BMA NJ Social Media Symposium Presentation on Digital Marketing
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Social media presentation at Business Marketing Association of NJ. Top 5 lessons learnt on how social media elements have been integrated into Panasonic Electric Works marketing plan for industrial and electronic engineers. References to using Linkedin, google+ and blogging as key elements. More details www.stevejcummins.com @stevejcummins www.linkedin.com/in.stevecummins
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And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
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It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
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1. The only 3 definitions of digital marketing from leading experts which you need to follow
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3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
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Feel Free to Reach me :
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- Goals provide crucial insight into how well your site is achieving its objectives and driving desired actions.
- You can set up funnels to see the paths visitors take before reaching a goal.
- Goal completion rates help optimize the visitor experience and identify areas for improvement.
- Multiple related goals can provide a holistic view of success across your site.
So in summary, Goals are a powerful Analytics feature for measuring what
Pinterest Presentation
Here are some key things to know about Goals in Google Analytics:
- Goals allow you to define and track important actions or conversions on your site beyond basic pageviews.
- Common goal types include page views (e.g. visiting a "Thank You" page), event tracking (e.g. playing a video), ecommerce transactions, and time on site.
- Goals provide crucial insights into how well your site is driving desired outcomes and conversions. You can analyze goal completion rates and optimize accordingly.
- Setting up goals involves defining the goal name, type, and conditions (e.g. page URL for a page view goal).
- Goal data appears throughout Analytics reports to help you
social_media_tm_hp_slides
This document provides a summary of a webinar on using social media and multiple marketing channels to reach consumers. It discusses how consumers are always connected through various technologies and how marketers need to use multiple channels in their campaigns. It highlights statistics on social media and mobile usage. Two speakers then provide examples from Campbell Soup and Tissot watches on how they use digital tactics and social media as part of their marketing strategies. They discuss challenges in measuring effectiveness and integrating different platforms. The webinar concludes that marketers need to embrace cross-channel strategies to engage customers through both traditional and new media.
Social India - Wikibrands Presentation
This document summarizes a presentation about reinventing companies in a customer-driven marketplace through wikibranding. It discusses three paradoxes businesses face: forgetting social media for social business, talking about digital participation but not being good at it, and having less control over brands yet brands being more important. It outlines six big benefits of wikibranding for advocacy, perception, content, insight, support, and serendipity. It also provides a 10-step roadmap for wikibrand success and emphasizes that technology is less than 20% of the effort - a genuine culture change is required for businesses to truly participate and collaborate with customers.
Generative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew JenkinsDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Scaling your content production and workflow with AI
Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients.
Key Takeaways:
You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.Social Media in B2B Companies
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
Social Media in B2B Companies
This document discusses the use of social media by business-to-business (B2B) companies. It introduces Harri Lakkala and Marko Sykkö, who have experience implementing social media at Nokia. It outlines trends showing high social media usage by consumers and B2B buyers. Examples demonstrate how companies use social media for marketing, customer service, thought leadership, communications, recruiting and more. The document also discusses using social media internally for collaboration, communications and engaging employees. It provides advice on getting started with social media and creating a social media strategy.
"Conversion vs. Conversation" - Measure Social Media ROI (2010)
This deck was presented at a BMA luncheon where we discuss approaches for tracking social media marketing efforts and return on investment. This is a great deck for anyone who wants to learn about how to begin thinking about social media marketing attribution.
Social media marketing
This document discusses social media and provides guidance on establishing a social media presence. It outlines the top five social media platforms: blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on user numbers, a description of what the platform is used for, and tips on how to use the platform effectively as part of a social media strategy. The document emphasizes that social media requires an ongoing time commitment and should align with and support a company's overall marketing and branding goals. It clarifies the role of a social media strategist in developing and managing a social media plan.
Social Media Boot Camp
This document provides information about a social media boot camp presented by Peter Liu. It includes an agenda with topics covered in two parts, information about social media groups on Maui, and notes on live-tweeting and engaging on Facebook. The document also includes slides on Peter and Kathy's backgrounds, the evolution of technology over time, recommended social media books, and concepts like how social media differs from traditional websites and search optimization.
Social Media as a Part of Inbound Marketing
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Social Marketing Workshop #2
Here is a copy of my slides from a social media workshop I ran recently in Shanghai.
A 3 hour session that aimed to help social marketers improve their content & posting strategies
Social Marketing Best Practices Workshop #2
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
B2 b social media marketing summit london final presentation uehss_haywardfinal
B2 b social media marketing summit london final presentation uehss_haywardfinalBjörn Ühss (500+) ★ Bjoern Uehss
Intuit leverages social media through an integrated culture and set of tools. Key lessons include: 1) maximize Facebook for acquisition, sales and experiments; 2) use lean experimentation to test hypotheses before decisions; 3) identify and prompt advocates to share through easy and incentivized ways; 4) Facebook sales campaigns and partnerships can increase traffic; 5) infographics drive sharing more than blogs; 6) build thought leadership through relationships. The presentation emphasizes measuring social impact, adapting practices, and focusing on customers.SITE Ireland April 2012
This document provides an overview of social media marketing and recommendations for businesses. It discusses how marketing has changed and the importance of social media channels like Facebook, Twitter, LinkedIn, and Google+. It provides statistics on user numbers and recommendations for using each channel effectively through tactics like engaging communities, asking questions, sharing content, and creating ads. The document emphasizes segmenting communities and tailoring content for each channel. It concludes by recommending professionals register consistent usernames, track social profiles, and continue conversations.
Become a Social Business: How Intuit is leveraging Social Media
Intuit leverages social media in several ways:
1. They experiment with social platforms like Facebook and Twitter to engage customers, drive awareness, sales, and acquire new users.
2. Intuit advocates for advocacy marketing by identifying brand advocates and prompting them to share content.
3. Lean experimentation is a priority to test hypotheses with small experiments before large initiatives.
4. Sales campaigns on Facebook involving ads, fan gates, and partnerships with retailers can increase engagement and sales.
5. Infographics are highly shareable and drive traffic.
6. Thought leadership through events and content builds relationships.
Social Media 101
This document provides an overview of social media and how businesses can utilize it. It defines social media and discusses popular tools like YouTube, Facebook, LinkedIn, and Twitter. It provides statistics on social media usage and discusses how businesses can use it for purposes like PR, customer service, and talent attraction. The document recommends that businesses define their social media strategy and start by listening, engaging in conversations, and promoting their brand on these platforms. It also lists additional resources for learning more about using social media.
Marketing mix dsa_master_-_12.6.11[1]
Marketing Mix BEConnected Conference
Bob McClintick, Creative Memories
Andrew Leavitt, Nu Skin
Brett Duncan, Mannatech
Social Media Briefing March 2012
A presentation delivered to businesses and industry associations about the Social Media Landscape and implications for business.
Similar to BMA NJ Social Media Symposium Presentation on Digital Marketing (20)
"Conversion vs. Conversation" - Measure Social Media ROI (2010)
"Conversion vs. Conversation" - Measure Social Media ROI (2010)
B2 b social media marketing summit london final presentation uehss_haywardfinal
B2 b social media marketing summit london final presentation uehss_haywardfinal
Become a Social Business: How Intuit is leveraging Social Media
Become a Social Business: How Intuit is leveraging Social Media
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一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Company Valuation webinar series - Tuesday, 4 June 2024
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Mastering B2B Payments Webinar from BlueSnap
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
3 Simple Steps To Buy Verified Payoneer Account In 2024
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Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
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• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
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BMA NJ Social Media Symposium Presentation on Digital Marketing
- 1. BMA-NJ Social Media Symposium Steve Cummins Director of Marketing, Panasonic Electric Works www.SteveJCummins.com
- 2. Social Media Symposium - Speakers Steve Cummins Carrie Craig Judith David Jeff Ogden
- 3. Why ?
- 4. Why ? • >100 Million users • 60% log on every day • 1 Million Business Pages • 5 Billion “+1” per day • $32.5B in Ads in 2011 (Facebook - $3.2B) *B2BSocialMediaGuide.com
- 5. Social Media at Panasonic Electric Works
- 6. Why do Bank Robbers Rob Banks? (Because that’s where the money is….)
- 7. 1) Use the Channels Your Customers Use
- 8. 1) Use the Channels Your Customers Use Engineers with Accounts 2010 2011 Fac e book 59% 66% Linke dIn 37% 55% Goog le + 29% Twitte r 15% 20% “Find industry-specific data to identify the best platforms to use”
- 9. 2) It’s not about you, It’s about the CONTENT “They don’t want to listen to you selling your products”
- 10. 2) ..it’s about the CONTENT “Use your In-House Experts to develop compelling content”
- 11. 2) ..it’s about the CONTENT “You could use a blog as your Content Library”
- 12. 3) Maximize your content network “Use your internal network (Sales team, partners) to spread messages through their social network”
- 13. 3) Maximize your content network Explain Educate Encourage
- 14. 4) Don’t Hire an Expert ! “You need a Digital Marketing Strategist, not a Twitter / LinkedIn / www.oman-collective-intelligence.com Facebook expert”
- 15. 5)
- 16. Useful Resources @MarkWSchaefer @Compukol @TweetSmarter @B2BLaunchPad
- 17. Let’s Keep Talking…. www.SteveJCummins.com LinkedIn.com/in/SteveCummins @SteveJCummins
Editor's Notes
- http://commons.wikimedia.org/wiki/File:Water_drops_on_spider_web.jpg