This document discusses how natural selection and evolution affect web development through an open discussion format. It explores how creativity, communication, survival, and adoption of new innovations drive technological progress at an increasingly fast pace. Developers and designers are encouraged to consider how needs, trends, and traditional approaches interact in the ongoing development of the web.

1. DARWIN
DEVELOPMENT

2. AN OPEN DISCUSSION ON
HOW “NATURAL SELECTION”
&
AFFECTS DESIGNERS
DEVELOPERS

3. matt gifford
@coldfumonkeh
i build cool stuff on the web for people
i write about development stuff too

4. DEVELOP
ALERT

6. Q
what makes the web great?

7. tweet answer using #DarwinDev

8. CREATIVITY
creativity
CREATIVITY
CREATIV

11. ?

12. ON THE
ORIGIN
of
TECH

19. “Amazon for
build me
”
£50
the buzz

20. BIG is
BEAUTIFUL

21. EVOLUTION
ev·o·lu·tion
[ev-uh-loo-shuh-n]
EVOLUTION
EVOLU

22. *other blogging & CMS platforms are available :)

26. “ build me
an API / mobile
”
app for £75
the buzz

28. INNOVATION current ability
language revisions
appreciation new practices
desire operating systems
CREATIVITY
inquisitive minds necessity
vision strength forward thinking
passion inventiveness
new formats
equipped for purpose requirements
curiosity energy progression

29. SMALL
is the new BLACK

30. www.kylebean.co.uk

32. NEW
CHALLENGES

36. COMMUNICATION

39. it’s all about context

40. biological evolution takes millions of years
technological evolution takes months/weeks/days

41. SURVIVAL
of !
SLICKEST

42. good design
good development
the right platform

43. NATURAL
SELECTION

46. DIFFUSION
of
INNOVATIONS

48. innovation
communication
channels
time
social group

49. FIVE STAGES in the DECISION INNOVATION
PROCESS
Knowledge

50. FIVE STAGES in the DECISION INNOVATION
PROCESS
Knowledge Persuasion

51. FIVE STAGES in the DECISION INNOVATION
PROCESS
Knowledge Persuasion Decision

52. FIVE STAGES in the DECISION INNOVATION
PROCESS
Knowledge Persuasion Decision
Reject

53. FIVE STAGES in the DECISION INNOVATION
PROCESS
Knowledge Persuasion Decision
Reject
Accept

54. FIVE STAGES in the DECISION INNOVATION
PROCESS
Knowledge Persuasion Decision Implementation
Reject
Accept

55. FIVE STAGES in the DECISION INNOVATION
PROCESS
Knowledge Persuasion Decision Implementation Confirmation
Reject
Accept

56. WHO ADOPTS IDEAS AND INNOVATIONS?
Innovators
younger, richer, more likely to take risks
and see potential
Early Adopters
Early Majority the average social group
Late Majority
Laggards
older, more traditional (fear change),
lowest social & financial status

57. good design
good development
the right platform
successful adoption

58. SURVIVAL
of !
SLICKEST

59. CREATIVITY
creativity
CREATIVITY
CREATIV

61. Q
are we moving too far and too fast from
traditional web development?

62. Q
should we leave the big screen behind
entirely?

63. Q
are we driven by a legitimate need for a
solution, or purely by trend?

64. CREATIVITY
creativity
"BIG
CREATIVITY
CREATIV

65. BIG is
BEAUTIFUL

66. AS are all of
YOU

67. THANK YOU

68. DARWIN
DEVELOPMENT
matt gifford
@coldfumonkeh www.mattgifford.co.uk