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The Business Value of Business
           Intelligence
               www.Senturus.com




   Helping Companies Learn From the Past,
  Manage the Present and Shape the Future
This slide deck is part of a recorded webinar.
  To view the FREE recording of this entire
presentation and download the slide deck, go to
               www.senturus.com/recorded-webinars.php

You will find this—and many other recorded webinars-- under the “Business
                            Intelligence 101”
Agenda


1.   Introduction

2.   BI Business Case Studies

3.   Introduction to BI Architectures & Approaches

4.   Demonstration: OLAP Cube Building

5.   Upcoming Events, Resources
Introductions
  Senturus, Inc.
    – John Peterson
       • Co-Founder, Chairman & COO
       • jpeterson@senturus.com

    – Barry Bisson
       • Solutions Architect, BI Practice
       • bbisson@senturus.com

    – Jim Frazier
       • Vice President, Sales
       • jfrazier@senturus.com
Who is Senturus ?
•    Consulting firm specializing in Corporate Performance Management
      – Business Intelligence and Enterprise Planning
      – Platform-independent

•    Service Offerings
      – Complete project implementations
      – Staff augmentation
      – Assessment and Roadmap consultations
      – Upgrade & Support packages
      – Training:
           •   Classroom, Onsite, Remote, Mentoring, Workshops & Webinars

           •   Led by professional trainers and seasoned consultants

•    Experience & Credentials
      – 400 clients in a range of industries and geographies
      – IBM Cognos Platinum Partner, Microsoft Solutions Partner
A few of our 400+ Clients
Shutterfly
Objectives
   • Engage budget owners in variance analysis (BvA)
   • Trim 5 - 7 days from quarterly close

Key Steps
   • Deployed planning system
   • Built data mart to consolidate ERP and plan data
   • Built front-end dashboard tool for plan contributors

Technical Solution / Tools
   (1)   Planning system – Cognos Enterprise Planning
   (2)   Data mart – Microsoft SQL Server 2005
   (3)   BI portal – IBM Cognos 8 BI with Cubes
Finance Data Mart
                                   Dashboards            Drill to Details
                                    Reports
                                   Scorecards
       ERP                            KPIs
                                                                     Planning
        GL

        Oracle                                                      Host Analytics


         SAP
                                   Data Mart                        Cognos Planning


     Great Plains                                                  Hyperion Essbase


       Lawson                      Single Source                      OutlookSoft
                                      of Truth
      JD Edwards                                                     Spreadsheets

                                          Scenarios:
                    Daily Update
                                          “ What If ”,
                     of Actuals
                                           Historical
This slide deck is part of a recorded webinar.
  To view the FREE recording of this entire
presentation and download the slide deck, go to
               www.senturus.com/recorded-webinars.php

You will find this—and many other recorded webinars-- under the “Business
                            Intelligence 101”
CRC Health Group
Objective
   • Enable management to compare staffing mix / levels across
     lines of business and regions
Key Steps
   • Normalize FTE measurements
   • Map job titles into standard classifications
   • Integrate data from GL, Payroll, Revenue, Scheduling
Technical Solution
   • Metrics developed: (1) Productive FTEs, (2) Patient Days
   • Tools leveraged: (1) Data Mart – Microsoft SQL Server 2005,
     (2) BI portal – IBM Cognos 8 BI with PowerCubes
Labor Data Mart

                                Dashboards
                                 Reports
                                Scorecards
                     ERP / GL                POS / Transactional Systems




           Scheduling Systems
                                Labor Mart      HR Systems




            Time Card Systems                Payroll Systems & Services




 AlterPoint Confidential
Labor Dashboard: Overtime
Labor Report: Budget vs. Actual
CRC Results

Labor Analytics
 • Visibility into labor costs by region, by business unit
 • Ability to compare staffing mix & levels
 • Promotes sharing of best practices across regions
 • Over $1M in savings in first year
Other Examples

• BBB
• Marketing Analytics
• Customer & Product Profitability
• GL Reporting
• Supply Chain / Procurement
• HR Analytics
• Lead & Opportunity Analysis
• Inventory Management
Typical Scenario                            • All along the value chain, people and systems
                                              are generating transactional data
                                            • These operational systems are designed for
                                              data input & transaction throughput …not for
                                              reporting and analysis


      CRM
                                                                 Planning
                                                                                          HR
                      Order Mgmt                                             Budgets
 Sales Forecasts                                                            Labor Costs
 Sales Territories
Customer Contacts                          Manufacturing
                     Bill-to & Ship-to
                        Line Items
                     Ordering Codes
                          Returns              BOMs
                                           Production Costs             Financials - GL

                                                                             Actuals
Each system has the “best” data, with granular details for its              Allocations
 own domain: different versions of truth
Operational Data Source: ERP System




• Normalized data structure
  with thousands of tables
  built for processing
  transactions
• Obscure table & column
  names, convoluted
  hierarchies make analysis &
  reporting a challenge
Manual ‘Integration’ Heroics
• Each system is a separate silo,
  with different data, incompatible
  structures, no easy way to link it
  all together
• The result is “Excel hell”, or a
  garden of homegrown MS
  Access databases, data dumps
  and flat files
• Manual, time-intensive “point
  solutions” are costly,
  inconsistent, and unreliable
• Business users unable to leverage
  timely strategic data across the
  enterprise

     Pulling Data Together is a Manual Process
This slide deck is part of a recorded webinar.
  To view the FREE recording of this entire
presentation and download the slide deck, go to
               www.senturus.com/recorded-webinars.php

You will find this—and many other recorded webinars-- under the “Business
                            Intelligence 101”
From Transactions to BI Value
      Dimensions (Attributes)                            Measures (Metrics)
   Date     Time     Store     Product, etc.     Qty   Price   Cost     Margin, etc.

                                                               Added (Rolled-Up)
 Date                                                          Averaged
 Year              Store ID                                    Calculated
                                     Product ID                …
 Quarter           Store Name
                                     Product Name
 Month             Store District
                                     Product Class      • Most organizations have
 Week              Store Region
                                     Product Line         mountains of good data
 Day               Store Mgr
                                     Product Weight
 Day name          Store Age                            • It is unavailable, or not well-
                                     Shipping Cost
 …                 …                                      structured for business users
                                     …
                                                        • BI models and tools render
                                                          business value from this data


BI models & tools render business value from existing data
Dimensions & Hierarchies
              Calculations &
  Product
  Product     Consolidations
   Line
                                             Channel
   Class
              Margin, Roll-ups…
 Product                                     District
 Subclass     Measures / Facts
              Amount, Quantity                Store
  Product
   (SKU)      Units = 10
              Price = $17,525
              Cost = $8,000
                                      New Region   Old Region

                Day        Season
              Week            WTD            Territory
 Versions
 Scenarios    Month           MTD
                                            Sales Rep
              Quarter         QTD
  Actuals
               Year           YTD
 Forecast
             Period 1      Period 2
ETL
 These data fields……………………………..……..from these systems
  Account ID / Customer ID                                           • Billing
  Order Date / Invoice Date / Ship Date / Paid Date / Return Date    • Shipping
  Sales Rep -> Sales Manager -> VP Sales (last year vs. this year)   • Manufacturing
  Cost of Sales -> Sales Channels (direct & indirect)                • CRM
  Product Cost (by Line Item) / Shipping Cost (by Order)             • ERP
  SKU -> Product Class -> Product Line (last month vs. this month)   • GL
                                                                     • Partner Data

 …can be magically transformed into strategic information, suitable for
 making management decisions !

• Accurate rollups and calculations require that data be granular at the same level.
• Source systems use and store data in different ways, not at the same grain, not in
  the same format, not following the same business rules.
• ETL (aka Data Integration) extracts data from different sources, transforms it into
  meaningful measures at the right granularity, adds business dimensions and
  hierarchies
Architectural Approaches
(Evolutionary Stages – Can Overlap)


• Direct Reporting against Operational Databases
• Reporting Instances and Views
• Data Warehouse and ETL Layer
• Metadata Layer
• Self-Service Portal
• OLAP Cubes
Reference BI Architecture
                               MS SharePoint, Cognos Connection, BOE Portal
Presentation Layer
                                       Reporting          BO           Crystal      Query
                       Report Studio
                                       Services        Web Client     Enterprise    Studio




                                           Cognos                   Cognos          MS
OLAP Cubes              Hyperion
                                          PowerPlay                  TM1           SSAS
                        Essbase



Metadata Layer                  BO Universe, Cognos Framework Manager



Data Warehouse          Microsoft
                       SQL Server            Oracle                 MySQL          IBM DB2
or Data Marts


ETL Layer                              MS SSIS, Informatica, Pentaho



Source Data                 ERP             External                 Excel         In-House
                          Systems            Sources            Spreadsheets       Systems
Multi-Dimensional OLAP Cubes
                                                             One cell = intersection of each dimension
                                                                                      Dimension   Value

                                                                                      Date          Jan

                                  Version Dimension                                   Dept          200
                                  Budget      Actual                                  Account      6100




                                                               Department Dimension
                                                                                      Version     Actual
                                                       200
                                                                                          …
 Account Dimension




                     6100                              300
                                                                                      Measure     Value
                     6200                              400                            Amount      $1,000

                     6300                              500

                     6400

                            Jan   Feb   Mar     Apr
                              Date Dimension
BI Workshop Topics
  • Technologies
    •   MOLAP, ROLAP
    •   Metadata models
                                                    Topics
    •   ETL tools
                                                      for
    •   Reporting & dashboarding tools
                                                  Discussion
  • Solution Architectures
    • Data Mart vs. Data Warehouse
    • In-memory cubes vs. persistent data store
    • Self-service vs. content distribution
  • Business Processes
    •   Source data integrity
    •   Master Data / Metadata management
    •   Project & road map philosophies
    •   Competencies & training
Vendor Comparison – BI Offerings
Component          Microsoft                   Cognos              Business Objects        Oracle
Data Integration   SQL Server Integration      Data Manager        Business Objects        Warehouse Builder
                   Services (SSIS)                                 Data Integrator         (OWB)
Data Aggregation   SQL Server Analysis         PowerPlay           Aggregate tables or     Essbase, OLAP
(OLAP)             Services (SSAS)             Transformer         3rd party (e.g. SSAS)   Option in DBMS
Data Abstraction   SSAS Designer, Model        Framework           Universe Designer       BI Server Modeler,
Modeling           Designer (limited to        Manager,                                    Essbase Modeler
                   Report Builder)             Transformer
Report Authoring   SQL Server Reporting        Report Studio       Crystal,                BI Publisher,
                   Services (SSRS),                                WebIntelligence         Financial Rpting
                   Excel2007
Analysis Tool      PerformancePoint            Analysis Studio,    WebIntelligence,        BI Answers,
                   Analytics (ProClarity),     PowerPlay Studio    Voyager                 Essbase
                   Excel 2007 PivotTables
                   (external data)
Ad hoc             Report Builder,             Query Studio,       WebIntelligence         BI Answers
Query/Report       PPS Analytics, MS Query     Analysis Studio
Dashboard          PerformancePoint            Report Studio,      Xcelsius,               BI Interactive
Authoring          Dashboard Designer,         Metrics Studio      Dashboard Builder       Dashboards
                   SharePoint Excel Services
Scorecard          PerformancePoint            Metrics Studio      Xcelsius,               BI Interactive
Authoring          Dashboard Designer                              Dashboard Builder       Dashboards

Portal             SharePoint                  Cognos Connection   Business Objects        BI Portal
                                                                   Enterprise Portal
OLAP Cube Building
         Demonstration

  To view a free recoding of this demo, go to
             www.senturus.com/recorded-webinars.php
You will find this recording under the Business Intelligence 101 section. It
           is entitled The Business Value of Business Intelligence.
Upcoming Events & Resources

  Business Intelligence Workshop
  • Extended half-day session – September 16
  • Hands-on experience with real BI tools


  On-line Resources
  • http://www.senturus.com/events.php
  • http://www.senturus.com/recorded-webinars.php
Senturus PITM Offer
• “Prove it to Me” package
•   Prototype dashboard / report
•   Package includes:
    – Requirements analysis, tool selection for prototype
    – Population of dashboard / report with your sample data
    – Demonstration of prototype solution
    – Proposal for production implementation

•   Rapid Proof of Concept to demonstrate business value
•   3 - 5 days, start to finish
Next Steps
 To discuss how the Senturus “Prove it to Me”
 offer could help demonstrate the value of BI in
 your organization, please contact :
 James Frazier, Vice President of Sales:
       jfrazier@senturus.com
       (650) 949-2921
 To request a soft copy of this presentation,
 please contact:
       sales@senturus.com
This slide deck is part of a recorded webinar.
  To view the FREE recording of this entire
presentation and download the slide deck, go to
               www.senturus.com/recorded-webinars.php

You will find this—and many other recorded webinars-- under the “Business
                            Intelligence 101”
Contact Senturus


             Senturus, Inc
          www.senturus.com
         sales@senturus.com
             888-601-6010
The Business Value of Business Intelligence

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The Business Value of Business Intelligence

  • 1. The Business Value of Business Intelligence www.Senturus.com Helping Companies Learn From the Past, Manage the Present and Shape the Future
  • 2. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “Business Intelligence 101”
  • 3. Agenda 1. Introduction 2. BI Business Case Studies 3. Introduction to BI Architectures & Approaches 4. Demonstration: OLAP Cube Building 5. Upcoming Events, Resources
  • 4. Introductions Senturus, Inc. – John Peterson • Co-Founder, Chairman & COO • jpeterson@senturus.com – Barry Bisson • Solutions Architect, BI Practice • bbisson@senturus.com – Jim Frazier • Vice President, Sales • jfrazier@senturus.com
  • 5. Who is Senturus ? • Consulting firm specializing in Corporate Performance Management – Business Intelligence and Enterprise Planning – Platform-independent • Service Offerings – Complete project implementations – Staff augmentation – Assessment and Roadmap consultations – Upgrade & Support packages – Training: • Classroom, Onsite, Remote, Mentoring, Workshops & Webinars • Led by professional trainers and seasoned consultants • Experience & Credentials – 400 clients in a range of industries and geographies – IBM Cognos Platinum Partner, Microsoft Solutions Partner
  • 6. A few of our 400+ Clients
  • 7. Shutterfly Objectives • Engage budget owners in variance analysis (BvA) • Trim 5 - 7 days from quarterly close Key Steps • Deployed planning system • Built data mart to consolidate ERP and plan data • Built front-end dashboard tool for plan contributors Technical Solution / Tools (1) Planning system – Cognos Enterprise Planning (2) Data mart – Microsoft SQL Server 2005 (3) BI portal – IBM Cognos 8 BI with Cubes
  • 8. Finance Data Mart Dashboards Drill to Details Reports Scorecards ERP KPIs Planning GL Oracle Host Analytics SAP Data Mart Cognos Planning Great Plains Hyperion Essbase Lawson Single Source OutlookSoft of Truth JD Edwards Spreadsheets Scenarios: Daily Update “ What If ”, of Actuals Historical
  • 9. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “Business Intelligence 101”
  • 10. CRC Health Group Objective • Enable management to compare staffing mix / levels across lines of business and regions Key Steps • Normalize FTE measurements • Map job titles into standard classifications • Integrate data from GL, Payroll, Revenue, Scheduling Technical Solution • Metrics developed: (1) Productive FTEs, (2) Patient Days • Tools leveraged: (1) Data Mart – Microsoft SQL Server 2005, (2) BI portal – IBM Cognos 8 BI with PowerCubes
  • 11. Labor Data Mart Dashboards Reports Scorecards ERP / GL POS / Transactional Systems Scheduling Systems Labor Mart HR Systems Time Card Systems Payroll Systems & Services AlterPoint Confidential
  • 13. Labor Report: Budget vs. Actual
  • 14. CRC Results Labor Analytics • Visibility into labor costs by region, by business unit • Ability to compare staffing mix & levels • Promotes sharing of best practices across regions • Over $1M in savings in first year
  • 15. Other Examples • BBB • Marketing Analytics • Customer & Product Profitability • GL Reporting • Supply Chain / Procurement • HR Analytics • Lead & Opportunity Analysis • Inventory Management
  • 16. Typical Scenario • All along the value chain, people and systems are generating transactional data • These operational systems are designed for data input & transaction throughput …not for reporting and analysis CRM Planning HR Order Mgmt Budgets Sales Forecasts Labor Costs Sales Territories Customer Contacts Manufacturing Bill-to & Ship-to Line Items Ordering Codes Returns BOMs Production Costs Financials - GL Actuals Each system has the “best” data, with granular details for its Allocations own domain: different versions of truth
  • 17. Operational Data Source: ERP System • Normalized data structure with thousands of tables built for processing transactions • Obscure table & column names, convoluted hierarchies make analysis & reporting a challenge
  • 18. Manual ‘Integration’ Heroics • Each system is a separate silo, with different data, incompatible structures, no easy way to link it all together • The result is “Excel hell”, or a garden of homegrown MS Access databases, data dumps and flat files • Manual, time-intensive “point solutions” are costly, inconsistent, and unreliable • Business users unable to leverage timely strategic data across the enterprise Pulling Data Together is a Manual Process
  • 19. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “Business Intelligence 101”
  • 20. From Transactions to BI Value Dimensions (Attributes) Measures (Metrics) Date Time Store Product, etc. Qty Price Cost Margin, etc. Added (Rolled-Up) Date Averaged Year Store ID Calculated Product ID … Quarter Store Name Product Name Month Store District Product Class • Most organizations have Week Store Region Product Line mountains of good data Day Store Mgr Product Weight Day name Store Age • It is unavailable, or not well- Shipping Cost … … structured for business users … • BI models and tools render business value from this data BI models & tools render business value from existing data
  • 21. Dimensions & Hierarchies Calculations & Product Product Consolidations Line Channel Class Margin, Roll-ups… Product District Subclass Measures / Facts Amount, Quantity Store Product (SKU) Units = 10 Price = $17,525 Cost = $8,000 New Region Old Region Day Season Week WTD Territory Versions Scenarios Month MTD Sales Rep Quarter QTD Actuals Year YTD Forecast Period 1 Period 2
  • 22. ETL These data fields……………………………..……..from these systems Account ID / Customer ID • Billing Order Date / Invoice Date / Ship Date / Paid Date / Return Date • Shipping Sales Rep -> Sales Manager -> VP Sales (last year vs. this year) • Manufacturing Cost of Sales -> Sales Channels (direct & indirect) • CRM Product Cost (by Line Item) / Shipping Cost (by Order) • ERP SKU -> Product Class -> Product Line (last month vs. this month) • GL • Partner Data …can be magically transformed into strategic information, suitable for making management decisions ! • Accurate rollups and calculations require that data be granular at the same level. • Source systems use and store data in different ways, not at the same grain, not in the same format, not following the same business rules. • ETL (aka Data Integration) extracts data from different sources, transforms it into meaningful measures at the right granularity, adds business dimensions and hierarchies
  • 23. Architectural Approaches (Evolutionary Stages – Can Overlap) • Direct Reporting against Operational Databases • Reporting Instances and Views • Data Warehouse and ETL Layer • Metadata Layer • Self-Service Portal • OLAP Cubes
  • 24. Reference BI Architecture MS SharePoint, Cognos Connection, BOE Portal Presentation Layer Reporting BO Crystal Query Report Studio Services Web Client Enterprise Studio Cognos Cognos MS OLAP Cubes Hyperion PowerPlay TM1 SSAS Essbase Metadata Layer BO Universe, Cognos Framework Manager Data Warehouse Microsoft SQL Server Oracle MySQL IBM DB2 or Data Marts ETL Layer MS SSIS, Informatica, Pentaho Source Data ERP External Excel In-House Systems Sources Spreadsheets Systems
  • 25. Multi-Dimensional OLAP Cubes One cell = intersection of each dimension Dimension Value Date Jan Version Dimension Dept 200 Budget Actual Account 6100 Department Dimension Version Actual 200 … Account Dimension 6100 300 Measure Value 6200 400 Amount $1,000 6300 500 6400 Jan Feb Mar Apr Date Dimension
  • 26. BI Workshop Topics • Technologies • MOLAP, ROLAP • Metadata models Topics • ETL tools for • Reporting & dashboarding tools Discussion • Solution Architectures • Data Mart vs. Data Warehouse • In-memory cubes vs. persistent data store • Self-service vs. content distribution • Business Processes • Source data integrity • Master Data / Metadata management • Project & road map philosophies • Competencies & training
  • 27. Vendor Comparison – BI Offerings Component Microsoft Cognos Business Objects Oracle Data Integration SQL Server Integration Data Manager Business Objects Warehouse Builder Services (SSIS) Data Integrator (OWB) Data Aggregation SQL Server Analysis PowerPlay Aggregate tables or Essbase, OLAP (OLAP) Services (SSAS) Transformer 3rd party (e.g. SSAS) Option in DBMS Data Abstraction SSAS Designer, Model Framework Universe Designer BI Server Modeler, Modeling Designer (limited to Manager, Essbase Modeler Report Builder) Transformer Report Authoring SQL Server Reporting Report Studio Crystal, BI Publisher, Services (SSRS), WebIntelligence Financial Rpting Excel2007 Analysis Tool PerformancePoint Analysis Studio, WebIntelligence, BI Answers, Analytics (ProClarity), PowerPlay Studio Voyager Essbase Excel 2007 PivotTables (external data) Ad hoc Report Builder, Query Studio, WebIntelligence BI Answers Query/Report PPS Analytics, MS Query Analysis Studio Dashboard PerformancePoint Report Studio, Xcelsius, BI Interactive Authoring Dashboard Designer, Metrics Studio Dashboard Builder Dashboards SharePoint Excel Services Scorecard PerformancePoint Metrics Studio Xcelsius, BI Interactive Authoring Dashboard Designer Dashboard Builder Dashboards Portal SharePoint Cognos Connection Business Objects BI Portal Enterprise Portal
  • 28. OLAP Cube Building Demonstration To view a free recoding of this demo, go to www.senturus.com/recorded-webinars.php You will find this recording under the Business Intelligence 101 section. It is entitled The Business Value of Business Intelligence.
  • 29. Upcoming Events & Resources Business Intelligence Workshop • Extended half-day session – September 16 • Hands-on experience with real BI tools On-line Resources • http://www.senturus.com/events.php • http://www.senturus.com/recorded-webinars.php
  • 30. Senturus PITM Offer • “Prove it to Me” package • Prototype dashboard / report • Package includes: – Requirements analysis, tool selection for prototype – Population of dashboard / report with your sample data – Demonstration of prototype solution – Proposal for production implementation • Rapid Proof of Concept to demonstrate business value • 3 - 5 days, start to finish
  • 31. Next Steps To discuss how the Senturus “Prove it to Me” offer could help demonstrate the value of BI in your organization, please contact : James Frazier, Vice President of Sales: jfrazier@senturus.com (650) 949-2921 To request a soft copy of this presentation, please contact: sales@senturus.com
  • 32. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “Business Intelligence 101”
  • 33. Contact Senturus Senturus, Inc www.senturus.com sales@senturus.com 888-601-6010