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Class 8 - accountability and measuring success
The document outlines a workshop focused on measuring success and demonstrating the impact of library collections on user communities, featuring discussions, a guest speaker, and a final project submission. It emphasizes the importance of defining outcomes, evaluating library success, and effectively communicating impacts to stakeholders through storytelling. Participants are encouraged to prepare relevant materials and consider their audiences when presenting their library's contributions.
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Class 8 - accountability and measuring success
- 1. Accountability and Measuring Success IS430 (UCLA) Sarah Clark Monday, November 25, 2013
- 2. Overview of Today 1.Measuring Success and Communicating Benefits (60 min) 2. Group-led discussion of readings (30 min) 3. Field Trip and Guest Speaker: Julia Glassman, UCLA College Library (70-90 min)
- 3. Next Week ● Bringthe following: ○ Your library’s mission + Your community profile and needs assessment ○ Your collection policy ○ Your website/flyer/artifact to connect your users to your resources
- 4. Final Project ● Due:Friday, December 13th (sorry!) ● Submit via email: sarahclark@ucla.edu ● You can pick it up from the GSEIS office after break. Credit: Clear Guitar
- 5. Measuring Success... Flickr CC @martapiqs …and demonstrating your success to your stakeholders and community.
- 6. Evaluation and MeasuringSuccess ● How do you determine what “success” means in terms of a library collection? ● What are ways to measure success of our collections? ● What are the benefits and drawbacks to those methods? Flickr CC @SalFalko
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- 9. Outcomes Outcome = theimpact your collections and services have on your user community. Ask yourself: What is the big purpose? What impact do I want my collections to have on my user community? How will I measure that impact?
- 10. Outputs Outputs = Activitiesand what is produced through activities. Libraries tend to be good at measuring outputs: #of participants, #circulations, etc.
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- 12. Everyday example H E A D A C H E Situation Get pills Takepills INPUTS OUTPUTS Source: University of Wisconsin Feel better OUTCOMES University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
- 13. Everyday logic model– Family Vacation Family Members Budget Set up camp Car Camping Equipment INPUTS Drive to state park Cook, play, talk, laugh, hike OUTPUTS Source: University of Wisconsin Family members learn about each other; family bonds; family has a good time OUTCOMES University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
- 14. A bit moredetail INPUTS OUTPUTS OUTCOMES Long- Program investments What we invest Activities Participation What we do Who we reach Short Medium term What results SO WHAT?? What is the VALUE? Source: University of Wisconsin University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
- 15. Fully detailed logicmodel Source: University of Wisconsin University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
- 16. Source: University ofWisconsin University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
- 17. OUTPUTS What we do ACTIVITIES •Train,teach •Deliver services •Develop products and resources •Network with others •Build partnerships •Assess •Facilitate •Work with the media •… Source: University of Wisconsin Who we reach PARTICIPATION •Participants •Clients •Customers •Agencies •Decision makers •Policy makers Satisfaction University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
- 18. OUTCOMES What results forindividuals, families, communities..… SHORT MEDIUM LONG-TERM Learning Action Conditions Changes in Changes in ● ● ● ● ● ● ● ● ● ● ● ● Awareness Knowledge Attitudes Skills Opinion Aspirations Motivation Behavioral intent CHAIN Changes in Behavior ● Conditions Decision-making ● Social (wellPolicies being) Social action ● Health ● Economic ● Civic ● Environmental OF Source: University of Wisconsin OUTCOMES University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
- 19. Work Backwards fromYour Goal
- 20. Example Outcome atWindward ● Collection: Grab and Read ● Target Group: High School students too busy for pleasure reading ● Outcome: Students who otherwise would not read for fun will take breaks from the rigor of school to reignite their imaginations and rediscover the love of learning independently and with friends.
- 21. What Are YourOutcomes? ● Identify a target community. ● Create a specific outcome connected to your collection.
- 22. What Are YourOutcomes? OUTCOMES What results for individuals, families, communities..… SHORT MEDIUM LONG-TERM Learning Action Conditions Changes in Changes in ● ● ● ● ● ● ● ● ● ● ● ● Awareness Knowledge Attitudes Skills Opinion Aspirations Motivation Behavioral intent Changes in Behavior ● Conditions Decision-making ● Social (wellPolicies being) Social action ● Health ● Economic ● Civic ● Environmental
- 23. Demonstrating Success communicating your successeswith your community and with stakeholders
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- 25. Turning Data intoStories ● Show the problem (and how you plan to make a difference). ● Show your impact. Source: Daniel Melbye ● Make your data beautiful. ● Return to the story.
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- 27. Elevator Speech Flickr CC@daryl_mitchell
- 28. So, what isit that you are doing here? Flickr CC @daryl_mitchell
- 29. Elevator Speech should... ● … be simple and memorable. ● … be ready at any time for a chance encounter. ● … show what your collection contributes to the community and why it matters. ● … create curiosity. Flickr CC @daryl_mitchell
- 30. Step 1: ImagineSuccess Imagine success. What does it look like? Invent the results you want. What impact does your collection have on your community? Flickr CC @Fairfax Library Foundation
- 31. Step 2: Whois Your Audience? How will you modify your message for different stakeholders? Organizational Head Librarian Peers Patrons
- 32. Speed Elevator Speeches-- Round 1 1. Find a partner. 2. One person gives his/her elevator speech as if the partner is a key stakeholder. (30 sec) 3. Partners switch roles. (30 sec) 4. Rotate to a new partner. 5. Repeat.
- 33. Speed Elevator Speeches-- Round 2 1. Find a partner. 2. One person gives his/her elevator speech as if the partner is a library patron curious about the collection and its purpose. (30 sec) 3. Partners switch roles. (30 sec) 4. Rotate to a new partner. 5. Repeat.
- 34. Parting Words ● Beginwith your purpose. Know what outcomes you want. ● Consider how you will measure your success from the beginning. Flickr CC Local Studies NSW ● Embrace the power of storytelling.