2. PR is Marketingâs Future
Is PR replacing
marketing?
TALK ABOUT US! #FUTUREM #FutureM_PR
3. PR is Marketingâs Future
PR agency heads rank social media
community management as top
focus for increased investment
The Holmes Reportâs World PR Report 2013
TALK ABOUT US! #FUTUREM #FutureM_PR
4. PR is Marketingâs Future
Has PR moved beyond
media relations?
TALK ABOUT US! #FUTUREM #FutureM_PR
5. PR is Marketingâs Future
Global PR industry grew by 8% in
2012 - the third consecutive year at
approximately the same level
The Holmes Reportâs World PR Report
TALK ABOUT US! #FUTUREM #FutureM_PR
6. PR is Marketingâs Future
Visual storytelling
TALK ABOUT US! #FUTUREM #FutureM_PR
7. PR is Marketingâs Future
Is PR creative
enough?
TALK ABOUT US! #FUTUREM #FutureM_PR
8. PR is Marketingâs Future
Creativity in PR industry is (North
America only):
⢠51%: âinspirationalâ or âgoodâ
⢠11%: âunsatisfactoryâ or worse
The Holmes Reportâs Global Study on Creativity in PR
TALK ABOUT US! #FUTUREM #FutureM_PR
9. PR is Marketingâs Future
Where does social
media belong?
TALK ABOUT US! #FUTUREM #FutureM_PR
10. PR is Marketingâs Future
Public relations and
data
TALK ABOUT US! #FUTUREM #FutureM_PR
11. PR is Marketingâs Future
Creativity in PR is:
⢠Great storytelling (71%)
⢠Audience insight (63%)
⢠Content creation (52%)
⢠Purpose (41%)
The Holmes Reportâs Global Study on Creativity in PR
TALK ABOUT US! #FUTUREM #FutureM_PR
12. PR is Marketingâs Future
Integrated: fantasy or
reality?
TALK ABOUT US! #FUTUREM #FutureM_PR
13. PR is Marketingâs Future
PR agency industry is worth almost
$11 billion and employs more than
75,000
The Holmes Reportâs World PR Report
TALK ABOUT US! #FUTUREM #FutureM_PR
14. PR is Marketingâs Future
Buyer behavior
TALK ABOUT US! #FUTUREM #FutureM_PR
15. PR is Marketingâs Future
â˘
Aarti Shah, The Holmes Report: @aartishah
â˘
Brian Carr, Springpad: @Brian_Carr
â˘
Christian Megliola, Connelly Partners: @The_Xman
â˘
Mark OâToole, HB Agency: @markrotoole
â˘
Tim Reeves, a&g: @Tim_Reeves
â˘
Anne Weiskopf, Digiday: @AnneWeiskopf
TALK ABOUT US! #FUTUREM #FutureM_PR