The document analyzes digital data and social media metrics to compare support for Hillary Clinton and Donald Trump during the 2016 US presidential election. It finds that while Trump had greater overall online mentions and social media followers, Clinton's campaign website received more traffic and engagement. Sentiment toward Clinton winning the election was slightly positive, while sentiment toward a Trump victory was strongly negative. The document concludes the data suggests Clinton had an edge over Trump in terms of online support and perception during the period analyzed.