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TEFI7              Tourism Education Futures Initiative


Tourism Education for Global Citizenship:
Educating for Lives of Consequence


Oxford Brookes University, Oxford, UK

13-16 April 2013
Welcome

 Professor Pauline J. Sheldon, University of Hawaii, USA

 Professor Daniel Fesenmaier, Temple University, USA

                                              TEFI Co-Founders




                                                                 3
Welcome

 Dr. Chris Cooper

Pro-Vice Chancellor and Dean, Business School, Oxford Brookes




                                                                4
Welcome

 Mr. Donald Sloan
Head, Oxford School of Hospitality Management, Oxford Brookes University




                                                                           5
Welcome

 Mr. Roberto Daniele

Senior Lecturer, Oxford Brookes University and Local Program Chair




                                                                     6
Dr Dianne Dredge
                                           Southern Cross University, AUS

                                           Dr Christian Schott
                                           Victoria University of Wellington, NZ




Opening Session

TEFI7
    Tourism Education Futures Initiative




                                                                                   7
Opening Session

 Introduction to the TEFI

 History, mission, goals

 Overview of developments and activities

 Conference goals, focus and the future




                                            8
History, Mission & Goals
 2006 TEFI is born

 Annual conferences
   2007 Modul University, Vienna, Austria
   2008 University of Hawaii, USA
   2009 University of Lugano, Switzerland
                                                      Hawaii
   2010 University of Deusto, San Sebastian, Spain
   2011 Temple University, Philadelphia, USA
   2012 Bocconi University, Milan, Italy
   2013 Oxford Brookes University, UK



                                                      Lugano
                                                               9
TEFI Values

                                Stewardship
                         sustainability, responsibility,
                       •    service to the community

                                                        Knowledge
          Mutuality                           critical thinking, innovation,
     diversity, inclusion,                        creativity, networking
equity, humility, collaboration


                                            Professionalism
                Ethics                   leadership, practicality,
         honesty, transparency,      services, relevance, timeliness,
              authenticity                reflexivity, teamwork,
                                                pro-activity
Modul University
Values and Academic Oath




                           Photos: Markus Schieder   11
TEFI Vision

…leading, forward-thinking network that inspires,
informs and supports tourism educators and
students to passionately and courageously
transform the world for the better…




                                                    12
TEFI is…
 Proactive

 Action oriented

 Future focused

 Collegial

 Networked

 Values-based
 education

                    13
TEFI is much more……

 Reform is the norm in higher ed

 Industrialisation of higher ed

 Our connection with work

 Mobilities

 TEFI focuses on what is important
    Global citizenship
    Values
    Education Futures
    Lives of consequence

                                      14
The Future of Higher Education
 Disruptive forces

 Traditional university under threat

 Digital natives redefining modes of delivery & learning
  communities

 Symbols of achievement vs accomplishment-based education

 Future developments could include:
    De-understanding/unlearning
    Academic work
    Place, community and the student experience in a mobile world

 Jobs of the future, e.g. Master of Ethical Development; Master of
  Free Agency, etc

                                                                      15
TEFI Developments & Activities
TEFI seeks to be the leading, forward-looking network that inspires, informs and
supports tourism educators and students to passionately and courageously transform
the world for the better.


                                                                                     16
1. Learning Experiences
 TEFI Values – Temple University, Modul University

 Global online tourism course – Dr Janne Liburd &
  colleagues

 Australian Tourism, Hospitality & Events Curriculum Project
  – Dr Dianne Dredge & colleagues

 Scholarly collaborations with other organisations

 Current activities
   Values inventory – Prof Gianna Moscardo
   Best practices in teaching – Prof Betsy Barber
   TEFFI change conferences – Mr Roberto Daniele

                                                                17
Learning experiences – Values Inventory


 Professor Gianna Moscado, James Cook
  University Australia


   TEFI Values Inventory Update




                                          18
TEFI Values Inventory What & Why


What & Why                       How
• Structured scale to                          Literature
                                                 review


  assess support for the
                                         Student
  TEFI value domains                     groups
                                       unstructured


• Formative evaluation
   – Where are students now?
                                                Students
                                               structured


• Summative Evaluation
                                       TEFI 2012
   – Have activities, classes,         participants


     programs made a
     difference?                             Item pool for
                                                testing


• Research more widely
                                       Final Version
                                          for Use

                                                             19
TEFI Values Inventory Process


                                           Full Item
                                             Pool

                                                 Match to Schwartz
                           Reduce with testing        Values


                CSR                         Professionalism    Need for    Authenticity
Environmental                 Ethics                           cognition     of Self        Diversity-
  attitudes                                                                               Inclusiveness




   Ways to get involved:-
   1. Send the link out to your students
   2. Organise a specific version online for your students
   3. Organise a hard copy version to distribution to your students

                                                                                                     20
Learning Experiences – Implementing Values


Professor Betsy Barber, Temple University


   Update - Implementation of TEFI Core Values in
    Undergraduate Curriculum




                                                     21
TIMELINE
Fall 2009 - Case Study Commences
    Reviewed all THM courses and decided which Core Value
     should be embedded into each course.

    Wrote series of learning objectives for the 5 TEFI Core
     Values.

    Learning objectives were written in progressive level of
     application and suggested assessment using Bloom’s
     Taxonomy (1956, 2007).

    Core Values were integrated throughout all major and
     elective course, as well as from freshman through senior
     level.
Bachelor of Science (BS) in Tourism and Hospitality Management
PUBLISHED
Special edition of
Journal of Teaching
in Travel and
Tourism (2011) pp.
38-75, vol. 11:1.
FALL 2009 – FALL 2012
Each Semester

    Data has been collected on individual course assessment
     through Student Feedback Forms – student perceptions,
     attitudes and opinions of Core Values.

    Data has been collected from external stakeholders –
     senior internship site supervisors – Industry opinions on
     students’ performance.

    Comparisons are made to assess changes.
SPRING 2013
 Paper accepted for presentation Apac – CHRIE, May 21-24,
  2013 Macau
   Values Based Education in Tourism and Hospitality Curriculum:
   Is it Necessary to Develop Holistic Citizenship Education?

   Major Focus –
    Description of learning experiences in the 5 TEFI core values.
    Suggested assignments are explained.
    Rubrics have been created for assessment of student
     performance, showing how to benchmark student initial
     reaction – through capstone (in-depth understanding and
     behavior modification)
Learning Experiences –
   TEFI Change Conferences

Roberto Daniele, Oxford Brookes University


   “The desk is a dangerous place from which to view the
    world” John le Carré
   Inspirational gatherings for existing or aspiring change-
    makers;
   Designed to take participants outside their day to day
    environment;
   Meaningful time & space to exchange experiences and
    reflect;
   From “working papers” to “walking papers”


                                                                27
TEFI Change Conferences

 First TEFI Change Conference proposed for May 2014

 Destination: Nepal

 Duration: 9-10 days

 Developed in partnership with tour operator Adventure
  Alternative and Moving Mountains Trust

 We need your input!




                                                          28
TEFI Change Conferences




                          29
TEFI Change Conferences




                          30
TEFI Change Conferences




                          31
TEFI Change Conferences




                          32
2. Scholarship

 Three sets of TEFI conference proceedings (starting Philadelphia)

 Three special issues of JTTT

 Routledge Book “The Tourism Education Futures Initiative” Eds.
  Darko Prebezac, Christian Schott, Pauline Sheldon

 “Routledge Handbook of Tourism & Hospitality Education” Eds.
  David Airey, Dianne Dredge & Mike Gross

 Online tourism journal (open source)



                                                                      33
Open Source Journal                  Prof Dan Fesenmaier
                                           Prof Karl Wöeber


 Growth in journals unprecedented

 Questions of process, quality
  control, timeliness, focus

 Impact of tourism research is
  minimal

 Internet is changing the way we
  consume knowledge

 Proposal for a “liquid journal” in
  tourism



                                                              34
3. Advocacy

 New Provisional TEFI chapter in India

 Symposium in Brazil

 This is Tourism - Dr Ana María Munar

 Why Tourism? - Dr Ulli Gretzel




                                          35
This is Tourism

          Ana María Munar
     Copenhagen Business School

TOURISM EDUCATION FUTURES INSTITUTE
 Tourism Education for Global Citizenship:
   Educating for Lives of Consequence
 Oxford Brookes University, Oxford, England
             April 13-16, 2013
http://www.thisisanthropology.org/index.cfm
the value of this   Name & ‘industry’
      idea             challenges




the way forward       The content
Why Tourism?

 Associate Professor Ulli Gretzel

       University of Woolongong, Australia




                                             39
4. Tourism Education Futures

 This conference is the start of the future!

 Engage intellectually and pragmatically

 Ask yourself “What can I do?”

 Talk to others

 Day 3
    Reflections, consolidation & actions
    Wrap up & way forward sessions



                                                40
Call to Action…

 Capture those inspiring thoughts & ideas for
  final day discussions
 Four areas of focus
   •   Learning experiences
   •   Scholarship
   •   Advocacy for tourism education
   •   Tourism futures
 A challenge to everyone…
Thank you…

Coffee Break 11:00-11.30
www.tourismeducationfutures.org

                                  42

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Day 1 tefi7 1 welcome & opening session 2013v2

  • 1. TEFI7 Tourism Education Futures Initiative Tourism Education for Global Citizenship: Educating for Lives of Consequence Oxford Brookes University, Oxford, UK 13-16 April 2013
  • 2. Welcome  Professor Pauline J. Sheldon, University of Hawaii, USA  Professor Daniel Fesenmaier, Temple University, USA TEFI Co-Founders 3
  • 3. Welcome  Dr. Chris Cooper Pro-Vice Chancellor and Dean, Business School, Oxford Brookes 4
  • 4. Welcome  Mr. Donald Sloan Head, Oxford School of Hospitality Management, Oxford Brookes University 5
  • 5. Welcome  Mr. Roberto Daniele Senior Lecturer, Oxford Brookes University and Local Program Chair 6
  • 6. Dr Dianne Dredge Southern Cross University, AUS Dr Christian Schott Victoria University of Wellington, NZ Opening Session TEFI7 Tourism Education Futures Initiative 7
  • 7. Opening Session  Introduction to the TEFI  History, mission, goals  Overview of developments and activities  Conference goals, focus and the future 8
  • 8. History, Mission & Goals  2006 TEFI is born  Annual conferences  2007 Modul University, Vienna, Austria  2008 University of Hawaii, USA  2009 University of Lugano, Switzerland Hawaii  2010 University of Deusto, San Sebastian, Spain  2011 Temple University, Philadelphia, USA  2012 Bocconi University, Milan, Italy  2013 Oxford Brookes University, UK Lugano 9
  • 9. TEFI Values Stewardship sustainability, responsibility, • service to the community Knowledge Mutuality critical thinking, innovation, diversity, inclusion, creativity, networking equity, humility, collaboration Professionalism Ethics leadership, practicality, honesty, transparency, services, relevance, timeliness, authenticity reflexivity, teamwork, pro-activity
  • 10. Modul University Values and Academic Oath Photos: Markus Schieder 11
  • 11. TEFI Vision …leading, forward-thinking network that inspires, informs and supports tourism educators and students to passionately and courageously transform the world for the better… 12
  • 12. TEFI is…  Proactive  Action oriented  Future focused  Collegial  Networked  Values-based education 13
  • 13. TEFI is much more……  Reform is the norm in higher ed  Industrialisation of higher ed  Our connection with work  Mobilities  TEFI focuses on what is important  Global citizenship  Values  Education Futures  Lives of consequence 14
  • 14. The Future of Higher Education  Disruptive forces  Traditional university under threat  Digital natives redefining modes of delivery & learning communities  Symbols of achievement vs accomplishment-based education  Future developments could include:  De-understanding/unlearning  Academic work  Place, community and the student experience in a mobile world  Jobs of the future, e.g. Master of Ethical Development; Master of Free Agency, etc 15
  • 15. TEFI Developments & Activities TEFI seeks to be the leading, forward-looking network that inspires, informs and supports tourism educators and students to passionately and courageously transform the world for the better. 16
  • 16. 1. Learning Experiences  TEFI Values – Temple University, Modul University  Global online tourism course – Dr Janne Liburd & colleagues  Australian Tourism, Hospitality & Events Curriculum Project – Dr Dianne Dredge & colleagues  Scholarly collaborations with other organisations  Current activities  Values inventory – Prof Gianna Moscardo  Best practices in teaching – Prof Betsy Barber  TEFFI change conferences – Mr Roberto Daniele 17
  • 17. Learning experiences – Values Inventory  Professor Gianna Moscado, James Cook University Australia  TEFI Values Inventory Update 18
  • 18. TEFI Values Inventory What & Why What & Why How • Structured scale to Literature review assess support for the Student TEFI value domains groups unstructured • Formative evaluation – Where are students now? Students structured • Summative Evaluation TEFI 2012 – Have activities, classes, participants programs made a difference? Item pool for testing • Research more widely Final Version for Use 19
  • 19. TEFI Values Inventory Process Full Item Pool Match to Schwartz Reduce with testing Values CSR Professionalism Need for Authenticity Environmental Ethics cognition of Self Diversity- attitudes Inclusiveness Ways to get involved:- 1. Send the link out to your students 2. Organise a specific version online for your students 3. Organise a hard copy version to distribution to your students 20
  • 20. Learning Experiences – Implementing Values Professor Betsy Barber, Temple University  Update - Implementation of TEFI Core Values in Undergraduate Curriculum 21
  • 21. TIMELINE Fall 2009 - Case Study Commences  Reviewed all THM courses and decided which Core Value should be embedded into each course.  Wrote series of learning objectives for the 5 TEFI Core Values.  Learning objectives were written in progressive level of application and suggested assessment using Bloom’s Taxonomy (1956, 2007).  Core Values were integrated throughout all major and elective course, as well as from freshman through senior level.
  • 22. Bachelor of Science (BS) in Tourism and Hospitality Management
  • 23. PUBLISHED Special edition of Journal of Teaching in Travel and Tourism (2011) pp. 38-75, vol. 11:1.
  • 24. FALL 2009 – FALL 2012 Each Semester  Data has been collected on individual course assessment through Student Feedback Forms – student perceptions, attitudes and opinions of Core Values.  Data has been collected from external stakeholders – senior internship site supervisors – Industry opinions on students’ performance.  Comparisons are made to assess changes.
  • 25. SPRING 2013  Paper accepted for presentation Apac – CHRIE, May 21-24, 2013 Macau Values Based Education in Tourism and Hospitality Curriculum: Is it Necessary to Develop Holistic Citizenship Education? Major Focus –  Description of learning experiences in the 5 TEFI core values.  Suggested assignments are explained.  Rubrics have been created for assessment of student performance, showing how to benchmark student initial reaction – through capstone (in-depth understanding and behavior modification)
  • 26. Learning Experiences – TEFI Change Conferences Roberto Daniele, Oxford Brookes University  “The desk is a dangerous place from which to view the world” John le Carré  Inspirational gatherings for existing or aspiring change- makers;  Designed to take participants outside their day to day environment;  Meaningful time & space to exchange experiences and reflect;  From “working papers” to “walking papers” 27
  • 27. TEFI Change Conferences  First TEFI Change Conference proposed for May 2014  Destination: Nepal  Duration: 9-10 days  Developed in partnership with tour operator Adventure Alternative and Moving Mountains Trust  We need your input! 28
  • 32. 2. Scholarship  Three sets of TEFI conference proceedings (starting Philadelphia)  Three special issues of JTTT  Routledge Book “The Tourism Education Futures Initiative” Eds. Darko Prebezac, Christian Schott, Pauline Sheldon  “Routledge Handbook of Tourism & Hospitality Education” Eds. David Airey, Dianne Dredge & Mike Gross  Online tourism journal (open source) 33
  • 33. Open Source Journal Prof Dan Fesenmaier Prof Karl Wöeber  Growth in journals unprecedented  Questions of process, quality control, timeliness, focus  Impact of tourism research is minimal  Internet is changing the way we consume knowledge  Proposal for a “liquid journal” in tourism 34
  • 34. 3. Advocacy  New Provisional TEFI chapter in India  Symposium in Brazil  This is Tourism - Dr Ana María Munar  Why Tourism? - Dr Ulli Gretzel 35
  • 35. This is Tourism Ana María Munar Copenhagen Business School TOURISM EDUCATION FUTURES INSTITUTE Tourism Education for Global Citizenship: Educating for Lives of Consequence Oxford Brookes University, Oxford, England April 13-16, 2013
  • 37. the value of this Name & ‘industry’ idea challenges the way forward The content
  • 38. Why Tourism?  Associate Professor Ulli Gretzel University of Woolongong, Australia 39
  • 39. 4. Tourism Education Futures  This conference is the start of the future!  Engage intellectually and pragmatically  Ask yourself “What can I do?”  Talk to others  Day 3  Reflections, consolidation & actions  Wrap up & way forward sessions 40
  • 40. Call to Action…  Capture those inspiring thoughts & ideas for final day discussions  Four areas of focus • Learning experiences • Scholarship • Advocacy for tourism education • Tourism futures  A challenge to everyone…
  • 41. Thank you… Coffee Break 11:00-11.30 www.tourismeducationfutures.org 42

Editor's Notes

  1. As a network of like-minded educators, scholars and industry representatives, TEFI supports, profiles and gives voice to a range of activities and initiatives that seek to strengthen tourism education in the future.