David T. Richard has over 28 years of experience in sales and marketing leadership roles with Starwood Hotels & Resorts. He currently oversees 14 properties as Regional Director of Sales & Marketing in Hawaii and French Polynesia, and has increased gross room revenue by 5.8% year-over-year. Richard has a track record of mentoring future leaders, turning around underperforming properties, and developing new concepts to drive revenue growth. He also has a strong background in financial management, strategic planning, and customer relationship building.

1. DAVID T. RICHARD
Leadership
 Accomplished professional with over 28 years of experience as a Sales & Marketing executive with various brands,
properties, areas, and regions with Starwood Hotels & Resorts.
 Currently serving as Regional Director of Sales & Marketing, Hawaii and French Polynesia with responsibility for 14
properties. Effectively increased gross room revenue 5.8% year on year.
 Supervisory experience managing 12 direct reports and a teams of up to 40 staff with responsibility for the hiring,
development, and performance of the leadership team.
 Mentored future leaders of the organization, 8 of whom became Director of Sales & Marketing.
 Received national accolades and awards including Best in Class Star Voice Engagement and Leadership scores, Sales
Team of the Year, and Top Sales Manager of the Year.
 Skilled in presenting at all levels of an organization including C-Suite executives, ownership groups, investors, and line
staff.
Financial Acumen
 Strong business acumen and knowledgeable in all areas of revenue generation and expense management, including
operating budgets, P&L, payroll, and complete financial accountability of the Sales & Marketing departments.
 In Hawaii, managed and allocated the regional Marketing and Advertising budget of $3.1 million.
 Successfully maintained a 125%+ RevPAR index for The Phoenician over 12 years despite the introduction of 2,800
upscale resort rooms in the market. In Hawaii, achieved a 111% RevPAR index for 2015.
 Excellent history of improving service and realizing cost reductions through streamlining efforts, elimination of
redundancies, and overall process improvement.
 Developed a funding model for regional sales and marketing support for franchise hotels.
Sales & Marketing
 Skilled in turning around underperforming resort properties through mix management, brand
positioning/repositioning, and introduction of programs and new concepts.
 Increased revenue at the St Regis Bora Bora by 15% and Le Meridian Bora Bora by 8% in one year by identifying new
markets and restructuring the sales organization.
 Developed the first ‘resort within a resort’ concept with the introduction of The Canyon Suites at The Phoenician, the
only property to achieve the Forbes 5 Star award in Arizona.
 Rebranded the Ritz Carlton Mauna Lani to The Orchid at Mauna Lani, a luxury collection hotel. In two years increased
occupancy by 15% and room rate 14%. The property won Most Improved Hotel for Starwood 1998 and in its second
year was voted top resort by Conde Nast readers gold list.
 Developed direct mail and advertising strategy by utilizing guest history and developing offers specific to the lifestyle
profile and customer spending habits. This included Anniversary and Thank You campaigns.
Strategic Planning & Analytics
 At the area and regional level developed top line assumptions with the hotels and development teams for new builds,
transitions, renovations and the sale of owned assets. Also identified emerging markets and created campaigns to
target new revenue opportunities.
 To offset the drop in customer arrivals from Canada and Japan, developed a comprehensive strategy in the Oceania
market. As a result, achieved a 101% increase in room revenue from this market.
 Assisted in the development of the Westin Phoenix which was one of the first office building conversions to a hotel in
the Starwood system.
 Led the team that formulated the concept and completed the Pro Forma on the multi-million Camelback Ballroom at
The Phoenician. Also completed the 10 year Pro Forma that was used in the sale of the property.
Customer Service & Relationship Management
 Adept in ensuring an outstanding guest experience throughout all markets including luxury travel, leisure sales, and
group sales.
 Proven ability in cultivating relationships throughout the organization and beyond. Worked in tandem with
ownership groups, international and local government officials, community leaders, business partners, and key
stakeholders to advance the brand and reputation of the company.
 As an executive committee member at The Phoenician, focused on developing an improved service culture. In Year 3,
our team received the AAA 5 Diamond award, the Mobil 5 Star award, and achieved the highest meeting planner
satisfaction score in for Starwood in 2013.
 In French Polynesia, successfully recruited and filled three senior leadership roles through networking and
relationship management.