Donald Trump's use of social media in the 2016 US Presidential election transformed political campaigning into a "real time" endeavor. Through his core staff of 85 compared to Hillary Clinton's 600+, Trump drove engagement through platforms like Facebook, Twitter, and Reddit. Despite being outspent, Trump's message resonated more. Now, events have real-time impacts as crowdsourced activism and social media backlash can influence corporate decisions and consumer behavior within hours. Real-time data analytics and social physics modeling will continue shaping outcomes in business and politics.
#SnapTheVote: How Digital Dominated the ElectionKyle J. Britt
Digital has presented enormous opportunities for advancing conversations about government at every level, but it also creates new & unique challenges.
At SXSW 2017 we will address three ways digital communication impacted the 2016 Election.
A History of Fake News
https://geopoliticalfutures.com/?utm_source=GPF%20-%20Media&utm_campaign=23d5498191-180518_Weekly_Graphic_GPF_Free_99_Sub&utm_medium=email&utm_term=0_368360ed47-23d5498191-249724713&mc_cid=23d5498191&mc_eid=4db72a5228
The term “fake news” entered American political discourse
during the 2016 election with both Democrats
and Republicans charging each other and the media
with generating fake news. Ever since, there have been countless
stories about how public opinions are manipulated for
political gain. In March, it was revealed that a consulting firm
called Cambridge Analytica acquired Facebook user data and
used it to try to influence voters in the run-up to the election.
Just a few weeks later lawmakers in Malaysia approved a law
making it a crime to spread fake news, punishable by up to six
years in prison. Fake news has become a global issue that affects
the core of contemporary information technology. It has
gone from a charge hurled during an American political campaign
to an issue shaping global political discourse.
#SnapTheVote: How Digital Dominated the ElectionKyle J. Britt
Digital has presented enormous opportunities for advancing conversations about government at every level, but it also creates new & unique challenges.
At SXSW 2017 we will address three ways digital communication impacted the 2016 Election.
A History of Fake News
https://geopoliticalfutures.com/?utm_source=GPF%20-%20Media&utm_campaign=23d5498191-180518_Weekly_Graphic_GPF_Free_99_Sub&utm_medium=email&utm_term=0_368360ed47-23d5498191-249724713&mc_cid=23d5498191&mc_eid=4db72a5228
The term “fake news” entered American political discourse
during the 2016 election with both Democrats
and Republicans charging each other and the media
with generating fake news. Ever since, there have been countless
stories about how public opinions are manipulated for
political gain. In March, it was revealed that a consulting firm
called Cambridge Analytica acquired Facebook user data and
used it to try to influence voters in the run-up to the election.
Just a few weeks later lawmakers in Malaysia approved a law
making it a crime to spread fake news, punishable by up to six
years in prison. Fake news has become a global issue that affects
the core of contemporary information technology. It has
gone from a charge hurled during an American political campaign
to an issue shaping global political discourse.
The Great White Hack. Trump is the "White Hat" Hacker of US Democracyeholmes80
Account of 2016 Election as a cautionary tale and cause for individuals to rise up and exercise their democratic rights as the 2020 election approaches.
The digital age has created a whole new way to connect with voters. Social networking and viral videos are a few ways, and they aren’t the wave of the future for campaigns, they are the here and now.
What went right or wrong on election day - Nov 8th, 2016 USAMarshall Sponder
I created this lecture for my Baruch and Rutgers classes but figured it really ought to be online. While preparing this deck, noticed the cathectic emotion, even though it is impossible to capture everything that has happened.
Digital Politics: A briefing on new media for the Victorian caucus.Tim Evans
Forget the old rule about not discussing politics. Australians love sharing their political opinions, particularly from behind a touchscreen. In this presentation for the Victorian caucus, I've examined some of the key trends affecting governments and politicians.
Read on for insight into what's changing in digital, how politicians and governments take advantage of it, and what politicians can do right now to win.
Intelligence led community engagment for public safety agenciesRufus Simmons III,MBA
How public agencies can use the past to increase community engagement. In the digital age socail media holds the key to greater community involvement. By using the strategies of an old-time beat cop public safety agencies can get more people involved in policing their community, and providing valuable information. They can also increase their understanding of different groups within the community and break down barriers.
The age of fractured truth – subhash dhuliyaGmeconline
This first phase of the information and technological revolution was facilitated by the integration of computers, telecommunication and satellite. A networked global ‘village’ had emerged. People had access to diverse sources of news and information. The Internet created numerous platforms of political, social and cultural interactions. There were high expectations that information will be democratized... Read More
Drafted first chapter of Welcome to the Fifth Estate by Geoff Livingston before editorial review. This document discusses Fifth Estate, Long Tail and social media control theories.
This presentation was delivered in February at aTechMAP Calgary event. Market researcher and social media evangelist Brian F. Singh connects the dots - social media and the expression of democratic will - based on many years of research along with hands-on experience in using and applying social media resources.
The Digital and Social Media Revolution in Public AffairsMSL Germany
Europäische Politiker nutzen die Potentiale der digitalen und sozialen Medien stärker als ihre Kollegen in den USA. Während die Mitglieder des Europäischen Parlaments, der Europäischen Kommission, des Ministerrats und die verschiedenen Stakeholder auf europäischer Ebene digitalen Medien einen hohen Stellenwert bei der Public Affairs-Arbeit einräumen, sind die politischen Entscheider in den USA zurückhaltender bei deren Nutzung.
Dies ist das Ergebnis der neuesten Studie der MSLGRPOUP “The Digital and Social Media Revolution in Public Affairs: Where we are and where we’re going”. In der breit angelegten Untersuchung wurden politische Entscheidungsträger in Brüssel und Washington nach ihrer Nutzung sozialer Medien befragt.
Welche Gründe es für die unterschiedliche Relevanz des Internets in der politischen Kommunikation gibt und wie sich das Potential von Digital Public Affairs in den USA und in Europa noch stärker nutzen lässt, hat die MSLGROUP zusammengefasst.
The Digital and Social Media Revolution in Public AffairsMSL
Unlike political campaigns, which were early adopters, the public policy arena has been one of the last bastions to fully embrace digital tools and social networks.
To gauge the integration and perceived impact of digital tools and how constituents and interest groups interact with EU and U.S. policymakers, MSLGROUP surveyed a large, diverse and active group of corporations, trade associations, nongovernmental organizations (NGOs), local public bodies and think tanks in and around Brussels and Washington, D.C. in 2015.
The study shows quite clearly that there are tremendous opportunities to expand and enhance the use of social and digital communications in policymaking. We hope this research will inform communication and advocacy strategies to strengthen dialogues between stakeholders and policymakers.
Corporate LawYou, your brother, your sister, and your best friAlleneMcclendon878
Corporate Law
You, your brother, your sister, and your best friend’s Aunt were visiting and came up with the idea that together you could go into business offering mortgages to the public. Your best friends Aunt, Auntie Yoda is already working in the business and has lots of contacts with people and banks that have money to lend. She has wanted to start a business for some time because she knows how to be successful in this business and there is definitely money to be made. Your sister has experience with the local business community, your brother just completed his MBA in finance from Harvard, and you have been working in a bank while attending CC and you are about to graduate with an Associate Degree in Business! You are all convinced this is a workable business idea. You have been discussing how you are going to set up the business.
How would you analyze the organizational options available to you? What are the pro's and con's as they apply to these facts? What form of business organization would you prefer and why? Support your conclusions and discussion with legal analysis taking into account the legal attributes of each form and the operational aspects of each form.
Beware the Big Five
Tamsin Shaw
APRIL 5, 2018 ISSUE
The Darkening Web: The War for Cyberspace
by Alexander Klimburg
Penguin, 420 pp., $30.00
Jaap Arriens/NurPhoto/Getty Images
Facebook founder Mark Zuckerberg pictured on an iPhone, August 2017
The big Silicon Valley technology companies have long been viewed by much of
the American public as astonishingly successful capitalist enterprises operated by
maverick geniuses. The largest among them—Microsoft, Apple, Facebook,
Amazon, and Google (the so-called Big Five)—were founded by youthful and
charismatic male visionaries with signature casual wardrobes: the open-necked
blue shirt, the black polo-neck, the marled gray T-shirt and hoodie. These founders
have won immense public trust in their emergent technologies, from home
computing to social media to the new frontier, artificial intelligence. Their
companies have seemed to grow organically within the flourishing ecology of the
open Internet.
https://www.nybooks.com/contributors/tamsin-shaw/
https://www.nybooks.com/issues/2018/04/05/
https://www.amazon.com/gp/product/159420666X?ie=UTF8&tag=thneyoreofbo-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=159420666X
https://cdn.nybooks.com/wp-content/uploads/2018/03/shaw_1-040518.jpg
Within the US government, the same Silicon Valley companies have been
considered an essential national security asset. Government investment and policy
over the last few decades have reflected an unequivocal confidence in them. In
return, they have at times cooperated with intelligence agencies and the military.
During these years there has been a constant, quiet hum of public debate about the
need to maintain a balance between security and privacy in this alliance, but even
after the Snowden le ...
Sports, Business, Theatre or Drama; change seldom discriminates. It resonates in each and every walk of life. On the brink of a terrific change is Politics, courtesy the social media. Social media has rapidly grown as a forum for political discourse and activism. Its various platforms such as Facebook, Twitter, Instagram, Youtube etc. are providing a plethora of new ways to engage citizens in politics (Benkler, 2006). A great advantage inherent in social media is the possibility of personal, ie., one to one communication. Politicians as well as political parties are seemingly benefitting with this new found ability to reach out to their potential voters. It has become possible for politicians to reach voters in a well targeted manner without relying on the media as an intermediary (Gentle, 2012). Various reactions, messages, feedbacks and debates are generated online. In addition to this, support for offline causes of a political party are also generated through social media petitions
The Great White Hack. Trump is the "White Hat" Hacker of US Democracyeholmes80
Account of 2016 Election as a cautionary tale and cause for individuals to rise up and exercise their democratic rights as the 2020 election approaches.
The digital age has created a whole new way to connect with voters. Social networking and viral videos are a few ways, and they aren’t the wave of the future for campaigns, they are the here and now.
What went right or wrong on election day - Nov 8th, 2016 USAMarshall Sponder
I created this lecture for my Baruch and Rutgers classes but figured it really ought to be online. While preparing this deck, noticed the cathectic emotion, even though it is impossible to capture everything that has happened.
Digital Politics: A briefing on new media for the Victorian caucus.Tim Evans
Forget the old rule about not discussing politics. Australians love sharing their political opinions, particularly from behind a touchscreen. In this presentation for the Victorian caucus, I've examined some of the key trends affecting governments and politicians.
Read on for insight into what's changing in digital, how politicians and governments take advantage of it, and what politicians can do right now to win.
Intelligence led community engagment for public safety agenciesRufus Simmons III,MBA
How public agencies can use the past to increase community engagement. In the digital age socail media holds the key to greater community involvement. By using the strategies of an old-time beat cop public safety agencies can get more people involved in policing their community, and providing valuable information. They can also increase their understanding of different groups within the community and break down barriers.
The age of fractured truth – subhash dhuliyaGmeconline
This first phase of the information and technological revolution was facilitated by the integration of computers, telecommunication and satellite. A networked global ‘village’ had emerged. People had access to diverse sources of news and information. The Internet created numerous platforms of political, social and cultural interactions. There were high expectations that information will be democratized... Read More
Drafted first chapter of Welcome to the Fifth Estate by Geoff Livingston before editorial review. This document discusses Fifth Estate, Long Tail and social media control theories.
This presentation was delivered in February at aTechMAP Calgary event. Market researcher and social media evangelist Brian F. Singh connects the dots - social media and the expression of democratic will - based on many years of research along with hands-on experience in using and applying social media resources.
The Digital and Social Media Revolution in Public AffairsMSL Germany
Europäische Politiker nutzen die Potentiale der digitalen und sozialen Medien stärker als ihre Kollegen in den USA. Während die Mitglieder des Europäischen Parlaments, der Europäischen Kommission, des Ministerrats und die verschiedenen Stakeholder auf europäischer Ebene digitalen Medien einen hohen Stellenwert bei der Public Affairs-Arbeit einräumen, sind die politischen Entscheider in den USA zurückhaltender bei deren Nutzung.
Dies ist das Ergebnis der neuesten Studie der MSLGRPOUP “The Digital and Social Media Revolution in Public Affairs: Where we are and where we’re going”. In der breit angelegten Untersuchung wurden politische Entscheidungsträger in Brüssel und Washington nach ihrer Nutzung sozialer Medien befragt.
Welche Gründe es für die unterschiedliche Relevanz des Internets in der politischen Kommunikation gibt und wie sich das Potential von Digital Public Affairs in den USA und in Europa noch stärker nutzen lässt, hat die MSLGROUP zusammengefasst.
The Digital and Social Media Revolution in Public AffairsMSL
Unlike political campaigns, which were early adopters, the public policy arena has been one of the last bastions to fully embrace digital tools and social networks.
To gauge the integration and perceived impact of digital tools and how constituents and interest groups interact with EU and U.S. policymakers, MSLGROUP surveyed a large, diverse and active group of corporations, trade associations, nongovernmental organizations (NGOs), local public bodies and think tanks in and around Brussels and Washington, D.C. in 2015.
The study shows quite clearly that there are tremendous opportunities to expand and enhance the use of social and digital communications in policymaking. We hope this research will inform communication and advocacy strategies to strengthen dialogues between stakeholders and policymakers.
Corporate LawYou, your brother, your sister, and your best friAlleneMcclendon878
Corporate Law
You, your brother, your sister, and your best friend’s Aunt were visiting and came up with the idea that together you could go into business offering mortgages to the public. Your best friends Aunt, Auntie Yoda is already working in the business and has lots of contacts with people and banks that have money to lend. She has wanted to start a business for some time because she knows how to be successful in this business and there is definitely money to be made. Your sister has experience with the local business community, your brother just completed his MBA in finance from Harvard, and you have been working in a bank while attending CC and you are about to graduate with an Associate Degree in Business! You are all convinced this is a workable business idea. You have been discussing how you are going to set up the business.
How would you analyze the organizational options available to you? What are the pro's and con's as they apply to these facts? What form of business organization would you prefer and why? Support your conclusions and discussion with legal analysis taking into account the legal attributes of each form and the operational aspects of each form.
Beware the Big Five
Tamsin Shaw
APRIL 5, 2018 ISSUE
The Darkening Web: The War for Cyberspace
by Alexander Klimburg
Penguin, 420 pp., $30.00
Jaap Arriens/NurPhoto/Getty Images
Facebook founder Mark Zuckerberg pictured on an iPhone, August 2017
The big Silicon Valley technology companies have long been viewed by much of
the American public as astonishingly successful capitalist enterprises operated by
maverick geniuses. The largest among them—Microsoft, Apple, Facebook,
Amazon, and Google (the so-called Big Five)—were founded by youthful and
charismatic male visionaries with signature casual wardrobes: the open-necked
blue shirt, the black polo-neck, the marled gray T-shirt and hoodie. These founders
have won immense public trust in their emergent technologies, from home
computing to social media to the new frontier, artificial intelligence. Their
companies have seemed to grow organically within the flourishing ecology of the
open Internet.
https://www.nybooks.com/contributors/tamsin-shaw/
https://www.nybooks.com/issues/2018/04/05/
https://www.amazon.com/gp/product/159420666X?ie=UTF8&tag=thneyoreofbo-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=159420666X
https://cdn.nybooks.com/wp-content/uploads/2018/03/shaw_1-040518.jpg
Within the US government, the same Silicon Valley companies have been
considered an essential national security asset. Government investment and policy
over the last few decades have reflected an unequivocal confidence in them. In
return, they have at times cooperated with intelligence agencies and the military.
During these years there has been a constant, quiet hum of public debate about the
need to maintain a balance between security and privacy in this alliance, but even
after the Snowden le ...
Sports, Business, Theatre or Drama; change seldom discriminates. It resonates in each and every walk of life. On the brink of a terrific change is Politics, courtesy the social media. Social media has rapidly grown as a forum for political discourse and activism. Its various platforms such as Facebook, Twitter, Instagram, Youtube etc. are providing a plethora of new ways to engage citizens in politics (Benkler, 2006). A great advantage inherent in social media is the possibility of personal, ie., one to one communication. Politicians as well as political parties are seemingly benefitting with this new found ability to reach out to their potential voters. It has become possible for politicians to reach voters in a well targeted manner without relying on the media as an intermediary (Gentle, 2012). Various reactions, messages, feedbacks and debates are generated online. In addition to this, support for offline causes of a political party are also generated through social media petitions
Trump is the "White Hat" Hacker of US Democracyeholmes80
Account of 2016 Election as a cautionary tale and cause for individuals to rise up and exercise their democratic rights as the 2020 election approaches.
Governing a Divided Nation - Insights about the 2016 U.S. Presidential ElectionMSL
Public affairs and policy experts from Qorvis MSLGROUP have compiled an extensive election coverage and analysis of how the new U.S. President and Congress will move forward after one of the most bitter campaigns in American history.
For more updates, follow @qorvis or reach out to us on Twitter @msl_group.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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2. 2
REAL TIME IS NOW
The 2008 and 2012 US Election cycles set the stage for a transformation in how citizens engage and
want to be engaged by their leaders. It also saw a diametrical shift in how the media and citizens
carry influence and sway in matters of national and global importance
Consider this your VIP primer on the changing state of Social Media affairs
On a Global Basis
3. 3
THE
BEGINNING
Let’s go all the way back to the beginning of 2016 when
Donald Trump was still facing Ted Cruz in a US Presidential
Race that painted Hillary Clinton as the heir apparent.
The RNC nomination of Trump and the DNC selection of
Clinton set off a digital war unprecedented in scope and
expense in recent time.
Trump won with a core staff of 85 vs. Hillary’s 600+ and a
capital outlay of $1 Billion to Trump’s $500 Million.
Real Time Media played a role unprecedented in History.
4. 4
METRIC:
SPENDTraditional Marketing Logic Dictates that Spend, whether programmatic, influencer,
social or mobile will drive more engagement and drive more yield. However
despite outspending Trump on PACs and even in odd corners of the internet like
“4chan trolling” spend – the brand message didn’t take. So what happened?
Source: Bloomberg
5. 5
Social Media drove the conversation in the 2016 US election; has already impacted
the Italian Election (Renzi out) and will play a role in voter education, sentiment and
influence across the EU in 2017. FB SettopTV and VR will accelerate this through
2024
Facebook / Twitter / Reddit
In the US, 50% of the Population earns $50,000 or less per annum. In the
Netherlands a family of four subsists on ~2500 Euro a month. In Austria about 1300
Euro. These market factors require political responses that both Nations and
Companies are unprepared for.
Shifting Economics Globally
Ethics concerns; a new Print then Retract strategy by Papers, “Fake News” and
Alternative fact arguments have undermined traditional journalism. Real Time is
making this more complicated with “first to” information having impacts on social
movements and corporate bottom lines (e.g. Uber:Lyft)
Journalism in the Crossfire
Journalists, Older Polling Models and Predictive Analytics fails like 538 giving Trump a
3% chance of Winning are emblematic of the Data Silo issue in Companies that
cannot respond to rapid Populist movements. Movements that might be more easily
understood as a persistent transformation of Flashmobs – now with messaging.
The Rise of Populist Movements and Data Silos
DATA POINTS
6. 6
2016
July
The Race heats up and Spend goes
Multichannel
While Trump drove facetime with Americans, Hillary’s
campaign focused on traditional engagement of known
democratic strong holds. Fundraising became key with
Hillary focusing on traditional donors and Trump and Bernie
moving to smaller donations and largescale social media
support online
Key points: Social, Mobile and Fundraising spend.
Messaging and connection with existing audiences versus
new audiences (voters).
RNC and DNC Conventions
Trump and Hillary cinch the nominations for the RNC and
DNC, respectively. Trump continues to build a syndicated
network of support across Social Networks (Syndicated
nodes of Trump pages vs. Clusters of Pantsuit nation
pages).
Key Points: Messaging shifts and How Digital Tribes
(voters) were organized on either side. Organic vs.
Clustered.
TIMELINE OF EVENTS
While the historical impacts of the 16-way Republican race to the nomination and the Sanders/Clintoncontroversies are worth
discussion, the Big Data Elements came into play after the Nominations. What’s notable is the story of how politics, data and
marketing played out at scale across mutual allegations and scandal fit for a telenovela.
7. 7
August
Sept
Oct
Nov
#Wienergate, Gold Star Family, Trump
Foreign Policy Trip
Anthony Wiener, former congressman and defamed
husband of Clinton right-hand Huma Abedin is caught in
another sexting scandal and inadvertently leaks semi-
classified data from his wife’s phone. Trump impresses on a
trip to meet Mexico’s Nieto, but causes Imbroglio with
Hilary’s Gold Star family
Key Points: Social Sentiment shifts and impact to external
polls while internal polls stayed constant.
A Basket of “Deplorables”, Pantsuit
Nation, Health Issues
Clinton’s categorizationof all Trump supporters as
Deplorables catapults Trump to 7% leads in the polls while
Hillary’s Pantsuit Nation clusters on FB. Trump continues to
drive engagement and social support at rallies and Clinton
faces heath questions from collapsing at the 9/11 memorial.
#Pussygate and More leaked Emails
The last 6 weeks of the campaign cycle saw almost daily
swings in voter sentiment – Personal character issues
dominated Democratic arguments against Trump, while
TRUST, Policy, propriety and accountability became the
arguments against Clinton.
US County and Electoral Win
Many went to bed early on November 8th missing the 3:00
AM EST call of Pennsylvania, giving Trump the win. Many
postmortems have been done to date – but let’s take a look
at how the data got us here.
8. 8
Social Physics
Trust is the “social bedrock” that sets the stage for
engagement and proliferation. MAGA vs. I’m with Her played a
special vector dynamic in the election transcended traditional
brand dynamics.
Social Messaging and Trust
Big Data is becoming more commonplace day by day – it’s the
way companies, organizations and countries can analyze use,
popularity and engagement to see what, works, what doesn’t
and make better Executive decisions.
Big Data
Traditional modeling has given way to 3D plotting and
graphical mapping of relationships across large groups – this
gives us the ability to map patterns and insights we would
normally miss.
Social Visualization
Rallies and Events provide the perfect cross-social platform for
on the fence voter engagement (Sort Democrats /
Independents) who allowed for WOM influencing to drive
engagement shifts and ultimately influence voters or
customers.
Engagement, Facetime and Social Pressure
Social Intelligence and Engagement have become bigger predictors of outcomes as Social Media
has become part of our daily lives. Social Physics is the Big Data harnessing of that information to
help understand decision making and future outcomes
9. 9
PROJECT
ALAMO
A Post-Mortem campaign analysis conducted by SI with Data Vendors, Ad and Mobile
Platforms and Programmatic Spend demonstrated the value of Big Data and Social Physics
impacts within the overall campaign process that led to a win.
But what drove this?
Meet Project Alamo – Alamo was potentially the first distributed system to model sentiment
within a modern election process. By taking known voter data and combining it with models
that were executed by a number of internal teams and vendors – the campaign was able to
identify cases where it was 62% likely that a voter would lean Trump – by focusing social
physics nudges through influencers, events and time-identified targeting and engagement – a
win was achieved.
10. 10
LIFE SPEED
Beyond Alamo and the election, we are living events and consuming content in
real-time at the speed of life. What we used to have days to process is now
reacted to in hours and minutes. Part of this is the logical outcome of Societal
Parity with Moore’s Law (Culture now moves at computing speeds) – the rest is the
global Culture Shift that the election provided
Real Time Events have Real Time Impacts and Results
The development of massive social audiences by both the Trump and Clinton camps has led to a
current state where the masses are driving the conversation response.
Following President Trump’s issuance of an Executive Order limiting immigration and access to the
US from emigres and visa holders from 7 countries with active terror issues, war or unstable
documentation processes – the response from the Social Left was swift. When companies stepped
into the fray – something unprecedented happens. We get the first “Social Collapse Event”
With Uber, their CEO’s political aligning with the new administration plus a single tweet presented
catastrophic challenges when a local cultural idiom (here: don’t mess with NYC Cabbies stands on
Human Rights) is violated.Source: Twitter, The Guardian
11. 11
Social Sharing and the Social Physics of how
consumers engage has led to Economy shifting
events that can and will change how you, your
business, your country and your social groups
deal with change.
REAL TIME
IMPACTS
Source: TechCrunch
12. 12
The Real Time Presidency will be felt in the Brexit, upcoming EU elections and Brands the world over, as Real Time catches up
across the globe, Nations and Brands will be forced to face similar issues on an international, national, state or local level.
REAL TIME OUTCOMES
Crowdsourced Activism Event Activism
Source: Twitter, Facebook
13. 13
Lyft Jumped into the discussion announcing a
donation of $1 Million to the ACLU and garnering
a massive switch and rose to #4 in the Apple App
store
Uber countered with a $3 Million commitment –
which went largely ignored due to the impact of
backlash – subsequently losing 200k+
subscribers.
Finally, keep in mind that real-time Likes and
dislikes are proving to have more value in
understanding audiences and sentiment when
evaluated with complimentary data.
REAL TIME
OPPORTUNITY
14. 14
REAL EFFECT
As Marketers and Executives – we need to keep in mind that the impacts to
Europe are about to come. Populists and Progressives will continue to clash with
the impacts moving to real time – creating real time impacts and opportunities to
Brands, Ideas and Movements that get caught in the fray.
We are officially in a Real Time Marketing Economy.
Source: Twitter, The Guardian
15. 15
WHAT’S NEXT
Social has fully matured with Video and VR the next big
frontiers for engagement. As Brands, Companies, Political
Parties and States get drawn in, Big Data and Social
Physics can set the path to success in difficult times.
16. 16
Plan for uncertainty;
prepare for eventuality
and make Data your
toolkit for Social and PR
in the Future.”
— Oz Sultan
@ozsultan
oz@sultaninteractivegroup.com