The document outlines the components, concepts, and processes of business intelligence (BI) as developed by Business Enhancers Inc., focusing on analytics, decision support, and data modeling. It discusses the stages of BI, comparing scorecards and dashboards, and includes examples of performance indicators used in business operations. Additionally, it highlights various BI tools and applications relevant for different industry markets.

1. Developed by:
Business Enhancers Inc.
Where success is promoted.
360-831-9133
Business Intelligence Components,
Concepts, and Processes
Business Intelligence, Decision Support
& Analytics

2. Business and
Data Capture
Analysis
Data Modeling
Understanding business operations &
strategy, as well as data capture &
storage is key for designing and
querying from relational and
dimensional data models.

3. Analytics and Report Writing

4. Interactive Dashboards & Scorecards
Go to http://www.businessenhancers.com to run demos
Flash Required http://get.adobe.com/flashplayer/"

5. Stages in Business Intelligence
Stages Insight Questions Asked Objective
1 Do it the way it’s always be done, What just happened None.
Analytically or good business sense used. and how do we stop
Impaired it, or make it happen
again?
2 We know how we are doing What can we do to What is the
Localized things, but our current process improve our ROI for a BI
Analytics doesn’t support our ability to do it processes? application?
better
3 Initiate efforts to integrate data Can we extrapolate Measuring
Analytical and analytical technologies. from existing trends? future
Aspirations performance
4 Enterprise wide view of BI, and How do we innovate Knowledge
Analytical know what’s needed to move to and differentiate? driven
company the next level, but not there yet. performance
and value
5 Enterprise wide system. Result How do we stay Sustainable
Analytical driven strategic advantage. ahead of the game? strategic
Competitor What’s possible? performance
and value
What stage is your company operating at?

6. SAP Business Objects Enterprise
Information
Consumers
Client Tools
Crystal Reports
Xcelcius
Web Intelligence
Intelligent Platform
Business Objects Enterprise
Group/User/Analytics/Reports Administration
Data Access and Row Level Security
Supporting Infrastructure
Windows Server - Database Server – Internet Server
Network Hardware and Software

7. Path to BI and Reporting
Reporting &
Analysis Tools
|
Source
Data Integrator Dashboards &
Data 1 & Services XI Visualizations
3.0 Business
Objects, SAP |
On
Oracle Demand
Warehouse RELATIONAL/ And Real-time
Source OLAP - Information
Builder (OWB)
Data 2 11gR1 Oracle DATAMART/ |
DATA
WAREHOUSE Drill and
Integration Search
Services (SSIS) Navigation
2005 Microsoft |
Symantec
Source Layer Security
Data 3 The
Universe

8. DASHBOARDS VS SCORECARDS
Scorecard can access the quality of execution whereas dashboards provide tactical guidance.
Scorecards inherently measure against goals dashboards need not.
Scorecard focus on strategy by monitoring real world execution of a specific strategy.
Dashboards focus on operational goals
Scorecard – Indicators Dashboard – Indicators
KRIs or KPIs KRIs or PIs
Call Center Examples Call Center Examples
Percentage of issues resolved in a Number of real-time calls in
specific time. escalation.
Trend of ratios or percentage up or Number of missed calls
down.
First Call Resolution Rates
Traffic light indicator for thresholds.
Location/Technology volume
Mean follow-up satisfaction survey
result. Used dials, gauges, and other visual
representations of data.
Includes financial information
All the measures would normally
These measures look over a period of show the current status/state of the
time item being monitored at the exact
(Monthly or Quarterly), base-lined instant the dashboard is viewed or
against refreshed
specific goals, either in absolute
terms or
improvements Vs a prior period

9. You are the CEO or Owner
of your Automobile
Intelligence Levels Length of Time. Metric Time Decision after
and The Decision Period Business
Types of Knowledge Process & Intelligence
Measure
Owner Strategic Level Yearly KRI Past Miles, rate of
depreciation.,
Long term Measured by Cost or What can be done to Key Results MPG maintenance
results of Savings improve savings or Indicator. cost are all
your Driving control cost next Repairs high. Adapt to
Habits A Scorecard year. eco driving
Deprec. habit.
Manager Tactical Level Quarterly/Mthly KPI Past and New brakes,
Present tires, & fluids
Short term Measured by Unexpected event Key changes are
results of Dollars and Counts leads budget Performance Fuel cost due in 2k miles.
your Driving adjustments. Indicator Speed I’ll start using
Habits Scorecard or Cheaper gas, and MPH/ the public
Dashboard less driving req. MPG transit system.
Driver Operational Level Weekly/Daily/Now PI Present Pull into to
service station
Immediate Measured by Counts My car went from 0 Performance Engine and check oil,
results of to 60 in 5.8 seconds. Indicator Temp tires. Read the
your Driving A Dashboard I am driving fast and performance
Habits furious RPM manual.

10. Accurate and Timely Information Delivered from
Trusted Application Platforms
User Access Portals
Business Objects Enterprise Microsoft SharePoint
Server
Client Tools
Xcekcuis Microsoft
Dashboard Web Crystal SQL Server’s
Manager Intelligence Reports Reporting
Performance Services
Manager
Data Tools
Data Integrator Microsoft
Universe Designer Analysis
Business View Manager Services
Relational Database Management Systems
Oracle Microsoft’s SQL Server

11. BI Application in Vertical and Horizontal Industry Markets
Market Firm Industry Customer 1 Customer 2 Customer 3
Horizontal Medical Healthcare Radiology Doctor Hospital
Supplies Inc. Consultant
Vertical Washington Healthcare Doctor’s Receptionist Clinics
Computer Office
Outlet
Law Police Dept 911 Service Homeland
Enforcement Center Security
Education Principal’s Classroom School
office Board
In the horizontal market example, the supplier of medical equipment and supplies
could use BI with health care providers.
In the vertical market example, the computer store could use BI with several
industries like Healthcare, Law Enforcement, Education or any company the needs
and uses computers.

12. Resources
Business Enhancers Inc.
http://www.businessenhancers.com
email: admin
 Windows Server System Main Website
 http://www.microsoft.com/windowsserversystem

 SAP Business Objects Enterprise
Server System Web Site
 http://www.sap.com/solutions/sapbusinessobject
s/index.epx