2. Need for Data
Making management decisions
Increase program & service effectiveness
Justifying budgets
Evaluating performance
Doing advocacy
3. Types of Data
Quantitative
Counting
Surveys
evaluation of services
Customer satisfaction
Qualitative
9. How satisfied?
Expectations met
Materials obtained
Personal interaction
Ease of use
Equipment used
Environment
Comfort
Willingness to return
24. Libraries in Social Context
Social, political, & economic environment
Focusing on decision-makers’ concerns
Finding the right data
Creating the “hook”
25. Social Context Examples
PLs rank 2nd behind fire protection among local
government services
Visits to PLs outnumber professional football
attendance of X annually by a factor of Y
PLs loan 4.5 million items per day – FedEx delivers
about 1.75 million packages each day
26. Evidence
How can evidence contribute to the quality
of the decision making process?
What are the risks, costs, and benefits of an
evidence-based approach?
Ensure that objective evidence is reflected
in the decision making process.
28. Source of Data
IMLS data
ARL data
PLAmetrics
ACRLMetrics
Edge Initiative
Impact Survey – UW
Evidence-based Library &
Information Practice
31. Program Priorities
Track program measures
Provide programs tied to strategic goals –
aligned with community needs
Early childhood education
School age education support
Economic development
Community engagement
. . .
32. Advocacy Hooks
Use data for presentations
Use data to target likely voters
Use data to demonstrate value in the
life of your customers
33. Outcomes
Libraries cannot demonstrate value
until they define outcomes
of institutional relevance
and then measure the degree
to which they attain them
34. Outcomes
Focus on the end results
Logic Model
Orr’s Input-Process-Output-Outcomes Model
36. If the library provides assistance to students with their
homework then the students will do better
with their schoolwork.
If they do better with their schoolwork
then they will get better grades and attend more regularly.
If they get better grades and attend more regularly
then they are more likely to graduate.
If they graduate then they are more
likely to become employed and have a
higher standard of living.
40. Public Library Outcomes
PLA Performance Measurement Task Force
Focus is on programs and their outcomes
Summer Reading Programs
Early Childhood Education Programs
Civic Engagement
Digital Access & Learning
Economic Development
41. Communication
Know your customer needs
What’s going to resonate
Data + stories = success
Focus on value – not how busy you are