Linda Fenton has over 20 years of experience in sales, marketing, and management. She has a proven track record of exceeding revenue goals through strategic planning, relationship building, and developing high-performing teams. Her most recent role was as Director of Sales at Richard Petty Driving Experience, where she managed a sales team, secured major corporate accounts, and personally negotiated over $1.2 million in annual sales.

1. Linda Fenton
4700 Chisholm Park Trail, St. Cloud, FL 34771 321-239-0534, lfenton32@live.com
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PROFICIENCY AREAS
Over 20 years of management experience with emphasis in Sales & Marketing, and Budgeting
Strategic Planning Market Segmentation
Develops Result Oriented Teams Sales Initiatives
Generates Successful Relationships Budget Planning
Strong Training Customer Service
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WORK HISTORY
Richard Petty Driving Experience, Orlando, Florida 2000-present
Director of Sales
• Managed a 3 member Sales team in addition to booking and managing accounts.
• Responsible for securing high producing accounts in such markets as Corporate, Incentive, Destination Management
and Tour & Travel.
• Responsible for $3 million in Sales revenue and booked custom events at 25 different speedway locations.
• Personally negotiated $1.2 million in sales revenue annually.
• Key member of the RPDE Senior Management Team and was actively involved in the planning of the overall
growth of the company.
• Maintained relationships with executive management of the 3 major speedways operated in Florida.
• Designed and developed marketing material for the sales brochures, media kits, and new business prospecting.
• Attended bi-annual MPI tradeshows, Florida Encounter, Plan Your Meetings and MPI – SEC tradeshows
Westgate Resorts – Corporate Communications
New Business Development Manager
1998-2000
• Development and creation of all corporate and marketing materials
• Organize and produce photo shoots, video and film and web materials.
• Solicited new business for advertising in the “I LOVE ORLANDO” magazine.
• Coordinate, and track all client job request
• .Proof and approve all advertising collateral
• Liaison with all Westgate Resorts for advertising requests
Pitney Bowes – Orlando Florida
Account Executive 1996-1998
• Responsible for acquiring new and repeat business working in a defined geographical area.
• Successful selling products to senior level executives, strong presentation skills
• Proven track record for building new business
• Exceeded company goals with high level of achievement and integrity to ensure customer satisfaction.
Poinciana Golf and Racquet Resort 1995-1997
Director of Sales and Marketing
• Responsible for guest room sales and catering revenue for local corporate, SMERF and Government markets.
• Responsible for formulation of the marketing plans and budgets
• Designed and developed marketing material for the sales brochures, media kits, and new business prospecting.
• Main member of the reservation system task force designed to develop the systems needed for blocking group
bookings, client contracts, revenue tracking, cash and earned revenue flow.
• Coordinated all convention service needs of clients.
• Consistently recognized for exceeding sales revenue by 10%.
• Prepared and implementation of the annual budget, marketing plan, and the 30/60/90 day sales plan.

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Quality Inn and Suites – Kissimmee, Florida
Director of Sales and Marketing 1992-1995
• Created and controlled tier rate structure, room inventory and yield management.
• Personally negotiated contracts for over 75% of the group sales accounts.
• Developed all job descriptions and standard operating procedures manual for team.
• Organized marketing including direct mail, sales blitzes, telemarketing, sales trips and trade shows.
• Created marketing collateral to include brochures, media kits, and advertisements.
• Sales department exceeded annual room revenue by 15% over prior year.
• Conducted quarterly presentations to owners regarding sales strategies, forecasting and outcomes.
• Participated in numerous national trade shows and sales trips to reinforce client development.
• Solicited business from wholesale, SMERF, motor coach and sports markets.
EDUCATION & TRAINING
Florida State University, Tallahassee, Florida,
Computer Skills: MS Office, Word, Excel, Windows, ACT, Delphi, Power Point; Internet and E-Mail.
Active member: Society of Incentive Travel Executives, Travel Industry Association, Central Florida Hotel &
Lodging Association, Hotel Sales & Marketing Association International, Meeting Professionals International,
GOAMPI, FSAE, TSAE