Average is a pretty polarizing word.
We’d all be ecstatic if the average person was aware of our creative work, but royally pissed if our work was called "average."
But average doesn’t have to mean mediocre. It can define something far more powerful: mass behavior. The inertia of culture.
I believe a better understanding of this inertia can inspire creativity that pushes boundaries AND achieves scale.
So I created 'Understanding Average,' an empathetic data series that explores how average Americans are impacted by cultural phenomena - from hashtags to superfoods. It asks questions that help us see the world as others see it, and it offers insights that let us stand in others' shoes.
I shared this presentation, with 6 surprising stories of Average, at SXSW on March 13, 2016.
Fake News and its Impact on SEO - Many Minds Give it a GoCoral Luck
Coral Luck and Mali Lewis delivered a talk about Fake News and the impact it has on the Digital Marketing industry, at Many Minds Give It A Go in Cardiff on April 19th 2018.
May 2014 Presentation to the Baltimore Social Media Meetup by Dov Hoffman, Right Source Marketing
@dovhoffman
@rightsource
@BaltSocMedia
http://www.meetup.com/Baltimore-Social-Media/
Andy Duran's Keynote on Effective Use of Social Media for Substance Use Preve...LEAD
Presentation slides from Andy Duran's Keynote on Effective Use of Social Media for Substance Use Prevention for the 2016 Drug Free America Foundation Summit. www.leadingefforts.org.
SearchLove San Diego 2018 | Sarah Esterman | Marketing Emergencies: A Surviva...Distilled
$hit happens. Whether the link in your latest email blast doesn't go to where it's supposed to, you've accidentally removed your site from Google, or you've made an embarrassing spelling mistake in your latest campaign, surviving a marketing emergency is all about keeping your cool and knowing what to do next. This session will be your practical guide to creating your own marketing emer
SearchLove Boston 2018 - Justine Jordan - The State of Email: Insights from 3...Distilled
With the arrival of GDPR and the ease with which consumers can unsubscribe and report spam, it's more important than ever to treat people like people instead of just leads. To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 3,000 marketers worldwide. Justine will cover the biggest trends and challenges facing email today and help you put the human back in marketing’s most personal—and effective—marketing channel.
Managing the Event Life Cycle: Actionable Data & Email MarketingEtix
They say email marketing is making a comeback... well guess what? We say it never left! We take a closer look at how to better-manage the life cycle for your events, with a focus on using smarter tactics and strategies for email. Everyone talks about the importance of data, but what does that really mean for your event? We'll hear from industry experts about ways you can turn key customer data into measurable campaigns that drive sales and build ROI for your brand.
David Meerman Scott - Trump, Bush, Clinton & SandersINBOUND
David Meerman Scott, Marketer in Residence at HubSpot, author of ten books on sales and marketing and a massive U.S. Presidential Politics nerd takes you from New Hampshire to the White House to explain the nutty 2016 election cycle. He provides specific learning from what the candidates did well and how they messed up that everyone can apply to their own Inbound Marketing and Inbound Sales strategies.
Fake News and its Impact on SEO - Many Minds Give it a GoCoral Luck
Coral Luck and Mali Lewis delivered a talk about Fake News and the impact it has on the Digital Marketing industry, at Many Minds Give It A Go in Cardiff on April 19th 2018.
May 2014 Presentation to the Baltimore Social Media Meetup by Dov Hoffman, Right Source Marketing
@dovhoffman
@rightsource
@BaltSocMedia
http://www.meetup.com/Baltimore-Social-Media/
Andy Duran's Keynote on Effective Use of Social Media for Substance Use Preve...LEAD
Presentation slides from Andy Duran's Keynote on Effective Use of Social Media for Substance Use Prevention for the 2016 Drug Free America Foundation Summit. www.leadingefforts.org.
SearchLove San Diego 2018 | Sarah Esterman | Marketing Emergencies: A Surviva...Distilled
$hit happens. Whether the link in your latest email blast doesn't go to where it's supposed to, you've accidentally removed your site from Google, or you've made an embarrassing spelling mistake in your latest campaign, surviving a marketing emergency is all about keeping your cool and knowing what to do next. This session will be your practical guide to creating your own marketing emer
SearchLove Boston 2018 - Justine Jordan - The State of Email: Insights from 3...Distilled
With the arrival of GDPR and the ease with which consumers can unsubscribe and report spam, it's more important than ever to treat people like people instead of just leads. To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 3,000 marketers worldwide. Justine will cover the biggest trends and challenges facing email today and help you put the human back in marketing’s most personal—and effective—marketing channel.
Managing the Event Life Cycle: Actionable Data & Email MarketingEtix
They say email marketing is making a comeback... well guess what? We say it never left! We take a closer look at how to better-manage the life cycle for your events, with a focus on using smarter tactics and strategies for email. Everyone talks about the importance of data, but what does that really mean for your event? We'll hear from industry experts about ways you can turn key customer data into measurable campaigns that drive sales and build ROI for your brand.
David Meerman Scott - Trump, Bush, Clinton & SandersINBOUND
David Meerman Scott, Marketer in Residence at HubSpot, author of ten books on sales and marketing and a massive U.S. Presidential Politics nerd takes you from New Hampshire to the White House to explain the nutty 2016 election cycle. He provides specific learning from what the candidates did well and how they messed up that everyone can apply to their own Inbound Marketing and Inbound Sales strategies.
5 Things You Should Know About the Secondary Ticketing MarketEtix
The “Gap” between the primary and secondary ticketing market has not only closed, but one could say they overlap creating, at minimum, BLURRED LINES, especially for the consumer. This can be particularly challenging for venues. So, who really owns the ticket? Joe Kustelski discusses these topics and more in "5 Things You Should Know About the Secondary Ticketing Market".
Keynote Presentation given by Scot McKee, Managing Director, Birddog, at Technology for Marketing & Advertising (TFM&A), London, 2013 – Social Media Theatre. McKee explains how, in the rush to 'be social', individuals have moved faster than their B2B organizations and brands. Why has that happened and what are the techniques available to bring brands and business back up to speed with social media? McKee is joined onstage by Gareth Case, Head of Marketing for Xchanging Technology Services and the Xuber Insurance Software brand, who presents a case study in support of the key themes. A video of the full presentation is available at: http://www.birddog.co.uk McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
[#GHConf17] How 50 Dollars in Facebook Ads Can Drive Enormous Traffic to Your...GrowthHackers
In this presentation, Larry Kim from Mobile Monkey (previously WordStream), talks about how 50 dollars in Facebook ads can drive enormous traffic to your best content.
Vortrag von Larry Kim auf der AllFacebook Marketing Conference 2018 in München.
Vortrag:
https://conference.allfacebook.de/session/larry-targeting/
Über Larry:
https://conference.allfacebook.de/speaker/larry-kim/
Konferenz:
https://conference.allfacebook.de/
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...mStoner, Inc.
Download this webinar for free: http://mstnr.me/2bMtwrb
We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be texted by a college? Are they creeped out when they’re followed on Facebook or Instagram by an admissions officer? What, exactly, are they looking for on your website: cool images or simple information about your majors? How can we be sure that when we reach them on a social channel they pay attention rather than getting back to the much more interesting and important messages from their friends?
Using data from surveys of teens engaged in the college search and choice process collected by Chegg and data from enrollment professionals collected by mStoner, Inc., we’ll explore where the perspectives of these two groups converge -- and where they differ. Then, we’ll discuss how marketers can leverage this knowledge in engaging with this critical audience.
Get the white paper: http://go.edu.chegg.com/admissions-myths
Watch a webinar on this research: http://www.higheredlive.com/mythbusting-admissions/
Networks of influence - Social Media Week (NYC), 2015Marcus Collins
It’s been said that “Good marketers see consumers as complete human beings with all the dimensions real people have.” Demographics fail to accurately describe "real people." Of course, that’s why marketer focuses on psychographics because they paint a more vivid picture of who are. However, the truth is, psychographics are byproducts of our networks. Our networks are not only better representations of us, but they are also strong predictors of the what we are likely to do.
Social Media for Prevention - Ft. Lauderdale, FLLEAD
Keynote presentation from LEAD's Social Media for Prevention Conference in partnership with the Broward Commission on Substance Abuse in Ft. Lauderdale, FL on November 13, 2015
The Power of Social Media for Substance Abuse PreventionLEAD
Andy Duran's presentation for Youth to Youth International's Adult Advisory Training on October 26, 2015 in Chicago, IL. Learn more about LEAD at www.leadingefforts.org.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
Why? The Right Question that Builds Brands in Social MediaAugie Ray
In my five years of research, consulting and managing social media, I have been asked thousands of questions. Where? (Where do I post? Where do I engage?), How? (How do I listen? How do I measure? How do I find influencers?) and today's hot topic, given the need for content to feed the social media beast, What? (What do I say? Do I post pictures, videos, text? Am I funny or serious? Am I professional or casual? Should I offer discounts and contests to lure new fans?)
What I almost never hear asked is Why? Not simply the "small whys" such as "Why is my brand on Facebook" and "Why should anyone care to engage with my brand?," but also the "great, bit whys," such as "Why does my business exist?," "Why should people buy from me and not my competitors?," and most importantly, "Why should anyone care about my brand?"
I present an approach to driving both social media and business success:
1. Discover a higher purpose
2. Make it Real
3. Live it in Social Media
I present five brands that have succeeded following this recipe: Secret Clinical Strength, U bu Kotex, Barclaycard Ring, USAA and Chipotle.
For more information non this presentation, please visit my blog: http://www.experiencetheblog.com/2013/10/why-right-question-that-builds-brands.html
This is the presentation that Gil Rogers and I presented at ACT's Enrollment Planner's Conference (#ACTEPC) in Chicago on 16 July 2015. We explore 8 myths regarding what admission professionals really understand about the media use and college search behavior of college-going teens. Data in this presentation is based on research conducted by Chegg and mStoner. We'll be publishing a white paper about it later in the year.
Download this webinar for free: http://mstnr.me/2bMtwrb
This presentation was presented at ACT's Enrollment Planner's Conference (#ACTEPC) in Chicago on 16 July 2015 by Michael Stoner, co-founder and president of mStoner, and Gil Rogers, director of marketing and enrollment insights at Chegg. They explore 8 myths regarding what admission professionals really understand about the media use and college search behavior of college-going teens. Data in this presentation is based on research conducted by Chegg and mStoner. We'll be publishing a white paper about it later in the year.
Working with social brands over the years I've heard some pretty inspirational quotes and received some outstanding advice, from great people working for some impressive brands. So just for fun, here's a bunch of my favourite quotes...
• I've made the PDF downloadable so feel free to print them out and wallpaper your office or stick above your desk •
3 Things You'd Be Crazy Not to Steal from MarketingMike Taylor
You may not realize it, but as learning professionals, we have a lot of things in common with marketers. Possibly the biggest is our common challenge of how to get people’s attention and help them think and act in new ways.
So, what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions.
- Learn 3 top techniques that marketers have been successfully using for years to capture attention and move people to take action. And you’d be crazy not to do the same.
This year's study, in partnership with Chegg, reveals where perspectives from teens using college websites and higher ed marketing professionals converge and differ — and how marketers can leverage this knowledge.
Based on research conducted in 2016 by Chegg and mStoner, this presentation explores:
- Seven common myths about what prospective students like and don’t like about college websites.
- Perspectives from prospective teen students and college marketing professionals — where they converge, where they differ — and how marketers can leverage this knowledge.
- Website content that best influences prospective students’ admission journeys.
- Best practices for website organization and strategy.
The social web can be like a game of win, lose, or draw. Those that know the rules can win big while others sit back and watch the world evolve without making a move. Don\'t let the opportunities of a lifetime pass by; play by these rules and you will walk away a winner!
5 Things You Should Know About the Secondary Ticketing MarketEtix
The “Gap” between the primary and secondary ticketing market has not only closed, but one could say they overlap creating, at minimum, BLURRED LINES, especially for the consumer. This can be particularly challenging for venues. So, who really owns the ticket? Joe Kustelski discusses these topics and more in "5 Things You Should Know About the Secondary Ticketing Market".
Keynote Presentation given by Scot McKee, Managing Director, Birddog, at Technology for Marketing & Advertising (TFM&A), London, 2013 – Social Media Theatre. McKee explains how, in the rush to 'be social', individuals have moved faster than their B2B organizations and brands. Why has that happened and what are the techniques available to bring brands and business back up to speed with social media? McKee is joined onstage by Gareth Case, Head of Marketing for Xchanging Technology Services and the Xuber Insurance Software brand, who presents a case study in support of the key themes. A video of the full presentation is available at: http://www.birddog.co.uk McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
[#GHConf17] How 50 Dollars in Facebook Ads Can Drive Enormous Traffic to Your...GrowthHackers
In this presentation, Larry Kim from Mobile Monkey (previously WordStream), talks about how 50 dollars in Facebook ads can drive enormous traffic to your best content.
Vortrag von Larry Kim auf der AllFacebook Marketing Conference 2018 in München.
Vortrag:
https://conference.allfacebook.de/session/larry-targeting/
Über Larry:
https://conference.allfacebook.de/speaker/larry-kim/
Konferenz:
https://conference.allfacebook.de/
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...mStoner, Inc.
Download this webinar for free: http://mstnr.me/2bMtwrb
We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be texted by a college? Are they creeped out when they’re followed on Facebook or Instagram by an admissions officer? What, exactly, are they looking for on your website: cool images or simple information about your majors? How can we be sure that when we reach them on a social channel they pay attention rather than getting back to the much more interesting and important messages from their friends?
Using data from surveys of teens engaged in the college search and choice process collected by Chegg and data from enrollment professionals collected by mStoner, Inc., we’ll explore where the perspectives of these two groups converge -- and where they differ. Then, we’ll discuss how marketers can leverage this knowledge in engaging with this critical audience.
Get the white paper: http://go.edu.chegg.com/admissions-myths
Watch a webinar on this research: http://www.higheredlive.com/mythbusting-admissions/
Networks of influence - Social Media Week (NYC), 2015Marcus Collins
It’s been said that “Good marketers see consumers as complete human beings with all the dimensions real people have.” Demographics fail to accurately describe "real people." Of course, that’s why marketer focuses on psychographics because they paint a more vivid picture of who are. However, the truth is, psychographics are byproducts of our networks. Our networks are not only better representations of us, but they are also strong predictors of the what we are likely to do.
Social Media for Prevention - Ft. Lauderdale, FLLEAD
Keynote presentation from LEAD's Social Media for Prevention Conference in partnership with the Broward Commission on Substance Abuse in Ft. Lauderdale, FL on November 13, 2015
The Power of Social Media for Substance Abuse PreventionLEAD
Andy Duran's presentation for Youth to Youth International's Adult Advisory Training on October 26, 2015 in Chicago, IL. Learn more about LEAD at www.leadingefforts.org.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
Why? The Right Question that Builds Brands in Social MediaAugie Ray
In my five years of research, consulting and managing social media, I have been asked thousands of questions. Where? (Where do I post? Where do I engage?), How? (How do I listen? How do I measure? How do I find influencers?) and today's hot topic, given the need for content to feed the social media beast, What? (What do I say? Do I post pictures, videos, text? Am I funny or serious? Am I professional or casual? Should I offer discounts and contests to lure new fans?)
What I almost never hear asked is Why? Not simply the "small whys" such as "Why is my brand on Facebook" and "Why should anyone care to engage with my brand?," but also the "great, bit whys," such as "Why does my business exist?," "Why should people buy from me and not my competitors?," and most importantly, "Why should anyone care about my brand?"
I present an approach to driving both social media and business success:
1. Discover a higher purpose
2. Make it Real
3. Live it in Social Media
I present five brands that have succeeded following this recipe: Secret Clinical Strength, U bu Kotex, Barclaycard Ring, USAA and Chipotle.
For more information non this presentation, please visit my blog: http://www.experiencetheblog.com/2013/10/why-right-question-that-builds-brands.html
This is the presentation that Gil Rogers and I presented at ACT's Enrollment Planner's Conference (#ACTEPC) in Chicago on 16 July 2015. We explore 8 myths regarding what admission professionals really understand about the media use and college search behavior of college-going teens. Data in this presentation is based on research conducted by Chegg and mStoner. We'll be publishing a white paper about it later in the year.
Download this webinar for free: http://mstnr.me/2bMtwrb
This presentation was presented at ACT's Enrollment Planner's Conference (#ACTEPC) in Chicago on 16 July 2015 by Michael Stoner, co-founder and president of mStoner, and Gil Rogers, director of marketing and enrollment insights at Chegg. They explore 8 myths regarding what admission professionals really understand about the media use and college search behavior of college-going teens. Data in this presentation is based on research conducted by Chegg and mStoner. We'll be publishing a white paper about it later in the year.
Working with social brands over the years I've heard some pretty inspirational quotes and received some outstanding advice, from great people working for some impressive brands. So just for fun, here's a bunch of my favourite quotes...
• I've made the PDF downloadable so feel free to print them out and wallpaper your office or stick above your desk •
3 Things You'd Be Crazy Not to Steal from MarketingMike Taylor
You may not realize it, but as learning professionals, we have a lot of things in common with marketers. Possibly the biggest is our common challenge of how to get people’s attention and help them think and act in new ways.
So, what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions.
- Learn 3 top techniques that marketers have been successfully using for years to capture attention and move people to take action. And you’d be crazy not to do the same.
This year's study, in partnership with Chegg, reveals where perspectives from teens using college websites and higher ed marketing professionals converge and differ — and how marketers can leverage this knowledge.
Based on research conducted in 2016 by Chegg and mStoner, this presentation explores:
- Seven common myths about what prospective students like and don’t like about college websites.
- Perspectives from prospective teen students and college marketing professionals — where they converge, where they differ — and how marketers can leverage this knowledge.
- Website content that best influences prospective students’ admission journeys.
- Best practices for website organization and strategy.
The social web can be like a game of win, lose, or draw. Those that know the rules can win big while others sit back and watch the world evolve without making a move. Don\'t let the opportunities of a lifetime pass by; play by these rules and you will walk away a winner!
The Art of Storytelling in the Digital AgeJulia Campbell
A lot has been said about the potential and the promise of storytelling for nonprofits. Stories have the power to persuade, to captivate, and to move people from passive to active. Human brains are wired to remember stories - not just to hear or listen to stories, but to experience them along with the storyteller. The current fast-changing, always-on digital reality demands ever-more creative approaches to storytelling - to grab attention, to pique curiosity, and to inspire action. Join us for a workshop with digital storytelling expert Julia Campbell to discuss: As social change agents and nonprofit professionals, how do we build a community of raving fans using the stories we already have? How can we make complex and difficult issues come to life through stories? Julia will show you how to use compelling storytelling on digital channels to build a vision of hope, to make deeper connections with supporters, and to create a community of volunteers eager to help spread the word.
At the end of the session, participants will be able to…
1. Employ Julia’s 3-part digital storytelling framework to turn supporters from passive to passionate.
2. Create a system to collect the best volunteer recruitment stories for your organization.
3. Apply emerging technologies that nonprofits can use to recruit volunteers with digital storytelling.
Pinning Our Lives: Pinterest and BeyondAliza Sherman
Pinning Our Lives: How the way we communicate online keeps changing & how we can keep up.
"If you aren't thoughtful, it won't be meaningful." --Aliza Sherman
My SheCon 11 keynote slides are here: Smart Ways to Use Future Tech and Social Media: http://www.slideshare.net/alizasherman/smart-ways-to-use-future-tech-social-media
Despicable by design - Turning Evil into Empathy - Leeds Digital Festival 2018Matt Gibson
This was a talk I gave at Leeds Digital Festival 2018, on 27/04/18.
I look at how we can get the whole team more involved in the design and research process, in particular more focussed on users and their needs. During the talk I explore the origins of empathy, and what empathy means for our businesses, and how we can teach our teams emotional intelligence and the language of design, through fun exercises like brainstorming evil ideas first, and creating empathy maps, that get the whole team onboard, we create more successful products and services.
Similar to Understanding Average - The Inertia of Culture: SXSW (19)
Unleashing the Power of Data_ Choosing a Trusted Analytics Platform.pdfEnterprise Wired
In this guide, we'll explore the key considerations and features to look for when choosing a Trusted analytics platform that meets your organization's needs and delivers actionable intelligence you can trust.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdfGetInData
Recently we have observed the rise of open-source Large Language Models (LLMs) that are community-driven or developed by the AI market leaders, such as Meta (Llama3), Databricks (DBRX) and Snowflake (Arctic). On the other hand, there is a growth in interest in specialized, carefully fine-tuned yet relatively small models that can efficiently assist programmers in day-to-day tasks. Finally, Retrieval-Augmented Generation (RAG) architectures have gained a lot of traction as the preferred approach for LLMs context and prompt augmentation for building conversational SQL data copilots, code copilots and chatbots.
In this presentation, we will show how we built upon these three concepts a robust Data Copilot that can help to democratize access to company data assets and boost performance of everyone working with data platforms.
Why do we need yet another (open-source ) Copilot?
How can we build one?
Architecture and evaluation
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
48. @TheMaggiest #ImAverageUnderstandingAverage.com
top 10 average
32%
people living in the
top 10 dmas
nyc, los angeles,
chicago, philly,
dallas, san francisco
washington dc,
boston, atlanta,
& houston
middle average
68%
people living
in the other
200 dmas
51. @TheMaggiest #ImAverageUnderstandingAverage.com
top 10 average
n=300
middle average
n=800
online surveys to 1,100 people (300 top 10 and 800 middle)
oversampled and weighted to ensure consistency with
population norms of each average