The document emphasizes the importance of market research and testing ideas before building a product to avoid startup failure. It discusses strategies for attracting users through effective marketing, including utilizing SEO, splash pages, and targeted ads, while highlighting the significance of understanding the competition. The author shares personal experience with a startup, demonstrating how to gain sign-ups prior to launching a product through a well-executed marketing plan.

2. Test First, Build SecondFor Those Ideas You’re Not Quite Sure About

3. Why?Why Would Anyone Build Something No One Would Use?Surprising Number Of Startups Fail Due To:Poor Market ResearchPlan To Reach Customers BeforehandBlind OptimismTesting Is Quick & CheapHosting/Domain Name/Free Software/Designer*/$100Internet Levels Playing FieldSEO & Creative Marketing Win

4. Some BackgroundWeb Design & Internet Marketing: 7-8 YearsStarted With: Making Ad-Revenue Websites, Social Networking Sites, Ecommerce Sites, Twitter App…Full Time Entrepreneur – Fendza.com

5. How Do You Find Your Market & Get A Few People To Sign Up Without Having A Product Yet?

6. 1st, Let’s Talk About The MarketCommon Shortfall: Over-Estimate Market Size & Marketing AbilityWhich Is Less Likely To Fail?1% of 5,000,00015% of 300,000

7. 1% of 5,000,000In Most Cases

8. Market Question #2Is It Easier To:Talk Someone Into Trying A Brand New Type Of ProductTalk Someone Into Choosing Your Product Over Something ElseTalk Someone Into Choosing Your Product Over Something ElseAlready A DemandInbound Marketing Is Whole Lot Easier

9. Let’s Find The Viable MarketCompetitionStrength? Placement in SEO rankings? Following? How Do They Market?Google Auto-CompleteShows Popular Search TermsSearch.Twitter.comReal-Time TweetsGoogle AlertsShows New Websites/News With Keywords

10. Finally; Keyword ToolShows Accurate* Searched KeywordsIs There Enough? Search Variations & Long TailsGoogle Each VariationSee SEO Strength Of 1st Page

11. How Do I Get Users To Sign Up?Splash Page Photoshop Picture Of PrototypeDescribe ProductCall To Action ButtonOffer Coupon For Sign Up & Collect Emails/Phone Numbers BonusAdvanced Splash Page/SiteFeatures PagePricing to Signup PageContact UsPhone NumberPerfect If Customers Call You With Questions

12. Drive Traffic To Your Splash PageGoogle AdWords$100 Will Normally Get 400+ Clicks*Free $75 Vouchers Everywhere Right NowTarget Forums & Join Discussion

13. Calculate Your Sign UpsCheck Your Conversions On Sign UpsI’ve Usually Gotten 5%-15%You Now Have Email List Of Potential CustomersEmail Or Figure Out What They Want/Need*Taste Of What It Takes To Bring TrafficGood Conversions Or Customer FeedbackBuild Splash Site More Advanced: Blog/Social Media/DemoContinue Marketing & Build SEO RankingBad Conversions Or Poor FeedbackRinse & Repeat

14. Real World Example: FendzaMarket ResearchKeyword TrafficCompetition Weaknesses: SEO, Design, MarketingAdvanced Splash SiteSign Ups: Over 500Many Phone Calls & EmailsSEO RankingsAll Without A Launched Product Yet!

15. That’s All Folks..Power Point Will Be Made Available Online AfterwardsQuestions???