Doing more with less using
         Business Intelligence
Davide Hanan                 Jeremy Hurter
QlikView                       Durban ICC
Agenda


• Doing more with what you have
• Implementing BI with less
• Case study




      2
We all have a data gold mine


  Finance & HR                                                      Executive
  • Financial Consolidation Reporting                               • Balanced Scorecard
  • P&L Analysis by Division / Business Unit                        • Performance Management
  • IFRS / GAAP / SOX Compliance                                    • Predictive Analysis
  • Risk Management & Sustainability Report                         • What-if Analysis
  • Workforce and Benefits Analysis                                 • Activity-Based Management



                                                  In the past 20
Operations                                                            Sales& Marketing
• Production Planning & Scheduling
• Production Management
                                                 years, we have       • Sales Planning Analysis
                                                                      • Customer Analysis
• Quality Management
• Six Sigma / Process Analysis
                                                computerised just     • Campaign Performance Analysis
                                                                      • Product Profitability / Price Waterfall
• Plant / Equipment Maintenance Analysis
                                               about every aspect     • Contact Center / SR Performance



                                                of our businesses
  R&D and IT                                                        Supply Chain
  • Product Portfolio Analysis                                      • Demand Planning
  • Product / Project Management                     Dashboards     • Procurement Analysis
  • System Performance Controlling                                  • Supplier Performance
  • Service Level Reporting
                                                      Analysis
                                                                    • Inventory and Warehouse Management
  • Infrastructure Planning / Sizing                  Reporting     • Logistics & Fulfillment Analysis




                         3
Benefits of BI
         survey (QlikView customer base)


        23% increase in cash flow

        16% increase in revenue

        34% increase in employee productivity

        20% decrease in operating costs
Poor decisions are being taken
    every day, because people don’t
    have access to the right facts.




5
BI delivery

     • Average implementation time1:                                   Implementation Time for BI Initiative1
          – 17 months in total; 5 months to deploy
            the first usable analytic application
                                                                          30%
     • Mean annual expenditure on BI                                                              25%
       software2:                                                         25%                              23%
          – $1.1 million for companies with >1,000
            employees                                                     20%
                                                                                                                     16%
                                                                          15%
     • Project success rate1:                                                            12%                                   11%
          – 31% success rate, at best                                     10%
                                                                                                                                          7%
                                                                                 5%
     • Meeting needs - right data to right                                 5%

       person2:
                                                                           0%
          – Only 36% are confident that reports and                              Less     2–5     6 – 11   12 – 17   18 – 24   25 – 48      49
            dashboards deliver the right data, to the                           than 2   months   months   months    months    months    months
                                                                                months                                                   or more
            right person, at the right time

1   DM Review & IDC Business Intelligence Survey, October 2006, 2004
     (Material on implementation time not available in 2006 survey)
2   InfoWorld & IDC Business Intelligence Survey, October 2007



                        6
ITWeb BI2010 survey
What is the current status of your BI solution?

1   It's in trouble and may not survive
             11%

2   It has momentum but needs to prove itself
                             26%

3   It delivers some business value but is not yet considered a success
                                                 44%

4   It delivers significant business value and is considered a success
                   16%
5   It delivers a very high degree of business value and is
    considered a runaway success
    3%


         7
Why the failure?
• Too complicated
   “VendorX remains much better integrated than most competing
   offerings .....
   .. despite it’s broad functional capabilities, most VendorX
   deployments are still report-centric”
                                Gartner BI Quadrant report – January 2010

• Report centric
    “... reporting remained the dominant style of information
    delivery of BI 2009 ....”
                                Gartner BI Quadrant report – January 2010


• Too dependent on IT
     “My users are stupid. They want to be spoon-fed”
     “My MD is not IT literate. He needs his report on paper”

       8
The tools that are developed at any point in
time are always a reflection of the technology
              available at that time




   9
From the solid stone wheel ....




     10
... to the hub less wheel




      11
Traditional BI stack

 User Interface             •       Hide complexities of the BI stack



                                Easy access to    1989
                                                                The OLAP cube
                                CPU               No            based on pre-
 OLAP cubes
                                Memory            No            aggregation of data
                                Disc              Yes


 Data Marts
                                •      No easy access to multiple sources of data
 Data Warehouse                 •      Minimise impact of queries on source data
                                •      ‘Clean & massage’ data
 Integration Layer (ETL)




       Unstructured
ERP                   CRM
       Data




              12
Computer Laws




                                            Declining RAM prices
  Moore’s law: processor performance will   ( /10 every 5 years)
  double every 2 years
                                            • 2000: $1000/GB
                                            • 2005: $100/GB



          13
Processor performance




            Intel labs:
               • 256 cores
               • 1 TB RAM
What’s a really large app in memory?


 • 2000:    1 000 000 records
 • 2004:    100 000 000 records
 • 2008:    1 000 000 000 records
 • 2010:    10 000 000 000 records


     99% of all BI apps of Fortune 5000 companies
                  can fit in 1 TB of RAM
Simplifying the BI stack

Traditional BI Stack         Associative in-memory BI     • Large packaging
                                                            company
 User Interface,               • User Interface
 Dashboards,                                                 – Full BI
 Scorecards, Reports
                               • Chart and Report              implementation <
                                 Engine
 OLAP, Query and                                               Quoted cost for a
 Reporting tools
                               • Analysis Engine               Data Warehouse
 Data Marts                    • Data Compression

                               • Integration              • Large insurance
 Data Warehouse
                                                            group
 Integration Layer (ETL)                                     – Canned planned
                                                               Data Mart project:
                                                               saving R1,400,000
      Unstructured                   Unstructured
ERP                    CRM     ERP                  CRM
      Data                           Data




              16
Achieving The Impossible:
The QlikView Customer Experience

     BI Initiative Success and Satisfaction
     • 96% of customers are satisfied with QlikView

               ROI (Return On Investment)
                • 186% Return On Investment
                 • 6.5 month payback period


                      Time to Value
      44% deployed QlikView in 1 Month

      77% deployed QlikView in 3 Months

      50% reduction in information access and analysis time


     -100                       0                         100
ICC Durban
• Catalyst for economic growth, foreign investment
• Host meetings, conventions, exhibitions, music concerts,
  government meetings.
• 2.7 billion economic impact - 2009
• In operation for 12 years
• WTA - Africa’s Leading Convention Centre




       18
ICC Durban
•   Strong turnover growth in the past 4 years
•   Host meetings, conventions, exhibitions, music concerts
•   Highly competitive environment
•   Cost control is extremely important
•   Large volumes of data




        19
My BI Experience
• Worked and designed power cubes, reports etc in Cognos,
  Business Objects, MS Access and Excel…
• Things I hate:-
   •   Queries that take hours
   •   Old data (warehouses beware)
   •   Relying on others to deliver my info
   •   Regurgitating information into other reports
   •   Relying on others to interpret information
   •   Spreadsheets…with some exceptions
   •   Wasting time on anything that can be automated
• It’s not about how the report looks like its about whether
  you can get what you need.



         20
ERP Systems and Deliverables
• If you are running an ERP/integrated system, surely all
  reporting must be automatic requiring no double capture of
  data ?
• At the ICC we have managed to automate the bulk of
  analysis resulting in one click management accounts.
  These are used at monthly meetings and are submitted to
  the board.
• We are also able to automate the bulk of all other non
  financial reporting and analysis




       21
Benefits and Savings achieved
• Management accountant no longer required
• Managed to deliver with significantly fewer finance
  department staff
• No delay between last journal entry and availability of
  management accounts
• Staff do not have to spend time compiling reports but can
  concentrate on performing their function (especially sales
  staff).
• What gets monitored gets managed:-
   –   Telephony (45% saving per month)
   –   Point of Sales
   –   CRM and lead management
   –   Guest and customer feedback
   –   Major improvement in debt collection and credit control
         22
Why we choose QlikView…
• Utilises multiple data sources – even spreadsheets or
  whatever is available
• Applies queries and calculates consistently and uniformly
• Forms a basis for growth and development
• User access can be implemented in minutes
• Next month just update instead of re-inputting
• Quickly clone charts and develop report ready material.
• Complex calcs are easy to input and copy
• Fun once you are up and running (wow your friends and
  colleagues)




       23
Why this kicks the spreadsheets a@#$$ ….
• Many companies have great ERP however at the end of the
  month they spend hours re-capturing info into spreadsheets
  – WHAT A WASTE OF TIME !
• Gartner study
• Spreadsheets are far more unstructured
• Underlying queries and data still require secure access
• Adding more objects
• QVD files – IT
• Work without disturbing source data
• Quickly add more structure in a relational database way




       24
What about IT department ?
• Develop and then hand over to IT for quality control and
  deployment
• User access is so simple compared to any other BI tool I
  have seen
• Once you have base model for an area of business you can
  continue to grow and expand… nothing is lost
• Looks great and everything relates




      25
What must change ?
•   Break free of old rigid reporting formats
•   Move to online analytics rather than old fashioned reports
•   Ensure buy-in from departments
•   Time is money, the higher the quality of information the
    better and faster decisions can be made !




        26
Questions?
Thank You

Davide Hanan

  • 1.
    Doing more withless using Business Intelligence Davide Hanan Jeremy Hurter QlikView Durban ICC
  • 2.
    Agenda • Doing morewith what you have • Implementing BI with less • Case study 2
  • 3.
    We all havea data gold mine Finance & HR Executive • Financial Consolidation Reporting • Balanced Scorecard • P&L Analysis by Division / Business Unit • Performance Management • IFRS / GAAP / SOX Compliance • Predictive Analysis • Risk Management & Sustainability Report • What-if Analysis • Workforce and Benefits Analysis • Activity-Based Management In the past 20 Operations Sales& Marketing • Production Planning & Scheduling • Production Management years, we have • Sales Planning Analysis • Customer Analysis • Quality Management • Six Sigma / Process Analysis computerised just • Campaign Performance Analysis • Product Profitability / Price Waterfall • Plant / Equipment Maintenance Analysis about every aspect • Contact Center / SR Performance of our businesses R&D and IT Supply Chain • Product Portfolio Analysis • Demand Planning • Product / Project Management Dashboards • Procurement Analysis • System Performance Controlling • Supplier Performance • Service Level Reporting Analysis • Inventory and Warehouse Management • Infrastructure Planning / Sizing Reporting • Logistics & Fulfillment Analysis 3
  • 4.
    Benefits of BI survey (QlikView customer base) 23% increase in cash flow 16% increase in revenue 34% increase in employee productivity 20% decrease in operating costs
  • 5.
    Poor decisions arebeing taken every day, because people don’t have access to the right facts. 5
  • 6.
    BI delivery • Average implementation time1: Implementation Time for BI Initiative1 – 17 months in total; 5 months to deploy the first usable analytic application 30% • Mean annual expenditure on BI 25% software2: 25% 23% – $1.1 million for companies with >1,000 employees 20% 16% 15% • Project success rate1: 12% 11% – 31% success rate, at best 10% 7% 5% • Meeting needs - right data to right 5% person2: 0% – Only 36% are confident that reports and Less 2–5 6 – 11 12 – 17 18 – 24 25 – 48 49 dashboards deliver the right data, to the than 2 months months months months months months months or more right person, at the right time 1 DM Review & IDC Business Intelligence Survey, October 2006, 2004 (Material on implementation time not available in 2006 survey) 2 InfoWorld & IDC Business Intelligence Survey, October 2007 6
  • 7.
    ITWeb BI2010 survey Whatis the current status of your BI solution? 1 It's in trouble and may not survive 11% 2 It has momentum but needs to prove itself 26% 3 It delivers some business value but is not yet considered a success 44% 4 It delivers significant business value and is considered a success 16% 5 It delivers a very high degree of business value and is considered a runaway success 3% 7
  • 8.
    Why the failure? •Too complicated “VendorX remains much better integrated than most competing offerings ..... .. despite it’s broad functional capabilities, most VendorX deployments are still report-centric” Gartner BI Quadrant report – January 2010 • Report centric “... reporting remained the dominant style of information delivery of BI 2009 ....” Gartner BI Quadrant report – January 2010 • Too dependent on IT “My users are stupid. They want to be spoon-fed” “My MD is not IT literate. He needs his report on paper” 8
  • 9.
    The tools thatare developed at any point in time are always a reflection of the technology available at that time 9
  • 10.
    From the solidstone wheel .... 10
  • 11.
    ... to thehub less wheel 11
  • 12.
    Traditional BI stack User Interface • Hide complexities of the BI stack Easy access to 1989 The OLAP cube CPU No based on pre- OLAP cubes Memory No aggregation of data Disc Yes Data Marts • No easy access to multiple sources of data Data Warehouse • Minimise impact of queries on source data • ‘Clean & massage’ data Integration Layer (ETL) Unstructured ERP CRM Data 12
  • 13.
    Computer Laws Declining RAM prices Moore’s law: processor performance will ( /10 every 5 years) double every 2 years • 2000: $1000/GB • 2005: $100/GB 13
  • 14.
    Processor performance Intel labs: • 256 cores • 1 TB RAM
  • 15.
    What’s a reallylarge app in memory? • 2000: 1 000 000 records • 2004: 100 000 000 records • 2008: 1 000 000 000 records • 2010: 10 000 000 000 records 99% of all BI apps of Fortune 5000 companies can fit in 1 TB of RAM
  • 16.
    Simplifying the BIstack Traditional BI Stack Associative in-memory BI • Large packaging company User Interface, • User Interface Dashboards, – Full BI Scorecards, Reports • Chart and Report implementation < Engine OLAP, Query and Quoted cost for a Reporting tools • Analysis Engine Data Warehouse Data Marts • Data Compression • Integration • Large insurance Data Warehouse group Integration Layer (ETL) – Canned planned Data Mart project: saving R1,400,000 Unstructured Unstructured ERP CRM ERP CRM Data Data 16
  • 17.
    Achieving The Impossible: TheQlikView Customer Experience BI Initiative Success and Satisfaction • 96% of customers are satisfied with QlikView ROI (Return On Investment) • 186% Return On Investment • 6.5 month payback period Time to Value 44% deployed QlikView in 1 Month 77% deployed QlikView in 3 Months 50% reduction in information access and analysis time -100 0 100
  • 18.
    ICC Durban • Catalystfor economic growth, foreign investment • Host meetings, conventions, exhibitions, music concerts, government meetings. • 2.7 billion economic impact - 2009 • In operation for 12 years • WTA - Africa’s Leading Convention Centre 18
  • 19.
    ICC Durban • Strong turnover growth in the past 4 years • Host meetings, conventions, exhibitions, music concerts • Highly competitive environment • Cost control is extremely important • Large volumes of data 19
  • 20.
    My BI Experience •Worked and designed power cubes, reports etc in Cognos, Business Objects, MS Access and Excel… • Things I hate:- • Queries that take hours • Old data (warehouses beware) • Relying on others to deliver my info • Regurgitating information into other reports • Relying on others to interpret information • Spreadsheets…with some exceptions • Wasting time on anything that can be automated • It’s not about how the report looks like its about whether you can get what you need. 20
  • 21.
    ERP Systems andDeliverables • If you are running an ERP/integrated system, surely all reporting must be automatic requiring no double capture of data ? • At the ICC we have managed to automate the bulk of analysis resulting in one click management accounts. These are used at monthly meetings and are submitted to the board. • We are also able to automate the bulk of all other non financial reporting and analysis 21
  • 22.
    Benefits and Savingsachieved • Management accountant no longer required • Managed to deliver with significantly fewer finance department staff • No delay between last journal entry and availability of management accounts • Staff do not have to spend time compiling reports but can concentrate on performing their function (especially sales staff). • What gets monitored gets managed:- – Telephony (45% saving per month) – Point of Sales – CRM and lead management – Guest and customer feedback – Major improvement in debt collection and credit control 22
  • 23.
    Why we chooseQlikView… • Utilises multiple data sources – even spreadsheets or whatever is available • Applies queries and calculates consistently and uniformly • Forms a basis for growth and development • User access can be implemented in minutes • Next month just update instead of re-inputting • Quickly clone charts and develop report ready material. • Complex calcs are easy to input and copy • Fun once you are up and running (wow your friends and colleagues) 23
  • 24.
    Why this kicksthe spreadsheets a@#$$ …. • Many companies have great ERP however at the end of the month they spend hours re-capturing info into spreadsheets – WHAT A WASTE OF TIME ! • Gartner study • Spreadsheets are far more unstructured • Underlying queries and data still require secure access • Adding more objects • QVD files – IT • Work without disturbing source data • Quickly add more structure in a relational database way 24
  • 25.
    What about ITdepartment ? • Develop and then hand over to IT for quality control and deployment • User access is so simple compared to any other BI tool I have seen • Once you have base model for an area of business you can continue to grow and expand… nothing is lost • Looks great and everything relates 25
  • 26.
    What must change? • Break free of old rigid reporting formats • Move to online analytics rather than old fashioned reports • Ensure buy-in from departments • Time is money, the higher the quality of information the better and faster decisions can be made ! 26
  • 27.