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Tns sensis social media
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Tns sensis social media
- 1. The Rise ofSocial Media And what it means for Prepared for: Sensis business Prepared by: John 0 June 2010 Shearer
- 2. Agenda • The Contextfor the Rise of Social Media • From Web 1.0 to Web 2.0 • The Australian Social Media Landscape • The Business Attraction of Social Media • Some Key Lessons for Business 1
- 3. The Context forthe Rise of Social Media
- 4. The context forthe rise of social media Fragmenting Declining Informed Media Trust Consumers 3
- 5. The context forthe rise of social media Fragmenting Declining Informed Media Trust Consumers 4
- 6. The rise ofthe informed consumer 99% Researching online 94% Ever bought online 80% Research products every week 70% Start with search engine (of online consumers) Source: TNS: Digital Australia Now Research: 2009 5
- 7. Why consumers aresearching online… Internal Save money Manage life efficiently Others Self Infotainment Continuous learning External 6
- 8. From Web 1.0to Web 2.0
- 9. The driving forcesbehind social media Technology Tools People 8
- 10.
- 11. 133,000,000 blogs 10
- 12. >2billon views per day 11
- 13.
- 14. 445 million usersworldwide 13
- 15. 2 out of3 people online visit a site each month 14
- 16. 106 million accounts 15
- 17. The rise andrise of social media 2007 2009 20011? Porn Email Search 16
- 18. The Australian Social Media Landscape
- 19. Australia’s social mediaaudience is estimated at 9.9 million 18
- 20. Different people usingdifferent networks Males Females 18-30 31-44 45-60 Facebook (80%) 76% 83% 81% 80% 78% MySpace (19%) 26% 15% 26% 17% 14% Twitter (6%) 9% 4% 6% 7% 4% LinkedIn (2%) 3% 2% 2% 2% 3% (Social network membership amongst social networkers) Source: TNS: Digital Australia Now Research: 2009 19
- 21. Facebook – Stillyouth dominated 18 to 25 35% 26 to 35 30% 36 to 45 18% But these are the fastest 46 to 55 10% growing age segments 55 plus 7% (% of Facebook accounts) Source: Facebook Advertising Creator: 3rd June 2010 http://www.thinksocial.com.au/tag/facebook/ 20
- 22. Some are moreactive than others… Source: Forrester: Social Media Technographics: Australia: Q2 2009 21
- 23. Consumers’ motivations differby network/platform Source: TNS: Digital Australia Now Research: 2009 22
- 24. Consumers’ motivations differby network/platform Source: TNS: Digital Australia Now Research: 2009 23
- 25. Consumers’ motivations differby network/platform Source: TNS: Digital Australia Now Research: 2009 24
- 26. The Business Attraction ofSocial Media
- 27. The business attractionof social networking and social media Hyper- Eyeballs Targeting WOM 26
- 28. 86% are looking to fellow internet users for opinions and information about products, services and brands. 78% Trust the recommendations of other consumers Consumer-created content is the no.1 aid to a buying decision 27
- 29. Some are talkingabout companies on social media… Social Network: Have made Blogs: Blog about product or comments about products service experiences or services Regularly 15% Positive 24% Occasionally 45% Negative 14% Never 40% (% amongst social networkers) Source: TNS: Digital Australia Now Research: 2009 28
- 30. …and what theyare saying is having an impact Changed mind based on Decision based solely on NEGATIVE review POSITIVE review 36% Independent review 36% 30% Forum 23% 17% Blog 11% 14% Social network 11% Source: TNS: Digital Australia Now Research: 2009 29
- 31. 70% of Australian businessesintend to undertake some form of social media activity in 2010 30
- 32. Business are seeingthe benefits Generated exposure for my business 85% Increased my traffic/subscribers 63% New business partnerships 56% Increased search rankings 54% Generated qualified leads 52% Help me sell products and services/close 48% business Reduce my overall marketing expenses 48% (% of businesses) Source: Social Media Examiner: 2010 Social Media Marketing: Industry Report: April 2010 31
- 33.
- 34. Some key takeaways 1. Don’t assume that social media and social networking is just a fad. 2. Don’t about about media platforms – think think business strategy. 3. At first just listen… 4. Remember, it’s a dialogue not a monologue. 5. It’s real time. 6. Authenticity and transparency are crucial. 33
- 35. Ninety percent ofsocial media is just showing up. It’s the other half that’s hard. 34
- 36.