The document discusses the challenges and strategies of managing the increasing volume and complexity of digital information in organizations. It emphasizes the need for a structured information agenda to optimize decision-making, align business objectives with information management, and establish governance practices. Additionally, it highlights IBM's investments in software and analytics to improve information utilization and business outcomes.

1. Turning Information into Insight -
Information på agendaen!
Oct.11, 2011
Arild Kristensen
Business Value Analyst, North East Europe
Arild.kristensen@no.ibm.com +47 90532591
© 2011 IBM Corporation

2. The Information Challenge
Volume of Digital Data
Volume of Digital Data
An oil field can generate one terabyte, or
Every day, 15 petabytes of new information
200 DVDs’ worth, of data daily. An oil and
are generated. 8x more than the information
gas engineer can spend up to 60% of their
in all US libraries.
time mining this data.
In 2011, the world’s codified information
base is expected to double every 11 hours.
Variety of Information
80% of new data growth is unstructured content.
Mainly generated by email + an increasing Velocity of Decision Making
amount of documents, images, video and audio.
70% of executives believe that poor decision
38% of email archiving decisions receive input making has had a degrading impact on their
from a C-level executive. companies’ performance.
23% from a legal/compliance professional. Only 9% of CFOs believe they excel at
interpreting data for senior management.
© 2011 IBM Corporation

3. Why is Information Agenda needed?
Many customers feel that their business-relevant data & information are
weak and that there is a need to act
52% of users 59% of managers 42% of managers
don’t have miss use wrong
confidence information information
in the information they should have used at least once a week
they are using for business decisions
“…We need a better way to incorporate
information into our business processes…”
“…Information about our clients and products
is fragmented and inconsistent across dozens
of applications…”
“…Information is growing like crazy,
we need to get control of it…” 1AIIM 2008 Survey
2Accenture 2007 Managers Survey
© 2011 IBM Corporation

4. The Information Management Challenge
How do we access information
in diverse data sources?
Many user roles and demands
How can everyone use
and trust the same view
of data across my
organisation?
Multiple Tools and Processes
How do we scale to
support mission
critical deployments? Many applications, platforms
How do we deploy today
and respond to changing
requirements? Information silos, multiple sources
The Goal: Business optimization with a single view of
information, consistent quality of data, trusted source
4 © 2011 IBM Corporation
4

5. Information Agenda
A proven, industry-specific approach for aligning information with business
objectives
A Document that articulates the Strategic direction for
growing and advancing the businesses objectives by
leveraging the power of information and analytics
The Policies and Controls that A Plan that defines and positions
ensure that information is information intensive projects to
clearly defined, leveraged, and achieve the strategy and balances
applied to achieve the Strategy. short- and long-term
return on investment
The People, Processes, and Technology; defined by the
Strategy, and implemented via the Roadmap to leverage
and apply information to achieve competitive gains
© 2011 IBM Corporation
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6. Establish an information agenda to assess your current
situation and develop a roadmap to mature capabilities
• Actionable insights & predictive analytics
• Preemptive & predictive business management
• Information deemed strategic asset
How the business applies information to optimize outcomes
• Business scenario modeling
• Prescriptive business measures
• Deep analytical skill sets
• Information is Governed
Break away
Break away
• Reporting is consistent & trusted
Business Optimization
• Standard data definitions and
governance
• BI used widely for reporting & analysis • Predictive, real
Differentiating time analytics
• Lack analytical skill sets
• Tools not optimized for analytics • Contextual business
• Minimal report standardization rules and pattern
• Manual work arounds Competitive recognition
• Lots of manual data manipulation • Content analytics
• Information • Metrics,
supports basic dashboards, and
Foundational scorecards
operational needs
• Lots of data, little • Master data
information • Managing
• Heroic efforts to • Data warehouses structured,
glean any useful and reporting unstructured data
insiight
Ad hoc
• Spreadsheets and
extracts
Information and analytics maturity
6 How the business manages information and learns from it © 2011 IBM Corporation

7. What is Information Governance?
Information governance is the formulation of policy
to optimize, secure, and leverage information as an
enterprise asset by aligning the objectives of
multiple functions
Information management is the collection and management of information from
one or more sources and the distribution of that information to one or more
audiences (Wikipedia)
© 2011 IBM Corporation

8. Good governance requires process and accountability
IBM Information Governance Unified Process
1) Define 2) Obtain 3) Conduct
4) Build
Business Executive Maturity
Roadmap
Problem Sponsorship Assessment
5) Establish 6) Build 8) Create
7) Understand 9) Define
Organizational Business Metadata
Data Metrics
Blueprint Glossary Repository
12) Govern 13) Govern
10) Govern 11) Govern 14) Govern
Lifecycle of Security &
Data Quality Master Data Analytics
Information Privacy
15) Measure
Results
Optional Steps
Required Steps
© 2011 IBM Corporation

9. Maturity Assessment
The Information Governance framework identifies 11 disciplines that are
Essential to any Enterprise Data Governance program
Outcomes, the reason we do
Outcomes
Governance. The expected Data Risk Management
benefit to the business. Value Creation
and Compliance
Enablers Enablers, the organizational
pre-requisites enabling
Organizational Awareness successful governance.
Stewardship Policy
Core Disciplines
Core Disciplines, the primary
Information
areas in which governance is Data Quality Security, Privacy
Life Cycle
focused Management & Compliance
Management
Supporting Disciplines Supporting Disciplines,
techniques and technologies
Data Classification & Audit & common to core diciplines.
Architecture Metadata Reporting
© 2011 IBM Corporation

10. IBM Information Governance Council Maturity Model
Where are you / where do you need to be ?
Business Transformation
Five levels of
maturity have
been defined
Eleven categories
to evaluate data
governance
maturity were
identified
© 2011 IBM Corporation
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11. A software platform is required to systematically create value and lower costs
over a strategic period
Different
Business
Users
Business Context
Helps Optimize the
Infrastructure
Leverage External
Existing Information Information
Assets Sources
© 2011 IBM Corporation

12. IBM has made $12bn investment in the underlying software platform
and has the approach to bring it to life
$12B USD in Acquisitions
Over 10,000 Technical Professionals
2010
Social Analytics/Consumer Insight
Smart Analytics Systems
Advanced Case Management
Content Analytics
Stream Computing
Pervasive Content
pureScale
pureXML
Deep Compression
Developer Productivity
Autonomic Operations
2006
12 © 2011 IBM Corporation

13. IBM investments designed to accelerate ability to turn
insight into action
Solutions
Over 4,000
Dedicated Consultants
Software
Over $12B
Software Investments
Systems
Over $6B
in Systems Level R&D
Research
10 Years Research in
Services; Largest Math
Department in Private
Industry
© 2011 IBM Corporation

14. Arild Kristensen
Business Value Analyst
Phone: +47 90532591
email: arild.kristensen@no.ibm.com
© 2011 IBM Corporation