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Data Mining & Data Warehousing
E2MATRIX RESEARCH LAB
COMPLETE THESIS & IEEE PROJECT HELP
1
E2matrix
Opp Phagaara Bus Stand,
Parmar Complex, Backside Axis Bank.
Phagwara, Punjab,
Call : +91 9041262727
Introduction Outline
 Define data mining
 Data mining vs. databases
 Basic data mining tasks
 Data mining development
 Data mining issues
E2matrix
2
Goal: Provide an overview of data mining.
Introduction
 Data is produced at a phenomenal rate
 Our ability to store has grown
 Users expect more sophisticated information
 How?
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3
UNCOVER HIDDEN INFORMATION
DATA MINING
Data Mining
 Objective: Fit data to a model
 Potential Result: Higher-level meta information that may not be obvious
when looking at raw data
 Similar terms
 Exploratory data analysis
 Data driven discovery
 Deductive learning
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4
Data Mining Algorithm
 Objective: Fit Data to a Model
 Descriptive
 Predictive
 Preferential Questions
 Which technique to choose?
 ARM/Classification/Clustering
 Answer: Depends on what you want to do with data?
 Search Strategy – Technique to search the data
 Interface? Query Language?
 Efficiency
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5
Database Processing vs. Data Mining
Processing
 Query
 Well defined
 SQL
 Query
 Poorly defined
 No precise query language
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6
 Output
– Precise
– Subset of database
 Output
– Fuzzy
– Not a subset of database
Query Examples
 Database
 Data Mining
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7
– Find all customers who have purchased milk
– Find all items which are frequently purchased
with milk. (association rules)
– Find all credit applicants with last name of Smith.
– Identify customers who have purchased more
than $10,000 in the last month.
– Find all credit applicants who are poor credit
risks. (classification)
– Identify customers with similar buying habits.
(Clustering)
Data Mining Models and Tasks
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8
Basic Data Mining Tasks
 Classification maps data into predefined groups
or classes
 Supervised learning
 Pattern recognition
 Prediction
 Regression is used to map a data item to a real
valued prediction variable.
 Clustering groups similar data together into
clusters.
 Unsupervised learning
 Segmentation
 Partitioning
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9

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what is data mining

  • 1. Data Mining & Data Warehousing E2MATRIX RESEARCH LAB COMPLETE THESIS & IEEE PROJECT HELP 1 E2matrix Opp Phagaara Bus Stand, Parmar Complex, Backside Axis Bank. Phagwara, Punjab, Call : +91 9041262727
  • 2. Introduction Outline  Define data mining  Data mining vs. databases  Basic data mining tasks  Data mining development  Data mining issues E2matrix 2 Goal: Provide an overview of data mining.
  • 3. Introduction  Data is produced at a phenomenal rate  Our ability to store has grown  Users expect more sophisticated information  How? E2matrix 3 UNCOVER HIDDEN INFORMATION DATA MINING
  • 4. Data Mining  Objective: Fit data to a model  Potential Result: Higher-level meta information that may not be obvious when looking at raw data  Similar terms  Exploratory data analysis  Data driven discovery  Deductive learning E2matrix 4
  • 5. Data Mining Algorithm  Objective: Fit Data to a Model  Descriptive  Predictive  Preferential Questions  Which technique to choose?  ARM/Classification/Clustering  Answer: Depends on what you want to do with data?  Search Strategy – Technique to search the data  Interface? Query Language?  Efficiency E2matrix 5
  • 6. Database Processing vs. Data Mining Processing  Query  Well defined  SQL  Query  Poorly defined  No precise query language E2matrix 6  Output – Precise – Subset of database  Output – Fuzzy – Not a subset of database
  • 7. Query Examples  Database  Data Mining E2matrix 7 – Find all customers who have purchased milk – Find all items which are frequently purchased with milk. (association rules) – Find all credit applicants with last name of Smith. – Identify customers who have purchased more than $10,000 in the last month. – Find all credit applicants who are poor credit risks. (classification) – Identify customers with similar buying habits. (Clustering)
  • 8. Data Mining Models and Tasks E2matrix 8
  • 9. Basic Data Mining Tasks  Classification maps data into predefined groups or classes  Supervised learning  Pattern recognition  Prediction  Regression is used to map a data item to a real valued prediction variable.  Clustering groups similar data together into clusters.  Unsupervised learning  Segmentation  Partitioning E2matrix 9