Scott Bunce has over 30 years of experience managing all aspects of hospitality businesses including hotels, resorts, conference centers, and senior living facilities. As CEO of EpicenterSpark Hospitality, he has provided management, consulting, and project management services to global brands. His career has focused on strategic sales, marketing, operations, revenue management, and project management. He has a track record of exceeding financial targets and creating a culture of performance, service, and employee pride.

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Scott Bunce|711 Creekside Bend, Alpharetta, GA 30004 |970-389-4187| sbunce@epicenterspark.com
As CEO of EpicenterSpark Hospitality, and my other executive roles, I have managed all facets of resort,
conference, hotel, senior living, destination vacation club and condo/vacation rental management businesses.
My career has been a strategic balance of Sales, Marketing, Operations, Revenue Management and Project
Management roles managing cross functional teams. This unique combination of experiences has fostered
credibility with owners, developers, customers and employees, exceeding revenue and profitability targets.
Created a culture of performance, service and pride. My teams have been recognized and awarded for
delivering stellar results in sales, housekeeping, engineering, and overall quality. A large part of my focus has
been integrating new technology and revenue generation tactics. This includes digital marketing, analytics,
SEO tactics, CRM systems, revenue management systems, social media and communication efforts.
CEO/Principal - EpicenterSpark Hospitality Int. LLC, Atlanta, GA & Denver, CO 2007 – Present
Created a privately held hospitality group for 3rd party management, consulting, asset management and
project management for global brands, hotels, resorts, condos and senior living facilities. During the past nine
years, EpicenterSpark Hospitality has been retained by multiple organizations offering expertise, management
and project management to solve specific business and management issues.
• InterContinental Hotels Group – 4+ years of multiple strategic projects and project management,
including;
 Leading the repositioning of Crowne Plaza Hotels, interfacing between Brand Marketing and
Operations. Created and personally delivered multiple owner’s presentations for rebranding and
repositioning the Crowne Plaza brand, resulting in the first improvement in owner satisfaction in
several years, identifying over 5000 brand deficiencies and overseeing the correction of 80%+.
 Re-envisioning the Quality & Guest Services department overseeing a revolutionary shift in the
guest service organization for the Americas 3742 hotels across 9 brands, reversing a multiple year
decline in guest satisfaction to a positive guest experience trend. Overall guest satisfaction
increased by .58 in 2013, .51 in 2014, and by .63 in 2015.
 Sourced and built a new industry leading Property Improvement Plan, PIP, system technology called
DPM, utilizing multiple systems and Salesforce.com as the platform.
 Developed an “Immersion” program for Architects and Design professionals to be trained and
become certified for all IHG brands, of which over 200 have become certified for all IHG brands
with an over 90% attendee satisfaction rate.
• AnswerAnalytics – Contracted to develop an Enterprise Revenue Management Dashboard for
InterContinental Hotels Group.
• Robinson Development Inc., Whitehall Enterprises, Goforth Group and Echelon Senior Living Group-
Asset Management with developers to assist with proforma’s, marketing, repositioning new build and
distressed take-over/turn-around opportunities of hotels, resorts, condominiums and senior living.
• Inspirato Destination Vacation Club - served as VP Sales Operations, launching Inspirato’s sales
organization. Created sales analytics tool and monitoring program that tracks website usage and virtual
interaction with customers and prospects. This was accomplished using SightMax, Eloqua and
SalesForce.com. Monthly sales were at 400K when I started and went up to 1.1 Mil when my work was
completed.
• Destination Hotels & Resorts - created a Condo-Rental Management brand strategy to include
development, operations, sales, revenue management, loyalty, and owners program. Standardized
homeowner and homeowner association HOA contracts. Created a new concept for an Owners Club for
loyalty, retention and new development. Created 5 year business pro forma. Focused on accounting and
PMS alignment. Created a new business development presentation
• White Lodging Services - to conduct an audit and assessment for their Austin Marriott South and Holiday
Inn Northwest Plaza hotels.
• Aston Hotels and Resorts - served as outsourced VP Operations, Sales & Marketing. Primary responsibility
included conversion of two properties into the Aston portfolio.
• Yedla Management Company – Outsourced GM at Huntsville Doubletree Suites- leading to the highest
quality scores and exceeding budgeted profits.

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CEO/Principal - EpicenterSpark Hospitality Int. LLC, Atlanta, GA & Denver, CO 2007 – Present (Continued)
• Alpitour VOI Hotels of Italy Consulted with the executive to set up their revenue management organization
and training for all of Italy.
• Restel of Finland - retained multiple times for assessment and analysis of Sales, Marketing & Revenue
Management and overall business challenges of 47 hotels and the Restel brand. The analysis provided new
alignment of management goals, improving room night production, improvement in GOPPAR, Sales and
Marketing expense models, operational adoption of sales/marketing & revenue management practices,
case studies, realignment of sales account management around driving new business, maximizing rates, and
channel management. Retained to help with a rebranding of the Rantasipi Hotels brand. This work was
reported to have led to an overall incremental growth of sales of 2% beyond company efforts for the entire
portfolio. One of the consulting projects lead to the ski resort of Ruka being named the top ski resort of
Norway and further was report to have resulted in a short term (1-2 year) impact 7% and long term 3-4%
overall incremental growth of sales of beyond company efforts.
• d2o - Deadline 2 Online out of Norway – contracted to launch a new hospitality brand for budgeting
software product in the United States. Project included marketing, sales, PR, and fostering partnerships as
well as creating awareness with hospitality companies.
• Advisory Group - MTRiP/VTRiP – contracted for sales, marketing and new business development.
VP Operations & Sales, West - ResortQuest International/Gaylord Hotels, Denver, CO 2005 – 2007
Managed 7 GM’s and two real estate companies, 40 + HOA’s and over $60 million in Gross Lodging Sales in 11 of
the top U.S. & Canadian Ski resorts locations. Directly responsible for a Regional Director of Planning and
Finance, Regional Director of Sales and Marketing, Regional Director of Revenue Management, Regional
Director of HR.
• Improved territory EBITDA by 180% from $1.1 Million to 3.1 Million in one year.
• Via restructuring sales and marketing, improved efficiency of sales cost by $200k.
• Improved forecasting of Revenue and EBITDA from swings up to 20%, down to an average of 5%.
• Turned around one resort from a loss of $1.5 million in EBITDA to a profit of $100K in one year.
• Responsible for the resort with the highest service scores in the company.
VP Sales & Revenue Management - Intrawest Destination Resorts, Golden, CO 2002 – 2004
Responsible for $526 mil in revenue and $130 mil in EBITDA, or a 20% growth in total revenue for the U.S. &
Canada. Strengthened strategic sales partnerships, and drove resort sales activity by setting strategic sales
targets.
• Out-performed the standard industry benchmark, Revenue Per Available Room (RevPAR), with growth of 6%
during the post 9-11, SARS and Iraq war period. This was accomplished while Intrawest’s supply grew by
20%.
• Rewrote and personally delivered the Intrawest branded sales school. Trained the majority of sales staff
brand wide, and improved attendee evaluation by 41% from previous program. Tracked sales staff
effectiveness, versus non-trained sales staff, for an average sales improvement of 27% per sales person.
• Revamped national sales force, reducing cost of sales by 64% and increasing revenues by 164%. Developed
branded sales approach.
• Developed sales key account program, and introduced brand wide private label websites for key accounts.
• Introduced automated web based revenue management, standardized forecasting across the brand,
improved GDS/Lexington connectivity contributions by 26%, introduced high demand incentive program,
conducted ongoing WebEx revenue management training for both Directors of Revenue Management and
Resort Chiefs, improved call center call quality score by 19%, and introduced both sales and revenue
management audits.
• Created new resort sales planning template and introduced annual sales plan reviews.
• Introduced sales recognition awards, monthly sales tracking reporting, improved resort sales staff
effectiveness by 28% (via sales progress report), implemented regional sales meetings, created branded
cross-selling, in-room collateral, developed E-mail campaigns for meeting planners and TA’s, started online
meeting planning RFP and website.

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VP Sales, Marketing & Revenue Management, The Americas - Hilton International, Miami, FL 2001- 2002
Guided the revenue maximization of hotels throughout Canada, South America, and the Caribbean. The
organization totaled well over $65 mil EBIDTA, with over 250 people employed in sales, marketing and revenue
management. Focused on improving a strong common platform & developing sales strategies, while recognizing
unique cultural differences.
• Launched and managed a partnership between Hilton & Hilton International focusing on outbound Travel
Agent sales production resulting in a 20% increase in TA sales from targeted agencies.
• Improved relationships with Regional VP’s of Operations, while increasing the cross-selling in a diverse
sales operation.
• Developed and implemented company pricing and business mix strategies throughout three geographic
regions.
Vice President Revenue Management - Radisson Hospitality/Rezidor, Brussels, Belgium – 1998 –2001
Responsible for the revenue maximization of over 100 hotels throughout Europe, Middle East, North and South
Africa, totaling well over $600 mil. Focused on developing new and existing distribution channels, via Global
Distribution Systems, electronic & on-line booking vehicles, Radisson web site and new E-commerce
opportunities.
• Improved forecasting accuracy by 21% and reduced Usable Denied Revenue by 20%.
• Exceeded RevPAR targets by 7%
• Responsible for revenue management implementation and training, both electronic and manual.
• Developed and implemented company pricing and business mix strategies throughout Europe and the
Radisson SAS brand.
• Established Regional Revenue Managers with regional responsibility & reporting network and instituted
clear incentive targets.
Regional Vice President Operations– Southern Europe - Radisson Hospitality/Rezidor - Brussels, Belgium -
1997–1998
Responsible for 21 managed and franchised hotels.
• In 1998, hotels under my leadership achieved the highest RevPAR growth while exceeding GOP targets of all
regions.
• Created and implemented Super User program in 6 countries for improving the central reservation system
delivery and revenue management.
• Oversaw the sales and marketing internet strategy for the Radisson SAS brand, 1997.
• Created 1998 system-wide, property-level, sales incentive plans.
Regional Director of Sales and Marketing - Radisson Hospitality, Minneapolis, MN – 1996
Oversaw approximately 100 owned, managed and franchised hotels in the western region of the United States.
Responsible for RevPAR growth, market share lift, toll free contribution to revenue, sales and marketing.
• Exceeded RevPar Target for the year.
• Created 5 models of incentive programs for use in all market situations.
• Conducted regional training on sales trends and market analysis.
• Coordinated regional sales training and regional sales activities.
District Director of Operations- Midwest - Radisson Hospitality, Minneapolis, MN - 1993–1995
Responsible for Operations, RevPAR growth, and quality assurance in 19 managed and franchised hotels.
Facilitated regional sales activities.
• Of the 13 District Directors, achieved one of the top overall improvements in the above areas of
responsibilities each year, including having the highest number of hotels winning President’s Awards in a
region.
• Received the Triangle of Excellence Award and was awarded “District Director Extraordinaire” by hotels for
contributions to region.
Manager of Corporate Service Operations – Mid-Atlantic - Radisson Hospitality, Minneapolis, MN - 1991–
1992

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Oversaw the quality and training services for the Mid-Atlantic region of 43 hotels. Administered brand training
and quality assurance reviews.
• Achieved the highest domestic RevPAR growth in the corporate services department.
Boykin Management Company, Cleveland OH 1987 -1990
GM - Radisson Sanibel Gateway Hotel, Ft Myers FL - President’s Award Winning Hotel
GM - Comfort Suites Hotel, Ft Myers FL -Won awards for Housekeeping & Engineering
Resident Manager - Berkley Marriott Marina, Berkley CA
Mariner/South Seas Resorts, Sanibel/Captiva FL 1984 -1987
Food & Beverage Operations Manager – Multiple Outlets
Windows On The Water, Noopie’s Japanese Stake House, 200 Seat Banquet Facility, Deli & Lounge
Professional Recognition As an industry speaking professional I have guest lectured at several schools,
including The Hotel School of Glion Switzerland. In addition, I wrote and delivered Sales and Revenue
Management curriculum and was a regular speaker throughout Europe at IQPC conferences. Most recently I
have been a frequent speaker, panelist and moderator at Mountain Travel Symposiums.
Professionally I was awarded “District Director Extraordinaire” at the Radisson National Sales conference, and
was twice awarded the Triangle of Excellence award for contributions to Owners, Operators and Employees.
GM of a President’s Award winning for Radisson and received awards from Quality for Engineering and
Housekeeping.
Education I received a degree in Business Administration from Ferris State University, Michigan, 1984. Awarded
a Drama Scholarship, and received the Omicron Delta Kappa (National Honor Society) Award.