories posted double-digit growth in video ad spend and impressions each quarter.
Software as a service (SaaS) is software provided through a subscription or pay-per-use model and accessed over the internet, allowing multiple customers to use a single platform simultaneously. SaaS has driven significant market growth due to advantages for both vendors and customers, including predictable revenue, lower upfront costs, faster deployment, and easier maintenance for customers, as well as shorter sales cycles and instant updates for vendors. Common SaaS applications include enterprise resource planning, customer relationship management, human resource management, collaboration software, and consumer-oriented services.
According to the Association of National Advertisers (ANA), bot-driven ad fraud caused $6.5 billion in losses in 2015. The worst part is that this trend is showing no signs of slowing down. The openness of the programmatic ecosystem allows bad apples to partake in and pollute the quality of the marketplace. What can you do to protect yourself against the many forms of ad fraud? And what can you do to join the fight against it?
Ian Trider, Centro’s Director of RTB Platform Operations, covers:
-The basics of ad fraud - what it is and its many forms
-How rampant ad fraud is and who (and what) is responsible
-Tips and best practices for identifying fraud and how to protect yourself
Ethnic Online Network is a 360 degree Digital Ad Media Network Solution Agency which provides Mobile Advertisement, premium inventory, retargeting, social media, Advance geo-targeting capabilities, programmatic advertising and private marketing publishing.With over 4000 publishers and websites in our database, Ethnic Online Network provides you a complete transparent Ad network platform for advertisers to reach out to a global multicultural audience.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the growing popularity and business opportunities of online video. It notes that online video viewing is increasing dramatically, with over 10 billion videos viewed per month in 2007. It also discusses how video is becoming a central part of social media as people share, tag, and interact with videos. Finally, it describes Eyespot's video platform and network, which provides tools for users to engage with, personalize, and distribute video content across websites and mobile apps.
Programmatic & Video: New Opportunities, New ChallengesDigiday
For agencies buying video, the shift to programmatic presents both challenges and opportunities. A brand client might have four different agencies working together on the same piece of business, and the lines between what is video, what is TV, who buys it and how programmatic divides the pie get blurred.
The principal goal of these Guidelines is to advise homeowners and designers about ways to locate and design development that maintains the character of the community and the natural setting.
This document provides insights from Google's DoubleClick on trends in digital video advertising. Some key points:
- Brand advertisers, particularly in automotive, retail, technology and CPG, dominate the digital video ad landscape and are driving significant growth.
- Top publisher verticals for video monetization are arts & entertainment, news, sports and computers/electronics, which are all seeing strong year-over-year growth in video ad volumes.
- Programmatic channels for buying and selling video ads, like video ad exchanges, are gaining popularity with advertisers and publishers. Retail and automotive advertisers in particular have greatly increased their spending on programmatic video ads.
- Formats that
Programmatic AD Buying - A Tactical GuideNeeraj Mishra
This document provides an overview of programmatic ad buying and real-time bidding (RTB). It defines programmatic ad buying as using software to automate the purchase of digital ads in real-time or otherwise, as opposed to traditional manual processes. It clarifies that while RTB refers to real-time auctions, programmatic buying also allows for guaranteed impressions. The document explains that programmatic technology makes ad buying more efficient and cheaper compared to traditional human-driven processes. It also provides examples of targeting tactics that can be used like audience, contextual, and site-based targeting.
This document discusses how internet video traffic is expected to grow dramatically by 2014. Some key points:
- Global internet traffic will exceed 3/4 of a zettabyte by 2014, driven largely by video.
- 57% of consumer internet traffic will be internet video.
- Advanced internet video like 3D and HD will increase 23-fold between 2009-2014.
- A new type of high-density storage system called Seamicro SM10000 is presented as a way to dramatically reduce streaming costs, storage needs, and delivery times for video by 1000x.
Megatrends are driving more data and digital connectivity needs globally. This is shifting IT infrastructure demands and fueling growth of the digital economy. To keep pace, organizations need new levels of interconnection that allow real-time integration across partners, customers, employees and locations. Equinix's global interconnection platform in over 100 data centers addresses these needs by providing businesses direct access to networks, clouds, and each other to accelerate performance and unlock new opportunities.
eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...eMarketer
Programmatic isn’t just for banners anymore. Video is a fast-growing part of the programmatic ecosystem, and advertisers are purchasing programmatic video ads to run on devices from desktops to mobile phones to connected TVs. Topics in this webinar include: eMarketer’s latest forecast of programmatic ad spending; Why connected TV is a gateway to buying programmatic video on other platforms; How recent programmatic ad platform acquisitions by major media players including Facebook, Yahoo, AOL, Google and Comcast will play out for buyers and sellers; Inventory quality issues and other obstacles holding back programmatic video advertising.
The document provides a summary of key findings about in-stream video advertising in 2012. Interactive pre-rolls achieved the highest click-through rates and engagement rates across global markets. Including a dismiss button for interactive pre-rolls can reduce page abandonment rates. Consumer packaged goods was the top advertising vertical in 2012 based on total campaigns and impressions. Quarter 4 proved to be the most active quarter for in-stream video advertising globally.
The document summarizes key metrics and trends from AdoTube's Q2 2011 advertising reports. It finds that video ads accounted for close to 60% of ads served, with interactive overlays increasing 10 percentage points. Click-through rates jumped 20% to 2.25% on average. The new Ad Selector format saw an 84% viewer completion rate and 63% overall view-through rate. Food services advertising increased 311% from Q1 and 122% from Q2 2010 to become the second largest buyer after CPG.
The document contains data on interaction rates, completion rates, and click-through rates for different types of online advertising campaigns. It shows that interactive video campaigns generally performed better on these metrics than non-interactive videos, especially for automotive, electronics, travel, and financial verticals. The document uses charts and graphs to compare the rates for different verticals against benchmarks. It also includes examples of interactive ads for consumer packaged goods verticals.
Steve Pinches discusses the Financial Times' shifting business model and focus on digital subscriptions over time. Some key points:
- In the 2000s, the FT had a flat paywall model that did not work well and was charging around $99 for a subscription.
- By 2012, careful price testing allowed them to push digital subscription prices up to over $350. Their target was 313,000 paid digital subscribers by the end of 2012.
- The FT began focusing on developing their mobile products and web apps from 2009 onward. Their goal was to provide an experience that felt tailored across devices.
- Challenges included storing large amounts of content offline reliably in a browser, cross-platform testing
The document provides benchmarks for various online advertising formats from 2009 based on data from DoubleClick for Advertisers (DFA). Key findings include:
- Overall click-through rates for static images and Flash ads were 0.10% and 0.09% respectively.
- Ad size was somewhat correlated with click-through rates, though the square pop-under size had the highest interaction rate.
- Static ad and Flash ad click-through rates remained relatively stable from 2008 to 2009, though static ads performed slightly better by size.
- Expansion rates declined from 2008 to 2009 while overall interaction rates increased.
- The majority (69%) of impressions through DFA in 2009 were for Flash ads,
The document summarizes key metrics and trends from AdoTube's Q2 2011 advertising reports. It finds that interactive overlays increased to 25% of total ads served, with click-through rates jumping 20% to 2.25%. A new ad format, the Ad Selector, showed promising early results with an 84% video completion rate. Food services advertising increased substantially over the prior year while remaining the second largest ad category after consumer packaged goods.
Comscore q2 2010 2nd Q Internet statisticsCfederman
The document summarizes key findings about the state of the U.S. online retail economy in Q2 2010. It found that total e-commerce sales grew 7% year-over-year, with non-travel sales up 9%. Lower and higher income segments drove online growth, while mid-income saw no growth. Consumers remain concerned about unemployment and have changed spending habits like eating out less, which 43% say will be permanent.
State of the U.S. Online Retail Economy in Q2 2010 comScore
comScore Chairman Gian Fulgoni presents his quarterly review of the state of the U.S. online retail economy during this webinar from Thursday, August 19. This installment includes an overview of e-commerce trends in the second quarter of 2010 and survey findings that highlight consumer sentiment about the current state of the economy.
This document summarizes the key findings of the Adex 2011 report on online advertising in Europe. It provides an overview of the methodology used in the report and highlights that total online advertising revenue in Europe reached €20.9 billion in 2011, an increase of 14.4% from 2010. Paid search advertising remains the largest segment at 46.5% of the market, though display and video advertising are growing rapidly. Central and Eastern European markets experienced the strongest advertising growth rates. The report also notes increasing revenues from mobile advertising.
EIAA Marketers Internet Ad Barometer 2008Luca Colombo
- Online advertising expenditure is increasing, with 81% of advertisers reporting increased online ad spend in 2008. They predict continued growth of 16-17% in 2009-2010.
- Most advertisers say this increased online budget is coming from other media channels like TV (39%), print (40%), and direct mail (32%).
- Three quarters of advertisers are increasing their use of online advertising, while TV (-31%) and newspapers (-40%) are seeing decreased usage.
- Advertisers recognize positive impacts of online ads on brand perception (77%), awareness (68%), and sales (75%). Most plan to increase brand advertising budgets and spend on search and display ads.
Video is a powerful asset for driving activity along the purchase funnel, but how can you use it to start an interactive conversation with your audience and, more importantly, get them to watch it in the first place?
Leveraging examples from interactive video campaigns and the latest research, executives from PointRoll and our Open Insights™ and Included Program™ partner TubeMogul, a brand-focused video advertising platform, will take a deep dive into video advertising.
Vistage members outperform peers, according to Dunn & Bradstreet studyGreg Davison
The document discusses how Vistage member companies were able to grow their revenues during a difficult economic period from 2005 to 2009, while most companies saw revenue declines. Specifically:
- 86% of Vistage CEOs reported doing more with less resources in 2010.
- Vistage member companies achieved a compound annual growth rate of 5.8% on average during this period, compared to a -9.2% decline for the average U.S. company.
- Growth rates varied by industry, but Vistage companies fared better across all sectors compared to national averages.
The document promotes Vistage as a way for companies to achieve smart growth even during difficult economic times.
In this month's topic, we will review the foundations needed for your organisation and growth team to generate, evaluate and implement a sustainable growth process.
In light of the global economic situation, we will also be reviewing some do’s and don’ts during a recession.
It is our position here at Frost & Sullivan that with a solid CEO growth team and a growth process in place you can reduce your risk during uncertain economic times and even generate growth opportunities.
The document discusses how Vistage member companies were able to do more with less during difficult economic times from 2005-2009. Key points:
- 86% of Vistage CEOs reported doing more with less in a 2010 survey
- Vistage member company revenue grew at a compounded annual rate of 5.8% on average during this period, significantly outperforming the -9.2% average growth rate of all U.S. companies
- Growth rates varied by industry, but Vistage companies grew in most sectors while others declined
- Vistage is presented as a resource that can help companies grow even in challenging economic environments through leadership development and support
How Search Has Radically Changed The Way Consumers Shop For Cars Version 2.0Duncan Scarry
Prolific search engine use has radically changed the way people shop for cars. Moore & Scarry Advertising, a Google Adwords Premier SMB Partner shows you how and what you can do to stay ahead of the curve.
Eiaa Marketers Internet Ad Barometer 2009 Pr PresentationMousselmal Tarik
Advertisers are increasing their online ad spending, with 70% reporting increases in 2009. On average, increases are predicted at 18% in 2009, 21% in 2010, and 15% in 2011. Most satisfied with internet advertising, 84% ranking it highly. Targeting by demographics like 25-44 year olds is increasing. Use of formats like search, display, and video are up. 16% of budgets on average are now spent at a pan-European rather than country level. Mobile and video seen as key drivers in coming years.
The document discusses how Vistage member companies were able to grow their revenues during a difficult economic period from 2005 to 2009, while most companies saw revenue declines. Specifically:
- 86% of Vistage CEOs reported doing more with less resources in 2010.
- Vistage member company revenues grew at a compound annual rate of 5.8% from 2005-2009, compared to a 9.2% decline for the average U.S. company.
- Growth rates varied by industry, but several sectors like services and retail saw higher growth for Vistage companies compared to national averages.
The document promotes Vistage as a way for companies to achieve smart growth even during difficult economic
Vistage Member Companies Outperform D&Bmdschwartz777
The document discusses how Vistage member companies were able to grow their revenues during a difficult economic period from 2005 to 2009, while most companies saw revenue declines. Specifically:
- 86% of Vistage CEOs reported doing more with less resources in 2010.
- Vistage member company revenues grew at a compound annual rate of 5.8% from 2005-2009, compared to a 9.2% decline for the average U.S. company.
- Growth rates varied by industry, but several sectors like services and retail saw higher growth for Vistage companies compared to national averages.
The document promotes Vistage as a way for companies to achieve smart growth even during difficult economic
TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan to Dec’12. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers in 2012 vs. their share in 2011.
SOURCE: A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
Engagement Everywhere :: The Future of DigitalRyan Manchee
2012 is the tipping point – when connected devices outnumber people on the planet. What does this mean for marketers looking to engage with the hyper-connected consumer within the evolving media landscape? As consumers continue to embrace mobile devices, is the future of media on the second screen, or will mobile merely act as an enabler for enhancing other media?
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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