A presentation for professional speakers at the Asia Professional Speakers Convention 2018 in Singapore. Focused on three take-aways - be world-class, be of service, and join the Giving Economy. The emphasis is on all of us owning the digital stage, with the same energy, commitment and passion as we give to the physical stage.

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It’s the age of
digital reputations,
how’s yours?
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@ T h e D i g i t a l C o n v e r s a t i o n a l i s t

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There has never been a BETTER
TIME to be a great speaker
There has never been a
WORSE TIME to be a bad speaker
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There’s never been a better time
to be AWESOME on social media
There’s never been a worse time
to be BAD on social media
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This is our
digital stage

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Passion
Enthusiasm
Energy
Commitment
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FOMO
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Matthew Crawford
Attention is a resource
a person has only so
much of it
ATTENTION
ECONOMY
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Look at the numbers…
3 Billion
On Social Media
1 Million
New active mobile social users
(Source: We Are Social)
Enough blogs published to fill
Time Magazine for
770 years
EVERY SINGLE DAY
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CONTENT SHOCK…
01
Data asphyxiation
- William van Winkle
02
03
04
05
06
Data smog
- David Shenk
Information fatigue
syndrome
- David Lewis
Cognitive overload
- Eric Schmidt
Time famine
- Leslie Perlow
Infobesity or
infoxication
- Wikipedia
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BIG TIME?

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SERVICE
MINDSET
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Why not
bigger?
Not good
enough?
No lucky
break?
Or not
enough of
a hustler?

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IN THE BUSINESS
OF EARNING
TIME…
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Start with
YOUR
WHY
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My Why...
I’m changing
the world for
the better
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Meaning
What’s your cause?
Powerful
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A cause to support

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Business leaders
100% Do NOT like
the social noise
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We can’t
contribute to
the noise

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Pay
Attention
to your
field
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Track your industry
Go deep in your area
Who’s doing great?
What bad looks like?
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Is it
World Class?
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@ T h e D i g i t a l C o n v e r s a t i o n a l i s t

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Create conversations
Worth investing in
Respond, respond,
respond
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Keeps it top of feed

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I’m sorry
but…
Not genuine
No magic
Diminishes value
Outsource a speaking opp?
No one should outsource

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Inspiration to make your day,
but sometimes when you’re in a
bad mood and someone shares
a positive quote, you just want
to smack them in the head
Quote from a Dead White Man

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It’s an Act of
Service
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How do you
build trust?
Deliver value01
Better, richer
or deeper
02
Making your
mum happy?
03
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Own your
digital stage
Tie it to a
mission
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Be of
service
It’s not
about you.
It’s never
been about
you.
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One-stop-shop in
content marketing,
employee
advocacy, social
leadership
Takes me out of the
story

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When you share your
own information,
you are …
When you share other’s
information, you are….
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Join the Giving
Economy
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@ T h e D i g i t a l C o n v e r s a t i o n a l i s t

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Hashtags
and
handles
Support
speakers
and clients
Love the
brand
Love the
event
organizers
At
events
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WIN WIN!
Support our community

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Give
Have conversations
Champion others
Be a cheerleader
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Shall we make a
commitment?
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@ T h e D i g i t a l C o n v e r s a t i o n a l i s t

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Our commitment
Social support tribes
10 members
Create group
Not just friends
3 actions/month for fellow
members minimum
Feedback
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Share work there

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Potential
reach? Each do 3 things = 30 actions
1st degree = 15,000
20% interact?
2nd degree = 1.5 million
3rd degree = 150 million
10 members - average 500 each

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None of
this is
easy
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Integrity
Value
No short
cuts
Long-
term
AuthenticWorth
their time
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Where is the wisdom we have
lost in knowledge?
Where is the knowledge we
have lost in information?
T.S. Eliot
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