This presentation was given during the Spring 2012 Data Center World Conference in Las Vegas, NV by Michael Tresh from Schneider Electric.

1. Interested in data center management?
Learn about the data center management sessions offered at the upcoming
Fall 2012 Data Center World Conference at:
www.datacenterworld.com.
This presentation was given during the Spring, 2012 Data Center World Conference and Expo.
Contents contained are owned by AFCOM and Data Center World and can only be reused with the
express permission of ACOM. Questions or for permission contact: jater@afcom.com.
1

2. Data Center Infrastructure
Management –
Where Brain Meets Brawn
Michael Tresh, Schneider Electric

3. Agenda
Immovable Objects Vs Unstoppable Forces
The 3 P’s - Popular Problems in Data Centers
The Brains and Braun of DCIM today
Beyond 2012
3

4. Immovable Objects Vs Unstoppable
Forces
● Growing Power Demand and Complexity of IT requirements
● Data Center Operations Personnel
● Something has to give…
4

5. Power challenges continue to grow
● Power usage #1 issue for most large-company IT execs over the next
2-4 years
● Physical infrastructure (power, cooling) costs will equal, and then
surpass IT equipment costs
● Physical infrastructure is becoming more intelligent and living on
networks
● Existing NMS, EMS and BMS packages don’t address the supporting
physical infrastructure
Small Medium Large X-Large
IT Load <160 kW 160-800 kW 800-2,500 kW >2,500 kW
# of Servers 250 250-1,300 1,300-4,000 >4,000
# of Racks <40 40-200 200-800 >800
Source: Uptime Institute and The 451 Group
Market conditions are perfect for introducing next generation management tools to
effectively manage the Data Center.
5

6. Energy costs outstripping IT costs
Source: IDC, Worldwide Server Energy Expense 2009–2013 Forecast (12/09)
6

7. People are the Difference
The right tools and information make people productive
Facilities CIO IT
Energy Business Utilization and
Delivery Effectiveness Applications Uptime
• Hot aisle • ROI • Server refresh
containment
• SLA • Consolidation
• Cold aisle
containment • Fiduciary • Virtualization
responsibility
• Clean Power • Utilization
• Metrics management
• Hot Spots
7

8. Infrastructure Performance
Measuring Data Center Efficiency
●Current metrics include
efficiency measurement but
don’t consider true impact to
business PUE becoming the de facto
standard(s) for measuring data
center efficiency but
Not the end-all-be-all
Fluctuations can be a good thing,
reducing total energy consumption
may cause your PUE to increase
or decrease
 More sophisticated analysis of IT
and Infrastructure is required to
account for IT to Business
efficiency 8 8

9. Performance driven virtualization
•Capture the all the costs when making a virtualization decision.
•Know how power, cooling and IT impact your decision
•The multipliers are substantial
•Know that the destination can handle the load.
•Optimizing the DC means consolidation, reduction and improvement
9

10. Without insight into utilization and power
consumption, optimizing IT to drive business
value is impossible
10
10

11. Data Centre Infrastructure Management
(DCIM)
Data center infrastructure management (DCIM) is the integration of (IT) and facilities
management disciplines to centralize monitoring, management and intelligent
capacity planning of a data center’s critical systems and increase availability.
Monitoring, Measuring and Alerting Management and Control
• Centralised monitoring • Automated management and control
• Customisable alerting • Fault-tolerant (fail-over)
• Reporting and trending
Decision Support and Information Software Services
Management • Installation, Commissioning, Educational,
• Asset management Entitlement etc.
●Inventory • Project management and Customisation
• Planning
●Scenario Analysis, Master plans
• Change and Configuration management
●Execution of plans
• Capacity and Energy management
●Maximising capacity and
energy optimisation
11

12. Benefits of DCIM
●Baseline, plan and intelligently manage capacity--
space, power, cooling
●Drive energy efficiency initiatives
●Use virtualization effectively
●Optimize critical infrastructure, improve uptime
●Reduce costs through effective utilization of
infrastructure
●Streamline data center operations, implement best
practices
●Deliver performance metrics
12
12

13. Trends in Data Center Management
Convergence of Metrics
13

14. Market Trends
What’s Being Said About DCIM?
●“DCIM market is estimated to be worth $240m in 2011, growing to
$1.2 bn in 2016.” Quote from 451 Group, Tier1 Research, 2011
●“Data Center Infrastructure Management (DCIM) is truly one of the
only areas, where facilities and IT meet to think about the business’
backbone in a tactical and strategic manner.” Quote from IDC, 2010
●“Inhibitors to the DCIM adoption are cost, functionality issues, the
difficulty of creating and maintaining asset databases, and commitment
to simple in-house tools.” Quote from 451 Group, Tier1 Research, 2011
●“Energy savings from well-managed data centers can reduce
operating expenses by as much as 20%.” Quote from Gartner 2010
●“Widespread belief among data center operators that it is possible to
manage data centers without physical infrastructure management
tools.” APC By Schneider Electric, White Paper 1-7, 2011
14

15. Questions?
Michael Tresh
Schneider Electric - StruxureWare Operations
Product Team
michael.tresh@schneider-electric.com
15

16. Interested in data center management?
Learn about the data center management sessions offered at the upcoming
Fall 2012 Data Center World Conference at:
www.datacenterworld.com.
This presentation was given during the Spring, 2012 Data Center World Conference and Expo.
Contents contained are owned by AFCOM and Data Center World and can only be reused with the
express permission of ACOM. Questions or for permission contact: jater@afcom.com.
16