(1) Datacenters are facing increasing demands that many current facilities cannot meet, requiring transformation through consolidation, virtualization, and improved energy efficiency and availability. (2) Datacenter designs are evolving from small, isolated IT islands to larger, standardized facilities with improved reliability through redundant critical systems and failover capabilities. (3) Next generation datacenter designs focus on high power density, energy efficiency through technologies like containerization, and rapid deployment in multiple locations for business flexibility.

1. HP DUTCHWORLD 2008
OUTSMART THE FUTURE!
Datacenter transformation
choices around energy efficiency and
availability
Dion van der Arend
© 2008 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

2. Agenda
• Datacenter Trends
• Design Evolution
• Energy Efficiency
• High Availability
• Summary
2 11 December 2008

3. Datacenter Transformation Solutions
• More than one-third of CEOs and CIOs believe that in two to five years their data
centers will be incapable of dealing with the rapidly growing demand for services and
applications.
• Nearly half of CIOs plan to reduce the number of data centers over the next five years
through transformation: improving technology, increasing productivity, lowering
overhead and management costs.
Current state Low-cost Future state
High-cost
pooled IT
IT islands Next generation
assets
data center
IT Systems Power & Cooling Management Security Virtualization Automation
& Services
• Scalability • Energy- • Unified • Proactive, • Pooling and • Dynamic
based on efficient infrastructure built-in sharing of IT control of IT
standards computing management infrastructure resources service
and data delivery
• IT services • Integrated IT protection
and support and business
services • Compliance
management validation
3 11 December 2008

4. HP’s Datacenter Transformation
Domains|Objectives
Management &
Manage, automate and protect DC
Operations operations
Application & Rationalize, modernize and migrate
Information your applications
IT
Infrastructure
Consolidate and virtualize IT
Consolidate, design new and/or
Facilities
modernize aging facilities
4 11 December 2008

5. Datacenter
Facility Trends

6. Datacenters need to be transformed
Pressures impacting Datacenter performance
Business
• Growth • Globalization
• Compliance • Environmental
• Security • Innovation
IT Infrastructure Facilities
• Increasing number of • Aging facilities
assets • Insufficient floor space
• Complexity • Excessive heat
• Need to serve • Insufficient power and
extended enterprise cooling
• Growing information • Energy efficiency
• Network complexity crisis
• More integration • Suboptimal location
• Security and Continuity • Regulations
Operations
• 24x7 expectation • Globalization
• No room for error • • Seasonal spikes
Seasonal spikes
• Management Complexity • • External sourcing
External sourcing
• IT service commitments • • Dynamic business
Dynamic business and IT
and IT
6 11 December 2008

7. Datacenters need to be transformed (i)
Facilities are ageing rapidly
85% of facilities built before 2001 are obsolete.
By 2010, more than half of all Datacenters will have to relocate to new
facilities or outsource some applications.
Over 50% of large enterprises will face Datacenter floor storage space
shortage by 2013.
50% of current Datacenters will have insufficient power and cooling
capacity to meet the demands of high density equipment.
1 out of every 4 Datacenters will experience a business disruption due
to power failures
By 2015, the talent pool of qualified senior level technical and
management Datacenter professionals will shrink by 45%.
Gartner, 2007
Datacenter Institute, 2006
7 11 December 2008

8. Datacenters need to be transformed (ii)
Datacenter economics have changed
Cost of physical space was a
primary consideration in data
center design
Cost of power and cooling has
risen to prominence
Data center managers now must
prioritize investment in efficient
power and cooling systems to
lower the total cost of operating
(TCO) of their facilities.
Belady, C., “In the Data Center, Power and Cooling
Costs More than IT Equipment it Supports”, Electronics
Cooling Magazine (Feb 2007)
8 11 December 2008

9. Datacenter
Design Evolution

10. Data Center Trends
• Reliability can be achieved
in several ways
− Better critical support infrastructure
topology
− Instantaneous and reliable fail-over
− Mirroring
• Drive towards larger data centres
− Cost containment
− Hardware growth
− Server rationalization
− Reliability improvement
− Energy conservation
− Security
10 11 December 2008

11. Data Center Design Trends
The Next Generation Data Center Model
Today the power density
is designed to a minimum
of 1kW/m2 scalable to
over 2 kW/m2. (vs 500
to 800 W/m2 two years
ago)
11 11 December 2008

12. POD complements Brick-and-Mortar
PUE of <1.25
20 kW/m2
600kW+ Capacity
Six weeks to ship
Power density Geographic Flexibility
Maximum Security IT Flexibility Max Redundancy
Energy Efficiency Speed of deployment
Brick-and-mortar Container
12 11 December 2008

13. Container-
Interior view Serviceable high efficiency,
variable speed blowers
Serviceable high efficiency
from HP MCS
heat exchangers (HEX) from
HP MCS Separate Utility
module segregate
IT/UPS security
access and
environmentals
Standard 50U
racks Facilities
management on
exterior of cold
aisle
Hot aisle with
rear access
through doors in 92cm cold aisle
the container can run at >32°
13 11 December 2008

14. Next Generation Data Center
Lights out
• Flexible, nimble, adaptable, modular,
highly configurable-essential in today’s
dynamic technology environment
• Ability to deploy quickly
and reconfigure
• Highly automated and virtualized
• Power and cooling dynamic response
to processing
• Continuous and comprehensive
monitoring
• New integrated approach-hardware,
software, applications, network
and facility
• “Data Center is the Computer”
14 11 December 2008

15. Facility Elements of DCT
Energy (& space)
Efficiency
© 2008 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

16. Why does Energy Efficiency have to
Improve?
• Rising energy costs
• Environmental pressures
• Legislation
• Competitive advantage
16 11 December 2008

17. Benchmark for Datacenter Efficiency
Proposed by Green Grid
Benchmark DCiE PUE
Platinum > 0.8 < 1.25
Gold 0.7 – 0.8 1.25 – 1.43
Silver 0.6 – 0.7 1.43 – 1.67
Bronze 0.5 – 0.6 1.67 - 2
Recognised 0.4 – 0.5 2 – 2.5
Not recognised < 0.4 > 2.5
17 11 December 2008

18. Power Usage Effectiveness
PUE =333 / (100+85) = 1.8
18 11 December 2008

19. Data Centre Energy
Data centre Average Power Consumption
Misc Mech
600
Fuel
500 Hum/Dehum
CRAC Fans
400
Cooling systems
kW
300
IT
200 Misc Elec
Lights
100
Gen Pre-heater
UPS Losses
0
Mech IT Elec
19 11 December 2008

20. Energy Efficiency Analysis
M IT Utility
E
X
XM XE X House
Hum Fuel Gen Light WC
Misc Misc
Lift
Fans UPS HVAC
Cooling
IT
20 11 December 2008

21. PUE From Energy Assessments
4.00
3.57 3.53
3.50
3.31
3.00
P U E : D a t a C e n t re E n e rg y / IT E n e rg y
2.68
2.53
2.50
2.27 2.30 2.24
2.17
2.06 2.05
1.96 1.95 1.94 1.98
2.00
1.50
1.00
0.50
0.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Center Number
21 11 December 2008

22. Early planning yields best results
EYP’s Consulting & Design approach
y y er
eg t eg w in g
tr at t ra , Po ion
S rS li ng i ss
IT t e
en oo mm
aC ,C Co
Ability to Influence Energy Use
t /
D at en in g
ip m st
qu Te
TE io n/
High I at
e nt
le m
I mp
s
io n
at
p er
gO
g o in
On
Low
Proactive Typical Reactive
Decision Making Timeline
22 11 December 2008

23. Datacenter Energy Strategy
Air Management Objective:
Increase air & chw set points
- Minimise Negative flow and Bypass
- Minimise Recirculation
IT Server: Mechanical
(> Efficient) - Free Cooling (air or chw)
(> Utilisation) - Plant / system optimise
> T (& RH) range - Chillers
- CRACs
- Humidifiers, etc
Renewable power (mains /on-site) Electric performance
- Mains (wind, hydro) - UPS
- Site (bio-fuel cogeneration) not sustainable - Gen heaters
- Lights
23 11 December 2008

24. Datacenter Design Trends
The LEED Approach
• Meeting with clients whose mission requires a high level of operational
continuity and performance from their facilities.
• Providing LEED® consulting, energy modeling, design and Cx services
on LEED Platinum, Gold, Silver and Certified facilities.
Together with Lawrence Berkeley National Laboratory, focusing on 4 identified areas to reduce
energy consumption:
• Optimize existing data centers through proper airflow distribution and supply air temperatures.
• In new facilities, use different cooling/ventilation alternatives to reduce energy consumption of the
HVAC systems by up to 30%.
• Use DC power distribution to increase reliability and reduce energy consumption of the
UPS/electrical distribution by approximately 25% and to also improve both energy performance
and space efficiency.
• In new or existing facilities, use on-site power generation to decrease capital expenditures,
increase reliability, and significantly reduce utility costs.
LEED ® Leadership Energy Efficient Design
11 December
24 11 December 2008
2008

25. Fannie Mae: 1st LEED certified datacenter
Scope:
• MEP roles included a detailed
analysis and selection of green-
field sites, programming, design
development, construction
documentation, construction
administration & commissioning
• LEED certification
Total cost:
• $130M Construction Cost
Schedule:
• 6 Month design development
• 22 months construction
program
Follow-on activity:
• Additional design, testing and
operational consulting projects.
Data Center/Office Building/Operations Center (250,000 sf)
25 11 December 2008

26. Optimizing Energy & Space efficiency
From chip to chiller HP
e
Uniqu
• Thermal quick assessment
Thermal • Thermal intermediate assessment
• Thermal comprehensive assessment
Assessments w/thermal zone mapping
• HP EYP Energy Efficiency analysis
Data Center HP EYP Energy Efficiency
Conversion
Assessments analysis can bring down
• Analysis of infrastructure with costs by up to 30% in Data
detailed report Powering IT Centers.
• Explanation of risks, deficiencies
and recommendations Cooling
Savings IT
• Comprehensive site-preparation audit to integrate new equipment
Data Center
• In-depth reporting of deficiencies, including floor plan drawings
Site Planning locating equipment, receptacles, airflow panels etc.
26 11 December 2008

27. Facility Elements of DCT
High Availability
© 2008 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

28. Why does Availability have to Improve?
• 7x24 h operational demands
• No margin for error or downtime
• Consolidation requires more high reliability of DC
• 99.999% availability means:
−One hour and 46 min. of downtime every 20
years
−5.3 minutes of downtime each year
−Six, one second interruptions per week
28 11 December 2008

29. Tier Classification
Tier I Tier II Tier III Tier IV
No redundancy paths Only 1 Only 1 1 Active 2 Active
1 Passive
Redundancy N N+1 N+1 S+S or
2(N+1)
Compartimentation No No No Yes
Concurrently No No Yes Yes
maintainable
Fault tolerant to worse None None None Yes
event
Downtime of IT > 1 Day < 1 Day > 1 hour < 1 hour
29 11 December 2008

30. Performance Evaluation - Reliability
• MTBF
• Availability
• Probability of Failure
• Reliability
• Availability is a function of MTBF and MTTR
30 11 December 2008

31. Reliability Modelling
• Reliability modelling is used to compare system
designs and assist in the evaluation of risk versus the
cost to mitigate the risk.
• Published failure rates and repair times for the various
components in the electrical distribution system are
used for the modelling.
• Monte Carlo simulation to evaluate the system
behaviour and to quantify risk
31 11 December 2008

32. DC Performance Benchmarking
Tier Classification 1
0 1 2 3 4
Theoretical Probability of 24.00%
Failure (5 yrs) Electrical
100% 80% 60% 40% 20% 0%
Area of Raised Floor
2060
/ m2
used
Infrastructure Installation:
design construction, 64%
commissioning
possible improved score = 99
Operational Control
Management: 35%
Maintenance &
Operations
32 11 December 2008

33. Cost, Availability and Design Topology
• Certain things can be
overdone
33 11 December 2008

34. Facility Elements of
DCT
Summary
© 2008 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

35. Datacenter transformation: Business outcomes
Consolidate, design new and/or
Facilities
modernize aging facilities
• Up to 30% savings from IT consolidation, apps rationalization
Reduce • Up to 45% energy savings from modern facilities
cost • Up to 25% real estate, location savings
• Lower IT maintenance costs, staff requirements
• Centralize and standardize IT and datacenter processes
Mitigate • Establish compliance with industry best practices
risk • Protect company revenue, brand & reputation from outage
or disaster
• Increase datacenter capacity
Grow • Provide global reach to datacenters
business • Serve extended enterprise
• Support new business initiatives faster
11 December
35 11 December 2008
2008

36. Datacenter Transformation Solution
mapping
Investment for
bigger savings
Dynamic
Data Center Design / Consulting
Monitoring
Thermal Comprehensive
with Thermal Zone Mapping
Investment for
Thermal
quick wins
Quick
Best practices Design, analysis Real-time rebalancing
consultation and consultation
Thermal Intermediate
36 11 December 2008

37. Introducing EYP MCF (acquired February 2008)
• EYP facts • HP and EYP
− Projects Throughout the − EYP MCF consults to HP IT on
World their Data Centre
− Majority of Customers Multi- Consolidation Initiative
National Corporations starting in 2005
− Designed the Majority of the − EYP MCF Supports HP’s
Tier 4 “Greenfield” Dynamic Smart Cooling
Data/Operations Centres in Development
the Last 3 Years − EYP MCF’s Services Enhance
− Best in Class High HP’s Data Centre
Performance Computing Transformation Solution
Leadership and Experience
− Designed 3+ Million m2 and
Commissioned 2+ Million m2
of Raised-Floor Environments
37 11 December 2008

38. Representative Clients
HP & EYP combined
38 11 December 2008

39. Questions ?
Technology for better business outcomes

40. 40 11 December 2008

41. HP Services
Overview
© 2008 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

42. Critical Facilities Services
Business outcomes HP Difference
• Reduce costs to the business with cost- Consult – determine critical facility strategy
efficient facility, providing high ROI
Where, how many, topology, cost magnitude
on infrastructure investment
• Assured infrastructure capacity to Design – specification to achieve enterprise goals
support future business growth Model, design, engineer, evaluate
• Integrated facility and IT infrastructure
matched to business goals Assure – operational continuity & performance
• Green - Support corporate Commissioning, testing, training, maintenance
environmental goals
Services
• Critical Facilities Consulting
• Critical Facilities Design
• Critical Facilities Assurance
42 11 December 2008

43. HP Energy Efficiency Services
Business outcomes HP Difference
• Reduce energy-related operating costs Assess
to the business Unrivalled expertise in
• Reduce or eliminate capacity-based identifying efficiency
growth constraints to the business gains in mission critical
facilities
• Meet corporate commitments and
compliance standards Design & build
More than 50 million sq ft
and 50 green-field sites
Services Deliver
Environmentally certified,
• Facility & technology assessment peer-comparison and
services availability-assured
facilities
• Energy Efficiency Design
• Assessment service for Blades
environments Data center energy efficiency leadership
43 11 December 2008

44. Deployment, resource and migration
services
Business outcomes HP Difference
• Keep fixed costs down by adopting a
more variable resource model for IT
expertise On-time and to cost project Leverage HP resources as an extension
delivery to facilitate growth and of your in-house staff
reduce risk
• Uninterrupted service levels achieved
during technology relocation,
providing business continuity Variable skills and project expertise
Services Fixed staff skills & expertise
• Deployment services
• Relocation & project services
• Technical assistance and resource Technology experts for projects and skills
• Datamigration services when and where you need them
44 11 December 2008

45. Education services
Business outcomes HP Difference
• Reducing human error minimizes
IT/business risk with decreased Our “sandbox” allows you to
downtime & data loss Delivery learn and experiment with real
• Accelerate growth through improved excellence technology, in our dedicated
staff productivity non-production environment
Cutting edge courses,
Content you unmatched content, delivered
Services need, where everyday in 100+ countries
you need it around the globe
• Technical Training
• Service Management
Innovative web enabled
• Learning Solutions Learning learning technologies
Innovation combined with innovative
learning methodologies
45 11 December 2008

46. HP Mission Critical Services portfolio
Business outcomes HP Difference
• Keep business services running 24x7 Seamless blending of reactive and proactive for
- get back up fast when downtime the SLA you need
occurs and proactively attack all
possible sources of future downtime Reactive Proactive
• Improve operational efficiency, Technology drives
reduce costs by leveraging HP Mission Critical Partnership
business growth
support automation technology and IP
to restructure your in-house staff and
Bridging the
process Critical Service
business and
IT GAP
Services Proactive
24
• Mission Critical Partnership Keep the right
services running
• Critical Service
Proactive
• Proactive 24 Select
• Proactive Select
46 11 December 2008

47. Technology for better business outcomes