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What is Data Mining
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E2matrix 2
Introduction Outline
• Define data mining
• Data mining vs. databases
• Basic data mining tasks
• Data mining development
• Data mining issues
Goal: Provide an overview of data mining.
E2matrix 3
Introduction
• Data is produced at a phenomenal rate
• Our ability to store has grown
• Users expect more sophisticated
information
• How?
UNCOVER HIDDEN INFORMATION
DATA MINING
E2matrix 4
Data Mining
• Objective: Fit data to a model
• Potential Result: Higher-level meta information that may
not be obvious when looking at raw data
• Similar terms
– Exploratory data analysis
– Data driven discovery
– Deductive learning
E2matrix 5
Data Mining Algorithm
• Objective: Fit Data to a Model
– Descriptive
– Predictive
• Preferential Questions
– Which technique to choose?
• ARM/Classification/Clustering
• Answer: Depends on what you want to do with data?
– Search Strategy – Technique to search the data
• Interface? Query Language?
• Efficiency
E2matrix 6
Database Processing vs. Data Mining
Processing
• Query
– Well defined
– SQL
• Query
– Poorly defined
– No precise query language
 Output
– Precise
– Subset of database
 Output
– Fuzzy
– Not a subset of database
E2matrix 7
Query Examples
• Database
• Data Mining
– Find all customers who have purchased milk
– Find all items which are frequently purchased
with milk. (association rules)
– Find all credit applicants with last name of Smith.
– Identify customers who have purchased more
than $10,000 in the last month.
– Find all credit applicants who are poor credit
risks. (classification)
– Identify customers with similar buying habits.
(Clustering)
E2matrix 8
Data Mining Models and Tasks
E2matrix 9
Basic Data Mining Tasks
• Classification maps data into predefined
groups or classes
– Supervised learning
– Pattern recognition
– Prediction
• Regression is used to map a data item to a
real valued prediction variable.
• Clustering groups similar data together into
clusters.
– Unsupervised learning
– Segmentation
– Partitioning

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data warehousing and data mining

  • 1. What is Data Mining E2MATRIX Research Lab Complete Thesis & IEEE Project Help E2matrix 1 E2matrix Opp Phagaara Bus Stand, Parmar Complex, Backside Axis Bank. Phagwara, Punjab, Call : +91 9041262727
  • 2. E2matrix 2 Introduction Outline • Define data mining • Data mining vs. databases • Basic data mining tasks • Data mining development • Data mining issues Goal: Provide an overview of data mining.
  • 3. E2matrix 3 Introduction • Data is produced at a phenomenal rate • Our ability to store has grown • Users expect more sophisticated information • How? UNCOVER HIDDEN INFORMATION DATA MINING
  • 4. E2matrix 4 Data Mining • Objective: Fit data to a model • Potential Result: Higher-level meta information that may not be obvious when looking at raw data • Similar terms – Exploratory data analysis – Data driven discovery – Deductive learning
  • 5. E2matrix 5 Data Mining Algorithm • Objective: Fit Data to a Model – Descriptive – Predictive • Preferential Questions – Which technique to choose? • ARM/Classification/Clustering • Answer: Depends on what you want to do with data? – Search Strategy – Technique to search the data • Interface? Query Language? • Efficiency
  • 6. E2matrix 6 Database Processing vs. Data Mining Processing • Query – Well defined – SQL • Query – Poorly defined – No precise query language  Output – Precise – Subset of database  Output – Fuzzy – Not a subset of database
  • 7. E2matrix 7 Query Examples • Database • Data Mining – Find all customers who have purchased milk – Find all items which are frequently purchased with milk. (association rules) – Find all credit applicants with last name of Smith. – Identify customers who have purchased more than $10,000 in the last month. – Find all credit applicants who are poor credit risks. (classification) – Identify customers with similar buying habits. (Clustering)
  • 8. E2matrix 8 Data Mining Models and Tasks
  • 9. E2matrix 9 Basic Data Mining Tasks • Classification maps data into predefined groups or classes – Supervised learning – Pattern recognition – Prediction • Regression is used to map a data item to a real valued prediction variable. • Clustering groups similar data together into clusters. – Unsupervised learning – Segmentation – Partitioning