The document discusses various link building methods and risks, including buying links, content marketing, and trust baiting. It provides tips for writing trustworthy content to target high-quality sites for natural link opportunities, such as finding popular pages on a topic and writing additional resources for those who link to them. The document also notes that link value depends on various on-page factors and user behavior metrics analyzed by search engines.
Mike Belasco's presentation Analytics For Local Search from SES Chicago 2009/ Local Search Summit. Covers Google Analytics for local as well as how to build your own phone call tracking application
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
Mike Belasco's presentation Analytics For Local Search from SES Chicago 2009/ Local Search Summit. Covers Google Analytics for local as well as how to build your own phone call tracking application
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
What will happen to SEO ranking factors in 12 months? with some useful tools which you can use them for your business and improve your website in SERPs.
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
Presentation from Search London - July 2014.
The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue.
Here is a 3-step process to do that.
SEO has changed over the last few years, yet many of the basics still stay the same. This presentation aims to show you key areas of SEO for 2014 and beyond.
Published by Amir Jabbari, the document provides the reader with an introductory explanation of web analytics, the main skills needed to become a proficient web analyst, main terminology related to the field of web analytics, and how to interpret the metrics in a meaningful way.
What it SEO, how does web searching work, why are keywords so crucial (and how to optimize them), how to harness Google Analytics to master your campaign; plus- QR Codes, building a trackable URL, Google Trends, AdWords and more!
How to Use the SEO Pyramid Strategy - to Rock Your SEOHeyday ApS
You might have heard of Maslow’s hierarchy of needs – you know the one with Physiological needs, Safety needs, Love and belonging, Esteem, Self-actualization and Self-transcendence. But have you heard of the SEO Pyramid?
From Search to Transaction: How to Master the Customer ExperienceBotify
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar, Petra Kis-Herczegh, SEO Solutions Consultant at Botify is joined by Hamish Bones of customer experience optimisation experts, AB Tasty. Learn how to create the most relevant, optimised journey from discovery through to transaction.
Google Rank is an algorithm used by the Google web search engine to rank websites in their search engine results.
Google works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. Google assesses the importance of every web page using a variety of techniques, including its patented PageRank™ algorithm which analyzes which sites have been “voted” the best sources of information by other pages across the web.
Getting Started with Google Analytics...and How Not to Get Lost!Ball State University
This presentation was made for the Anderson Digital Media Circle on June 25, 2015. It uses the practice of the ABC's of Google Analytics and provides a starting point for small businesses and organizations.
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
Backlinks do still matter and have a bearing on an organization's authority in the eyes of Google. Client Success Manager, Jeff Riddall, reviews some best practices for identifying and obtaining backlinks from relevant, reputable sources.
What will happen to SEO ranking factors in 12 months? with some useful tools which you can use them for your business and improve your website in SERPs.
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
Presentation from Search London - July 2014.
The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue.
Here is a 3-step process to do that.
SEO has changed over the last few years, yet many of the basics still stay the same. This presentation aims to show you key areas of SEO for 2014 and beyond.
Published by Amir Jabbari, the document provides the reader with an introductory explanation of web analytics, the main skills needed to become a proficient web analyst, main terminology related to the field of web analytics, and how to interpret the metrics in a meaningful way.
What it SEO, how does web searching work, why are keywords so crucial (and how to optimize them), how to harness Google Analytics to master your campaign; plus- QR Codes, building a trackable URL, Google Trends, AdWords and more!
How to Use the SEO Pyramid Strategy - to Rock Your SEOHeyday ApS
You might have heard of Maslow’s hierarchy of needs – you know the one with Physiological needs, Safety needs, Love and belonging, Esteem, Self-actualization and Self-transcendence. But have you heard of the SEO Pyramid?
From Search to Transaction: How to Master the Customer ExperienceBotify
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar, Petra Kis-Herczegh, SEO Solutions Consultant at Botify is joined by Hamish Bones of customer experience optimisation experts, AB Tasty. Learn how to create the most relevant, optimised journey from discovery through to transaction.
Google Rank is an algorithm used by the Google web search engine to rank websites in their search engine results.
Google works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. Google assesses the importance of every web page using a variety of techniques, including its patented PageRank™ algorithm which analyzes which sites have been “voted” the best sources of information by other pages across the web.
Getting Started with Google Analytics...and How Not to Get Lost!Ball State University
This presentation was made for the Anderson Digital Media Circle on June 25, 2015. It uses the practice of the ABC's of Google Analytics and provides a starting point for small businesses and organizations.
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
Backlinks do still matter and have a bearing on an organization's authority in the eyes of Google. Client Success Manager, Jeff Riddall, reviews some best practices for identifying and obtaining backlinks from relevant, reputable sources.
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
SEO Fundamentals and Off Page Best PracticesVaishali Singh
It is not just about doing it but doing it RIGHT. Fundamentals still hold a lot when it comes to marketing offline or online. Learn about SEO fundamentals for Beginners and what is off - page optimisation.
SEO Secrets for Online Retailers Webinar getelastic
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
Bobby singh - Digital Marketing ServiceBobby singh
Bobby singh - Digital Marketing Service in chandigarh Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
Digital Marketer Bobby - SEO some detailsBobby singh
Digital Marketer Bobby - SEO some details
Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
What is SEO - Bobby Singh digital marketerBobby singh
What is SEO - Bobby Singh digital marketer ,Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience .
Tired of crickets chirping on your website instead of cash registers ringing? Fear not, SEO warriors! "Lessons in SEO 2024" is your secret weapon to skyrocket your traffic and dominate the search engine battlefield! ⚔️
Imagine ranking higher than your fiercest competitors, drowning out their whispers with your own SEO symphony. Visualize hordes of organic visitors flooding your site, eager to devour your content and become loyal fans.
This ain't no dusty old SEO textbook. We're talking fresh, actionable strategies for 2024 and beyond:
Crack the Google code: Uncover the latest algorithm secrets and master the art of content that search engines crave. ️♀️
Keyword mastery: Ditch keyword stuffing and learn to choose the perfect words that attract your ideal audience and boost your rankings. 🪄
Content that converts: Craft irresistible content that keeps visitors glued to your site, begging for more. No clickbait needed! ✍️
Technical SEO demystified: From site speed to backlinks, we'll break down the technical bits so you can optimize your website like a pro. ️
Social media synergy: Learn how to leverage social media for SEO gold, creating a powerful online presence that drives traffic and builds brand authority.
"Lessons in SEO 2024" is your roadmap to online domination. No prior SEO experience required, just a thirst for knowledge and a burning desire to conquer the search engine jungle.
So, grab your keyboard, sharpen your digital sword, and prepare to unleash your inner SEO champion! The future of your website is bright...and brimming with organic traffic!
Website Credibility Evaluation Essay
Evaluation of a Website Essay
Website Evaluation Essay
Essay on How to Analyze a Website
Essay On HTML
Website Design Essay
Essay On Website Security
Essay on The World Wide Web
Essay On Website Design
Website Analysis Essay
Online Marketing Essay
At Melbourne SEO meetup I shared several tactics which are working in 2019 for traffic growth from SEO & content sources. These strategies will work for any business looking to scale organic traffic.
Whitehat Linkbuilding Strategies Beginner To AdvancedAffiliate Summit
It's no secret, links matter. We'll present everything from basic directory linkbuilding to advanced tactics like .edu & authority linkbuilding. Discussion will include all above board, clean tactics.
This is your one-stop shop for building links that will help you achieve top search engine rankings. This eBook covers everything from the basics to advanced Link Building, as well as how to avoid getting slapped by Google changes, creative link building tactics, untapped backlink sources... and much more.
You'll also learn about the methods I use to keep my website in the top 5.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
1. Link Building Methods and Risks Jim Boykin CEO, Founder & Lead Link Ninja @ We Build Pages www.webuildpages.com [email_address] Twitter @webuildpages We Build Pages Internet Marketing Services
2. Since May 1999 Over 11 years in business We Build Pages Internet Marketing Services
3. Best Link Building Blog 2006 and 2007 I don't blog much anymore.... We Build Pages Internet Marketing Services ~35 in house Link Ninjas & over 100 writers (many for over 5 years now).
4. History Bought Links From 2000-2008 Free Links Based on Content 2009 - Current We Build Pages Internet Marketing Services
8. Odds of Getting Busted. We Build Pages Internet Marketing Services
9. Top 9 Ways to Get Your Site Banned in Google for Buying Links. (Assuming you buy links.) We Build Pages Internet Marketing Services
10. 9. Reporting your competitor to Google. They're Spamming! When you yourself are buying links. We Build Pages Internet Marketing Services
11. 8. You're #1 for super competitive phrase, and you're not the best site in the world. I'm #1 for "Hotels" .... … and I'm a thin affiliate. We Build Pages Internet Marketing Services
12. 7. You're #1 for big competitive phrase Which pisses your competitors off, and they report you as SPAM We Build Pages Internet Marketing Services
13. 6. Your Broker gets Mapped, Analyzed, and Buyers Penalized. We Build Pages Internet Marketing Services
14. 5. You Trip a Link Buying Filter We Build Pages Internet Marketing Services
15. 4. You start shouting and bragging about your rankings. Hey CNN & Time Magazine, Can you do a story on me? I'm #1 for Widgets!!!! We Build Pages Internet Marketing Services
16. 3 . Someone blogs about your buying links "Hey, this Asshole tried to buy a link from me...” Then he forwards your paid link request to Google. We Build Pages Internet Marketing Services
17. 2. You have no natural backlinks. We Build Pages Internet Marketing Services
19. 1. You show your site to Matt during a backlink review panel. WHY did that site link to you.....I smell Money.... We Build Pages Internet Marketing Services
20. If you're penalized... what then? Jim tells story... We Build Pages Internet Marketing Services
21. We Build Pages hasn’t bought a link in 17 months! Yes , we’re still getting links! Over 1000 every month! We Build Pages Internet Marketing Services
22. If you are NOT Buying Links.... Give Up Trophy Phrases to Buyers Go Long Tail. We Build Pages Internet Marketing Services
23. Non-paid Permanent Trusted Based on the merit of what a person’s page is about, and about what we request they link to. We Build Pages Internet Marketing Services
25. Average Percentage of Links WBP Obtains: 23% are edu’s. 21% are .org’s 5% are k12’s 4% are ac.uk’s 1.5% gov’s 0.6% .mil We Build Pages Internet Marketing Services
26. So how do you get links If you're not going to Buy them??? We Build Pages Internet Marketing Services
28. Secrets of Trust Bait 1. What to Write 2. How to Write it 3. And Who To Write to To Get Links We Build Pages Internet Marketing Services
29. 1. What to write …. Give me a topic….any topic… um...no time.. Pool Supply Company Example We Build Pages Internet Marketing Services
30. Search Google - Pool Safety #1 page http://www.aap.org/FAMILY/TIPPPOOL.HTM 39 links - several highly trusted #2 page http://www.cpsc.gov/cpscpub/pubs/chdrown.html has 89 links...lots of edu's and gov's. #5 page http://www.liveandlearn.com/pools.html 94 links some edu's and other trusted links.
31. 2. How to Write Link Bait vs. Trust Bait We Build Pages Internet Marketing Services
32.
33.
34. 10 Examples of Trust Bait We Build Pages Internet Marketing Services
35. 3. Who to Write to Resource 1 on pool safety 89 links Resource 2 on pool safety 111 links Resource 3 on pool safety 150 links Resource 4 on pool safety 75 links Resource 5 on pool safety 75 links = 500 possible emails We Build Pages Internet Marketing Services
36. 500 possible emails. We'll email about ~100 of those We have about a 5% conversion rate on link requests. 100 emails sent @ 5% conversion = 5 links. Hand = ugh! Tools = Brilliant! We Build Pages Internet Marketing Services
37. Summary for Trust Bait for Links 1. Find pages/topics that get lots of links . 2. Write killer papers on those topics. 3. Write to those who link to #1. We Build Pages Internet Marketing Services
47. Jim Boykin We Build Pages .com [email_address] or Chuck@webuildpages.com Twitter @webuildpages please send me your feedback! We Build Pages Internet Marketing Services
...jim's notes: If done right, it would take a human review to determine if one was buying links
Jim's notes.... S ites P ositioned Above M e
.....Jim's note: edu jan 3rd........Penalty/ban
....jims note: I don't trust bloggers at all.....
jim's notes: Who Do you Think You're Foolin'?
Fire the damn SEO Company who recommended buying links. … ceo writes, and I fired the guy who recommended these SEO… I’m just a CEO and know nothing about this marketing stuff…but I’ve done some research on link buying and read some posts by some guy called Matt Cutts, and have hired a guy called Eric Ward…or eh… ya know.. I’m just going to do social media marketing and we’ll all tweet about our products…….hehehe….Kill all links until they’re satisified you’ve learned your lesson….…now you have to give up the fight and then hire eric ward or We Build Pages for your link building....And go longtail….
........jim's note: have topic cheat sheet on hand.... ...or "Swimming Pool Supplies".