Frequent pattern mining is an important data mining task that finds patterns that frequently occur together in a dataset. The Apriori algorithm is an influential method that uses candidate generation and testing to iteratively find frequent itemsets. It involves multiple scans of a transaction database and generates a huge number of candidate patterns, posing challenges to scalability. Other methods like frequent pattern growth and vertical format approaches aim to reduce database scans and shrink the number of candidates to mine frequent patterns more efficiently.