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Tourism Education Futures
        2010-2030
 Building the Capacity to Lead
            A Work in Progress

    Pauline J. Sheldon (Univ. Hawaii, USA)
     Dan Fesenmaier (Temple Univ. USA)
      Karl Woeber (Modul Univ, Austria)
   Chris Cooper (Univ. Queensland, Australia)
     Magda Antonioli (Bocconi Univ, Italy)
Need for Fundamental Change in
        Tourism Education
• Much of what we teach is obsolete
• Evolution of employment
• Tourism needs a values-based educational
  system that fosters responsible leadership
• Graduates will enter a different world
  –   Globalization
  –   ICT
  –   Demographics
  –   Market forces
  –   Labor market demand
Initiative to Influence Tourism
        Education in the Future
• Summit on the Tourism Education Futures
  – April 2007, Modul University, Vienna, Austria
  – 48 participants from 13 countries
  – Goal: White Paper to Outline a Framework for the
    Future of Tourism Education for 2010-2030
                           Summit:
                          Megatrends
                            Futurist
            Pre-meeting   5 Scenarios          ?
 Readings      survey       Values
                           Skill sets

              www.tourismeducationsummit.com
Pre-Meeting Survey Results
              Dynamic
              Business
               Skills
                         Political
Destination                and
Stewardship              Ethical
   Skills                 Skills
              Enhanced
              Human
              Resource
              Skills
Destination Stewardship Skills

•   Management of real and virtual networks
•   Knowledge sharing skills
•   Ability to respect and work with all stakeholders
•   Managing complex adaptive systems
•   Environmental management skills
Political and Ethical Skills
• Ethical behavior: demonstration and motivation
• Integration of basic human values into the
  workplace
• Lobbying and the ability to influence the
  political process
Enhanced Human Resource Skills
•   Team building
•   Effective listening and negotiation
•   Motivation and leadership
•   Working with distributed, virtual project teams
•   Emotional intelligence
Dynamic Business Skills
• Flexibility
• Multi-tasking
• Critical thinking
• Optimal use of common sense
• Innovation/entrepreneurship
• Communication skills using new multi-media
  technologies
• Cross-cultural competencies
• Risk identification, estimation and control
• Avoiding problems rather than solving them
What Next?
• BEST Education Network will house this
  initiative
• Now defining the process to proceed
• Will research innovative education systems in
  other fields
• Future Meetings
• 2-3 year process to produce Values-Based
  Framework
OECD Center for Education, Research and
 Innovation (CERI) suggests 4 scenarios

Open Networking
    • Networking of institutions, scholars, students and industry: collaboration nor
      competition; harmonization of systems, English as lingua franca
Serving Local Communities
    • Backlash from Globalization; focus on national and local missions, embedded
      in local and regional communities; a few elite universities connected to
      international networks; academic research declines
New Public Management
    • Universities are autonomous, some govt funding but increasingly funded by
      industry and other funders: institutions specialize more; define different
      missions
Higher Education, Inc.
    • Universities compete globally on a commercial basis; teaching and research
      become disconnected; heavy competition for super-star researchers.

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Sheldon

  • 1. Tourism Education Futures 2010-2030 Building the Capacity to Lead A Work in Progress Pauline J. Sheldon (Univ. Hawaii, USA) Dan Fesenmaier (Temple Univ. USA) Karl Woeber (Modul Univ, Austria) Chris Cooper (Univ. Queensland, Australia) Magda Antonioli (Bocconi Univ, Italy)
  • 2. Need for Fundamental Change in Tourism Education • Much of what we teach is obsolete • Evolution of employment • Tourism needs a values-based educational system that fosters responsible leadership • Graduates will enter a different world – Globalization – ICT – Demographics – Market forces – Labor market demand
  • 3. Initiative to Influence Tourism Education in the Future • Summit on the Tourism Education Futures – April 2007, Modul University, Vienna, Austria – 48 participants from 13 countries – Goal: White Paper to Outline a Framework for the Future of Tourism Education for 2010-2030 Summit: Megatrends Futurist Pre-meeting 5 Scenarios ? Readings survey Values Skill sets www.tourismeducationsummit.com
  • 4. Pre-Meeting Survey Results Dynamic Business Skills Political Destination and Stewardship Ethical Skills Skills Enhanced Human Resource Skills
  • 5. Destination Stewardship Skills • Management of real and virtual networks • Knowledge sharing skills • Ability to respect and work with all stakeholders • Managing complex adaptive systems • Environmental management skills
  • 6. Political and Ethical Skills • Ethical behavior: demonstration and motivation • Integration of basic human values into the workplace • Lobbying and the ability to influence the political process
  • 7. Enhanced Human Resource Skills • Team building • Effective listening and negotiation • Motivation and leadership • Working with distributed, virtual project teams • Emotional intelligence
  • 8. Dynamic Business Skills • Flexibility • Multi-tasking • Critical thinking • Optimal use of common sense • Innovation/entrepreneurship • Communication skills using new multi-media technologies • Cross-cultural competencies • Risk identification, estimation and control • Avoiding problems rather than solving them
  • 9. What Next? • BEST Education Network will house this initiative • Now defining the process to proceed • Will research innovative education systems in other fields • Future Meetings • 2-3 year process to produce Values-Based Framework
  • 10. OECD Center for Education, Research and Innovation (CERI) suggests 4 scenarios Open Networking • Networking of institutions, scholars, students and industry: collaboration nor competition; harmonization of systems, English as lingua franca Serving Local Communities • Backlash from Globalization; focus on national and local missions, embedded in local and regional communities; a few elite universities connected to international networks; academic research declines New Public Management • Universities are autonomous, some govt funding but increasingly funded by industry and other funders: institutions specialize more; define different missions Higher Education, Inc. • Universities compete globally on a commercial basis; teaching and research become disconnected; heavy competition for super-star researchers.